The Life and Times of a Personal Corporation.

2. BUSINESS LESSONS
LEARNED AT AN EARLY
AGE FROM MY
GRANDFATHER -
WILLIAM J. ALCINI
From the time I was old enough to push a broom
(in an Italian family it’s age 6), I learned the Italian
work ethic from this man. He taught me about
taking pride in your work and the products you
make. Being the first grandchild - he took me
under his wings. I shadowed him in the factory and
at our orchards and learned the family businesses.

3. CUSTOMER SERVICE AND
MANAGEMENT AT AN
EARLY AGE
(Known today as child labor)
FIRST VEHICLE: Clark Forklift
SECOND: Case front end loader
THIRD: 2-1/2 Ton Chevy Truck
Then I drove a car.
By the time I reached 16 years, I was overseeing
factory operations while still having to clean
toilets and the cement mixer every day.
My customer service training
began at an early age while
working at Consumer Cement.
Pictured above, I try to sort out a
size problem on a pair of concrete
boots for some guy named Bugsy.
As my Grandfather said, “When the Italians were
given the ditch-digging jobs, they dug the best ditches
and now own the ditch digging companies – when
told to do a job, no matter what it is – do the best job
you can, take pride in it and you will be rewarded.”
Lessons learned:

4. In 1982, while attending the Dallas Police Academy my buddy
Kase and I developed the world’s first fitness tracking app (the
Optimizer) used to track and analyze our workouts and
poundage lifted.
We then develop the Symmetry Analyzer used to analyze body
dimensions to determine how close a bodybuilder was to being
perfectly symmetrical. (One major problem? Not many people
had personal computers in those day to run our apps).
Copan/II – Our first marketable product! Composite material
analyzing software sold to aeronautical and boating (as in Coast
Guard and Navy) industry.
Later, we developed pStat a voice recognition program that
analyzed (in real-time) every pitch thrown in a major league
game. Beta tested it with the Milwaukee Brewers but it was
technology that was ahead of its time for Major League
Baseball.
A PIONEER IN THE SOFTWARE REVOLUTION
Experienced gained:
The software development and programming process, computers, and how to transform
manual process into automated processes which save time and money.

5. Following my grandfather’s death - his son and (my uncle) took over operations of the cement factory and
my parents the operation of the orchards. A decade later, the empire had crumbled and I went onto pursue a
lifetime dream…being a cop.
During my college years (’76-’80), I wasn’t partying with the rest of my classmates, instead, I worked the 8
p.m - 4 a.m. shift as a police dispatcher in the Pleasant Ridge Police Department (MI).
After college, I left the PRPD and became a Deputy Sheriff with the Oakland County Sheriff's Department
assigned to the jail (‘79/’80). When my family moved to Dallas, Texas (’81) I moved also and was
subsequently hired by the Dallas Police Department.
THE REAL
FORMATIVE
YEARS
Lessons learned:
Managing a large group of hostile people (murders, robbers and rapists) and using the resources
available (the Hell’s Angels) in getting the cooperation needed to successfully manage said, group.

6. It was a warm May night (’83) when the chase
began. I was a rookie and was the passenger and
my FTO (field training officer) Dwayne Boy was
driving. I’d been on the streets for 6 weeks. The
suspect was a young male, who was wanted for
DUI. The chase began and then ended in a barrage
of gunfire.
GRACE UNDER
PRESSURE (and fire)

7. “Following the chase, the suspect exited his vehicle with a
shotgun… Officer Konczal fired one round with his shotgun,
which struck the suspect in the upper body. In all, over twenty
shots were fired, but Officer Konczal fired not only the fatal shot,
but the only shot that would have disabled the suspect and
prevented him from shooting officer Boy. In fact, three other
officers were in a position that could have exposed them to the
suspect’s fire.
Officer Konczal, by remaining calm and doing what he had been
taught, was able to not only protect himself from the suspect’s
fire, but also prevent the suspect from injuring or, possible killing
other offers present.”
Sgt. Mormon, N.E. Patrol Division
That with proper training and following procedures – you will find success. But more importantly, no
matter what the problem is, or how bad things get in business and sales, no one will be injured or killed.
Meritorious Conduct Board Report…
Lesson learned:
A year later, I suffered a severe on-duty injury and
following a year of therapy and another deadly forces
confrontation in which I didn’t shoot, I hung up my spurs
and headed to Hollywood in pursuit of another dream.

8. But the acting business had its ups and downs and not wanting to be just another L.A. waiter, I found
part-time work in sales for a car shipping company.
This not only allowed me to attend auditions but also developed my marketing and sales skills while
helping them double their sales each year I was with the company.
I also used my technology skills to develop their enterprise software application and launch the
company into the computer age in 1991 (with the set-up of their computer hardware and networking).
Within two years, I was the general manager of the company and still getting paid the same as when I
started. A rift developed between the owner and me which result in my termination.
ONE THING LEADS TO ANOTHER…
Experienced gained:
Learning a new industry can bring new experiences.
Setting up technology for a start-up while battling those who don’t embrace technology…and
winning.
Learned the merits of treating your workers fairly and also rewarding them for their work by
sharing with them the profits they made for you.

9. With a mere $500 and a marketing plan I set out on my own. I sent out a marketing letter to 100
carefully selected NFL players from the Raiders, Rams, 49er’s, Chargers and Seahawks – with the
opening salutation: “Dear Gridiron Warrior”. That one letter produced 52 orders and Pro-Star
(Professional Sports Auto Relocations) was an overnight success…and when it came to the
entertainment industry, I enjoyed the same success with the studios.
Being one of the first viral marketing campaigns I did, the word spread with one player and actor
telling another and within one year I had cornered the sports and entertainment markets.
THE PRO-STAR YEARS
Lessons learned:
Finding a niche and developing a company around that niche can result in a tremendous payout. Also,
the power in “word-of-mouth” advertising can trump all other forms of marketing. Also, don’t let
economic conditions scare you – 1992 was a recession year.

10. Tigers Trailblazers Genetech
Rockies Chargers Black and Decker
Lions Supersonics EDS
Broncos BoSox Tom Cruise
Rams Raiders Tim Allen
Cowboys Browns Lee Majors
Packers Padres MGM
Bears Dodgers Warner Bros.
Patriots Angels F.B.I
Giants Seahawks Fox Studios
Jets Astros Wayne Gretzky Co.
Dolphins Cubs All State Insurance
Colts ChiSoxs NASA
Cardinals Brewers LabCorp
49ers Yankees U.S. Treasury
Clippers Lakers Dept. of Interior
L.A. Kings Knicks WEA Records
I also got to hangout with pro ball players
and a lot of free tickets. Padre’s pitcher -
Joey Hamilton
His car being safely tucked away
The Customer List
Experienced gained:
Learning to give customer service to the most pampered, demanding VIP clients in the world was the
training for a career in exceptional, high-quality customer service…i.e. do what you say you will.
The cast and/or crew of: Sleepless in Seattle, Millennium,
Truman Show, In The Heat of the Night, & Chicago Hope.

11. The Pro-Star team was
entrusted with transporting
the most valuable vehicle on
this plant and the moon – the
Lunar Rover…from the Air
and Space Museum to L.A.
to shoot a Smithsonian
anniversary commercial.
Lesson learned:
The power of the press release. Shipping this vehicle and the subsequent press release touting the
shipment received write-ups in several newspapers and publications resulting in thousands of
dollars in additional revenue.
AN OUT OF THIS WORLD SHIPMENT

12. "As an organization with many comings and goings, I am glad we have been able to keep
a good working relationship...you have always done a professional quick job for us at
reasonable rates.
Craig Glieber
Director of Operations
"My gratitude for making our cross country transport of our cars a safe and painless
experience...many thanks from Mr. Lurie and myself.
Jeff Auerbach
Vice President
Philadelphia Eagles
“I’ve been impressed by the quality of Pro-Star’s work and they provide a much needed
service.”
Bob Cadaret
Transportation Manager
20th Century Fox
Lessons learned:
Getting and using customers’ testimonies (as seen above) is one of the most powerful marketing
tools a marketer can use…and the more prestigious the client, the better.

13. PRO-STAR HIGHLIGHTS
• Created world-class marketing strategies and materials.
• Cornered the professional sports market within 2 years and provided services to
guys like Wayne Gretzky, Doc Rivers, Sammy Sosa and Ken Griffey Jr.
• Successful viral marketing campaign in pro sports and entertainment.
• One of the first transport companies to have a Web page – 1994.
• Used sports team fame to parlay service into Fortune 500 arena.
• Produced and co-hosted a sports radio talk show in San Diego featuring my
customers and my company (free advertising). 1997.
• Had the first “Delivery Guarantee” in the auto transportation industry.
• Turned a $500 investment into a 7-figure pay-out.

14. After selling Pro-Star in 1999 for a large ROI, I moved
back to Michigan and founded yet another company -
Summit Marketing and Design Group. I was able to
secure a number of projects to keep me busy while
allowing me to use my creative talents. The best project?
Feature writer and publishing of three editions of Michigan
Golfer’s Guide.
KONCZAL THE
KONSULTANT
All Rights Reserved – © Kevin Konczal
“Kevin is an out-of-the box thinker. His hard work, integrity, gregariousness and
intuitiveness often create revenue-generating ideas with realistic potential for explosive
growth to a company's bottom line. Strong recommendation.”
-Bob Denehy, EVP/GM - Beltmann Logistics
“I have known Kevin for 20 years, both professionally and personally. I hold him in high regard for his business knowledge, skills and
resourcefulness. He has been an invaluable asset to my business and his marketing judgment invariably proves to be correct. As
Kevin is fond of saying "I don't get paid for being wrong."
-Michael Hanna, CEO/Restaurateur (Rush St., D’amato’s and Good Nite Gracies)
What customers had to say:

15. In 1978, I was hired as Pleasant Ridge’s (MI)
first Police Dispatcher…in 2000, I was the
first part-time Police Officer hired. While
there, I received the necessary funding to
implement the city’s first bike patrol division.
From there, I went on to be a part-time Special
Agent for the MI Attorney General’s Felony
Apprehension Team (breaking down doors and
arresting bad guys). Officially retired from
law enforcement 2005.
A FORD MOTOR CO. Sr. I.T. CONSULTANT
DURING THE DAY AND COMFORTING DYING
EXPLORER ROLL-OVER VICTIMS AT NIGHT.
Nice Cop
Mean cop
Lessons learned:
When I set out to start the bike patrol division and get the funding, the council only saw more money
being doled out…I decided to take a bike from impound, ride it on Halloween night and demonstrate
the merits of these patrols. The city fathers saw this, loved it, and gave me more money than requested.
Lesson learned: nothing beats a demonstration of something so simple.

16. After the primary elections, I was offered a full-time job as a IT liaison with
Ford’s Stamping Business Unit – IT, where I worked on the following projects:
- Implemented and designed Supply Chain Processes for computer distribution for
North American Manufacturing New Model Launch. Upgraded and re-engineered
process, set up of warehousing operations, logistics, personnel and distribution
along with CRM of Ford Customer.
- While a Stamping Business Unit IT liaison for the Just-In-Time Distribution
initiative, identified savings in the supply chain, developing an application
(Premium Freight Scheduling and Tracking System) that tracked and scheduled
carriers. Dramatically reduced excessive demurrage charges.
-Managed design of Quality Feedback System for QR2 routing and web page
design. Stamping Quality liaison with North American stamping in the training,
resource allocation and implementation of Dimensional Control Web-Based Data
Management (CM4D) consolidation.
Upon the loss of the funding - I was then put “on the bench” at QQuest
Corporation, a Tier 1 automotive supplier.
FORD GOES TO THE GO-TO-GUY
“Kevin is a project
manager who meticulously
organizes, motivates and
guides team members.
I've received many
compliments from
customers about him. He's
a self-starter, who needs
no supervision. He
handles pressure well,
and seems to work better
under tight timelines. He is
a tremendous asset
because he builds rapport
quickly and makes
customers feel like they
really are important.”
-Kase Kasemodel
IT Manager - Ford Motor
Company Stamping
Business Unit / IT
What they said…
Experienced gained:
Having worked most of my life in small business, learning to successfully traverse
and accomplish goals in the large corporate setting was invaluable.

17. QQUEST GOES TO THE GO-TO- GUY
While “sitting on the bench” for this Tier 1
Supplier, I secured the company’s GSA
Contract number.
As Management Rep/Project Manager of the ISO
9000:2001, we received our certification - via a
cutting-edge web-based Quality Management
System (2003). The audit was flawless without
any findings, took less than 6 months to
complete, and came in way under budget.
"Kevin has consistently exceeded the expectations of his customers while on site, as well as the expectations of his QQuest
manager. Kevin is self directed and able to move forward without daily intervention with his QQuest manager. Kevin remains
consistent, dependable and accurate in carrying out responsibilities to successful conclusions. Kevin displays a strong personal
commitment to successfully completing projects."
-Larry Whitters, QQuest Corporation
Ford Program Manager
Employee review
Experienced gained:
Working for engineers help me to better understand processes and running the ISO certification
process enabled me to learn the importance of process in quality improvement and QA
sustainability.

18. ALL THAT WHILE STARTING ANOTHER AUTOMOBILE
TRANSPORT COMPANY…this time an eCommerce company
Which I sold within 16 months for a 1745% ROI to another logistics company.
Insight:
That the success of the first company wasn’t luck but a result of past experiences and failures.

19. LogiSys, Inc. - reengineered Company’s processes, facilitated web development and
launch, implemented eCommerce, marketing campaign and business plan. Managed
rapid-rollout in the installation of Reactrix Interactive Media Systems in 135 locations
nationally in 5 weeks.
Ford Motor Co. - Ohio Assembly – Managed logistics application development
supporting the relocation (Avon Lakes to Ohio Assembly) of the E-150 Van production
line. Conducted Joint Application Development (JAD) meetings with stakeholders,
developers and business analysts. Lead in CRM between customer and client within
Vehicle Operations and Manufacturing Plants. Redesigned the entire application,
customer buy-in and launched within 3 months of taking over the project.
DaimlerChrysler – MOPAR Product Distribution Center, Paint Operations –Designed,
developed, and implemented a software system to track and report painting process
efficiency. Contracted and managed programmers gathered data based upon interviews
and Joint Application Development (JAD) sessions conducted by team members. Began
application development in February and launched in March of the same year on budget.
Insights:
That there isn’t anything that one can’t accomplish that one sets out to do regardless of the size of the
company or the project…that is - if one understands that process and people (happy hour and alcohol
a great driver of relationships too) are the key– then the rest comes easier.

20. KNOWLEDGE + EXPERIENCE + SUCCESS + FAILURE = WISDOM
HELPING OTHER’S WITH THEIR START-UP DREAMS
Converting gas-guzzlers in plug-in
hybrid sounds good, but in actuality –
the cost was too high, batteries were
too heavy and the guy at the back of the
truck (a co-founder) was more
interested in lining his pockets while
ignoring engineering principles. But I
learned more about the alternative
energy industry and met some smart
people like Dr. Andy Frank (father of
the plug-in hybrid).
Complete business, marketing and operational set-up importing hydro-
impulse technology from Russia (until Russia put a halt to the technology
being exported to the U.S.) but I learned a little Russian too.
I was spared another Michigan winter,
jumping at the opportunity to move to
L.A. and jump-starting a stalled project
building an indoor Biodiesel Refinery. I
got it back on track, hired key plant
personnel and learned yet another
industry while further developing
management and planning skills.
Designed and implemented a freight brokerage business unit
including process design and implementation, logistic software
review and implementation, carrier selection, website and SEM
campaigns, and candidate selection. Launched win 6-months.

21. A great new business and a great
product line-up…Helping protect
Men’s skin from the ravages of life!
After a bout of skin cancer, I couldn’t find a natural skincare product I trusted going on and into my
body. So, I formulated my own with Hemp Seed Oil and dozens of other natural ingredients in
awesome-looking packaging. Still protecting (skin) and serving (my bros).

22. Public Safety Technology
Lessons learned: Combining skills and experience is a winning combination
Keeping America safe with cutting-edge technology
Eight years ago, I decided to apply my background in technology and law enforcement and went
into public safety technology sales…with great success.
Emerging Digital Concepts / CRO
- Led a company that hadn’t had a sale new sale since 2010, to being named as a Top 10 Public Safety company
in the nation by GovCIO magazine for 2021 with multiple engages and installations.
Omnigo Software /Regional Sales Manager
- Tripled California market, doubled New Mexico and opened Alaska and Oregon.
- Final year - 41% over quota opening six new accounts and this year on track to double last year’s sales while
carrying the largest pipeline in the company.
TriTech Software Systems /Account Mgr.
- Responsible for California customer base of 70+ clients including:
- Final year – Attained 140% of sales quota ($1.7M in up-sales).

23. Extra Curricular Activities
Although I enjoy golfing, biking and weightlifting, I have found
other ways to spend my free time….

24. As a member of the SAG-AFTRA, I’ve worked in TV/Film where I appeared
in over two dozen productions. Most recently: a national Copper Fit
commercial, co-staring roles in the Bold and Beautiful and American Crime
Story – Versace. This “hobby” is something that definitely takes me out of my
comfort zone. (iMDB – Kevin Kenneth).
OUT OF MY COMFORT ZONE
First movie role…1985,
Lords of Magick playing a
cop…what else?
From cop to killer…Warner Bros.
Adventures in the 4th Dimension
1991 – Dial “M” for Murder
segment remake.
And why not radio? Produced and/or
hosted 3 shows…in studio
KCEO Night Talk (San Diego 1997/98)
Experienced gained:
Being able to break into difficult industries reinforced the premise that anything is possible…all you
have to do is try. Also, getting used to and living with rejection and learning something from it.

25. Brentwood, CA - City Champions
7/6 yr. olds
My 76's go onto an 11-1 regular season and then we win the
championship against Jackson "Stay Just A Little Bit Longer"
Brown's Jazz. After posting a perfect record, Brown's team stayed
a little too long.
3 sports - 3 Championships and coach of the year. Managing 7-13-
year-olds and winning with them was a prelude to more teams and
more wins.
Pacific Palisades, CA - City Championship
11/12 yr olds
My love for sports and the desire to win led me to a championship
season in football. I also coached T-ball, baseball and basketball.
Lessons learned:
Coaching children and managing adults…some days they seem to be one in the same and you just have
to have patience (and candy) to motivate them (and taught Rod Stewart the game of baseball).

26. In 1996, the Oceanside CA Police were issuing $90 citations
to bicycles without licenses. This didn’t seem right, so I set
out to do something about it. Having been appointed by the
mayor to the Public Safety Commission, I used my pull and
connections to get the “Bicycle Tax” law changed and
implemented the new process. I was eventually voted in as
chair and led the commission for 4 more years.
WHILE RUNNING PRO-STAR, I FOUND TIME TO EXPAND
MY HORIZONS AND GIVE BACK TO THE COMMUNITY
What would Thomas Jefferson
have done?
Lessons learned:
That one person can get a law changed and make a difference for their fellow citizens.

27. While Chair of the newly named Police and Fire Commission, the Fire Department’s budget was up for
our review and approval. I thought it would be a good education to go into a burning building (actually
the guys thought it would be fun to scare the crap out of the “commish”) and to prove that while sitting
around watching TV a lot..firefighters do make up for it by doing something this crazy!
Budget recommend and approved.
GAINING RESPECT THE HARD WAY AND
OVERSEEING MULTI MILLION $$ BUDGETS
Lessons learned:
A shootout is not as scary as going into a burning building.

28. In 2002, Oakland County Exec and GOP Chair
(a true political boss), Brooks Patterson needed
help in reaching the state GOP’s imposed goal of
recruiting 450 candidates to run for Precinct
Delegate - I got the nod. Not only was I able to
attain the goal (which even Brooks thought was
impossible) I set a state Republican record with
over 625 candidates recruited. As Political Dir. I
was also responsible for all media releases and
interviews, webmaster and candidate assistance.
When Gov. Jim
Gilmore of Virginia
was to be a Keynote
speaker at a
Republican dinner, I
was tapped to fly
down and brief him
on MI politics prior
to his speech.
And got to meet kind of important people and get an
autograph and a chuckle from President Bush.
It’s who you know…
Nothing beats having one of the most powerful politicians in Michigan on your team (Brooks
Patterson) who subsequently chaired both of my finance committees and helped me raise a lot of cash.

29. When Michigan gubernatorial candidate Sen. Joe Schwarz needed a last-minute rally in
Oakland County he called the “go-to guy” and I was able to get the event set up in 3
days. I am pictured to the left with Sen. John McCain and Joe.
Congratulated by Sen. McCain on another
job completed.
Experienced gained:
How to produce a rally and that political paybacks are a good thing as Senator Schwarz endorsed my
future campaigns and attend my fundraisers…the Schwarz was always with me.

30. KONCZAL for KOUNCIL
In 1998, Oceanside, CA had an
opportunity to improve its seedy
downtown area with a large hotel
development. The city was split on the
issue. I saw this as a wonderful
opportunity to turn this Marine Corp town
into a world-class tourist destination.
As Chair of the Police and Fire
Commission, I knew the increased tax
base this development would generate,
would provide much-needed money to
improve our public safety services.
After a lot of hard work and spending
thousands of my own money, I placed 5th
out of 12 candidates. I also had one of the
first (if not the first) political Web site in
CA history.
Only a Republican would have a yacht
as campaign headquarters
Lessons learned:
That running for office is a heck of a way to get a lot of personal and business attention - I was able to influence the
community by being asked to write weekly columns for the North County Times and The Coast News and learned
about the power of the internet in running political campaigns while getting Pro-Star a ton of free advertising.

31. A bustling downtown, new condos, higher property values…why is Royal Oak (MI) experiencing a
$6M budget deficit so a $6M millage? I went through the city’s budget line-by-line coupled with
revenue enhancements I found that a tax increase wasn’t necessary.
And with a Mayor running unopposed on his tax increase platform (he still ribs me about the tagline
“The Ellison Tax Increase”), I saw an opportunity to do something positive and threw my hat into the
ring one week before the filing deadline (I was able to gather 650 signatures in a week to make the
ballot). Even though I lost – I made a quantifiable impact on the city.
Since the election in 2005, I saved the citizens $96,000,000 in additional taxes.
Knowledge reinforcement:
That one person can make a difference.

32. A few short months following the run for mayor, I was approached by the MI Speaker of the House and the
Republican House Campaign Committee and asked to run for State Representative against an incumbent
Democrat Representative. I knew it would be an uphill battle in this heavily Democratic district, but I felt this
wasn’t a party issue but an issue of who could get things done and make a difference for everyone. Although I
gave it a hard-fought battle – I lost. However, three key issues I brought to the forefront – the environment and
electric cars, smoke-free bars/restaurants, and making Michigan right-to-work, with the two latter eventually
becoming law.
“Serious about cutting the business tax and
making any budget cuts to prevent a short-
term revenue decline.”
-Detroit News Endorsement
“Kevin Konczal is a candidate of the
highest quality…He is pro business, pro
jobs and pro taxpayer. His position on the
issues combined with his experience in law
enforcement, business and politics will
make him a great State Representative.”
-Michigan Chamber of Commerce
“He has experience with finding
inefficiencies through his work as a
business consultant and on his own time
has identified ways the city of Detroit could
save money…he would be able to work
with both sides and could help bring the
two parties of our state together to work for
all of us.”
-Observer & Eccentric
Lesson learned:
That the influence of special interest groups has ruined our political
system and form of government…but self-funding sucks.

33. THE END
IF YOU THOUGHT THAT WAS A GOOD STORY, BUY ME DRINKS AND I’LL TELL YOU THE OTHER
HALF…MY PERSONAL LIFE, IT’S EVEN BETTER…WELL MORE ENTERTAINING AT LEAST.
CHEERS!