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  1. 1. Janice Neitzel Principal & FounderSustainable Solutions Group
  2. 2. Responsible Sourcing► Demand for healthy, higher welfare food is greater than is supply and companies need a plan.► Consumers and NGOs are demanding transparency in sourcing.► Companies are seeking guidance to: 1. Gain Competitive Advantage 2. Have Parity with Competitors 3. Avoid being an NGO target
  3. 3. Services Animal Welfare NGO Relationship Advisement Management Responsible Sourcing Roadmap Responsible CSR MessagingLeadership Training
  4. 4. Guiding Responsible Sourcing► We specialize in Animal Welfare Advisement.► Through NGO Relationship Management we guide you avoid being an NGO target.► We provide custom Responsible Leadership Training.► We create CSR Messaging consistent with your brand.► We guide your Responsible Sourcing Roadmap for healthy, higher welfare meat, dairy, & eggs.
  5. 5. Responsible Sourcing Roadmap Copyright Sustainable Solutions Group 2012
  6. 6. Team Janice Neitzel, MBA, Principal & Founder Guides top food industry decision-makers to plan and implement responsible sourcing improvements and CSR messaging. Dr. Temple Grandin, Advisor World-renowned expert on animal behavior and Professor of Animal Science at Colorado State University. 2010 Time Magazine’s 100 most influential people. Alma Triplett, Principal 26 years experience at a $24B restaurant company managing global multi-cultural organizational change. Carter McRee, MBA, Principal With a PhD in Biomedical Sciences, uses a scientific approach to guide clients to source from healthier food production systems. Debbie Zapatka, Director of Graphic Design 25 years graphic design for CVS/Caremark, SkyMall, PetSmart, Intel, Leo Burnett,, Ogilvy, and more.
  7. 7. Testimonials Harris Teeter, Brad Graham, Sonic Corp., Nancy Robertson, GVP Purchasing SVP, Franchise HR Development “Janice is a true professional! She has provided timely detailed direction and is a “Your working with us has been so thought- results driven expert that consistently provoking and helpful. Your help in delivers a high level of detailed knowledge facilitating discussion on these (animal on tough industry issues. “ welfare ) issues at Sonic has been huge.” Unilever, Kevin Wyderka, Ruby Tuesday, Rick Johnson, Systems Director SVP Purchasing “Janice demonstrates creativity and “It has been a privilege to work with you. balances reality. She has excellent We admire your dedication to the welfare facilitation skills to manage groups of animals.” effectively and bring them to consensus.”
  8. 8. Demand for Grass-fed / Organic 2012 Hartman Group Report 1 Cites grass-fed meat, cage-free eggs, and heirloom marbled pork as growing US trends. 2011 AMI/FMI Joint Study 2 Shows US consumer demand driving increased sales of organic and all-natural meat and poultry citing: 44%  better health 37%  better animal treatment 33%  better nutrition, taste & freshness1 Source: control-tart-cherries-and-stevia.-Welcome-to-20122 Source:
  9. 9. Demand to Ensure High Welfare 2010 Consumers Perception of Food Production 1 70% of US respondents want to know how producers are ensuring farmed animal care 2010 Context Marketing Study 2 70% of US consumers are willing to pay more for “ethical” foods and 91% include animal welfare1 Source: 2010-05-06/Article_FSI.aspx?oid=1067779&fid=MAY_2010_1ST_FRIDAY2 Source:
  10. 10. Consumers Want Welfare Labels 2011 Kansas University Study 1 Consumers will pay up to 20% more for meat / eggs with a mandatory welfare label consumers dont like gestation crates  or hen battery cages. 2010 Australia 2 After mandatory egg labeling of caged or un-caged cage free eggs sales increased 90% caged eggs sales fell 50%Source:
  11. 11. State Regulations Forthcoming Gestation Crate Bans California, Florida, Arizona, Maine, Oregon, Colorado, Michigan, Ohio Battery Cage Bans California, Michigan
  12. 12. 2011 US Farmers & Ranchers Alliance Study ► Americans describe modern farming as  mass production,  subsidies,  chemicals,  factory farming,  and animal cruelty ► 92% of US hens in battery cages ► 70% of US sows in gestation cratesSource:
  13. 13. US Consumers Support UEP Enriched Cage Bill ► 2012 Bantam Group Survey: Respondents support the bill 4-to-1 ► Transitions egg production from the barren “battery cages” to “enriched cages.” ► “Enriched cages” provide perches, nest boxes and scratch pads.Image Source:
  14. 14. Producers Need Supportfor Transitions ► Conversion Strategy ► Change Management ► Timeline Management ► Financing► Project Management of Entire Transition
  15. 15. Investor Sentiment 2011 Motley Fool’s “Seeking More Humane Profits” “In their search for truly ethical companies, socially responsible investors highly rank businesses that work to eradicate cruelty from their operations.”Source:
  16. 16. US Animal Welfare Market Leaders ► 2010 Stock up 157%  “Food with Integrity” ► 2010 Stock up 72%  Global Animal Partnership 5-step Program
  17. 17. Sample Companies SourcingHigher Welfare Foods
  18. 18. McDonald’s and Compass GroupRequiring US Crate-Free“McDonald’s believes gestationstalls are not a sustainableproduction system for the future.There are alternatives that wethink are better for the welfare ofsows” "Encouraged by Bon Appetits efforts, we are proud to be the first large foodservice company to make this commitment.”
  19. 19. Commitments to 100% Cage-Free Costco, Trader Joe’s, and Walmart,Subway plans to haveswitch 100 % of committedits eggs to cage- all privatefree and has label eggsalready done so to bein the UK. cage-free
  20. 20. Sara Lee & Kraft SourcingCage-Free “Sara Lee has joined the national movement away from using eggs from caged hens… [and] has committed to purchase more than one million cage-free eggs per year.” “We recognize that animal welfare is an issue that resonates with customers, and we’re taking this step to address their concerns.”
  21. 21. Burger King Driving Change“Our corporate consciencedrives our commitment toanimal welfare. For almost adecade, we have used ourpurchasing power toencourage positive steps in… the production of cagefree animal products.”
  22. 22. Increased Supply Needed due toConsumer Demand and Transparency Level 4 Level 3 Leaders Planning even with Comprehensive supply lacking Approach Level 1 Level 2 Business as Usual Taking Some Steps