For large enterprises, the ability to deliver value early and often is necessary, but not sufficient. Without clear and transparent alignment to a strategy, the organisation might still end up being very busy, getting better at delivering more and more of the wrong thing, and not achieving any positive results. This is hard, because knowing what the right strategy should be can also be a challenge in today's complex world. Strategy Deployment is a technique which engages the whole organisation in working together to deliver the right thing, by treating strategy as a hypothesis which is deployed to teams. Teams then run experiments and create feedback which can be used to assess how well the strategy is working. This talk will introduce the basic concepts of Strategy Deployment, showing how it can be used to move away from an arbitrary or analytical decreeing of solutions to teams down an organisation, towards a disciplined collaboration between teams across an organisation, designing and evolving their work, knowing how is correlates to strategy, how it contributes to improvements, and what results those improvements should lead to.

1. Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk
Strategy Deployment
The Secret Sauce for Enterprise Agility

2. Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk
https://www.justgiving.com/kjscotland-bm2015/

3. Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

4. True
North
Mother
Strategy
Rock Rock
Mother
Strategy
Rock Rock
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

5. Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

6. Plan
Do
Study
Adjust
Plan
Do
Study
Adjust
Plan
Do
Study
Adjust
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

7. 7 Experiments
1. Long-term Strategy
2. Mid-term Strategy
3. Annual Hoshin
4. Tactics
5. Operations
6. Kaikaku
7. Kaizen
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

8. ! =
" =
! =
CD Form 1-2 Hoshin Kanri for the Lean Enterprise © 2006 Thomas L. Jackson Page 1
important correlation or core team member
correlation correlation / contribution
strong correlation or team leader
Legend
team members
correlation / contribution
weak correlation or rotating team member
accountability
A3-X
correlation
tactics
results
process
strategies
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

9. Ship in a
storm going
in the right
direction
Direction Management
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk
https://flic.kr/p/ncXP2D

10. A goal is a broad primary
outcome.
A strategy is the approach you
take to achieve a goal.
An objective is a measurable
step you take to achieve a
strategy.
A tactic is a tool you use in
pursuing an objective associated
with a strategy.
Mikal E. Belicove
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk
http://www.forbes.com/sites/mikalbelicove/2013/09/27/understanding-goals-strategies-objectives-and-tactics-in-the-age-of-social/

11. Purpose is you passion
Vision is the world you wish to create
Strategy is how you get there
Tactics ensure you survive the journey
Stephen Parry
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk
https://twitter.com/leanvoices/status/508918600825307136

12. What
How
Why
If
Simon Sinek
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

13. ü Free
ü Weekly
ü Timed
ü 5km
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk
http://www.parkrun.com/

14. Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

15. Hypothesis: The
economic model with
which to make
decisions and assess
results.
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

16. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

17. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
Hypotheses: The
breakthrough
strategies which will
achieve the results?
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

18. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
ImproveData
Access
BuildStrong
Community
IncreaseBrand
Awareness
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

19. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
ImproveData
Access
BuildStrong
Community
IncreaseBrand
AwarenessHypotheses: The
strength of
correlations between
results and strategies.
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

20. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
ImproveData
Access
BuildStrong
Community
IncreaseBrand
Awareness
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Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

21. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
ImproveData
Access
BuildStrong
Community
IncreaseBrand
Awareness
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Hypotheses: The
proxy variables
which will give a
leading indication
of the results?
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

22. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
ImproveData
Access
BuildStrong
Community
IncreaseBrand
Awareness
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ofCountries
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Volunteers
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

23. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
ImproveData
Access
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Community
IncreaseBrand
Awareness
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IncreaseNumber
ofCountries
MoreWeekly
Volunteers
Hypotheses: The
strength of
correlations between
improvements and
results.
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

24. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
ImproveData
Access
BuildStrong
Community
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Awareness
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Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

25. Donations
Weekly
Runners
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Costs
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GBP
(000)
ImproveData
Access
BuildStrong
Community
IncreaseBrand
Awareness
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Hypotheses: The
investments which will
implement the
strategies and deliver
the improvements.
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

26. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
ImproveData
Access
BuildStrong
Community
IncreaseBrand
Awareness
éè
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Volunteers
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Charity Partner
Merchandise
Freedom Runs
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

27. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
ImproveData
Access
BuildStrong
Community
IncreaseBrand
Awareness
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Hypotheses: The
strength of
correlations
between
strategies and
tactics.
Hypotheses: The
strength of
correlations
between
improvements and
tactics.
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

28. Donations
Weekly
Runners
Operating
Costs
GBP
GBP
(000)
ImproveData
Access
BuildStrong
Community
IncreaseBrand
Awareness
éè
é è
ê é é ReduceTimeto
Results
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ofEvents
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Engagement
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ofCountries
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Volunteers
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Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

29. “it is a communication
tool for dialog
between individuals
to support
collaborative
problem-solving and
mentoring processes.
And the process of
creating the report
becomes the real
value of the thing.”
Durward Sobek
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

30. Cadence is the use of
regular, predictable
rhythm within a process.
This rhythm transforms
unpredictable events
into predictable events.
Don Reinertsen
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

31. Taken as a whole the
portfolio of experiments can,
and should be contradictory.
Some of them should use
the principle of obliquity.
Some should take a naive
perspective.
David Snowden
Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk
http://cognitive-edge.com/blog/start-with-action-then-reflect/

32. Karl Scotland - @kjscotland - #LLKD15 http://availagility.co.uk

33. THANK YOU
https://flic.kr/p/9ZEmW8