10 September From The Roots to
From the Roots to the Shoots
Alan Elliot - MTB Tourism in the
South of Scotland
MOUNTAIN BIKING & TOURISM IN
THE SOUTH OF SCOTLAND
Alan Elliott
Sector Delivery Team Leader
10 Sept 2010
Tourism Context
 Scottish
 South of Scotland
Scottish Enterprise role
Mountain Biking - current Situation
 Scottish
...
Scottish Tourism
 Scottish tourism spend £4.1bn p.a.
 200,000 employees 10% employment
 National Strategy seeks growth ...
Scottish Tourism
 Length of stay
 Overseas visitors 9 nights
 English visitors 5 nights
 Scottish visitors 3 nights
 ...
South of Scotland Tourism
 10,500 jobs
 Dispersed and fragmented
 One major “visitor attraction” – Blacksmiths Shop, Gr...
Scottish Enterprise approach
 Economic outputs
 Priorities
 Industry leadership
 Innovation
 Destination Development
...
Mountain Biking in Scotland
 £119m expenditure c 3,000 jobs
 70% of built trail centre visits in South
 16% Highlands
...
Scottish Mountain Bike Development Consortium
 Composition
 Scottish Cycling
 Forestry Commission Scotland
 Scottish N...
Scottish Mountain Bike Development Consortium
 Tourism and Economic development
 To increase mountain biking visitor num...
South of Scotland Priorities
 7stanes
 Commercial approach
 Company established with business groupings represented
 I...
Issues
 Everyone’s interest but no-one’s role
 Different stories for different audiences
 Severely limited public £s
 ...
And finally….
 Mountain biking “community” has a huge part to play
 Complex projects
 New approaches will be required i...
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
From the roots to the shoots 2010   alan elliot - mtb tourism in the south of scotland
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From the roots to the shoots 2010 alan elliot - mtb tourism in the south of scotland

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Alan Elliot gives a great insight in the benefits of mountain bike tourism to Scotland. Looking at the direct economic impact as a result of Scotlands status as one of the best places to mountain bike in the World.

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From the roots to the shoots 2010 alan elliot - mtb tourism in the south of scotland

  1. 1. 10 September From The Roots to From the Roots to the Shoots Alan Elliot - MTB Tourism in the South of Scotland
  2. 2. MOUNTAIN BIKING & TOURISM IN THE SOUTH OF SCOTLAND Alan Elliott Sector Delivery Team Leader 10 Sept 2010
  3. 3. Tourism Context  Scottish  South of Scotland Scottish Enterprise role Mountain Biking - current Situation  Scottish  South of Scotland Issues Mountain Biking & Tourism in the South of Scotland
  4. 4. Scottish Tourism  Scottish tourism spend £4.1bn p.a.  200,000 employees 10% employment  National Strategy seeks growth of 50% 2005-15  15m visitors p.a. take overnight trips to Scotland  Opinion-former  Mature industry
  5. 5. Scottish Tourism  Length of stay  Overseas visitors 9 nights  English visitors 5 nights  Scottish visitors 3 nights  Spend/night  Overseas visitors £62  English visitors £60  Scottish visitors £53  Competition  Emerging markets/destinations
  6. 6. South of Scotland Tourism  10,500 jobs  Dispersed and fragmented  One major “visitor attraction” – Blacksmiths Shop, Gretna  Ideally placed for North England/Northern Ireland  Car-borne visitors dominant
  7. 7. Scottish Enterprise approach  Economic outputs  Priorities  Industry leadership  Innovation  Destination Development Edinburgh Royal Deeside & Cairngorms Glasgow Loch Lomond & Trossachs St Andrews Highland Perthshire  Product Development Golf Sailing Mountain Biking Heritage Food Cruise
  8. 8. Mountain Biking in Scotland  £119m expenditure c 3,000 jobs  70% of built trail centre visits in South  16% Highlands  Potential to increase spend by 35% over next 5 years  Depends on investment level  Vast range of people/organisations involved  Private sector • Accommodation; activity providers; restaurants; bike shops; car hire  Forestry Commission Scotland  Local authorities  Range of agencies – sporting, economic, countryside remits
  9. 9. Scottish Mountain Bike Development Consortium  Composition  Scottish Cycling  Forestry Commission Scotland  Scottish Natural Heritage  NHS Scotland  CTC  VisitScotland  EventScotland  Cycling Scotland  Scottish Enterprise  Highlands & Islands Enterprise  IMBA
  10. 10. Scottish Mountain Bike Development Consortium  Tourism and Economic development  To increase mountain biking visitor numbers by a further 50% over the next 5 years  Increased participation  To increase domestic participation in mountain biking by 25% over the same period  Creating Champions  To assist Scots to win at least 5 medals in World or Commonwealth competitions
  11. 11. South of Scotland Priorities  7stanes  Commercial approach  Company established with business groupings represented  Income generation  Glentress  Innerleithen Bike Park proposal  Galloway Forest Park
  12. 12. Issues  Everyone’s interest but no-one’s role  Different stories for different audiences  Severely limited public £s  Opportunities in technology?  User has to pay
  13. 13. And finally….  Mountain biking “community” has a huge part to play  Complex projects  New approaches will be required in the future  Industry leadership  Innovative funding approaches  New markets  Link with other activities  Scotland has a huge opportunity

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