1. KS5 NSD
Hegemony
A more sophisticated approach to
hegemony argues that the mass
media adopt a consensus of what is
normal; a commonsense which is
actually an ideology.
The very nature of common sense
means that the audience does not
question it. You might think of it as a
kind of civil religion: a set of values
that the majority of people
subscribe to without thinking about
it.
Look at the representations of Chavs again. Who is doing the
representing? Who stands to benefit from this representation?