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Geneva 2020: 
Collective Impact
“Collective Impact” by John Kania and Mark Kramer 
Stanford Social Innovation Review, Winter 2011 
When a community comes together to support a single cause, 
the results can be truly transformative. 
Geneva 2020 is an important effort to advance the Geneva 
schools and build a stronger community.
Steering Committee 
Steering Committee 
•Jose Acevedo, President and CEO of Finger Lakes Health 
•Greg Baker, Principal of the Geneva High School 
•Pat Collins, Professor of Education at Hobart and William Smith Colleges 
•Stu Einstein, Community Lunch Program Coordinator, former Mayor of Geneva 
•Katie Flowers, Director of the Center for Community Engagement and Service Learning at HWS 
•Mark D. Gearan, President of Hobart and William Smith Colleges 
•Jane Gerling, Community Member 
•Rev. Jim Gerling, Community Member 
•Louis Guard, Chief of Staff and Counsel to the President, Hobart and William Smith Colleges 
•Matt Horn, City Manager 
•Jim MaKinster, Associate Professor of Education at Hobart and William Smith Colleges 
•Lucille Mallard, President of the Geneva Chapter of the NAACP 
•Kelly J. Mittiga, Senior Vice President, Director of Deposit and Retail Operations, First Niagara Bank 
•Alejandra Molina, Director of Office of Intercultural Affairs, Hobart and William Smith Colleges 
•Victor Nelson, Secretary of the Board of Directors of the African American Men’s Association 
•Trina Newton, Superintendent of the Geneva City School District 
•Susan Pliner, Associate Dean for Teaching, Learning and Assessment at Hobart and William Smith 
Colleges 
•Karen Springmeier, Executive Director, Finger Lakes Workforce Investment Board, Inc. 
•Montrose Streeter, Assistant Vice President of Student Affairs at Hobart and William Smith Colleges 
•Heather Swanson, Public Information Officer, Geneva City School District 
•Mark Venuti, Chair of the Board of the Boys and Girls Club of Geneva 
•Catherine Williams, Vice President for Communications, Hobart and William Smith Colleges
Collective Impact 
Long-term commitments from different sectors with a 
common agenda to solve a social challenge. 
• Common Agenda 
• Shared Measurement System 
• Mutually Reinforcing Activities 
• Continuous Communication 
• Backbone Support Organization
Common Agenda 
Three Goals Identified by GCSD 
as Critical to the Future of our Children 
Graduation Rate 
Career and College Readiness 
Literacy 
Cited: www.successforgenevaschildren.org
Shared Measurement System 
Graduation Rate 
Raise the graduation 
rate to 90% by 2020 
for all students. 
Career and College Readiness 
Literacy 
Ensure that 20% of 
students score at the 
mastery level on 
NYSED regents exams 
(85% or above). 
Expand GHS alumni 
outreach efforts.
Mutually Reinforcing Activities 
“How can we collaborate to ensure progress towards 
Geneva 2020 Goals? What commitments can we make 
to support teachers?” http://www.hws.edu/about/geneva2020_priorities.aspx
HWS “mutually 
reinforcing 
activity”
Continuous Communication
Backbone Support Organization 
HWS Colleges
SUNY views education as a continuum that begins at birth and is carried on 
through school, college, career, and even into retirement. SUNY's Office of the 
Education Pipeline is establishing a series of systemic and sustainable regional 
education networks across the state and bringing together partners who have 
signed on to strengthen this educational continuum. 
http://www.suny.edu/cradletocareer/
"When a community comes together to support a single cause, 
the results can be truly transformative. Geneva 2020 is an 
important effort to advance the Geneva schools and build a 
stronger community."

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Geneva 2020 presentation

  • 2. “Collective Impact” by John Kania and Mark Kramer Stanford Social Innovation Review, Winter 2011 When a community comes together to support a single cause, the results can be truly transformative. Geneva 2020 is an important effort to advance the Geneva schools and build a stronger community.
  • 3. Steering Committee Steering Committee •Jose Acevedo, President and CEO of Finger Lakes Health •Greg Baker, Principal of the Geneva High School •Pat Collins, Professor of Education at Hobart and William Smith Colleges •Stu Einstein, Community Lunch Program Coordinator, former Mayor of Geneva •Katie Flowers, Director of the Center for Community Engagement and Service Learning at HWS •Mark D. Gearan, President of Hobart and William Smith Colleges •Jane Gerling, Community Member •Rev. Jim Gerling, Community Member •Louis Guard, Chief of Staff and Counsel to the President, Hobart and William Smith Colleges •Matt Horn, City Manager •Jim MaKinster, Associate Professor of Education at Hobart and William Smith Colleges •Lucille Mallard, President of the Geneva Chapter of the NAACP •Kelly J. Mittiga, Senior Vice President, Director of Deposit and Retail Operations, First Niagara Bank •Alejandra Molina, Director of Office of Intercultural Affairs, Hobart and William Smith Colleges •Victor Nelson, Secretary of the Board of Directors of the African American Men’s Association •Trina Newton, Superintendent of the Geneva City School District •Susan Pliner, Associate Dean for Teaching, Learning and Assessment at Hobart and William Smith Colleges •Karen Springmeier, Executive Director, Finger Lakes Workforce Investment Board, Inc. •Montrose Streeter, Assistant Vice President of Student Affairs at Hobart and William Smith Colleges •Heather Swanson, Public Information Officer, Geneva City School District •Mark Venuti, Chair of the Board of the Boys and Girls Club of Geneva •Catherine Williams, Vice President for Communications, Hobart and William Smith Colleges
  • 4. Collective Impact Long-term commitments from different sectors with a common agenda to solve a social challenge. • Common Agenda • Shared Measurement System • Mutually Reinforcing Activities • Continuous Communication • Backbone Support Organization
  • 5. Common Agenda Three Goals Identified by GCSD as Critical to the Future of our Children Graduation Rate Career and College Readiness Literacy Cited: www.successforgenevaschildren.org
  • 6. Shared Measurement System Graduation Rate Raise the graduation rate to 90% by 2020 for all students. Career and College Readiness Literacy Ensure that 20% of students score at the mastery level on NYSED regents exams (85% or above). Expand GHS alumni outreach efforts.
  • 7. Mutually Reinforcing Activities “How can we collaborate to ensure progress towards Geneva 2020 Goals? What commitments can we make to support teachers?” http://www.hws.edu/about/geneva2020_priorities.aspx
  • 11. SUNY views education as a continuum that begins at birth and is carried on through school, college, career, and even into retirement. SUNY's Office of the Education Pipeline is establishing a series of systemic and sustainable regional education networks across the state and bringing together partners who have signed on to strengthen this educational continuum. http://www.suny.edu/cradletocareer/
  • 12. "When a community comes together to support a single cause, the results can be truly transformative. Geneva 2020 is an important effort to advance the Geneva schools and build a stronger community."