Brands use Twitter for four main purposes: listening to customer feedback, helping customers with issues, talking with customers, and selling products and services. Pepsi's marketing director notes that Twitter allows brands to gauge customer sentiment. The document discusses how several brands, such as Eurostar, O2, and the Red Cross, have effectively used Twitter for listening, helping, talking to customers, and generating sales leads. It warns brands to avoid sneaky sales tactics and to be careful what they tweet, as customers will find out.

1. What are brands doing on twitter

2. What are brands doing on twitter 1. Listening 2. Helping 3. Talking 4. Selling

3. “On twitter they can complain or praise. And we can use it as a way to gauge how people are feeling”. Anamaria Irazabal, Marketing Director, Pepsi

5. What we want to do on twitter 1.Listening 2. Helping 3. Talking 4. Selling

6. Eurostar learned why this is important

7. How O2 is using twitter to listen

8. twitter can help turn a bad situation …

9. What we want to do on twitter 1. Listening 2. Helping 3. Talking 4. Selling

10. … into a good one

21. What we want to do on twitter 1. Listening 2. Helping 3. Talking 4. Selling

24. How O2 is using twitter to talk

25. What we want to do on twitter 1. Listening 2. Helping 3. Talking 4.Selling

26. $6.5 million in sales

29. How O2 is using twitter to sell

30. How O2 is using twitter to sell

31. How O2 is using twitter to (almost) sell

32. A few trap doors to watch out for 1. Don’t be sneaky 2. It’s ok to say sorry 3. Be careful what you tweet

33. You’ll just get found out

34. You’ll just get found out

35. A few trap doors to watch out for 1. Don’t be sneaky 2. Be careful what you tweet 3. It’s ok to say sorry

38. A few trap doors to watch out for 1. Don’t be sneaky 2. Be careful what you tweet 3. It’s ok to say sorry

40. While we’re a 130 year old humanitarian organization, we’re also made of up human beings.

42. This is Kevin SmithHe has 1,762,436 followers

44. www.kevindunne.blogspot.com