Puck Landee Wehkamp

1. .
Linda., ELLE, Vogue
en wehkamp?
Hoe en waarom wehkamp het nr. 1 content platform voor
fashion- en lifestyle advies in Nederland wil worden

2. Mission: become the n.1 content platform for fashion &
lifestyle advice in the Netherlands

3. Our audience: ‘More than just moms’

4. Challenge: get ‘more than just moms’
to see Wehkamp as the the leading Dutch style advisor
by giving the best personal advice, short of hiring a personal assistant

5. Idea: a personal stylist with scale

6. Execution: create, collect and collaborate
Focus: style advice, inspiration, trends

7. Create: the brand itself who makes content
Goal: reach & engagement & distinctive character
Focus: musthaves, ‘figuurhulp’, trends, mix&match, how
to’s

8. Wehkamp’s next style vlogger
8 weken
29M reach
800K video views
50-60% View Through Rate
3 jaar & 8 maanden watchtime

9. Collaborate – let influencers make content for you
Goal: reach outside own target groups, extra content creation

11. Collect – let your customer make content for you
Goal: extra content creation, reach outside own target
groups

13. Resume
Do’s Don’t
- Listen to your audience
- Content & performance
are friends
- Get yourself some killer
stats (data is key!)
- Keep pushing your
brand
- Think from a channel
point of view
- Think too short-term
- Sit & wait