People buy when they are ready to buy NOTwhen you are ready to sell
Nurture your Customers Regular Valuable Via Automated Contact Content Email Weekly Tips Text Example Monthly Advice HTML AweberBi-Monthly Articles Quarterly Promotions
Where to Start• Define your content – e.g.12 x 1 weekly email• Define ongoing content• Design email template – Professional, Branded, Use recipients name• List online sources – Blogs, News Sites, Google Alerts, Google Reader, Twitter..
Where to Start• Set up subscription service – Aweber• Email existing list promoting subscription• Promote via Social Media• Make it easy to share – Social Media Sharing Buttons, Email to a friend• Affiliate Programme
•Catchy Subject Line• “48 Hours to go [VIDEO]”• Personalised• Link to Website• Signature
Aweber• Create a subscription form• Add form to your website• This form creates your list• Create reply email with confirmation link – Known as double opt in
Aweber• Create weekly emails e.g. 12 x 1 Weekly• Make sure they are not time sensitive• You can email your list anytime – e.g. Something unforeseen happens• Subscribers can unsubscribe automatically• Eventually up sell by week 6 to 8