The document discusses how local councils are using social media to engage hard to reach groups like youth, people with disabilities, seniors and time-poor families. It notes that a quarter of councils see social media helping with this. It also discusses challenges like needing to build trust over time as people learn how to engage through new tools. Finally, it lists tips for using social media to facilitate civic participation, such as making content easy to use, innovative, accessible on popular platforms, shareable, enjoyable and community-focused.

1. @KerenFlavell keren@townhallsocial.com 0402 831 228
ENGINEERING
BUILDING
FACILITATING
HELPINGTRUST
CREATINGNURTURING
SUPPORTING
BELIEVING LOYALTYUNDERSTANDING
MAKING

3. image Alexandre Arrechea

16. Is this a
convenient form
of participation?

22. A
quarter
of
councils
believed
that
social
media
would
specifically
assist
them
to
engage
with
hard
to
reach
segments
of
the
community,
including
youth,
those
with
disabili;es,
seniors
and
;me
poor
families.

23. Every new activity
requires a learning curve

24. The engagement curve means you move people
along so they trust and support you
The engagement curve means you move
people along so they trust and support you

32.
ü Rise
of
a
new
civic
paradigm
ü Millennials
don’t
believe
vo7ng
in
an
elec7on
is
helpful
at
all
ü Not
consuming
mainstream
media
ü Web
2
is
about
a
philosophy
of
open
/
two
way
Democracy
2.0:
Can
social
media
engage
youth
and
disengaged
ci7zens
in
the
public
sphere?
Professor
Jim
Macnamara,
University
of
Technology,
Sydney

33. Make it easy

34. Embrace Innovation

35. Go where they are

36. Make it shareable

37. Make it fun

38. Make it fun

39. Make it fun

40. Ask for help

41. Make it faster

42. Make a community

43. Connect private and public

44. Co-designing the community

45. image of man free falling of a cliff