New media and internet have significantly changed our lives and we are getting addicted to the internet, day by day. Online channels are becoming more and more available and naturally necessary in the rush of our daily life. Thus, developing business strategies for the online channels and digital marketing tools to reach the customers effectively is a vital task. Considering the internet usage of most of the customers, distributing on the mobile applications is efficient. With respect to statics, sales of smartphones soon exceeds the sales of computers so it is certain that companies need to invest on their mobile apps and expand their applications Moreover, there still are new mobile technologies which are in the line to burst, such as mobile financial services, location based services, near field communications etc. Thus, this project aims to research how to power up the penetration of these technologies by digital activities