3. “There are four stages of business
planning. Businesses which have
passed these stages are on their way
to sophisticated planning.”
- Prof. Philip Kotler
Author Of Marketing Management
14. Strategic Planning
Stage
As the business
enterprise becomes
bigger, a long range
planning is needed.
Plan has flexibility to
be able to adjust to
changing conditions.
4
15. “Strategy is fancy word for coming
up with a long term plan and
putting it into action.”
- Ellie Pidot
His entire attention is devoted to the daily operations of his business in his intense desire to survive.
Estimated incomes from sales and expected expenditures are made. This is done to facilitate
Top-down or autocratic – the owner provides the goals and let the employees comply with them.
Bottom-up or democratic – he encourages his employees to participate in the planning the goals and strategies of the enterprise.
Such clear statement is necessary so that those who will be involved in the execution of the plan will understand, believe, accept and support it.
These help in delegating responsibility and measuring results.
It may or may not spell out the procedures for performing the required work.
It may be necessary to establish a target data for completing the activity.
Sufficient authority should be delegated to such officers/executives.