2. I. Objectives
• Define business plan.
• Analyze the reasons why a business plan is
necessary
• Understand and value the importance of
government programs for entrepreneurs
• Describe the different components of a
business plan
• Create a business plan for a virtual business
• Critique a business plan
3. Do successful businesses
happen by chance (or by
luck)?
Do you think about your
own future or you’re
taking a ‘wait and see’ (by
chance or by luck)
attitude?
7. Principles in Planning
Planning must be realistic.
- It must be based on available
resources, such as financial, human
and physical resources.
Planning must be based on felt needs.
- Goals and objectives of the
entrepreneur suits the needs of the
consumers in the community.
8. Planning must be flexible.
-Need, economic conditions and
resources change from time to time.
Thus, planning should be adjusted to
such changes.
Planning must start with simple
projects.
9. Government Programs
• 1. Magna Carta for Small enterprise R.A 6977
- An act to promote, develop and
assist small and medium scale enterprises
through the creation of a small and
medium enterprise development (smed)
council, and the rationalization of
government assistance programs and
agencies concerned with the
development.
10. 2. Kalakalan 20 R.A. 6810
- An act establishing the magna
carta for countryside and barangay
business enterprises, granting
exemptions from any and all
government rules and regulations
and other incentives and benefits
therefor, and for other purposes.
11. 3. Micro-Enterprise Development Program
- The program’s objective is to
increase income and improve living
condition in low-income
municipalities.
a. Provision of financial assistance for livelihood
project in low-income municipalities
b. Development of capabilities in livelihood
program implementation in low-income
municipalities:
Financial Assistance
Technical Assistance
12. 4. Self-Employment Loan Assistance
Program
- The program’s rationale is that the
rural poor is in need of financing facility for
gainful entrepreneurial activities.
a. Provision of credit for micro entrepreneurs
b. Creation of employment and enhancement of
income in the rural areas
c. Development and strengthening of NGO
capabilities for the livelihood projects
14. A. Executive Summary
1.Mission and Vision Statement
2.Summary of the business plan parts
[The purpose of an executive summary is
to provide a quick and concise overview of
the business. This is were you self yourself,
and your idea!]
17. IV. Marketing Plan
1. Customer need
2. Analysis of competition
3. Target market analysis
4. Price
[Describe the market’s characteristics, your target
customer’s profile, the competition, and how you
plan to gain an advantage over them to create a
successful venture; Marketing plans usually address
four areas: product offered, price charged,
distribution system, and promotional efforts.]
18. V. Financial Plan
1.Start-up investment and other costs
2.Projected costs, expenses, and
revenues
[Describe the current financial status and
present forecasts of future financial
statements.]