Internal relations, employee relations, employee communications What’s corporate culture? “The Way We Do Things Around Here” Collective psychological forces that make up the organizational climate
Are McDonald’s employees really lovin’ it?
Identify and explain basic elements of organizational climate/culture
Core values – set of collected facts/opinions – what org. believes as an entity – job security vs. turnover People function best when the organization answers the question, “what’s in this for me?” Vision – identifies a future
Public relations versus HR Employees are any organization’s most important public
Interest: surveys, informational meetings, suggestions, counselors, phone hotlines, employee pubs, open door policy; also: working conditions, job satisfaction, job security, supervision, performance standards, comm with associates, etc. Response – procedure reviews, deeds, training programs, facilitating communication between levels. Participation – Group discussions, regular meetings, top management mingles with all employees, employee ownership, profit-sharing face to face is best!
Biggest problem: FEAR Nothing you say can work better than what your company does.
Focus groups? New jobs, hires, visitors, sales, policies, CEO message, achievements, quality control, new equipment, etc.
Resistance to change – that’s not the way we do things around here…
Candid – should flow up and down
The principles of effective internal communications