Are you looking at the right metrics when you measure the success of your content marketing campaigns? We’re looking to get an edge and earn share of mind with our marketing, not tons of tweets and likes, aren’t we? Learn how to look at the right metrics!

1. Power Up Your
Content Marketing
Make an

2. About Christoph C. Cemper
Founder & CEO of:
SEO & Marketing since 2003
@cemper

3. Are you looking at the right metrics
when you measure the success of your
content marketing campaigns?

4. Most marketers don’t go beyond the social signals when
they speak about a Content Marketing campaign.

5. …and the problem is that social signals only measure
distribution.
5K
16
19
491
16
442

6. I can “like” 50 posts per minute…
but does that mean I’m engaged?

7. We’re looking to get an edge and earn share of mind with
our marketing, not tons of tweets and likes, aren’t we?

8. A strong content marketing strategy engages users
beyond likes and shares.

9. But how can you measure user engagement?
Which are the meaningful metrics?

10. Links = User Engagement

11. Comments = User Engagement

12. Downloads = User Engagement

13. Clicks & Views = User Engagement

14. Strong content is all about user engagement.
Here’s more meaningful set of metrics. We call this Impact
• Long term effect
• Hard/Expensive to fake
• Dangerous to fake
• Clicks
• Views
• Comments
• Downloads
• Backlinks

15. There are two different dimensions you need to
look at when measuring the success of your
content marketing:

16. You only understand the value of a piece of
content by only looking at the full picture.

17. Viral content
content shared by
powerful influencers
Possibly good content
but lacking distribution
and feedback
Useful and engaging
content but lacking
distribution
H
I
G
H
L
O
W
L O W H I G H
Impact
Buzz

18. Do you want to create content that rocks no
matter what’s the topic?
Say no more!

19. What’s the “trick” in content marketing for boring
topics like air conditioners?

20. Here’s a typical example of content that will
never create BUZZ:
an article on air conditioners may not be shared
on Facebook or Twitter.

21. But it can still have a high Impact:
lots of comments, lots of downloads, lots of links.

22. We can use Impactana to search for some
engaging topics related to air conditioners.

23. There is strong content out there on any topic
even if there is no high Buzz around it.

24. An article containing tips about air conditioners
attracted almost 4K backlinks

25. Another article about how air conditioners work
attracted more than 2.5K backlinks, as well as 200+
comments

26. When you find great authors, or influencers who shared
your content you want to reach out to these people.
Impactana has rich, detailed information on each author:

28. Relevant outreach has never been this simple!

29. A content marketer’s dream
Looking at the most engaging content for any topic, in any
industry.
Zzzzzz

30. It can now come true!

31. Try Impactana yourself!
You can discover a sea of opportunities.

32. Try Impactana yourself!
You can discover a sea of opportunities.

33. I hope you enjoyed these content marketing tips.

34. Questions?
hello@impactana.com