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Paid ads and the plan to improve them 100%


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SMX Paris presentation

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Paid ads and the plan to improve them 100%

  1. 1. Paid ads and the plan to improve them 100% SMX Paris
  2. 2. Fernando Angulo Head of international Parterships SEMrush Inc. @fernandosemrush
  3. 3. There are dozens of paid advertisements, but today I want to talk about how to improve the paid ads on Google.
  4. 4. 1. Improving the Display Network Ads
  5. 5. 1. Images 2. Text ads 3.Dynamic ads We have 3 results in the Google Display Network
  6. 6. The Display Network Ads are very attractive and are a great source of revenue for web publishers. Can we improve their performance further?
  7. 7. There are several special tools to improve your results
  8. 8. Analyze the design of your competitors’ ads These instruments can help you analyze competing ads Visualize your competitors’ strategies to decide how to allocate your budget Check the number of ad impressions
  9. 9. Dig deeper for more insights Check which devices generate more impressions Detect the best publishers for your Ads Find the best advertisers and evaluate their creative landing pages
  10. 10. Example 1. ELCORTEINGLES.ES
  11. 11. Example 2. INFOCOCHES.NET
  12. 12. 2. Improving the performance of your Google Shopping Campaigns
  13. 13. Outstanding results of Google Shopping Ads
  14. 14. Product Listing Ads are very effective and are already perfoming well Can we further improve their performance?
  15. 15. For now there is only one tool to improve the performance of Google Shopping.
  16. 16. See what products are promoted more by your competitors By using the PLA intelligence you will achieve supremacy in Google Shopping Make your PLAs more competitive by using the experience of your competitors Find competitors using Shopping Campaigns
  17. 17. Example. CASADELLIBRO.COM
  18. 18. Example. CASADELLIBRO.COM 784 Competitors are using Google Shopping Campaigns
  19. 19. Example. CASADELLIBRO.COM 11,404 products in their Product List
  20. 20. 3. Improving results of Google Ads
  21. 21. Google paid Ads results persuade and attract users to a buying cycle
  22. 22. Paid Ads are obviously very popular, judging by Google’s results Can we further improve their performance?
  23. 23. There are many good tools to improve the conversion perfomance
  24. 24. Discover your competitor’s budget Find out all about your competitors and adjust your online strategy Discover new competitors Analyze the keywords and ad texts
  25. 25. Example: AUTOCASION.COM $11000 - monthly paid search budget
  26. 26. Example: AUTOCASION.COM 2,279 Competitors in Ads
  27. 27. Example: AUTOCASION.COM 3,899 Unique Ads
  28. 28. All paid ads can be improved (optimized) for even better results. The key is to have a few outstanding instruments in your toolbox
  29. 29. Fernando Angulo Head of International Partnerships SEMrush Inc. @fernandosemrush Thank you for your attention Questions?