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SXSW Interactive 2013 Top Trends


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SXSW Top 10 Trends: Entrepreneurialism, Making Data Meaningful, Hacking for Good, Digital Becoming Physical, Branded Content, Real-Time Marketing, Sharing Economy, Social Change, Smart Video, New Verticals, Crowdsourcing & Crowdfunding. Plus additional slides on how these trends impact the transportation industry.

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SXSW Interactive 2013 Top Trends

  1. 1. 2013 SXSW Interactive: Top Trends
  2. 2. Entrepreneurialism • “America‟s Secret Sauce” = Leaders in Innovation • The 2nd Internet Revolution will be harnessing the Internet to disrupt and transform other industries Manufacturing: 3D Printing Community Organizing: Virtual March for Immigration Education: Virtual classrooms
  3. 3. Making Data Meaningful • Interpretation and visualization of data to make it meaningful and useful Nate Silver correctly predicted all 50 states in the Presidential election Foursquare checkins by venue in downtown Austin
  4. 4. Hacking for Good • Solving government or societal problems using data and open- source solutions
  5. 5. Digital Becoming Physical • Transforming the intersection between physical objects and digital spaces • Augmented reality, artificial intelligence, 3D printing, wearables
  6. 6. Branded Content • Using the art of storytelling, content curation, and content creation to target specific audiences with meaningful brand experiences Branded Documentaries Oreo’s Super Bowl Twitter Ad Web Content
  7. 7. Real-Time Marketing • Using social media to perform “on-the-fly” communications that are relevant and timely
  8. 8. Sharing Economy • Sharing allows for private economic assets to be financially optimized among communities
  9. 9. Social Change • Through social media, everyone can be an advocate and agent for change Educational Website on Pandemics Tie-In with Movie Contagion TV Programming for HIV Education Cory Booker Saves Newark Using Twitter
  10. 10. Smart Video, New Verticals • Video dominates the social media landscape as the most engaging medium with the most new verticals and technologies New Comedy Channel Backed by Google/YouTube Multi-Media Channel Focused on Sustainability Video sharing/suggesti ons like Pandora
  11. 11. Crowdsourcing & Crowdfunding • Raising money by networking and pooling resources via the Internet
  12. 12. Branded Transportation • Conference branded transportation options • Chevy‟s „Catch-a-Chevy‟, test drive a Volt • HBO‟s Game of Thrones and Uber pedicabs • Rented bikes • Buses & trains
  13. 13. Ridesharing Goes Mainstream • Peer-to-peer on-demand ridesharing apps • Municipal issues with ridesharing
  14. 14. Beyond the Car • Other technology and sharing based transportation alternatives
  15. 15. Aggregating Transportation • Comparison apps for all transit options • Compare transit options by cost or time
  16. 16. Technology Integration • New ways to experience or augment reality using technology
  17. 17. Recap “Gore, Booker, Shaq, Damn!” - Alberto Gonzalez, President