Starbucks Business Mission Statement

Starbucks Business Mission Statement
Els Dai
Professor Perosio
AEM 2400
12/26/2017
Chapter 2 The video clip from chapter 2 focused on the marketing plan and its functions. More importantly, the video clip elaborated on the elements of
a marketing plan. One of the elements of a marketing plan is the business mission statement. Mission statement is the fundamental element of the
marketing plan that explains what business is the firm in and can further affect future trends of the firm, such as profitability and survival. The
statement is also based on the analysis of customers' benefits and industry's environment.
One of the great examples is Starbucks' mission statement, which is "To inspire and nurture the human spirit – one person, one cup, and one
neighborhood at a time" (Gregory). ... Show more content on Helpwriting.net ...
Moreover, a company's mission statement should emphasize on the overall market the firm operates in instead of only the good and service it provides
to avoid suffering from marketing myopia or too broadly stated mission statement. In the article written by Nathan Yerian, he clearly indicates the five
elements that a powerful business mission statement is consisted of. First of all, "substance over vagueness" is needed to provide the value of the
company and concrete actions (Yerian). Second element is "clear and focused," making sure the statement "have a discernible, linear direction" and
"speak to the umbrella that covers it all" (Yerian). Third element is "emotional appeal," which can make the mission statement more "energizing,
inspirational, and memorable" to further "build an emotional connection" with customers (Yerian). Fourth element is "a brand persona," which makes
the mission statement "an opportunity to showcase your company's personality and to stand apart from your competitors" (Yerian). Last but not least,
"longevity" of the mission statement "should be enduring and build to last through your company's changes in direction," since a business mission
statement will influence the company's future trend in earning profits and allocating resource (Yerian). Mission statement is a "key marketing tool"
that the customers will first notice (Yerian). Therefore, a correctly and properly addressed business mission statement that determines a company's core
values and customers' benefits will lay the foundation for the marketing plan and further affect company in decision making in the
... Get more on HelpWriting.net ...

Buddha Mission Statement
"Your purpose in life is to find your purpose and give your whole heart and soul to it" said Buddha. Defining one's values, visions and mission
statement for themselves is exactly what Buddha stated "your purpose in life". Without developing a mission, vision and values to assist in developing
a strategy, an individual cannot identify, distinguish or explain themselves to others. The importance of developing a vision, mission and values is to
help one become the most successful they can be along with being a productive leader. Values
– Values; values are beliefs that are important and guide
your life. During the ages 11 to 12 years of age my values just began to be shaped. I lived in a rural small town full of farmland known as Union
Bridge, Maryland and attended Northwest Middle School. People of Union Bridge are farmers, mechanics or small business owners. But my personal
home life could be understood as unlikely or unique. Before even entering the world, my mother was addicted to drugs and my father was
incarcerated, but as time went on and I grew older, things became worse. My mother died at the age of twenty–nine because drugs grabbed ahold of
her and she could not let go, leaving me to be fought over in the court system by both sets of grandparents until I was eleven years old, where I finally
resided with my maternal grandparents. My home life during this time influenced me to be shaped by artists like Eminem and Bruno Mars because the
message behind their top

The Mission Statement Of Mooron Coors
пїјAnalysis of Molson Coors' Mission Statement
My choice of company for this assignment is "Molson Coors". As extracted from www.missionstatements.com, "The Operations team's mission is to
focus on becoming one of the best performing supply chains in the global beer industry." The first impression about the operation team'smission
statement is that it gives readers a positive feeling about the manager's desire to take on all the big beer producing companies in the market by being
the best–performing supply chains in the global beer industry. This vision puts the team members in the proper mindset to achieve optimum
performance in delivering the right kind of supply chain success. In the beer industry, that's so serious about the spirit of merry–making, this is actually
a very slick mission statement. Communicated wisely, it can portray a "can– do" feeling and camaraderie across the ranks of the entire operation team
to send the right ... Show more content on Helpwriting.net ...
The same passion gets presented and delivered to visitors on the Molson Coors homepage on the internet. In the "About Us" section, visitors are
reminded that the company has been in the business for about three and a half centuries, and that's a legacy that speaks volume about the kind of beer
and excellent continuity of business leaders through the

Source A, And Source A And B Are Examples Of Personal...
Question 1:
a)Yes, I would agree that both Source A and B are examples of personal mission statements.
A mission statement is a formal summary of the aims and values of a company, organization, or individual. [1]
In Source A there is a list of aims and values that Mahatma Gandhi lived by, for example: "I shall not fear anyone on Earth. I shall fear only God."
Mahatma Gandhi's mission statement highlights who he was as an individual and his beliefs. He lived his life guided by those values and beliefs and
his actions are testament to this.[2] This satisfies what a mission statement is.
In Source B there is a list of Ben Franklin's Governing Values. Various disappointments in his life led him to compile a list of values to which he
committed ... Show more content on Helpwriting.net ...
Help–en–us.nike.com. (2017). Nike Mission Statement. [online] Available at: https://help–en–us.nike.com/app/answer/a_id/113 [Accessed 4 Feb. 2017].
7.Reference. (2017). What are Nike's aims and objectives?. [online] Available at: https://www.reference.com/business–finance
/nike–s–aims–objectives–32bf2a20ac03c580# [Accessed 4 Feb. 2017].
8.The Huffington Post. (2017). 10 Reasons We Fail to Achieve Our Goals. [online] Available at: http://www.huffingtonpost.com/yvonne
–kariba
/10–reasons–we–fail–to–ach_b_7152688.html [Accessed 4 Feb. 2017].
9.Bates, J. (2017). Work Smarter, Not Harder: 21 Time Management Tips to Hack Productivity. [online] The Creativity Post. Available at: http:/
/www.creativitypost.com/create/work_smarter_not_harder_21_time_management_tips_to_hack_productivity [Accessed 4 Feb. 2017].
10.Oxford Dictionaries | English. (2017). goal – definition of goal in English | Oxford Dictionaries. [online] Available at: https:/
/en.oxforddictionaries.com/definition/goal [Accessed 4 Feb. 2017].
11.Oxford Dictionaries | English. (2017). dream – definition of dream in English | Oxford Dictionaries. [online] Available at: https:/
/en.oxforddictionaries.com/definition/dream [Accessed 4 Feb.

Mission Statements
Student Name
Management and Organization Theory
September 6, 2012
I am going to compare Patagonia Outdoor Clothing's and Columbia Sportswear's mission statements. Both of these companies' focus provides clothing
for the outdoorsman. A mission statement is an important message from the company to all of their stakeholders. (King D. C., 2012) Patagonia
Outdoor Clothing's mission statement is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the
environmental crisis. Columbia Sportswear's mission statement is to design and deliver authentic, outdoor, high–value products for active consumers
of all ages. Both of these mission statements are different but do have ... Show more content on Helpwriting.net ...
This is clearly stated in both of their mission statements, the best product and high–value product. Aside from that, I do not feel that both companies
are heading in the same direction. Patagonia Outdoor Clothing clearly positions itself to consider what effects on the environment they will have in the
future. This is telling both the employees and stakeholders not only are they proving the best product, they care about the future of the planet and to
ensure it will still be here for our family and friends. Columbia Sportswear does not mention or even elude caring about the environment in their
mission statement.
A company's social responsibility is now a focus not only by investors but to consumers as well. Social responsibility is for organizations to behave
ethically and show consideration regarding social, cultural, economic and environmental issues. (What is Social Responsibility? Why is it Important,
2008) Patagonia Outdoor Clothing takes this head on. When the company opened its first store in Boston, Massachusetts all of the employees were
experiencing headaches. Upon a thorough investigation, it was discovered that their inventory of cotton based clothing in the basement was generating
toxic fumes. They used conventional cotton, which is the use of insecticides and other chemicals to grow the cotton. This incidence led Patagonia
Outdoor Clothing switch to the use of only organic

The Organization 's Mission Statement
Peace Keepers Australia Pty Ltd and its gathering of organizations has been giving brilliant contact focus administrations since 2007 and is entirely
Australian claimed and worked.
This report gives a key bearing for the fate of the organization. This report will likewise table both union of records and development of business.
1.Confirm organisational vision and mission:
The current organisation's Mission Statement is as follows;
To be the leader in the outsourced call centre industry by delivering a competitive advantage to each and every client every time.
1.1Check with stakeholders that organisational vision and mission are still held to be current and supportive.
Peace Keepers Australia Pty Ltd has a sole directorship however part of its way of life alludes to all representatives being Key Stakeholders. The
organization was established and proceeds with a majority rule style administration. Senior and Middle Management are the Key Stakeholder delegates
in this association.
In the course of the last eight (8) weeks key arranging gatherings have happened week by week including both on location and offsite discourses. It
was discovered that the past statement of purpose was no more satisfactory nor suitable.
1.2Make any changes or refinements to vision or mission statement as required
The key Stakeholders displayed various proposed Mission Statements taking into account their encounters in the organization and depictions on what
the organization really does.

Mission Statements : A Mission Statement Essay
Evaluating Mission Statements Most successful companies have a mission statement. But, why is it important for a company to develop a mission
statement? The purpose of the mission statement is to describe what a business provides and to whom they are providing for. A company's mission
statement is usually developed by those in upper management positions, the top leaders of the company. The mission statement is concise and it is used
to communicate to the company's customers, employees, and to anyone else what their business is all about; why they exist. However, there are good
and bad examples of mission statements lurking about in the business world. The purpose of this paper will be to examine the mission statements of
two companies, Home Depot and Nike, and to evaluate the effectiveness of each based on the criteria set by Erica Olsen's article, "Mission
Statements." Hopefully, after reading this paper, you will be able to identify the differences between an effective and non–effective mission statement.
According to Olsen (2016), "Your Mission Statement is the foundation to good strategy. It is a statement of the company's purpose. A mission statement
is a logical vantage point from which to look down the road." An effective mission statement can be evaluated by asking the following questions:
Is the mission statement focused on satisfying customer needs rather than on the product?
Does the mission statement tell who the company's customers are?
Does the

Honeywell Mission Statement
Provide a very brief description of the organization
Honeywell International is a Fortune 100 company that employs over 130,000 individuals spanning across several business divisions. The division of
emphasis, is an entity in the Aerospace Division, known as, Federal Manufacturing and Technologies (FM&T). Honeywell FM&T is currently the
prime government contractor that manages the manufacturing operations at the National Security Campus in Kansas City, MO and Albuquerque, NM.
Honeywell FM&T has been selected to operate the contract by the National Nuclear Security Administration (NNSA) in order to provide safe and
dependable products and solutions in support of national security programs, in the best possible way and within an efficient cost ... Show more content
on Helpwriting.net ...
Therefore, the organization needs to place a focus on the long–term desires that they may never achieve. More or less, keep the brass ring just out of
reach in order to continue to strive for the next level while inspiring the team that is vested. The Honeywell FM&T vision statement does place
some focus on a few of the elements of an effective vision. These elements are outlined in the lecture as future oriented, compelling, bold, aspiring,
inspiring, believable, and achievable (Lecture). The elements that are easy to notice are the onese the focus on being compelling, bold, and
aspiring. The message does a great job by captivating individuals with words like, "world's most trusted source" and "providing exceptional
solutions". When we look at inspiring, believable and achievable, the organization can more or less hang its hat on the same elements with an
additional focus on "talented employees". A vision statement is designed to paint a picture and sort of play on the emotions of those involved.
Therefore, I think that there are aspects of the Honeywell vision that do exactly that. However, the element that appears to be lacking is a focus on
future oriented. The vision statement seems to focus solely on where they are now and leaves no room for growth. Honeywell has done a great job of
showing confidence in their abilities, just not the next

Oxfam Mission Statement
Mission, Vision, and Values
Dustin M. Wimbish
American Military University
Mission, Vision, and Values An organization's vision is based on what it feels is possible to achieve, all about the potential it possesses. The
organization's mission is the process it employs to make that vision a reality. An organization's values are the fundamental principles that are
established by the stakeholders in an effort to guide the organization. An organization's core values must match up with the mission and its vision to
contribute to the overall success of the organization. The core values are what management practices and expect the employees to practice as well in
order to fulfill the company mission and achieve its vision. This paper will present ... Show more content on Helpwriting.net ...
It provides direction to let the employees and stakeholders know "where the company is going". When forming a vision, the leadership must be realistic
about their market, competition, economic climate, and regulatory conditions and properly ascertain and espouse the values of management,
employees, and stakeholders (Schoemaker, 1992). A company's mission is its statement that communicates the purpose of the organization. It gives the
who, what, and why of the business. This successful completion of the strategic planning and execution process allows for the public and the
organization's members to see that the vision was established to be reality and not simply rhetoric, as is the case with many organizations that suffers
from confrontations between management and a lack of commitment to the organization's vision and values (Fiegener, Brown, Prince & File,1996).
The three organizations listed all took steps towards strategic planning and execution in the formation of their vision, mission, and values statements.
Creating The Future was by far the poorest example of strategic planning and execution. Their mission, vision and values are too ambiguous to
properly inform or inspire its members or supporters. On the other end of the spectrum, Oxfam and The Diaper Bank have strong, clear visions, and
mission and they are supported by a good set of core

The Mission Statement Of Wakaberry
My mission statement
Is to be true myself, stay true to my morals, to live a responsible but fun life and get to be a good role model to people I come across
My long term goals
To be a successful actress, be a backup dancer, have an honours in phycology, be the best phycologist in my work place and get a tattoo.
My medium term goals
To get 5 distinctions end of matric, bungee jump off four bridges and the Soweto Towers. I also want to have my own car and to drive myself around
My short term goals
Get 75% for English, 70% for both Maths and Business, 80% for Drama and 85% for Life Orientation. I'd like to go audition for adverts on television
and at least go to three photo shoots
Five Organisations Mission Statements:
Wakaberry's Mission Statement
"Wakaberry is a unique and interactive self–service, soft–serve frozen yoghurt bar; established in Durban, May 2011 We offer only 100% REAL frozen
yoghurt, which is traditionally fermented."
Analysing Wakaberry's Mission Statement ... Show more content on Helpwriting.net ...
I think as the years go by we tend to focus more on our academic side of education and neglect our holistic education. Holistic education is emphasized
in the primary school but then that becomes a problem for children who come to the school in Gr. 8 and haven't moved up from the primary school
as they may be under the impression that we are enthusiastic about our holistic education then they arrive and realise that we go to religion once
every cycle and we only attend mass every first Friday of each month. We also don't go to confession that often in my years of being in the high school
I've only been to confession once. So I would suggest that Marist Brothers Linmeyer (high school) should emphasize the holistic

Mission Statement Analysis
Mission Statement and Code of Ethics For this assignment I choose to look at two companies I am currently working for. I have been with these
companies for a few years and I have worked in different positions within the companies. I feel I have a sense of how they are managed and can
compare my experiences with them to their goals of the mission statements and code of ethics.
The Home Depot Mission Statement The first company is The Home Depot. After reading the mission statement I feel that it fits the company. It points
out clearly being in the home improvement business and the main focuses are pleasing the customers, having the better price and more products than
competitors. Working in my store I have experienced management ... Show more content on Helpwriting.net ...
Overall they were generalized. As an employee for the company I had not seen this until just recently when the district manager brought them to our
store so I read through it and signed a document confirming I had. I do think we live these values each day through our working habits in the
workplace but I feel the company is slacking with giving the information or expectations of the code to the employees. If the company doesn't provide
the knowledge and training really necessary to work by the company's code of ethics then what is the point of having one?
In conclusion The Home Depot mission statement and code of ethics were relatively good and the company does walk the talk they are giving out.
With Burger King the company's mission statement follows their main goal but I feel they are slacking with the code of ethics and not exposing the
employees to it. Overall I think both companies are good places to work and I have enjoyed being with them and feel I'm doing my part to contribute
to their goals.
The Home Depot's Mission Statement
The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and
the most competitive prices. We are a values–driven

Nonprofit Mission Statement
Over the years, the government has given more responsibility through subcontracts for nonprofits to carry out a range of services for communities.
Consequently, nonprofits face major challenges in a constantly changing environment. This type of environment has created a battle amongst other
nonprofits as they struggle to obtain similar resources. In this memorandum, the topic of strategy formulation in the not–for–profit area and its
application to nonprofits are touched on.
What does the Literature have to say?
The foundation and essence of an organization lies in its mission statement. A mission statement is an opportunity for an organization to set themselves
apart from other organizations. Furthermore, it can provide information regarding

Defining The Strategic Principle Of Mission Statements
1.Define the strategic principle of: Mission Statements.
As the authors Dess, McNamara, and Eisner pointed out in the text book, the mission statements is " a set of organizational goals that includes the
purpose of the organization, its scope of operations, and the basis of its competitive advantage". (p.26) In other words, a mission statement
communicates why the firm exists and how they are going to respond to their stakeholders. In order for a mission statement be successful it has to
have the following: a clear and specific knowledge of the purpose of the business, it has to inspires and motivates the business 's stakeholders, reflect
what differentiates them from the competitors, and it has to be easy to understand and easy to ... Show more content on Helpwriting.net ...
In my opinion, a personal mission statement has the same foundation in its creation as the mission of an organization. In both, we try to communicate
what our purpose is, why we are special, and how it is intended to please our client (stakeholders). In a personal statement, you might focus on actions
and decisions toward things that are most important to the individual.
My personal mission statement would be:
"Being an example of dedication, sacrifice, overcoming, humanity, and achievement for my family."
4.What role does a leader play in creating an Environmentally Aware Organization? Are there any things you think a leader should not do, if so, what
is each of these 'things '?
Is imperative that a leader be aware of the organization 's environment. As Ram Charan pointed out, managers become environmentally aware when
they understand his concept of perceptual acuity, which is "the ability to sense what is coming before the fog clears." (p.38) The leaders or managers
of an organization have to be involved in the inputs of forecasting. The leader 's role includes: (p.39)
Environmental scanning: it implies monitoring the external environment of a company to predict environmental changes and detect changes already in
progress.
Environmental monitoring – monitors the evolution of environmental trends, sequences of events and flows of activities.
Competitive intelligence – helps the

Army Mission Statement
Mission statement gives an organization a purpose, this serves as a guideline for members of the organization to keep them focus in accomplishing the
organization's mission. The organizations chosen for this assignment are: The U.S. Army and the Federal Bureau of Prisons. These organizations were
created to protect American's ways of lives. The U.S. Army protects communities in U.S. territory from foreign enemies and the Federal Bureau of
Prisons protects members of the community by keeping offenders who threat our safety, away from society.
The Army mission statement is "is to fight and win our Nation's wars by providing prompt, sustained land dominance across the full range of military
operations and spectrum of conflict in support of combatant ... Show more content on Helpwriting.net ...
Army, spending enormous amount of time away from home, risking their lives every time they go out on a mission and on top of that they are
underpaid for what they do. On the other hand, we have members of the Federal Bureau of Prisons, who work long shifts and are well outnumbered
in most cases, they are assigned to work on housing units with approximately three hundred inmates, some of them who are convicted killers and
others who are very violent individuals. U.S. Army personnel and members of the Federal Bureau of prisons are often viewed as a role model,
because they are held accountable to higher standards, and the nature of their job, since you required specialized training to perform these duties; even
though, these are stressful jobs individuals still volunteer to perform these duties, just like a servant leadership would, they place other needs before

Mission and Vision Statement of Rim
To: Board of Director
From: Managing Consultant
Date: 4th November 2010
Subject: Research In Motion (RIM): Managing Explosive Growth 1. Introduction
After reviewing the background and operation of the Research in Motion (RIM) organization, it showed that the organization itself does not provide
vision and mission statement to their employees as well as the public. According to Thompson and Strickland (2010), a strategic vision delineates
management's aspirations for the business, providing a panoramic view of "where are we going." It lay out the company's strategic course in preparing
for the future. A clear strategic vision communicates the management's aspirations to stakeholders. It also helps steer the energies of company... Show
more content on Helpwriting.net ...
2.2.4. Feasible – Undefeatable brand name usually gain from the customers' value, success to build up strong competitive advantage and good
reputation. So, RIM must make sure always remain the strong relationship with their customers, especially globally recognized customers. Also,
working hard on getting own patents for GSM (Global System for Mobile) or CDMA (Code Division Multiple Access) communication.
2.2.5. Desirable – The RIM Company will develop a strong culture; creates RIM's unique resource among the industry. Tend to attract pool of potential
employees; yet, retain existing talent employees to keep contribute tones of innovative ideas to improve the quality of products in the company through
rewards, empowerment and etc.
2.2.6. Inspiring – Ensure ongoing Research and Development to differentiate the product and services with the competitors. 3. Mission Statement "We
always keep on pace with the demand of our end customers, delight them through continuing maintain a close relationship between manufacturing,
ongoing Research and Development as well as working closely with supply chain and outsourcing partners, to provide cost–effective, high–quality
Smart phone, wireless devices and software to our customers, internationally. Constant Training and Development program and strong culture practices
are held to motivate the employees, also, to ensure infinite innovation and creation come out from them. Most importantly, offer attractive

Home Depot's Mission Statement
Evaluating Organizational Mission Statements An organizational mission statement is more than just a grouping of words that looks good on a sheet
of paper. The mission statement is also more than just some inspirational words to motivate a company and its workforce. A mission statement is an
organizations statement of dedication to the organizations workforce and also to their consumers. The mission statement will also provide insight into
what the organization stands for and also the service that they imply that they will provide. There are many factors to consider when evaluating an
organizations mission statement but just a few of them are does the mission statement explain how the company will serve its members, is the mission
statement realistic, and is the mission statement based on the company's core competencies. Home Depot and Nike both have mission statements and
those statements will be evaluated following the three questions that were listed above.
Home Depot's Mission Statement
Home Depot's mission statement is "The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the
broadest selection of products, and the most competitive prices. We are a values–driven company and our eight ... Show more content on
Helpwriting.net ...
The corporation explains what their core competencies are and also speaks to what their goals are. The Home Depot's mission statement is very
realistic because the statement defines what the corporation is dedicated to doing while still staying within the boundaries of reality. It is realistic to
want to provide a high level of service. It is realistic to want to provide the broadest selection of product. It is realistic to want to provide competitive
prices. These items are not out of the realm of being realistic which makes Home Depot's mission statement relatable to their

Mission Statement : Training, Art And Reservist Proficiency
Mission Statement: Provide unrivaled warfighting capability to support any assigned mission across the spectrum of military operations and to create
an environment where the 94th AW & its Mission Partners thrive!
Vision Statement: To be the world's elite maintenance group across the entire spectrum of aircraft maintenance operations, attract, grow, and retain the
best.
Discovery: During the past year, it was noted that maintenance was having a severe trend in failed inspections due to miscommunication between the
(Air Reserve Technicians) and traditional reservists.
To counter these trends the Squadron Commander instituted an immediate climate assessment asking for honest and candid feedback. The commander
designated a once a month no fly day burger burn in conjunction with the reserve training weekend to come up with solutions in the unit. The
assessment focused on job performance, personal issues, leadership image and diversity. The results show low rankings in morale, peer job
performance and leadership image.
The unit has implemented into its training, ART and Reservist proficiency weekends. The purpose of this type of training is to implement more
cohesion into the reserve weekends between ARTs and reservists. The specific guidelines that were added into the training was for every task there had
to be one ART and up to three reservists for training on how to perform aircraft maintenance in an efficient and correct manner. The

Evaluating Mission Statement
Evaluating Mission Statements
Mission impossible! To some companies, creating a quality mission statement is almost an impossible challenge. The purpose of this paper is to
evaluate the mission statements of Home Depot and Nike. The evaluation starts with an explanation of criteria for a quality mission statement; then
assesses whether Home Depot and Nike meet such criteria. The assessment will show that the mission statement of Nike is much more effective than
that of Home Depot. Nike's mission statement easily meets more quality criteria.
A quality mission statement for a company follows certain specific criteria. In the article entitled "Mission Statements," Olsen (2010) lists mission
statement criteria as focusing on the satisfaction ... Show more content on Helpwriting.net ...
In the scholarly article entitled "The Relevance of Mission Statements: Analysing the Antecedents of Perceived Message Quality and Its Relationship to
Employee Mission Engagement," Desmidt (2016) proclaims that high levels of mission comprehension ambiguity in mission statements cause a
detrimental impact on motivational power (pp. 898–899). The ambiguity and length of the mission statement fails to meet the criteria for clarity. The
sheer length of space taken in the previous paragraph to cite the mission statement serves as evidence of its failure to meet criteria for shortness,
sharpness, and specificity. In the textbook Strategic Management for Organizations, Abraham (2012) defines a mission statement as a concise
statement and declares, "It should not contain statements of values, strategies, or objectives (although many companies make this error)" (p. 40).
Home Depot is one of those many companies who made this error by openly incorporating eight core values. Furthermore, the length and vagueness
also make the mission statement quite forgettable. The term broad is used to describe the company's selection of products, but can also be used to
describe its mission statement. In illustrating the criteria to be realistic, Kotler affirms, "The company should avoid making the mission too narrow or
too broad" (as cited in Olsen, 2010,

Coca Cola Mission Statement
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh
our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference.
Coca Cola Mission Statement| "Everything we do is inspired by our enduring mission: * To Refresh the World... in body, mind, and spirit. * To Inspire
Moments of Optimism... through our brands and our actions. * To Create Value and Make a Difference... everywhere we engage."| |
Coca Cola Mission Statement
We have provided below details of the content of the Coca Cola Mission Statement, one of the most successful companies in ... Show more content on
Helpwriting.net ...
Overall, Coca–Cola's mission statement defines its goals, policies, and values and defines the competency of the company. It indicates the company's
scope; the reach of Coca–Cola is world–wide. It does not, however, do a good job of stating why its operation is better than anyone else's. As a result,
it does not define the competitive environment. Most of the ideals that Coca–Cola lists are generic –– every firm wants to do good by its shareholders
and its customers. Consequently, the mission statement needs refined if it is to be taken seriously.
MISSION STATEMENT
To excel as a world–class independent beverage marketer and producer that is #1 in our marketplace.
WE BELIEVE IN: Marketing, producing and distributing the highest quality beverages; Acting with integrity in all matters; Strengthening and building
the franchise value; Teaming with our community to make it a better place to live and work; Ensuring superior returns to our shareholders; Remaining
true to our long–term objectives;
Providing our employees the opportunity for personal growth and development in a safe enviornment that encourages teamwork and risk taking;
Leading the industry by providing personal, honest and effective service that results in an advantageous business relationship with our customers,
partners and suppliers; Always treating everyone with respect; New ideas that foster Innovation.
Coca–Cola mission statement

Posted

Purpose Of A Mission And Vision Statement
Businesses typically come in all sizes: big, medium and small. However, the majority of businesses require partnerships with other companies, from
the smallest of business owners to the largest of public offering companies. For example, a small business owner – of a grocery store, may operate the
store solely, but the business has a dependence on food & beverage distributors, in order to function. The same applies to a large public offering
company – that sells pharmaceuticals; the operation usually relies on scientific research facilities to purchase utility patents from. There are a
tremendous assortment of business categories, but the majority of successful companies all have a code of ethics, mission and vision statements in
place. The three instruments are used to establish rules/ regulations, organization , and a business plan of action.
What is the purpose of a mission and vision statement? Amission statement is a strategic plan of action. It defines certain regulations that the
organization should adapt and adhere to, during the growth of the business – to ensure its success and longevity. A good mission statement normally
indicates the businesses values, and the demand the market will have for those ideals. For example, Apple Inc. mission statement is, "Apple designs
Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with
its iPods and iTunes online store. Apple

Vision And Mission Statements Provide Information About...
Vision and mission statements provide information about the organization. They appear in strategic and operational plans. How do you define vision
and mission statements? How should they be developed and used?
The mission of a company is considered to be its purpose. Basically, it should include what you will provide, who you will serve and also highlight
your key attributes that should distinguish your organization from your competitors. There are no specific rules to develop a mission statement, what
really matters is that should be a reflection and a helpful synopsis of the organization as well as it should speak to your stakeholders. Some
characteristics that makes a mission statement successful is when it is succinct and can be printed in the back of a business card, when it is
memorable and unique. Lastly it ought to be realistic and current, for instance, the mission should be a description of the present and not the future
as well as it can not change constantly, in this case, when the firm changes its priorities, it is necessary to think if the new directions will affect its
mission. Vision is defined as the image that the organization aspire to became in the future. In order to develop a vision, it is important to ask how
will the corporation look like "x" years from now if they accomplish their objectives? Thus, this vision will essentially set directions for the
organization. There are some useful principles that makes a great vision such as, it should

Organisational Mission Statement
Organizational Mission Statements
An organization 's mission is its reason for existence.
It speaks to the questions: Why does this organization exist? Whom does it serve? By what means does it serve them?
The mission statement is the written expression of the basic goals, characteristics, values, and philosophy that shape the organization and give it
purpose. It seeks to distinguish the organization from others by articulating its scope of activities, its products/services and market, and the significant
technologies and approaches it uses to meet its goals.
Features of Mission Statements
A mission statement should say who our company is, what we do, what we stand for and why we do it.
An effective mission statement ... Show more content on Helpwriting.net ...
Business objectives, and functional objectives make it possible to set targets. These targets then create a direction for activities.
Objectives
Objectives are concrete goals that the organizations seek to reach, for example , an earnings growth target.The objectives should be challenging but
achievable . they also should be measurable so that the company can monitor its progress and make corrections as needed.
The overarching aims of an organisation can be translated into specific activity objectives. For example, a section head in a supermarket may have
the objective at the end of each working day to make sure that there are enough employees scheduled to carry out the required work activities on the
following day. Individual employees will have their own work objectives and schedules – e.g. to make sure that a particular section of shelves are filled
by a given time.
Objectives therefore provide a clear structure for all of the various activities that an organisation carries out. By measuring how well an objective has
or has not been achieved, managers can make necessary changes to their activities to ensure progress and achievement of the stated objectives are made
within the timescale allocated.

Objectives within an organisation are established at a number of levels from top level corporate objectives, down to team objectives and individual
objectives that create a framework for

Revival Life Church Mission Statement Paper
I will be volunteering at Revival Life Church from February 6th 2017, until February 11th 2017. Revival Life Church mission statement says that
"Our vision is simple, to expand the kingdom of God by empowering people" (Thomas, 2013). After finding the mission's statement for my church, I
realized how much they fallow what they say. Revival Life Church actually does empower the people, and they put a huge priority on community. I
had already been a part of this church for a couple months before I decided to join the missions team, but what convinced me to join was how much
they love people.
I found out about this church in an interesting way, while I lived in a different part of Florida, my mother was considering moving to Boca. While
searching for churches near the area, Revival Life Church ... Show more content on Helpwriting.net ...
I will likely see more woman, children and elders when I bring people through the food pantry. I suspect that I won't see as many men than I do
compared to woman. However, I'm not sure If I will see many children during the food pantry because it is not the children's ministry.
The kid's ministry is when I will see the children, and I can see what children are in poverty, although we will be going to a neighborhood so I suspect
the children will all have families. However, the family we see are likely in poverty, so it is still relevant to the sociological issue of poverty and
children.
At the nursing home's I will be meeting elderly people who have been put in a nursing home for one reason or another. They are probably in poverty
because they have little to no income, and they have no ability to make an income. My team and I will be handing out food to those living in the
nursing home. In the end, I believe this missions trip will be very relevant to the sociological issue of America's prone to

Mission Statements For Family Business
"Family businesses are likely to use strategic ambiguity in their mission statements to allow for multiple interpretations of the same message by their
stakeholders," (Carmon, 2013). The author suggests that smaller organizations may use vague language in their mission statements for the purpose of
allowing for more than one interpretation. According to Carmon, "Thirteen of the 14 mission statements made no direct reference to being a family
business, perhaps encouraging non–family member employees to take an active role in the organizations," (Carmon, 2013, p.4). The purpose of mission
statement is to communicate the organization's strategic plan and this would be key for smaller family owned businesses since they may not have the
same recognition has larger organization. A family business would need to develop a mission statement that effectively states their purpose and action
plan to accomplish that goal.
This essay will summarize the research report's findings, offer a critique of those findings and how best to utilize mission statements for small family
businesses. The author wrote the research paper to examine the relationship of vague terms used in mission statements for family businesses. The
author's method was to survey twenty larger family owned businesses with no specific industry concentration or controlling percentage, (Carmon,
2013). The author evaluated the data by first reading the mission statements and than categorizing each of the statement in the

Mission Statement Of Toyota
1.0Introduction
Seventy–eight years ago Kiichiro Toyoda has founding Toyota Motor Corporation and the automotive manufacturer has become one of the powerful
manufacturer company around the world. In the motor industry, Toyota has make into 100 "Most Admired" list of companies in the world on the
Fortune Magazine in 2016 (Szczesny, 2016).
The popularity reflects the company's mission and vision statement, which has emphasize a comprehensive approach that considers innovation and
customers' needs that lead to the company's success. Toyota's mission statement has reflects the strategies and a strategic objective of the companies.
Toyota's vision statement indicates the long–term direction which the companies continue to follow by implementing ... Show more content on
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The long term mission and vision will facilitate to understand about the organization goals and the strategic action in achieves it. The uniqueness of the
mission and vision of companies will establish the differences in the industry. The analysis of Toyota's vision statement and mission statement gives
better insights on the company's strategic direction, objectives and actions. The mission and vision statements also help employees understand The
Toyota Way, which is a unique and consist sets of strategies the companies'

Career Mission Statement
My original mission statement stated that my career mission is to be a Health Care Manager, by being a leader, educator, and planner in managing my
healthcare staff in the changing world of medical insurances and billing regulations. I have managed to improve this career mission statement by being
more specific in the mission statement by utilizing the SMART technique to help my unconsciousness further strive for my career goal. In addition, it
has led me to understand that there are sub–goals within my career mission statement to get to the ultimate goal of becoming a Health Care Billing
Manager. Furthermore, by utilizing the 70/30 rule for the advantages of a job and nonnegotiable items has helped me to clarify further my career
mission statement. I now have a more clear idea of what I want my career to become and have the tools to help me reach ... Show more content on
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Many new techniques have been introduced in the reading of Career Achievement that has helped me to understand how to create the resume, cover
letter, and follow–up letter when applying for a position. For instance, creating a master list of action words to use in my resume letter has improved
my vocabulary for my resume. In addition, it has helped me to know that human resource managers use these keywords to scan your resume, so if it
is not in their keywords list then then the resume is not looked at. In fact, I had not given that much consideration of a cover letter for the position I
was applying for until it was explained how important this letter would introduce me to the prospective employer. The cover letter is like the good firm
handshake given in

Coccinelle Mission Statement
Coccinelle Wines is located in the heart of North Carolina's largest city, Charlotte, NC. The Charlotte region is known for its racing roots, nightlife
and southern culture. There are a couple of wineries within driving distance of Charlotte, but none are organically certified. Wineries that are certified
organic or biodynamic must meet strict requirements and be inspected annually. We are a very small production winery which enables us to control
quality in every step of the process. However, because of this we rely on the exceptional quality of our products and simple marketing strategies such as
word of mouth and social media.
An effective mission statement should define an organizations purpose and how they are unique in the product or ... Show more content on
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Coccinelle wines makes organic wines for health conscious wine enthusiasts and we do this by following strict guidelines and regulations to insure
quality and authenticity. We want our customers to know we care about the products we produce because we care about our customers. We are
dedicated to continuous growth and development for our customers and business. We take pride in serving out customers and strive to not only
anticipate our customers needs but exceed their expectations.
Glenn Smith states, "A clear mission sets important boundaries which enable business owners to delegate both responsibility and authority. It provides
a framework for thinking throughout the organization. The mission statement forms the basis for alignment not only with the owner, but the entire
team and organization." (Smith, 2016). Once you have determined your mission statement established it should be displayed throughout the
organization. It is important to post the misson statement on company letterhead and placed in areas employees can see (example: breakrooms).
In conclusion, Coccienelle Wines mission statement encompasses the values of our employees and action we will take to achieve our vision. We are
responsible and trustworthy by displaying our commitment to providing high quality organic

Helping the Future of Organizations with Vision and...
1. Vision and mission statements provide information about the organization. What are they? How should they be developed and used?
Vision Statement The vision statement reflects how the organization 's ideal image would be in the future. It also shows what your organization is
dreamt of. The vision statement develops the center of attention for the strategic planning and they are bound for 5 to 10 years. The vision statement is
the mixture of both the purpose and the values of the organization. It is a guideline for the employees to behave according to the expectations and how
they can perform or give their best to achieve the desired results. If the vision statement is been shared with the customers , then it makes the customers
aware of why they should work.
Development of Vision Statement There are basic criteria for making the vision statement like:
пѓ The vision statement should have clear goals so that it can be easily understood and shared by the people in the community.
пѓ The vision statement should be broad and it shouldn't make any type of cultural differences.
пѓ It should be working on organization's values, purpose and well recognized of what they want to do for the stake holders, employees and customers.
пѓ It should be developed in such a manner that motivates the people who work to achieve your results
пѓ There should be minimal complexity in what you expect from others so that they can communicate effectively.
Use of Vision Statement The

Nike: The Mission Statement Of Nike
QUESTION 1
Mission Statement
"My mission is to be the best possible individual I could be. I aim to achieve all my goals and reach all the standards I have set for myself, whether it
be academic, sport or cultural wise. I aim to be more involved with those around me. Whilst doing this I also aim to lead and motivate others."
Long Term Goals
To achieve at least a Masters degree in Psychology, if not a Masters, then a Doctorate.
To have a stable, well–paying job.
To be married with a child by the age of thirty.
To have travelled to at least five out of the ordinary countries.
To be an overall successful individual.
Medium Term Goals
To achieve Academic in both grade 10 and 11.
To achieve a Matric Certificate.
To become a leader.
To be accepted into either UCT or Stellenbosch.
To move out and get an apartment with my best friend.
To receive an Honours or Colours blazer in Matric.
Short Term Goals
To achieve Top Ten in every term.
To make it into First Team Hockey or First Team Soccer.
To achieve Junior Honours or Half Colours for any of my sport or ... Show more content on Helpwriting.net ...
The aims of Nike are to inspire and bring innovation to the athletes of the world. Nike inspires in different ways. Starting with their slogan "Just do
it." This slogan tells us that no matter how difficult it might seem, we should 'just do it'. Another way Nike has inspired is in 2012 it launched a
"Find Your Greatness" campaign, in which athletes were encouraged to share their own personal achievements through social media. Nike is
innovative in the way they design and improve all their products. Nike always manages to come out with a product that is more creative and overall
better than their last. For example, the new Nike Mercurial Superfly Soccer boot is designed in such a way that it enhances the grip and release of the
cleats on grass which enhances

Mission Statement : Developing A Vision And Mission
Recently, I was consulting a company, and the discussion came up on mission statements. This particular company, as well as others I have consulted,
lacked a mission and vision statement. They are both successful organizations, however, there was lacking the critical element of what we do and why
we do it for their employees, and more importantly, for their customers.
An important theme connects the visions statement (the leader's strategic plan for the organization) coupled and certainly interdependent is the mission
statement (what we do, how do we do it, and whom do we serve?). Creating your organization 's vision and mission statements are the first two steps in
developing the planning process. Developing a vision and mission statement is crucial to the success of organizational initiatives. These statements
explain your group 's aspirations in a concise manner, help your organization focus on what is really important, and provide a basis for developing
other aspects of your strategic plan. "Mission statement help clarify what business you are in, your goals and your objectives," says Rhonda Abrams,
author of "The Successful Business Plan: Secrets and Strategies."
Additionally, Abrams advocates your mission statement should reflect your business ' special niche. However, studying other companies ' statements
can fuel your creativity. Specially, and listed below are useful tips to assist your organization in developing and crafting a unique and purposeful mission

Summary Of Creating A Mission Statement
The purpose of creating a vision and mission statement is to help promote the best imaginable environment for teaching and learning. Conzemius &
O'Neill (2014) state, "The vision is the best possible future that can be achieved when we focus on our most valued priorities and behave in ways that
are consistent with our core beliefs"(pg.240). By promoting a common goal attained by all stakeholders involved, the work and learning will becoming
more meaningful and achievable. Furthermore, a solid vision is only part of what it takes to support a learning organization. Stakeholders must also
develop a mission statement in which a purpose is stated on why the group exist and how to work together in order to attain the vision. According to
Conzemius & O'Neil (2014), "A clear statement of purpose that teams develop collaboratively will create cohesiveness, commitment, and
understanding. The mission gives meaning to our work" (p. 246). When creating the vision and mission for a learning organization, it needs to convey
important goals in an unforgettable way for maximum acceptance from all stakeholders involved.
When creating a mission statement, the Visalia cohort member were separated into groups to work together as a team to create a meaningful mission
statement. The first protocol used in the process of creating a mission was to brainstorm key words. Once a list of multiple key words was generated,
the cohort members established affinity diagram to group similar key words

Billboard Mission Statement
Billboard: "In print and online, through face–to–face events and licensing partnerships, Billboard entertains and informs, drives markets, influences
decisions, platforms debate, builds community and captures the emotional power of music and entertainment for professionals and fans alike."
According to the video "How to Write a Mission Statement," Billboard does a good job at covering the main components of a quality mission statement.
They have a relatively short statement, in terms of length, and they remain market focused throughout their mission statement by being aware of the
services they provide for their consumers. They also do not use their company name within the mission statement and Billboard does a good job at
laying out the purpose of why they exist, the services they ... Show more content on Helpwriting.net ...
We will use our resources to provide national programs that recognize and support music students' performance and success, offer music educator
training and professional development, and deliver tools and resources to participants and their communities that will assist them in supporting music
education by promoting awareness of music's impact on student growth and achievement." According to the video "How to Write a Vision Statement
that Inspires," MusicforAll does a great job at covering all of the elements proposed in the video. The statement describes where they are headed and
that MusicforAll's future goal is to supply every child with the opportunity to make music during their schooling. The statement is clear and visible,
descriptive in its function, and forecasts a goal that is more than five years away. The type of Vision statement that MusicforAll operates under is a
quantitative statement because it describes providing their services to a number of people.
Symphonic

Nursing Mission Statement Analysis
In an organizational set up the statement of philosophy is defined as an explanation of the systems of beliefs that determine how a mission or a
purpose is to be achieved and it states the beliefs, concepts and principles of an organization. A mission statement defines the purpose and primary
objectives and the starting points of a strategic planning and goal setting process, which assure to stakeholders what, program is attempting to
accomplish (Nursing Management, 2013). Valuestatements usually contain the basic philosophy, principles and ideals. An organization's values are
evident in the statements that define the organization and the processes used to achieve its mission and vision. Mission statements contain seven
essential scopes ... Show more content on Helpwriting.net ...
The question is same like which part of the body is important for you? To me all body parts are equally important to function effectively and
efficiently same like a program philosophy ,vision, mission ,goals .value statement, all are equally important and are distinguishable but inseparable.
When a program is developed there is purpose, a believe, there are values and clear ideas where they are going and that is the vision. School of
nursing philosophy is formed based on the institution and school of nursing mission, vision, values as well influenced by professional and personal
values of faculty(Hyatt, 2010). From their conceptual framework and program outcomes are developed, leads to curriculum design and courses
.Basically a philosophical statement is a narrative statement of values or beliefs, reflects principles guide actions and decisions making process. A
nursing philosophy is a key statement of a nurse or organization and their commitment to accountability, professionalism, and compassion for the ill.
Along with an organization, individual nurses are accountable for their personal growth and knowledge (New Health Advisor,

What A Mission Statement Is And What It Should Look Like...
Examples are a great way to understand what a mission statement is and what it should look like. One example of an effective mission statement is
that of the Xerox company, which states, "We believe improving the flow of work is core to helping our clients be more successful and making the
world a better place. By providing our customers with business process services, printing equipment, and software and solutions, we enable greater
productivity, efficiency, work capacity and personalization" (Xerox at Glance, 2016). This is an outstanding example because it includes the
company's core values, the ways they plan to make a difference, and their goals. These components were all part of the steps to writing a mission
statement (steps two, three, and four). The Xerox mission statement begins by stating their core values which include, "improving the flow of work",
"helping our clients be more successful", and "making the world a better place" (Xerox at Glance, 2016). Next, the mission statement incorporates the
ways they are going to make a difference and put their core values to use by "providing our customers with business process services, printing
equipment, and software and solutions" (Xerox at Glance, 2016). The mission then states, "we enable greater productivity, efficiency, work capacity
and personalization" (Xerox at Glance, 2016), showing that Xerox's goals are to help businesses grow and succeed through the use of their products
and services, that were mentioned in

The Mission And Mission Statement Of Pepsico
Introduction
The failure or success of any company/organization is relied on its power to function effectively together as a team. A strategic leader that brings and
leads the team effectively towards the organization goals is very important. PepsiCo will be the focus of this essay.
PepsiCo is one of the most successful known brands globally. It is the world's second largest F&B (food and beverage) company that is offering 22
different brands in its line of products. In addition, it is Coca–Cola biggest competitor in the industry of soft drinks.
Vision & Mission
(The vision statement of an organization shows the direction and tells what it wants to achieve in the future. Furthermore, the mission statement of an
organization provides the ... Show more content on Helpwriting.net ...
She oversees about 300,000 employees in almost 200 countries. Her unique leadership skills successfully allow her to lead PepsiCo to be the world's
second largest F&B organization. Even though in this diverse century everyone is to be given the same opportunities. Nevertheless, in a male
dominated environment, Indra Nooyi manages to reach the top and she is a respected by many.
Democratic Style – Who would have thought that a female would be leading the world's second largest F&B organization, especially in a business
world dominated by men? My opinion is her democratic style of leading. Indra Nooyi believes strongly in competence, she always lives by the
slogan of PepsiCo "Performance With Purpose". She is confident and courageous to say what she believes is right by her personal compass. She is
always surrounding herself with mentors, because she believes listening to mentor's suggestions and advices before including the good points of
herself. She is not the kind that turns away from her moral values. She is always genuine about listening to what ideas her employees have and allows
them to act accordingly. At times she will even use her employees ideas when making her

Playtex Mission Statement
Strategic Focus and Plan
A.The Mission
Playtex Baby – From nursery to nursing, cover all your infant's and toddler's needs with innovative products and valuable tips. When looking at Playtex
Baby's mission statement and forming opinions how it works or doesn't work, we look to answer the following questions (Sustainability, n.d.):
What is our business? For Playtex Baby, it is creating and selling innovative products that will help parents take care of all of their young children's
needs through the first three years. It is clear from this mission statement that the most important product Playtex Baby provides is innovation,
products, and advice that will help parents get through the first years of their child's life.
Who is the customer? ... Show more content on Helpwriting.net ...
Situation Analysis
Table 1: SWOT Analysis
StrengthsWeaknesses
Historical market innovator
Second–mover advantage
Strong brand recognition
Prolonged market longevity
Financial stability
Multiple established product lines
High perception of product valueProducts are causing self–competition
Weak international presence
Product pricing very competitive
Losing market share to new entrants
OpportunitiesThreats

Increasing growth market in baby products
Rise of middle class in developing markets
Childless middle class/middle aged couples having children
Dual income households with disposable income for high quality products
Increasing capacity to grow market share position
Expanded direct sales via online retailers
Emerging markets in the Far EastContinuation of the low US birth

The Mission Statement Of Coca Cola
Does Coca–Cola's website match its mission statement?
Mission statements are important because they show an organisation's purpose. It is important for companies to have a strong mission statement
because "a strong mission statement brings your essence into focus so it is crystal clear who you are, what you do, and why you do it."
(MissionStatements.com, n.d.). Therefore, it is important that a company's website reflects its mission statement because the site could be a first point
of reference both for consumers and stakeholders. Coca–Cola's mission statement is "To refresh the world. To inspire moments of optimism and
happiness. To create value and make a difference." and the company states that "It declares our purpose as a company and serves as the standard
against which we weigh ... Show more content on Helpwriting.net ...
As I mentioned previously, the website has an awards section stating that Coca–Cola was awarded the" Best Global Initiative for Women's Economic
Empowerment" by the Women in Leadership Economic Forum in 2014. In the awards, ratings and rankings section it is also revealed that Coca–Cola
was rated 100% by the Human Rights Campaign's Corporate Equality Index. Many of these awards and ratings allude to Coca–Cola making a
difference and hence reflect the company's mission statement. The website also has a page title "Giving Back". This page details the charitable work
done by Coca–Cola and its foundation stating that since 1984 "The Coca–Cola Foundation has given back more than $820 million to enhance the
sustainability of local communities worldwide" (coca–colacompany.com, n.d.). This is an example of creating value and making a difference in the
lives of others, clearly reflecting the company's mission statement. Additionally the website also has page showing the company's 2015 financial
performance and achievements; which highlights the "value" that Coca–Cola can create for investors and

A Strategic Pl Vision And Mission Statements Essay
While libraries are often viewed as old–fashion places where books are warehoused, libraries are working at being at the forefront of information
institutions. An important part of staying on the cutting–edge of stakeholder needs is to have a well–crafted strategic plan. A strategic plan is like a
blueprint which takes into account what has gone on in the past and what current needs are, while keeping a focus on future needs. In order to
understand the overall impact a strategic plan can have on a library, it is important to appreciate the various elements which go into making a cohesive
plan. In this paper I will look at several elements of a strategic plan: vision and mission statements, environmental scanning, assessments, and discuss
how they connect to each other to form a greater whole.
When creating a strategic plan, a first step is the creation of a vision of the future for the library. A vision statement will focus on the positive, on
"sharing hopes and expectations of what the library will be" (Dole, 2013, p. 284). It is a tool which will be used in creating the rest of the strategic
plan, guiding in the formation of the mission statement. Crafting a vision statement, as well as the rest of the strategic plan, is something where input
from a wide range of staff should be gathered, in order to obtain data which takes into account the many working parts of an organization. Gathering
information from staff from the very beginning of the process will, "promote and

Denny's Mission Statement
Our Mission at Denny's is to establish beneficial business relationships with diverse suppliers who share our commitment to customer service, quality
and competitive pricing.
In my opinion the website does reflect the mission statement. "This is where guests have come for over 60 years now to sit back, relax and enjoy
delicious, hearty meals 24/7, every day of the year." First and foremost we see the first aspect of the mission statement coming out in the second
sentence on the About Us page. Denny's has been in operation since 1953, and has stood the test of time. To be around for 63 years has to mean that
you are accomplishing your mission. One of which is "to establish beneficial business relationships". Staying open twenty four hours a day serving
breakfast, lunch, and dinner fosters an integral business friendships. I would assume from the company's longevity that it has interacted and serve a
plethora of customer. For this reason, I say that Denny's has been on the mark as it relates to its mission of fostering beneficial relationships with a
"diverse ... Show more content on Helpwriting.net ...
So come on in anytime, park yourself in a comfortable booth, take a seat at the counter, whatever you want, because it won't take you long to
understand why we're truly America's diner".
This quotation from the establishment's website proves welcoming to me as an individual. In reading this I feel compelled even from my location,
to go and dine there. The quote gives off an atmosphere of warmth and relaxation at any time. In 1953, Denny's opened as a donut stand. "Butler's
stated promise was "To serve the best cup of coffee, make the best donuts, give the best service, offer the best value and stay open 24 hours a day."
Today that donut stand is a restaurant chain with a slightly different name, over 1,700 locations and a proven reputation for keeping Mr. Butler's original

Starbucks Business Mission Statement

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