Case Study Of Krispy Kreme And Dunkin Donuts

Case Study Of Krispy Kreme And Dunkin Donuts
It is an essential to have clear understanding of an organization's purposes to understand how organization works and its method of working can be
improved. Usually, general objectives lead to clarification of purposes and responsibilities at all level of organizations. Management is the process of
communicating, coordinating and accomplishing action in the pursuit of organization objectives while managing relationship with stakeholders,
technologies and other artifacts, both within as well as between organizations. (Kinicki, 2012)
Here, I would have used Fayol's Principle as the management approaches. According to Robert Kreitner (2012), Fayol recognized there was no limit to
the principles of management. And, Fayol's work was one of the primary comprehensive statements of a general management theory. He proposed that
there were six primary functions of management and fourteen principles of management. Based on his point of view, a manager must attain proper
feedback process in order to make necessary adjustments and must analyze the deviations. There are four management functions; to forecast and plan,
to organize, to command or leading, and to coordinate. As mentioned in task, I chose two similar industries (confectionaries) in United Kingdom, which
are Krispy Kreme and Dunkin' Donuts. ... Show more content on Helpwriting.net ...
The UK headquarters are based in Camberley,Surrey. The Krispy Kreme Doughnuts opened their first store location in the United Kingdom in October
2013. According to their website, Krispy Kreme no longer has franchise opportunities or development right available in United Kingdom. Krispy
Kreme Doughnuts offer sixteen types of doughnuts in the UK combined with occasional feature
... Get more on HelpWriting.net ...

Krispy Kreme Doughnuts, Inc.—2004 Cynthia Duff
KRISPY KREME DOUGHNUTS, INC.–2004 Cynthia Duff
Francis Marion University Ticker Symbol: KKD www.krispykreme.com
The neon sign "Hot Doughnuts Now," when illuminated, lures hungry customers into the local Krispy Kreme stores. The sign signals that Krispy
Kreme 's signature product, Hot Original Glazed doughnuts, are right now rolling under the glazing process and are ready to be devoured by anxiously
waiting customers. There 's nothing better than a hot, fresh, fluffy glazed doughnut that melts in your mouth to satisfy your sweet tooth.
Krispy Kreme Doughnuts went public on April 5, 2000, allowing its customers to have their doughnuts and eat them too. It opened a test doughnut–
making store in a Wal–Mart Super center in October 2003. ... Show more content on Helpwriting.net ...
Number of Stores ▲Company ■ Area Developers ● Associates
Sane Kripsy Kreme Doughnuts, Inc. 2003 Annual Report, p. 73.
COMPANY PROFILE AND PHILOSOPHY
The principle business of KKD is high–volume sales and production of over twenty varieties of the finest quality doughnuts; including the signature
Hot Original Glazed Krispy Kreme 's commitment to quality and consistency has created a long–standing devoted customer base. The doughnut–
making stores, quality ingredients, and vertical integration are part of what makes Krispy Kreme capable of differentiating itself from competitors.
Krispy Kreme is dedicated to a strategic philosophy, which includes the following beliefs:
1 All products will have a taste and quality that are second to none.
2 Control product quality and freshness of the ingredients.
3 Be thoroughly prepared to execute growth initiatives when they become needed.
4 The keys to creating and maintaining a competitive advantage include observing that quality, service, and innovation are second to none.
5 Instill the belief that the company is a set of capabilities, not just a product or brand.
6 Have a passion that growth and success as a company is a natural result of the growth and success of our people.
BUSINESS STRUCTURE
Krispy Kreme is a vertically integrated company with three reportable segment Company Store Operations, Franchise Operations, and Krispy Kreme
Manufacturing and Distribution (KKM&D) unit. KKD company

Krispy Kreme Swot Analysis
Type of business organization
Based in Winston–Salem, North Carolina, Krispy Kreme Doughnuts is a leading branded specialty retailer of premium quality doughnuts. In 2001, it
was estimated that it sold five million donuts a day and more than two billion a year.
Founded in 1937, Krispy Kreme operates a chain of 218 shops in 33 states and Canada that offer its signature doughnuts, including its best–known
offering, the Hot Original Glazed. Each shop has the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. Shop sites are
located worldwide
Besides serving its sweet offerings to customers, Krispy Kreme also sells its food products to supermarkets and convenience stores. In 2001,
approximately 123 of the company's stores sold to major grocery store chains like Food Lion and Acme Markets, as well as to local and national
convenience stores and select co–branding customers. Krispy Kreme also sells its ingredients and equipment to its franchisees. ... Show more content
on Helpwriting.net ...
Company store operations include company stores and consolidated joint venture stores that make and sell doughnuts and complementary products
through on–premise and off–premise sales channels. Franchise operations include the associate program and the area developer program. KKM&D
involves the buying and processing of ingredients to produce doughnut mixes. Also, this unit manufactures doughnut–making equipment that all of
Krispy Kreme's stores are required to purchase, and it makes and sells all supplies necessary to operate a Krispy Kreme store, including all food
ingredients, juices, Krispy Kreme coffee, signage, display cases, uniforms and other

Senseless Fears in the Film V Vendetta and Short Story...
When humans are afraid, we think irrationally. We can convince ourselves that we see demons in the dark, or that inanimate objects are moving on their
own. Although after applying logic we disregard these thoughts, upon reiterating an idea multiple times our brains recognize them as true. For instance,
in the film V for Vendetta Chancellor Adam Sutler of a future Britain uses repetitive videos of American riots as a scare tactic to discourage the people
of Britain from rebelling. In addition, the short story "Doughnut Shops and Doormen" reinstates the idea of fear through a women who consistently
avoids unnecessary human contact by convincing herself that the only person she cares for is a rock star whom she'll never met. Both of these ... Show
more content on Helpwriting.net ...
Consequently Amy has improperly developed social skills, thus does not like receiving attention. When speaking of her coworkers Amy assumes,
"They forget about me. I am unnoticeable, as I intend. There is no room in my life for reality, only Chris" (289). Chris imposes Amy's negative
perception of reality because she fears losing him, although she doesn't actually have him. In a "normal" friendship/relationship, we have concerns for
our friend's addictions. They cause us to give interventions, and seek help that our friend typically doesn't want. Amy's consistent attachment to an
unobtainable person has caused her to have a social phobia.
On a similar note, V for Vendetta illustrates a country ran by overuse of a fear injecting slogan. The film begins with Louis Pathro, the voice of London,
criticizing America for supposedly needing assistance. He specifically states, "Here was a country that had everything, absolutely everything. And now,
20 years later, is what? The world's biggest leper colony. Why? Godlessness." This is to invoke a fear of God in the people of Britain. He continues,
"Strength through unity. Unity through faith. I'm a God–fearing Englishman and I'm goddamn proud of it!" The slogan "Strength through unity. Unity
through faith" is written on posters all throughout Britain. They indicate that the land of Britain should be strong because of all of its "God–fearing"

Marketing Analysis
Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through
three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets
and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three
million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail
outlets throughout the country. The Krispy Kreme Manufacturing and Distribution segment sells doughnut–making equipment, mix, other ingredients
and supplies ... Show more content on Helpwriting.net ...
Perhaps the greatest threat to Krispy Kreme is the health–conscious consumer. With around 240 calories in each donut, Krispy Kreme doughnuts are by
far one of the unhealthiest treats you can eat. As a result, the once–sweet Krispy Kreme is going sour in the mouths of those who care about their
personal health. Failure to be proactive in addressing consumer health concerns, such as obesity, high cholesterol, and diabetes; could result in a
significant loss of it's 24.6% of the market share in the doughnut industry. One thing Krispy Kreme needs to work on is diversifying their product.
Competitors, such as Dunkin' Donuts', offer bagels, low–fat products, premium coffees, and newly cinnamon sticks. They offer these products to go
with the changing times of the market. They remain to be the top competitor in the market because they are constantly changing their product line to
suit their customers.
Overall, we can say that Krispy Kreme has still a strong position in the market. Although it is a smaller company with less financial backing, it remains
competitive as its breadth of products appeals across all major demographic groups (including age and income). Its doughnuts have also stirred a cult–
like following. Yet its recent problems in strategies (over expansion, unethical accounting procedures) and management could

Krispy Kreme Swot Analysis
I. INTRODUCTION Krispy Kreme Doughnuts, Inc. (KKD) is an international retailer of high–quality sweet treats, including its signature hot Original
Glazed® doughnut. It began as a small bakery in Winston Salem, NC on July 13, 1937. Since then, the company has built a global reputation for
serving the highest–quality doughnuts and great tasting coffee. Krispy Kreme Doughnuts is part of the Quick Service Restaurant (QSR) Industry, which
includes almost all companies in the "fast food" industry. Our goal in this report is to use various tools to analyze KKD and recommend strategies for
them to gain more competitive advantage in the market. First, we will observe the operational characteristics of KKD. These factors will show ... Show
* Lack of knowledge of what the customer wants (demographics, psychographics, behavioral segmentation). OPPORTUNITIES Opportunities are
elements that the company can exploit to its advantage. Most internationally located stores purchase their ingredients from local merchants rather than
the Krispy Kreme Supply Chain. If KKD can find a cost effective way to provide these ingredients, they can capitalize on supply chain efficiencies to
make a profit. Some opportunities for Krispy Kreme to leverage for growth would include: * Emerging markets and expansion abroad: International
expansion has proven to bring better returns than expanding domestically. Asia and the Middle East both offer KKD a good market because of high
levels of consumer sweet goods consumption and the popularity of Western brands in these International markets. * Partnerships with sports teams and
convenience stores. * Development of new menu items. * Add breakfast/healthier options to compete more directly with Dunkin Doughnuts, etc. *
Innovation. * Product and services expansion. * Local open kiosks and in–store locations in airports, bookstores, and other retail outlets. * Product
Diversification. New Markets. * Significant co–branding opportunities with local sports teams and movie theaters. * Increased snack consumption:
During the past 20 years, more Americans are going out to eat. In today's busy world, there is less time to

Krispy Kreme Analysis
EXECUTIVE SUMMARY
We begin our report by touching on the history of Krispy Kreme. Vernon Rudolph started Krispy Kreme in 1933 when he bought a doughnut shop from
Joe LeBeau. He later established the first Krispy Kreme in Salem, North Carolina. After Scott Livengood became CEO, the company repositioned itself
and focused on being a specialty retailer, rather than a wholesale bakery. They soon began expanding rapidly throughout the United States. This
particular case took place in 2004 Krispy Kreme was beginning to run into some serious problems.
Next we discuss the situation analysis beginning with the market summary. Here we explain the demographics, psychographics, and behavioral
attributes along with the market needs, trends, and ... Show more content on Helpwriting.net ...
The newly appointed CEO, Scott Livengood, realized the problem with the sluggish sales was because of the company's current strategy.
After becoming CEO, president, and chairman of the board in 1999, the company repositioned and focused on being a specialty retailer rather than a
wholesale bakery. Krispy Kreme wanted to give their customers the "hot doughnut experience" they all knew and loved (Peter & Donnelly, 2011). The
second part of their plan was to increase the number of stores both franchises, and company owned nationally. The company began to move into other
regions. For example, in 1996 the first store in NY City was opened, and in 1999 the first store in California opened. In early 2000, the company went
public and merged into a new company called Krispy Kreme Doughnuts, Inc., instead of Krispy Kreme Doughnut Corporation. From 2000–2004, the
number of stores has proliferated from 144 to 357 and Krispy Kreme is now beginning to open in international locations, opening the first factory in
London. They now also have locations in Canada, Mexico, and Australia.
SITUATION ANALYSIS
MARKET SUMMARY:
Krispy Kreme focuses on opening their stores in large, populated cities in the United States such as Denver, Colorado, Rochester, New York, Medford,
and Massachusetts. In 2000–2004 the company has focused on opening numerous locations, and expanding into Europe with plans of

Krispy Kreme Case Analysis
Running head: KRISPY KREME DOUGHNUTS, INC.: A CASE ANALYSIS
Krispy Kreme Doughnuts, Inc.: A Case Analysis
Presented to
By
October 09, 2009
Table of Contents
II. Table of Contents 2
III. Executive Summary 3
IV. Situational Analysis 5 A. Environment 5 B. Industry Analysis 5 C. The Organization 7 D. The Marketing Strategy 9
V. Problems Found in Situational Analysis 10 A. Statement of primary problem. 10 B. Statement of secondary problem 12 C. Statement of tertiary
problem. 13
VI. Formulate, evaluate, and record alternative course(s) of action 14 A. Strategic Alternative 1 14 1. Benefits 14 2. Costs 15 B. Strategic Alternative 2
16 1. Benefits 16 2. Costs 19 C. ... Show more content on Helpwriting.net ...
These strategies are still considered by Krispy Kreme to be "Brand Elements" as reported in current, annual financial reports. By keeping control of the
recipe and the doughnut–making process, they also maintained product standards and reduced, while not completely eliminating, the competition
through the uniqueness of their product. In fact, attempts to change the recipe, or even the look of the shops, in later years met with negative reactions
from customers and the company quickly returned to the original taste and feel of the "original" Krispy Kreme.
The company and its doughnut became synonymous with a particular look, taste and feeling. This emotion that became associated with Krispy Kreme,
described as "a feel–good business" and one that "created an experience" as opposed to just selling doughnuts (Peter and Donnelly, 2007), became the
core of the company's marketing strategy, and just maybe, one of the prime reasons for its subsequent struggles in the early 2000's. Selling a "feeling"
or "experience" can be a successful marketing tool. But that's just one of the tools that a successful marketing plan must encompass. The company must
also be prepared to grow with the times and change with that growth. That is, the marketing strategy of one time and

Marketing Research Krispy Kreme
GROUP MEMBER
[pic]
Usarat Rungruangrattanawadee 1531007027 Chavivuth Soonthornsima 1511001933 Tirapitch Pichitnorakarn 1511007096 Arnuphap Chaiyaraj
1531007209 Pavinee Pinijkijsopon 1531007530
Exclusive Summary
As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they
promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer
preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.
We try to know all customer think with Krispy Kreme Doughnut ... Show more content on Helpwriting.net ...
The last objective that we want to know is about competitor.
Define problem and opportunity identification
Problem is Thai people interest with Krispy Kreme lower than the beginning period, so male Krispy Kreme no more long queues although Krispy
Kreme launch more favors, but not attraction customer like beginning period. Now Krispy Kreme has not yet opens a new branch although I think
Krispy Kreme must to open new branch.
Limitation of the study
Our main target is student, so we divide into two groups for research. The first group is BU Student at City Campus and Second group is Student
around Siam Paragon and BTS (Siam station).
First limitation that we met we can't do the research inside Siam Paragon, so we must to go outside it and stand at BTS. We go to research about 5 pm;
this time is the times for student go for tutor. We have some problem about student don't have more time for do our questionnaire. And we stay at BTS,
we will met student who also hurry to back home. Until we meet one group in front of Siam Paragon, we go for research them but security guard is not
allowing to research front of Siam Paragon. Second limitation that we met is some people they don't understand some question and some people who
say no with the question that we ask about last one month you ever consume Krispy Kreme or not, so it make that questionnaire fail. I must to do more
questionnaires because we need 30

Krispy Kreme
Written Assignment
Krispy Kreme Doughnuts, Inc
I. Brief History
Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase,
including a secret recipe and name, Krispy Kreme. Rudolph moved to Winston–Salem, North Carolina, where he opened his first Krispy Kreme shop.
The business prospered and in the 1950¡¦s over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour.
¡§Revenues grew from less than a million in 1954 to $58 millions in 1974.¡¨(C–280) The company was bought out in 1976 by Beatrice Foods. This hurt
the name and image of Krispy Kreme. Revenues began to fall and customers were not satisfied with the ... Show more content on Helpwriting.net ...
The market is concentrated. This is due to Dunkin¡¦ Donuts controlling most of the market. Krispy Kreme controls 24.6% of the market share in the
doughnut industry.
Porter¡¦s 5 Forces The Rivalry among competing sellers in the industry is medium to high. KK highest competitor is Dunkin¡¦ Donuts who controls
most of the doughnut making market. KK must do everything in their power to remain in the position they are in or to move up. New competitors can
enter the market at any time. Mom and Pop shops open all the time that sell doughnuts and breakfast products. The barriers to entry in the doughnut
market are small. Doughnuts are simple to make and anyone could make them if they wanted to. However, mass production of doughnuts takes a little
more effort and money. KK is able to compete in a market that has many large competitors as well as Mom and Pop shops. When analyzing the affect
of substitute products you must take into effect the lifestyle of Americans. We live in a world that is on–the–go and fast pasted. People eat in fast food
constantly. The fast food industry is constantly being threatened from substitute products. There is little bargaining power of sellers in the doughnut
industry. If one company is selling their product at a higher price than another one there is no way to know if the customers will buy the cheaper
product. There are also substitute products that can be eaten instead of doughnuts. The ingredients in doughnuts are simple.

Differences Between Peet 's Coffee And Dunkin Doughnuts
My project will be on the differences between Peet's Coffee and Dunkin Doughnuts. I have pondered about what makes these coffee shops different
from one another. During my exploration on Wabash Avenue, I came to the conclusion that location is important regarding customer population in
stores. I also realized the importance of customers, customer service, store management, and store atmosphere. Because of my project I got to
understand what my topic truly was. At first, I thought that it would be based completely off of location. Throughout time though, I realized that I
would discuss how the effect of a store's environment depends more on the store's management than the location itself. Management plays a key role in
the store itself. ... Show more content on Helpwriting.net ...
Wabash is located in South Loop. Wabash surrounds Columbia College and restaurants. In the 1960's Wabash was flooded with all sorts of shops and
people. In the present time mostly college students roam on Wabash. In the past there were all ages on Wabash. I have this knowledge from the photos I
discovered at the Harold–Washington Library. One particular photo stuck out to me out of the 6 I observed. The photo was of crowded adults waiting to
get into a christmas shop on Wabash. It stuck out to me because it showed how even back then customers still got excited to buy new products. In
present day we do the same. Waiting for the next updated Iphone or to go black friday shopping to get the best deals. Which shows how important
management can be by, promoting new products to bring in customers and get business. Peets and Dunkin each have posters to show off their new
beverages or deals that they have in store. For example, Dunkin has a special between 2 and 6pm for 2 dollar iced drinks. These posters really work
because of their location being right where college students are. College students love their coffee. In other words the location is easy and convenient
for them. It's all about convenience for customers. If the coffee shops were really out of the way and not by campuses. The shops would not have that
much business because it is not in a convenient location and their advertisements would not be seen. After everything considered I got to interview a

Krispy Kreme Essay examples
Focus of the Proposal
Krispy Kreme, a leading, well–established brand of high quality doughnuts, is still in a stage of astonishing growth potential. According to Dain
Rauscher Wessels equity analyst David Geraty, "Krispy Kreme has established itself as the quality leader in the doughnut industry and is positioned to
become the dominant industry player, with 145 retail locations in 27 states, Krispy Kreme is expected to capitalize on the brand conscious consumer's
demand for a consistent, high quality specialty food product" (Minneapolis 2000). Krispy Kreme has quickly risen to the top of the doughnut business
in a short amount of time. The company's goal since its infancy has been to satisfy customers by providing a unique experience ... Show more content
on Helpwriting.net ...
In addition, "Starbucks reported net income of $68.4 million, or 17 cents a share, compared with $55.7 million, or 14 cents a share, in the previous
year's third quarter. Revenues of one– billion dollars reflected the opening of new units and an 8–percent rise in same–store sales" (National Restaurant
News, 2003). With its same store sales increasing twice as much as Krispy Kreme in the same year, Starbucks has the proof that it will not yield to
Krispy Kreme. In order to surpass Starbucks, and the many other potent competitors, Krispy Kreme must devise new business tactics that rely on
information technologies, because that is an aspect of business which Krispy Kreme has utilized very effectively in the past.
As stated previously, Krispy Kreme's sales are very admirable, but are still, despite excellent growth, much lower then Starbucks Coffee. With such a
powerful rival, Krispy Kreme will need to devise strategies that fully utilize the potential that a well organized and operated IT infrastructure has.
Several options exist that will be able to assist Krispy Kreme. Partnerships, for example, can take much of the pressure off certain sections of the
company and allow the top tear managers to focus on more pressing concerns. With the recent upgrades in technology and computers, employees must
be able to operate the new technology without experiencing problems that could

Krispy Kreme Inc.
FROM: JMSB Students
TO: Shareholders and potential investors of Krispy Kreme Doughnuts Inc.
DATE: Tuesday, January 19 2010
SUBJECT: Krispy Kreme Doughnuts Inc. Analysis
1) Identification of issues:
* Is Krispy Kreme's a healthy company? * What had happened to the company? * Why were so many investors fleeing the popular doughnut maker? *
Were the revelations about the company's franchise accounting practices sufficient to drive that much value out of the stock? * Were there deeper issues
that deserved scrutiny?
2) Recommendations
3) Quantitative Analysis
As we begin to analyze Krispy Kreme Doughnuts from a quantitative perspective, we will address our first issue; Was the company healthy? When ...
Show more content on Helpwriting.net ...
This diet tries to promote weight loss and healthy living by cutting out the carbohydrates (sugars, for the most part) from their foods. Unfortunately for
Krispy Kreme, their product offering is mostly doughnuts, all of which are high in carbohydrates, and therefore on the blacklist of many Americans. In
fact, as Americans become smarter about their health and their food choices, we can expect doughnut sales across America to drop with time.
Loss of the niche aspect of the product
As Krispy Kreme rapidly expands by opening up new stores and franchises, the supply of their doughnuts has increased dramatically. Krispy Kreme's
doughnuts used to be in very high demand, in our opinion because of the scarcity of the product: knowing that you can't have the product any time, any
where, made it more desirable. Now that Krispy Kreme locations are more accessible, as well as the doughnuts being sold across grocery and
convenience stores nation wide, the product has become more of a commodity rather than the niche product it once was.
Product mix
Krispy Kreme's product mix constitutes of two things: doughnuts and coffee. This leaves the company very exposed to changes in market demand that
can be caused for example, by new and existing diets. The competition on the other hand,

Krispy Kreme Doughnuts
KRISPY KREME DOUGHNUTS
Krispy Kreme Doughnuts, Inc. is a specialty retailer of doughnuts. The company 's business owns and franchises Krispy Kreme doughnut stores, where
it makes and sells over 20 varieties of doughnuts, including its signature Hot Original Glazed and nine other varieties. Each of its stores is a doughnut
factory with the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. The Company also sells in its stores drip coffee, other
beverages, other bakery items and collectible memorabilia such as tee shirts, sweatshirts and hats. As of February 2, 2003, there were 276 Krispy
Kreme stores, of which 270 were located in 37 states in the continental U.S., five were located in eastern Canada and one was ... Show more content on
Helpwriting.net ...
An example would be bagel or muffin chains offering a healthier alternative to donuts. Krispy Kreme must be aware of these alternatives and be
prepared to adjust their product line to accommodate or lure potential customers.
Rivalry– There has been and may always be a large amount of rivalry between competing donut producers. The range of producers is vast, from small
private bakeries to larger chains such as Dunkin¡¦ Donuts. Donuts are easily produced from relatively inexpensive ingredients. This creates competition
and rivalry and Krispy Kreme should be look at expanding its product lines into new markets.
Core Competencies
Krispy Kreme has an excellent Marketing Department. They have kept a good reputation and established good rapport in the domestic market. Having
excellent and swift customer service is a good business strategy that led to the development of their doughnut–making machine. The original glazed is
the doughnut that most people are familiar with and is the most popular. At Krispy Kreme the glazed doughnuts are served hot off the doughnut–
making machine. A main attraction for Krispy Kreme is the ability to create your doughnuts fresh to order. If you happen to be passing by the store and
wondering whether or not the doughnuts are being served hot and fresh, just watch the sign on the outside of the store. If the "HOT" light is on, that
means that the

Gourmet Doughnut Craze
Sprinkles, nuts, and coconuts are merely a few toppings that have helped kick start the new gourmet doughnut craze. Nancy Luna, staff writer of the
OC Register, describes in her article "Gourmet Doughnut craze gets wackier with build–your–own 'donut' shop in Irvine" that the latest trend offers an
irreplaceable twist by allowing customers to create specific doughnuts with a variety of toppings and glazes (Luna). Toppings range from fresh fruit to
chocolate chips; in addition, yeast doughnut flavors include tiramisu, maple bacon, burnt pistachio, and crème brulee. Luna quotes, Fenny Yan, owner
of the Irvine shop, poqetDonuts, "current trends allow diners to customize everything from tacos, burritos, to pizza. Why not a doughnut?" Yan interests

Economics
1. (10 pts.) Stella Ann Freeman is having a difficult time deciding whether or not to purchase a new car. How would understanding the concept of
opportunity costs help her make a decision? 2. (10 pts.) Referring to the table below, hiring a driver costs $10. Each machine costs $100. Which method
should he use and why? 3. (10 pts.) Enron will be an example of a dysfunctional company for many years to come. It was clearly a company riddled
with fraud and excess and its conduct drove it into bankruptcy. The text argues that individual behavior was not at the core of Enron's problems. What
were the problems with this corporation from an organizational architecture point of view? 4. (10 pts.) For many corporations such as utility ... Show
d) Dunkin Donuts raises the price of its French Vanilla coffee by 15%. The demand for Dunkin Donuts glazed doughnuts will change by what
percentage and in what direction? e) If average income increases by 5% by what percentage and in what direction will the demand for Dunkin Donuts
glazed doughnuts change? Are DD glazed doughnuts a normal good or an inferior good and how do you know? 7. (10 pts.) Westinghouse and General
Electric are competing on the newest version of clothes washer and dryer combinations. Two pricing strategies exist: price high or price low. The profit
from each of the four possible combinations of decisions is given in the following payoff matrix: Westinghouse's price High ($4000) Low ($2000)
General Electric's price High ($4000) Low ($2000) Payoffs in dollars of profit. a) (2 pts.) Which strategy offers both Westinghouse and General
Electric the best financial outcome? b) (2 pts.) Does either firm have a dominant strategy? If yes, which firm and what strategy? c) (4 pts.) The Nash
equilibrium is for Westinghouse to set its price at __________ and earn a profit of __________ and for General Electric to set its price at
______________ and earn a profit of _____________. d) (2 pts.) Why do we see that the strategy that results is not the strategy that offers both players
the best financial

Case Study Of Krispy Kreme
Shubu Deb
234851
Business Policy MGT4950
Case study of Krispy Kreme Doughnuts (KKD)
Krispy Kreme Doughnut
Krispy Kreme is a worldwide selling doughnut chain store which was established in 1937 in North Carolina, U.S.A. The main store of Krispy Kreme
Doughnuts, Inc is located in Winston–Salem. Krispy kreme has many varieties of doughnuts, but its most famous item is the glazed doughnut.
Doughnuts of Krispy Kreme are available in many places such as Malls, Airports, Parks, grocery stores, gas stations e.t.c. worldwide. Krispy Kreme
had well balanced growth during its initial stages but its profit margin has been declining recently while having a strong competition against Starbucks,
Tim Horton's, Dunkin Donuts, and now also McDonalds.
History
Vernon Rudolph the founder of Krispy Kreme along with his uncle bought a donut shop from Joseph LeBeouf in Broad Street, Paducah, Kentucky with
a secret recipe for doughnuts in Lake Charles, Louisiana. Rudolph then moved with his ... Show more content on Helpwriting.net ...
In 1982 an unsatisfied franchisees bought Krispy Kreme back from Beatrice Foods.
Growth
In 1990's Krispy Kreme started spreading now outside Southeastern United States. Krispy Kreme then started establishing outside the U.S. the first
being in Mississauga, Ontario, Canada in 2001.By 2004, Krispy Kreme started establishing itself internationally. As of 2015, Krispy Kreme now has
more than 1000 stores world wide.
Vision Statement
We want to be the universal leader in sharing tasty doughnuts, while creating blissful and euphoric memories for everyone.
Mission Statement
We make delicious doughnuts for beautiful and ever–lasting moments for everyone in the world. We want to be the everyday life and joy of our
customers. We strive to be the best by keeping the customers in mind and giving them our most sincere service.
SWOT

Kamal Grant's Attractiveness At Sublime Doughnut
Before starting with the first bakery, the hosts say explain why shouthern sweets are so delicious. The begin at Sublime Doughnuts from West Midtown,
Atlanta. They talk about the different doughnuts the bakery has and the unique flavors they have. They introduce owner, Kamal Grant. They say that
Kamal Grant started his business in 2008 and he comes in at 2 o'clock every morning. Kamal explains where he comes up with the eccentric and unique
desserts he makes. The cameras show how the shop looks and the the machines he uses. The shop looks fun and inviting. They have cool pictures of
doughnuts and animations with doughnuts. Theystart with the most represented doughnut at Sublime Doughnuts, The A–Town Mocha. The hosts
descibe the doughnut and explain the ingredients for the doughnut. ... Show more content on Helpwriting.net ...
Once they show the finally product, the hosts explain why the doughnut is so good and the textures and smell of the doughnut. After showing the
customers' reaction to trying the doughnut, they discuss the next item ,the doughnut burger. The hosts descibe the sweet and explain how it is made.
They go into great detail about the flavors that are in the dessert. The next dessert and is shown is the fritter, They talk about all the different flavors you
can get from peach to cherry. The last dessert to be talked about is chocolate benyas. Kamal Grant explains his version of the Lousisana based dessert.
They show how it is made and the final product. At the they say you need southern sweets in your life. Sublime Doughnuts is the place to get

Essay about Krispy Kreme Marketing Plan
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Marketing plan
Company: Krispy Kreme Doughnuts, Inc.
Products: Doughnuts, coffee beverages.
Country: America
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Table of contents
1. Executive summary
2. Situation analysis
1. Background of Krispy Kreme and products
2. Product offering
3. Market summary
1. Target market
2. Market demographics
3. Market needs
4. Market trends
5. Market growth
4. Competition
5. SWOT analysis
6. Critical issues
3. Marketing strategy
1. Missions
2. Marketing ... Show more content on Helpwriting.net ...
Moreover, some key activities are shown regarding to time in the period from the beginning of 2011 until the end of this year.
2. Situation analysis
2.1 Background of Krispy Kreme and products.
Krispy Kreme is a branded specialty retailer and manufacturer of premium quality doughnuts. Its principal business is to own and franchise Krispy
Kreme doughnut stores in the U.S. and internationally. The main product is the Hot Original Glazed, a one–of–a–kind doughnut with an established
brand. Each outlet also sells over 20 other varieties of doughnuts and coffee products. Product quality and consistency has provided the Company with
a very loyal customer base.3
Each of the retail stores is a doughnut factory with the capacity to produce between 4,000 and 10,000 dozen doughnuts daily. Each factory store
contains a full doughnut making production line. The factory store is marketed as a unique retail experience, featuring the store's production process,

including a doughnut–making theater. The stores also support multiple sales channels to more fully use production capacity. Stores provide Krispy
Kreme doughnuts to be sold in satellite locations, ballparks, and grocery stores, and under private label marketing agreements.
Figure 1: Krispy Kreme's logo and a range of doughnuts.
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2.2. Product offering
Their special and secret recipe has been used for all Krispy

Krispy Kreme Doughnuts, Inc.
Industry Size
Krispy Kreme Doughnuts, Inc. (KKD) is an American global doughnut company and coffeehouse chain based in Winston–Salem, North Carolina.
Krispy Kreme was founded on July 13, 1937, and its parent organizations are JAB Holding Company, Cotton Parent, Inc. Krispy Kreme is leading the
market with the following products, hot regular/decaf/flavored coffee, iced coffee, donuts, bagels, and muffins. The company produces 7.5 million
doughnuts a day, 2.7 billion a year. Also, the company operates 390 stores in 45 states, as well as selling the product in supermarkets, convenient stores.
Since 2005, Krispy Kreme has expanded to other countries; it has a presence in Mexico, Canada, UK, Australia, South Korea and Spain. The company
has ... Show more content on Helpwriting.net ...
Soluble. This segment is also known as instant or freeze–dried coffee. There are three main competitors in this segment, these three companies sell
instant coffee worldwide, and they produced their own coffee, which makes it difficult for smaller companies to compete with them.
Ready–to–Drink. This segment consists of package coffee that requires no preparation, other than reheating. This type of coffee is mostly found in
vending machines, and lately canned coffee is becoming more popular in Europe.
Specialty Coffee. This segment consists of more than just traditional coffee items, this segment includes cappuccinos, lattes and espressos along with
the popular organic coffees, these specialty coffees demand premium prices. Today, more than forty percent of all coffee premium–price, according to
Iowa State University.
Economic Climate
The economic outlook for Dunkin Donuts Brand (DNKN) which it governs Dunkin Donuts and Baskin–Robins has consistently led the industry in
operating margin. Which, operates by reducing costs of goods sold by neutralizing to store managers and it will be able to leverage economies of scale
via its consolidated manufacturing locations. Dunkin Donuts can keep up pace with its high margins parallel to the industry.
________________________________________
Forecast Earnings Growth There are multiple factors that will affect the fast–food industry. Consumer is

Krispy Kreme
Marketing Audit
MKT 551/Marketing Management
Jason Lamar Floyd
Professor Tonya Boddie
January 30, 2006
I. EXECUTIVE SUMMARY
Krispy Kreme 's recent success has left many individuals in awe. This study attempts to de–mystify how Krispy Kreme has come to dominate the
doughnut world and what problems lie ahead in the future. The tools used in this examination will begin with the history of Krispy Kreme. Then an
external and internal analysis will dissect Krispy Kreme 's current market and what steps Krispy Kreme is taking to compete in that market, including a
look into competitors. Krispy Kreme provides equipment, services, and supplies to franchisees and doughnuts to consumers in a fashion similar to those
of ... Show more content on Helpwriting.net ...
Customers do not pose a significant threat to Krispy Kreme because they are numerous and widely dispersed. Krispy Kreme franchises must buy from
the franchising corporation, which guarantees some level of sales. As purchasers, franchisees still have only limited bargaining power because they are
locked in through a large investment. Another significant factor is the value of the product to the customer. While food is essential for living, the
products offered by Krispy Kreme are dispensable, and for leisure consumption only. However, increased profitability in the industry suggests that
people are becoming more dependent on fast food and specialty restaurants than they have ever been.
Large and small companies compete fiercely for market share in the industry. Therefore, the prices and perceived value of products are crucial to
company performance. There are no significant exit barriers for firms in the industry. However, exiting the primary arena of competition is not feasible
for most companies because of the large franchising base and the futility of abandoning core competencies derived from years of experience.
Economic
The US economy is currently recovering from a recession. Despite the poor economic conditions, Krispy Kreme managed to grow 15% in 2001 with
$394 million in revenues ending the fiscal year (2/3/02). 10 Krispy Kreme however is in a low cost industry therefore the rise and

Dough's Donuts
Dough's Doughnuts opened in 2010 the owner Fany Gerson grew up in Mexico City. She studied at the culinary institute of America after should
moved upstate New York. She later worked as a pastry chef in NY until she was giving the opportunity to open her very own business. The trendy and
popular first shop is located on Franklin Ave in Bedford–Stuyvesant Brooklyn New York and has recently opened a flagship store in the Flat Iron
district on 19th street. The donuts at Dough's are made fresh and daily the employees shape and cut the hole out of the donuts and put them to the side
to fry using single trays and hand frosted and decorated one by one. The company has a website http://www.doughdoughnuts.com, Facebook
http://www.facebook.com/dough,

Krispy Kreme Doughnuts, Inc.: A Hot Brand in America
KRISPY KREME DOUGHNUTS, INC.
As the millennium began, the future for Krispy Kreme Doughnuts, Inc., smelled sweet. Not only could the company boast iconic status and a nearly
cultlike follow
ing, it had quickly become a darling of Wall Street. Less than a year after its initial public offering, in April 2000, Krispy Kreme shares
were selling for 62 times earn
ings and, by 2003, Fortune magazine had dubbed the company "the hottest brand in America." With ambitious plans to
open 500 doughnut shops over the first half of the decade, the company's distinctive green–and–red vintage logo and unmistakable "Hot Doughnuts
Now" neon sign had become ubiquitous.
At the end of 2004, however, the sweet story had begun to sour as the company made ... Show more content on Helpwriting.net ...
In addition, the com
pany planned to grow internationally, with 32 locations proposed for Canada and more for the United Kingdom, Mexico, and
Australia. Exhibit 3 provides an overview of the company's store openings.
Krispy Kreme Doughnuts generated revenues through four primary sources: on–premises retail sales at company–owned stores (accounting for 27
percent of revenues); off–premises sales to grocery and convenience stores (40 percent); man
ufacturing and distribution of product mix and machinery
(29 percent); and fran
chisee royalties and fees (4 percent). In addition to the traditional domestic retail locations, the company sought growth through
smaller "satellite concepts," which relied on factory stores to provide doughnuts for reheating, as well as the devel
opment of the international market.
On–premises sales: Each factory store allowed consumers to see the production of doughnuts; Krispy Kreme's custom machinery and doughnut–
viewing areas cre
ated what the company called a "doughnut theater." In that way, Krispy Kreme at
tempted to differentiate itself from its competition by
offering customers an experience rather than simply a product. Each factory store could produce be
tween 4,000–dozen and 10,000–dozen doughnuts a
day, which were sold both on–and off–premises.
Off–premises sales: About 60 percent of off–premises sales were to grocery stores, both

Doughnuts In America
Doughnuts, who does not like them? They are the iconic American breakfast, and it ceases to amaze me how much in love people are with these
delicious yet little deadly treats. It is not shocking at all that Americans will do anything for food; it is quite amusing that they will drive to a "Donut
Bank" (Donut Bank 1), go through the drive–through for some doughnuts. The least they could do is park their car, get off their lazy butts and walk
themselves into the Bakery to purchase the doughnut. Burn three calories before eating two–hundred. Not only are Americans using drive–through for
food, but now people can go to the Bank and pick up prescriptions from pharmacies.
It is sad enough that Americans use drive–through more than just walking in,

Shri Ram Donut Dba Dunkin Doughnuts
Shri Ram Donut dba Dunkin Doughnuts will be managing the cost of goods following Dunkin' Donuts strategies to support the standard beverage and
food items, while expanding the product lines to attract consumer spending. IBIS World reports this segment of business represents 18% of the
generated revenue for stores, consisting of customized brand items from breakfast sandwiches, coffee beans and assorted condiments. Beverages within
the Dunkin' Donuts stores are responsible for about 60% of its overall revenue, making this item critical to the store's consumer market. Doughnuts
represent the remaining portion of revenue and continue to be the foundation of the industry retaining customers even though these sales represent a
smaller portion

Fast Food : Krispy Kreme
Ever since I was about four years old I have had an obsession with one type of fast food: Krispy Kreme. This obsession goes back to before I can even
remember everything growing up. According to my grandmother, whenever we drove by a Krispy Kreme when I was about four, I would yell the word
"doughnut" after seeing the big red circle sign with the words saying hot Krispy Kreme doughnuts now. And that is where it all started for me and my
favorite type of sweet junk food. Krispy Kreme, in particular, has had a large influence on my growing up. I am also, however, very passionate about
American doughnuts. Most kids were passionate about hot dogs, pizza, popcorn, or ice cream; but I was never interested in those type of goodies. There
has always been something that is completely irresistible to me about a good ole sweet glazed or fill doughnut and some hot chocolate .I am not sure if
it is the way the chocolate iced glazed with sprinkles doughnut that caught my eye and attention or the way the original glazed doughnut smelted in my
little mouth. Whatever it is, I have been hooked from what seems like birth.
When I was young my reward for doing something good in my grandmothers ' eyes was a trip to Krispy Kreme. I find this funny looking back since I
went all the time anyway, either on weekends or with my sister after school for a sweet little snack. It is a wonder I never blew up and gained about
thirty pounds with the amount of Doughnuts and cupcakes I ate. On the other

Krispy Kreme Doughnuts, Inc. Essay
oughnuts
Case #7
Krispy Kreme Doughnuts, Inc.
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FNCE 4620 – Financial Analysis and Policy
Dr. Gregory
Group 1
Chris Suggs
Alex Stephens
Florian Fourmanoy
Jonathan Colangione
Table of Contents
1. Executive Summary
2. Problem Statement
3. Data Analysis
4. Key Decision Criteria
5. Alternatives Analysis
6. Recommendations
7. Action and Implementation Plan
1. Executive Summary:
Krispy Kreme Doughnuts was a successful privately owned business since 1937. In 1982 a group of franchises bought back the company from Beatrice
Foods for $24 million, and reintroduced the old recipe of doughnuts and their "hot doughnuts now" system. In 1998 Scott Livengood became Krispy
Kreme's new ... Show more content on Helpwriting.net ...
KKD divested Montana Mills chain of 28 bakery stores acquired in January 2003 for $40 million in stock. They would take a charge of $35 to $40
million in the 1st quarter. Also closing 3 new KKD "hot doughnut and coffee shops" resulting in a charge of $7 to $8 million. After these issues came to
light, KKD's shares closed down 30%, at $22.51 a share. Also in this time the SEC announced an informal investigation which caused KKD's shares to
fall another 15%, closing at $15.71 a share. The SEC filings were complete and KKD revised their financial statements. By the end of the next day the
stock price was less than $10 a share.
From Exhibits 7 & 8, quick and current ratios grew steadily over the years reflecting ability for KKD to repay their short–term debt. These ratios when
compared to their competitors were above the average. The leverage ratios were lower than most of the other companies showing that KKD did not
have enough invested in long term debt.
KKD's activity ratios were also lower than most of the other competitors. Receivables turnover dropped in 2004 due to the increase in accounts
receivables and slowing sales. Asset turnover dropped by about .25 a year from 2000 to 2004, and this shows that their assets were increasing too much
in respect to their sales.
From Exhibit 9, we can see that KKD had almost double

Swot Analysis Of Doughnut Time ( 2016 )
Doughnut Time (2016) is a Brisbane based company, specialising in a variety of premium desserts that capitalise on the use of social media, unique
locations and offerings (refer to table 1). Despite desserts being considered non–essential, high levels of competition and healthy eating trends (refer to
table 1), the business has successfully established itself within the fast food and dessert industry, which is set to grow in the next five years (Tonkin,
2016). The company has a distinctive vintage flair, yet modern take on doughnut names and designs, becoming popular on social media (Doughnut
Time, 2016). It's vintage vans and small 'hole in the wall' stores make the company sort after, and appear unique from a large number of competitors ...
Show more content on Helpwriting.net ...
Despite these statistics only 31% of SME businesses actively operate a social media engagement strategy, this is an opportunity for the already tech–
savvy company (Ravensdale, 2015). Doughnut Time 's social media team regularly posts photos of its gourmet treats on Instagram, where it has more
than 80,000 followers, as well as on Facebook, where the Doughnut Time page has received more than 55,000 (Schlesinger, 2016). When analysing
these main factors, Doughnut Time appears to be posed for product development, taking advantage of opportunities through the use of menu innovation
and promotion deals (Newstex, 2014).
II. MARKETING GOAL
To increase the sales volume of Doughnut Time by 15% in 6 months
III. MARKETING STRATEGY
Doughnut Time's domestic target audience is consumers between the ages of 15–24 who live in urban locations where Doughnut Time is accessible
(Stone, 2016). This segment is comprised of high school students, university students and new practitioners (Tonkin, 2016). According to Tonkin
(2016), consumers in this demographic are a key market for the fast food industry and provide stability and revenue growth. This target audience is
suitable for Doughnut Time as these consumers are less health–conscious than older counterparts and are strongly affected by technology and
economics (Tonkin, 2016).
Often this age group uses social media and applications to interact with providers and

Krispy Kreme Is The Best Donuts
I. Introduction
Can you picture "riding down the street then you look over to see the big red" "hot and ready "sign on for those delicious little glazed donuts, and you
just have to stop in for a dozen but when you get in there you end up buying two dozen. Trust me, I always do. Krispy Kreme is the best donuts in the
world to me and they just melt in your mouth. Before you know it you will have ate a whole entire box by yourself. Krispy Kreme Doughnuts, is one of
the world 's driving retailers and wholesalers of doughnuts and bundled desserts. They were very successful when they first started up but like any other
company they also had downfalls. The Krispy Kreme grow so reckless that they almost had to file bankrupt and close some of their profitable stores.
II. Case Profile
Krispy Kreme is an organization that regardless of its history which going back to 1937, recently encounter quickly expanding of company–owned and
franchises, Krispy Kreme has also been affected by the recent trend of customers' health habits. Customers demand a low–carb doughnuts, which this
has affected their sales, and management control to find different that worked for the company to stay ahead on the competition.
The organization also has gotten into money related–problems and legitimate inconvenience and is attempting to survive the changes in the market.
Krispy Kreme's destructive desire for growth in opening more company–owned and franchises became a problem for the company's finance.Krispy

The Kreme Of Krispy Kreme
Vernon Carver Rudolph established Krispy Kreme Doughnuts in 1937 in Winston–Salem, North Carolina. Krispy Kreme produced doughnuts on a
much larger scale by the 1950's via an automated system. They introduced their "Doughnut Theater" in the 1980's, which allowed its customers to
watch the production process, giving them a multi–sensory experience. They were able to expand to California by 1999 because of their one of a kind
atmosphere (Krispy Kreme 2011 Annual Report).
They opened their first international store in Canada two years later and experienced rapid growth through 2004. Their success slowed over the next
five years because they could not sustain their growth. They closed 240 domestic stores, which cost $300 million. International growth boomed, and
396 new stores opened around the world. In 2011, domestic markets began to look up for the first time since 2005. Krispy Kreme is divided between its
domestic and international business and subdivided by its on–site and off–site sales with 229 domestic stores and 317 international ones (Krispy Kreme
2011 Annual Report).
Krispy Kreme plans to remain primarily a doughnut shop since 88 percent of their sales result from its doughnuts. In 2011, Krispy Kreme had total
revenues of $362 million, a 4.5 percent increase. Doughnut sales in grocery stores have had a steady one percent annual increase while convenience
stores are expanding at a slightly faster pace of two %. As competition increased and the turn of the

Krispy Kreme Essay
Written Assignment
Krispy Kreme Doughnuts, Inc
I. Brief History
Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase,
including a secret recipe and name, Krispy Kreme. Rudolph moved to Winston–Salem, North Carolina, where he opened his first Krispy Kreme shop.
The business prospered and in the 1950¡¦s over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour.
¡§Revenues grew from less than a million in 1954 to $58 millions in 1974.¡¨(C–280) The company was bought out in 1976 by Beatrice Foods. This hurt
the name and image of Krispy Kreme. Revenues began to fall and customers ... Show more content on Helpwriting.net ...
Krispy Kreme went from being a wholesale baker to a specialty retailer. They used their marketing skills by stressing the ¡§hot doughnut experience¡¨
that customers knew them by. It was known that by changing the company¡¦s traditions and style as was done when Beatrice Foods took over in the
1970¡¦s that customers do not take a liking to change. Krispy Kreme knows that they always have to look to see what the customers want and appeal to
them. Krispy Kreme spends very little on advertising. They rely on word of mouth of their customers, local media publicity, and product giveaways.
Technology speaking the company made the size of the doughnuts bigger. They also looked at the size of the stores and realized that it was not cost
efficient to have the large stores so they began to make smaller ones.
Krispy Kreme has built–in supply chain where it manufactures the mixes for the doughnuts at company plants located in North Carolina and Illinois.
They also manufacture proprietary doughnut–making equipment for use in both company–owned and franchised stores. The company receives a
substantial amount of their revenues and earnings, which are attributable to ¡§KK manufacturing and distribution¡¨, which is the sale of mixes and
equipment.
II.

Aria Grande Research Paper
Ariana Grande: Role Model or Diva When it comes to being a celebrity, it is generally a matter of opinion as to what you believe. Some celebrities let
the fame go to their head and think that they are entitled to do as they please and to treat people how they please. Ariana Grande is one such celebrity.
She has shown many instances of this behavior. She wasn't always this way. When she started out, celebrities close to her in age were showing cleavage
and side boob, but she wore age–appropriate clothing (McAfee). But something happened and by 2014, her clothing style changed to crop tops, short
skirts and knee high boots in her performance and on the red carpet (McAfee). She was evolving to the diva that she is today. Ariana ... Show more
content on Helpwriting.net ...
Also, while being interviewed at the 2014, when being interviewed, Ariana moved the interviewer so she could be photographed from her "good" side
(Garvey, Niemietz, Coleman). All of these are typical diva–like behavior and are showing bad behavior to her impressionable followers.
The most recent and the most advertised of Ariana's antics is the donut licking incident. Ariana was at a California doughnut shop with her boyfriend
and her friends. There were trays of doughnuts sitting on the counter. She decided to lick some of the doughnuts. This incident was caught on camera.
Why in the world would Ariana lick food that she didn't intend to purchase? Even if she did intend to purchase all the doughnuts that she licked, why
didn't she, show good manners and wait until after she had paid for them? She had no intentions of buying the doughnuts. This was just bad behavior
and not thinking of anybody else, only doing what she wanted to do. . Ariana was also heard to say about how she hated America and Americans.
Which she later issued a statement about how she is EXTREMELY proud to be an American (Lou). She also added that how eating healthy is important
to her and Americans, as a whole,

Krispy Kreme
KRISPY KREME
Marketing Problem/Executive Summary
This presentation will analyze the current market situation, identify possible opportunities and threats and recommend strategic actions for Krispy
Kreme Australia.
Methods of analysis include SWOT analysis, product life cycle curve, porters five forces and environmental, competitor and consumer analysis. For
these we have used information from text books, websites and online news websites.
From our analysis we have found Krispy Kreme Australia to be in a late maturity/ declining stage of product life cycle with the company going into
Voluntary administration in 2010 due to declining sales and profits.
We have concluded that these declining sales and profits are effects of Krispy ... Show more content on Helpwriting.net ...
This was their main focus, especially in the new markets where people might not understand that when the light is on, it's actually signalling something
and not just a decoration. Not only this but they also focused on sampling, whereby many giveaways were done through their stores where customers
could 'try before they buy' which proved a success.
Product Portfolio
Krispy Kreme's product portfolio consists of a range of doughnuts including the original glazed doughnuts to chocolate doughnuts to filled doughnuts
to cinnamon doughnuts. They also have a range of cold and hot drinks with milkshakes, hot chocolate and coffee to name a few. Not only this but they
have also expanded into ice cream and baked goods, with 9 flavours of ice cream varying from vanilla to choc honey nougat, and baked goods
consisting of pastries like croissants, gourmet rolls, and egg and bacon rolls.
Marketing Mix Product
Krispy Kreme's marketing mix focuses on their product more than any of the other 4P's. Australia was the first country outside of America to produce
the iconic Original Glazed doughnuts. All Krispy Kreme doughnuts are made fresh daily at the factories in each state. When making the doughnuts in
these stores, the "Hot Now" neon light is lit up so customers know that they will get fresh doughnuts that have just been made.
Krispy Kreme also offer a range of quality treats including 15 signature doughnut varieties,

Essay About A Short Story
"Yeah?" asked Peggy with a little upward reflection. Yep, yeahs, and ah–huhs were all replied back to her, but when Peggy took notice of what Zack
sounded like, her gray eyes shifted firmly to him and then bulged from out her head. "Jesus, what the hell happened to you?" "Bit my tongue," Zack
said, but it came out as, "Yet may ungue." "He slipped on a patch of ice and mud near the volunteer facilities," Sean said thinking fast. "Lost his footing
and went down hard slamming his chin onto the ground." Everyone concurred. "Well, it looks like it's swollen pretty good, maybe you should go to the
hospital?" "I'll–E–alight," Zack tried to respond. "Okay, then..." shrugged Peggy. "I'll at least bring you some ice for that." "Yanks," Zack ... Show more
content on Helpwriting.net ...
"I'm on it," Sean said as he shot up from his seat and took off heading back out the door's of the doughnut shop. "Phillip, how did you get that?" asked
Leland. "May I see it?" Phillip handed it over. "I took it off this guy, Lorenzo Hubbard, after I smacked him in the face with a metal locker door in the
place's changing room. I didn't want to do it... I had no choice, though. He knew who I was... He knew I was a..." "Slug?" "Yeah, that's what he called
us. My kind." "Alright, give it here," Sean requested as he had already come back inside the store and began setting up a laptop computer on the
adjacent table. Leland complied. "Do you think we'll be able to get anything off of it?" asked Boyd as he directed his attention towards anyone who
would answer. "I would assume they would have terminated this ID's access by now." "No doubt, they did," Leland responded. "But, if Lorenzo
Hubbard here was too embarrassed about having his ass kicked by a slug and didn't want anyone finding out about it... Or, even doesn't realize yet that
Phillip took his ID access card from him... then just maybe, he might have held off on contacting central command." "Where we at, Sean?" asked Boyd.
"Working on it." "Okay, guys, here are your doughnuts," Peggy said as nobody had noticed her return with them. She then set a plate filled with a
variety of the sugary goodness down upon the table. "And, cups," she then mentioned as

Dunkin' Donuts Franchising Essay
–––––––––––––––––––––––––––––––––––––––––––––––––
Business Plan Executive Summary Prepared for: Potential Investors Prepared by: Brown, Skylar; Sherman, Sean; Song, Chhapon Mina; Sun, Jueiya
Date: 12–02–11
–––––––––––––––––––––––––––––––––––––––––––––––––
Proposal: Dunkin' Donuts Franchising
Dunkin' Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin' Donuts started license franchises in 1955. It is the world's leading
baked goods and coffee chains serving more than 3 million customers per day. Dunkin' Donut sells 52 varieties of donuts and more than a dozen coffee
beverages as well as an array of bagels, breakfast sandwiches, and baked goods. At the end of 2010, there were 9,760 franchises all over the ... Show
Sherman also has a clear understanding of the market trend and needs in the United States.
Jueiya Sun (HR manager) is a business economics major at Utica College. Sun has studied and lived in many different countries including Taiwan,
Korean, Thailand, Japan, and the U.S. He speaks 5 languages fluently, which are Mandarin Chinese, Korean, Thai, Japanese, and English. With such
experiences living abroad, Sun is a very diverse person who understands a lot about diversity both in workplace and society as a whole. Given that
Houston is a very diverse city, it is a plus if our restaurant can show the customers how diverse we are and how understanding we are about diversity. If
we can serve diverse group of people well, our business will prosper. Sun is the person who can make this happen with his past experiences.
Chhapon Mina Song (PR and Marketing Officer) is a PR major with a management minor at Utica College. She is knowledgeable about intercultural
communications. She understands well about different expectations of customers from different cultures. With this knowledge, Song will be able to
build the relationship between our franchising restaurant with the public bringing good image to our business. She is also passionate about public
services and community work. She has helped organizing several fundraising events at her previous

Dot's Doughnut Shop
Despite its location, Dot's Doughnut shop was about to get famous. The shop was a mini diner near the Interstate 23, a block away from New John City,
but the place was well visited though. They recently came out with the new Double Decker doughnut that had two prodigious donuts glued together by
vanilla custard creme. It quickly became the #1 best selling snack in the county. The only thing that kept citizens from buying it was the distance from
the city, and the shop didn't have home delivery, so people would call cabs or take the bus. Also, people wouldn't be able to buy their products because
people would have spent all of their money on rides to the shop. On the shop's 25th anniversary, they sold all donuts for 50% off. Peculiarly there

The Competitive Landscape Of The Quick Service Restaurant
The Competitive Landscape Companies in the Quick Service Restaurant (QSR) industry compete mainly on efficient operations and effective
marketing. Usually, large companies enjoy advantages over small companies in terms of purchasing, finance, and marketing. But small companies can
still compete by improving their products and services. The US is the global QSR market leader, taking 20% of global industry revenues (Hoovers).
According to Porter, an industry has to have sustainable profits for firms to foresee in order to make firms profitable and successful (Porter, 3).
However, according to our research the QSR industry is in danger of reaching unsustainable profit margins if industry leaders fail to adapt their
business practices to this volatile market. The dining culture has changed over the years as people have become more aware of healthy eating lifestyle.
This trend is expected to continuously dictate future market demand. Another factor to determine a company's success mentioned by Porter's is industry
positioning (Porter, 1985). The position in the industry is crucial for companies who have empathies for their customers' health. Many of them are not
dominant firms in QSR industry and some of them are emerging in the industry. They need to find the exquisite balance in terms of market positioning
to incept their success. Porter's Five Forces Porter's five forces will have a great impact on the company we chose and the industry as a whole – the
threat potential

Essay on Krispy Kreme Doughnuts
Table of Contents
Introduction                   &
1.     Company
Overview                   &nb
2.     Company's mission and ... Show more content on Helpwriting.net ...
        p.8      3.1.6 Socio–cultural
environment                   &
3.2 The
industry                   &nbs
     3.2.1 Generic
environment                   &
     3.2.2 Industry
attractiveness                   
     3.2.3 Industry
structure                   &nbs
     3.2.4 Competitive
environment                   &

Financial Analysis and Forecasting for Kkd
The Fall of Krispy Kreme Donuts
MBA 6154 – Dr. Plath
By:
Jon Plyler
Luke Sagur
Introduction
Since its IPO in April 2000, Krispy Kreme grew to be a top pick of Wall Street Analysts. The company's growth seemed unstoppable and Krispy Kreme
was able to beat Wall Street's expectations. Krispy Kreme continued to outperform until 2004 when some accounting woes were brought to light and
analysts starting noticing other anomalies that indicated that things were not quite as good as they seemed. The firm's stock price quickly plummeted
from its peak and lost more than 80 percent of its value in only 16 months.
This case study focuses on the use of financial statement analysis, and other factors that an equity analyst would use to ... Show more content on
Helpwriting.net ...
The associates were able to carry on with business as usual but the Area Developers are responsible for helping to grow the business. Each Area
Developers incur a one–time franchise fee of up to $50,000 then pay up to 6% of sales to Krispy Kreme as a royalty and 1% of annual sales as an
advertising fee. The franchise royalties account for approximately 4% of Krispy Kreme's revenue.
Krispy Kreme – By The Numbers: Financial Statement Analysis
Krispy Kreme's investors enjoyed a quick return on their investment after the IPO. By the end of 2000 the stock price had doubled, then shot to a high
of 4.5x the IPO price by mid–2001. Krispy Kreme was one of the new glamour stocks on Wall Street, but from the standpoint of an educated investor
was it healthy enough to support the success of its stock? An analysis of the Krispy Kreme financials should give some insight into the health of the
company.
Krispy Kreme's revenue increased every year between 2000 and 2004, from $220m to over $665m. Along with growing revenues, the operating and net
profit margins also increased every year. The operating margin increased from just under 4% in 2000 to over 15% by the end of 2004 and the net profit
margin increased from just under 3% to over 8% during the same time period. The ROA and ROE though the time period were relatively steady at an

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