1. IDM Presentation
About
Web Existence Strategy for
National Beverages Co. (NBC)

2. What Is Web-Existence Strategy?
1. Social Media Marketing Strategy

3. 2. Main Website Strategy
What Is Web-Existence Strategy?

4. 3. Search Engines Strategies
What Is Web-Existence Strategy?

5. 4. Integration Strategy
What Is Web-Existence Strategy?

6. Integration Strategy
Web integration
using technology
Social Media Marketing
Strategy
Web Strategy
Search engines strategy

7. 1- Social Media Marketing (SMM)
Why Social Media Marketing for NBC?

8. SM Marketing VS Traditional Marketing

9. Objectives of SMM
• What is NBC?Branding
• What services and offers NBC providesBrand awareness and
recognition
• What Palestinian audience think about NBCReputation management
• How fans pass your information onlineWord of mouth
• Will the customer trust your services and
products? will he choose to keep updated?Customers' Loyalty

10. Goals of SMM
Strengthen the positioning through
Search Engines
Increase Web Traffic

11. Identify and up take More Clients,
Subscribers, Followers, Fans, Influencers..
Calculate the Return of Investment and
Impact of Relationship

12. How
How to achieve social media marketing
goals For NBC?
through
Inbound marketing strategies to:

13. Establish Existence for NBC on the
suitable social channels

14. Online marketing for each channel
via: free content, Online Campaigns,
web integration

15. 3- Website & Search
Engines Strategies

16. Why to optimize the website?

17. Without an optimized
Website, brands can’t
achieve Online marketing
goals!!

18. Website
customer
service
full profile
& identity
services &
offers
details
online
conversion
web
traffic
site
ranking
blog
Website Strategy includes:

19. Why does NBC need it ?

20. Web ranking for

21. www.nbc-pal.com, is

22. 23,813,194 !!

23. and for nbc-pal.ps is

24. Even worse ! …

25. 24,593,971

26. NBC Social Media existence

27. Is NOT identified by Google!

28. NBC Facebook page

29. Has only 320 fans !!

30. HAS A VERY WEAK WEB EXISTENCE
NBC_PAL

31. Can’t I improve my web
existence without IDM?
Let me tell you how we
save your (Money),time
and efforts!

32. We are the only experts in Palestine
Who know how to improve Google ranking
Without paid Ads

33. We know what social channels are suitable
for your brand
We know how to drive best engagement
With your targeted audience through
Specific contents

34. And unlike all online marketing companies
in Palestine
We Consider Paid Ads. For social channels
only for Campaigns

35. We produce all types of content
Videos,
Profiles writing,
photos,
Ads,
Animation

36. We provide you with detailed reports
for:
Each and every word written about NBC on
the web!
Yeah, we have tools to track Audience
commentaries about you!!

37. We have tools to keep you updated about
our performance regarding:
Lead conversion
Social channels performance
Web traffic indicators

38. NBC is
a Big thing!
And IDM is
the fuel
To …

40. Thank you for paying us time to watch this!

41. The End