How rakuten is plannning to run their entire business in english
1. How Rakuten is Planning
to Run Their Entire
Business in English ?
s1180030 Keisuke Hashimoto
2. Contents
・Rakuten's Official Language is English
・Necessity of English in Rakuten
・Influence by Strategy
・Uniqlo Clothing Chain
・Nomura Holdings
・Rakuten has Acquired Foreign Companies
・Score of TOEIC
・My conclusion
3. Rakuten's Official
Language is English.
・English is official language in Rakuten.
・If people who can't speak English in 2 years,
the people will be fired.
・ Now, cafeteria menus are written in English.
4. Necessity of English in
Rakuten
・Rakuten has about 6,000 employee that
include 400 none japanese employee.
・Japanese company has people who can
speak English, but the people don't speak
English for japanese people. The people speak
English for foreign country people. But Rakuten
employee speak English for Japanese.
5. Influence by Strategy
・Employee of Rakuten have to learn English
and have to speak English by 2 years. So,
employee of rakuten have many pressure to
learn English.
・Many employee of Rakuten receive lesson of
English from Berlitz Japan inc.
6. Uniqlo Clothing Chain
・Uniqlo clothing chain said that official
language will be English in March 2012.
・However employee of uniqlo need not to
speak English in a meeting and to exchange e-
mail.
7. Nomura Holdings
・Employee of Nomura Holdings have to speak
English, If there are some foreign member but
employee need not to speak English for
Japanese employee.
・However Nomura Holdings has no rule to
English.
8. Rakuten has Acquired
Foreign Companies
・Rakuten has acquired foreign companies. So,
there are many foreign employee in Rakuten.
Employee of Rakuten have to speak English for
foreign employee.
・Rakuten strategy of English differ to Nomura,
Nissan and Uniqlo.
9. Score of TOEIC
・Employee of Rakuten is required 600~750
point TOEIC score, because Employee who
can't take 600~750 TOEIC score can't speak
English.
・If employee can't get 600 ~ 700 TOEIC score,
the employee can't get a job in Rakuten and will
be fired.
10. My conclusion
・I think employee should speak English for
foreign country employee, but need not to
speak English for Japanese. The strategy of
Rakuten is forcible strategy. But I think that all
employee need to speak English.