無題プレゼンテーション

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無題プレゼンテーション

  1. 1. How Rakuten is planningto run their entirebusiness in English?s1190223Kentaro Takakura
  2. 2. Contents● What is Rakuten?● Brief History of Rakuten● English in Rakuten● Why is English so important?● Businesses in foreign countries● Conclusion● References
  3. 3. What is Rakuten?● Rakuten is one of the most largest e-commerce company in Japan.● They expands their company to manybusinesses: ○ E-Commerce Market Place ○Credit and Payments ○ Potral and Media ○Travel ○ etc.
  4. 4. Brief History of Rakuten● February 7, 1997: Founded● December 7, 2000: M&A with Infoseek ○2000 to 2010, many M&As● June 30, 2010: Decided to change theirlanguage to English● July, 2012: Completed changing theirlanguage to English
  5. 5. English in Rakuten (1/2)● In 2010, Rakuten decided to change theirofficial language in workspace to English.● Bythe end of 2012, they are going to change theirlanguage to English entirely.● Hiroshi Mikitani,the CEO of Rakuten, desires his company tobecome a world company rather than aJapanese company.
  6. 6. English in Rakuten (2/2)● Their policy is people who cannot speakEnglish on some level in 2 years after theyentered Rakuten, will be fired.● Even cafeteriamenus are written in English.● Employees musttake 600~750 TOEIC score.
  7. 7. Why is English so important?● Rakuten has 6,000 employees but 400 arefrom foreign countries.● In their policy, theywould like to expand their oversea sales, butJapanese people often cannot speak English.This is strong disadvantage. So they decidedtheir language in the company entirely.
  8. 8. Businesses in foreign countries● Rakuten has taken over (M&A) manycompanies even in foreign countries. ○ Theyare targeting foreign countries rather thanJapan.● There are many world-wide companiesin Japan: ○ Automobile Makers (Toyota,Nissan, Honda, etc.) ○ Uniqlo ○ Nomura Group○ etc.● But being different with Rakuten, theydont have rules of language in companies.
  9. 9. Conclusion● Rakuten is large Japanese e-commercecompany, but they would like to expand theirbusinesses to overseas.● They have strict rulesof language in the company. ○ They must useEnglish in the company.● Their policy isstronger than any other Japanese world-widecompanies.
  10. 10. References● Rakutens all-English edict a bold move, butrisky too (The Japan Times) http://www.japantimes.co.jp/text/nn20100716f1.html●Rakutens decision on English not welcomed byeveryone (JAPAN TODAY) http://www.japantoday.com/category/kuchikomi/view/rakutens-decision-on- english-not-welcomed-by-everyone● Rakuten to make English officiallanguage (Asahi.com) http://www.asahi.com/english/TKY201007010404.html

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