How Rakuten is planningto run their entirebusiness in English?s1190223Kentaro Takakura
Contents● What is Rakuten?● Brief History of Rakuten● English in Rakuten● Why is English so important?● Businesses in foreign countries● Conclusion● References
What is Rakuten?● Rakuten is one of the most largest e-commerce company in Japan.● They expands their company to manybusinesses: ○ E-Commerce Market Place ○Credit and Payments ○ Potral and Media ○Travel ○ etc.
Brief History of Rakuten● February 7, 1997: Founded● December 7, 2000: M&A with Infoseek ○2000 to 2010, many M&As● June 30, 2010: Decided to change theirlanguage to English● July, 2012: Completed changing theirlanguage to English
English in Rakuten (1/2)● In 2010, Rakuten decided to change theirofficial language in workspace to English.● Bythe end of 2012, they are going to change theirlanguage to English entirely.● Hiroshi Mikitani,the CEO of Rakuten, desires his company tobecome a world company rather than aJapanese company.
English in Rakuten (2/2)● Their policy is people who cannot speakEnglish on some level in 2 years after theyentered Rakuten, will be fired.● Even cafeteriamenus are written in English.● Employees musttake 600~750 TOEIC score.
Why is English so important?● Rakuten has 6,000 employees but 400 arefrom foreign countries.● In their policy, theywould like to expand their oversea sales, butJapanese people often cannot speak English.This is strong disadvantage. So they decidedtheir language in the company entirely.
Businesses in foreign countries● Rakuten has taken over (M&A) manycompanies even in foreign countries. ○ Theyare targeting foreign countries rather thanJapan.● There are many world-wide companiesin Japan: ○ Automobile Makers (Toyota,Nissan, Honda, etc.) ○ Uniqlo ○ Nomura Group○ etc.● But being different with Rakuten, theydont have rules of language in companies.
Conclusion● Rakuten is large Japanese e-commercecompany, but they would like to expand theirbusinesses to overseas.● They have strict rulesof language in the company. ○ They must useEnglish in the company.● Their policy isstronger than any other Japanese world-widecompanies.
References● Rakutens all-English edict a bold move, butrisky too (The Japan Times) http://www.japantimes.co.jp/text/nn20100716f1.html●Rakutens decision on English not welcomed byeveryone (JAPAN TODAY) http://www.japantoday.com/category/kuchikomi/view/rakutens-decision-on- english-not-welcomed-by-everyone● Rakuten to make English officiallanguage (Asahi.com) http://www.asahi.com/english/TKY201007010404.html