How Rakuten is planning to run theirentire business in English?•   Rakuten is the official language, announced that    the...
Rakuten company employee●   6,000 employees, of a world scale.●   400 names, of which non-Japanese.●   Executives and the ...
Companys attitudeabout English●   Conference and house is in English, regardless of    foreigners there, to not.●   Employ...
Reaction of employees●   Most Japanese employees do not feel the    necessity that all of the company in English.●   Statu...
Statement of businessdevelopment staff●   Japanese and is suitable when most Japanese    people take exchanges among Japan...
Reasons for the decision●   President of Rakuten is fluent in English to be    a person who holds an MBA    from Harvard U...
Rakutens current behavior●   I have done for English education for employees.    Have received English lessons from an Eng...
Current situationin the company●   The more people demotion, retirement, leave    not enough to point to the provisions of...
Summary●   The attempt to the English the official language    of optimism is a great weapon in that sell    overseas quit...
Reference●   http://www.japantimes.co.jp/text/nn20100716f    1.html●   http://www.j-cast.com/kaisha/2012/11/0215202    4.h...
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S1150052_week9

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S1150052_week9

  1. 1. How Rakuten is planning to run theirentire business in English?• Rakuten is the official language, announced that the company will be in English• The official announcement of the President June 30 speech in English.• Unification in English menu in the cafeteria of the company• Do you become a circumstance why like this?
  2. 2. Rakuten company employee● 6,000 employees, of a world scale.● 400 names, of which non-Japanese.● Executives and the importance of all the Japanese headquarters in Japan.
  3. 3. Companys attitudeabout English● Conference and house is in English, regardless of foreigners there, to not.● Employees who do not speak English, even after two years of teaching English to dismissal.● Cafeteria menus are all in English.
  4. 4. Reaction of employees● Most Japanese employees do not feel the necessity that all of the company in English.● Status and an increase in the sales approach and the decrease in sales when you are dealing with Japanese customers by employees is all in English, to broaden the department to overseas research has not shown that either is good and full.
  5. 5. Statement of businessdevelopment staff● Japanese and is suitable when most Japanese people take exchanges among Japanese, in-house is supposed to come even when English is required to communicate with the other companies of course there is nothing wrong.● Major reason of this announcement, the implications of the fact that conduct the check mark in English to all employees working greater.
  6. 6. Reasons for the decision● President of Rakuten is fluent in English to be a person who holds an MBA from Harvard University.● Be a point due to the small Japanese companies will push the English as the official language, and press should significantly compared to other Japanese companies in the stage of international expansion.
  7. 7. Rakutens current behavior● I have done for English education for employees. Have received English lessons from an English teacher at the current stage, 200 people have contracted the optimism of the 3,000 employees who work at the headquarters.● Has not been conducted financial support of this lesson, the company partnered doing English lessons is applying a discount.
  8. 8. Current situationin the company● The more people demotion, retirement, leave not enough to point to the provisions of the TOEIC test has been carried out in the company.● Departments within the company, there are also departments have done openly and Japanese night conversation confidential.● Do not say it is completely pervades in the company, there are many parts that are rather criticism.
  9. 9. Summary● The attempt to the English the official language of optimism is a great weapon in that sell overseas quite special in Japanese companies.● The presence of quite a few complaints of their employees, as a whole the company is currently hard to say but success. Be seen in the eyes of important but long-term, there is a possibility that the Japanese headquarters of optimism might be compromised if it is.
  10. 10. Reference● http://www.japantimes.co.jp/text/nn20100716f 1.html● http://www.j-cast.com/kaisha/2012/11/0215202 4.html?p=all● http://diamond.jp/articles/-/16303

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