無題プレゼンテーション8

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無題プレゼンテーション8

  1. 1. How Rakuten is planning to run their entire business in English? ID: s1200017
  2. 2. Outline ● Introduction ● History of Rakuten ● Strategy ● Advantage ● Disadvantage ● Part of global ● Summary ● Reference
  3. 3. Introduction ● Rakuten is the major Internet shopping site ● There are the group's 6,000 employees. ● Rakuten sets up a business enterprise as below. - EC, bank card, banking corporation, portal media, travel, certificate, sports, connection
  4. 4. History of Rakuten ● In 1997, MDM Inc. was founded by Hiroshi Mikitani. ● In 1999, it is renamed as Rakuten Inc. ● It announced the company’s official language will become English by the end of fiscal 2012.
  5. 5. Strategy ● Rakuten supports employees by providing an English conversation school. ● Rakuten plans to expand reach from current six countries to 27 major countries or more. ● Rakuten plans to raise the ratio to 70 percent and aims to increase annual sales of group companies.
  6. 6. Advantage ● Rakuten encouraged the use of English. - Employees can make presentation and the meeting documents in English. ● Rakuten has bought overseas Internet shopping site operators. ● By employees can speak English, they can improve their abilities and broaden their perspectives.
  7. 7. Disadvantage ● There is two possibility. (a)The positive aspects of employees who have subpar English ability may be overlooked. (b)Inter-company communication may suffer. ● Some people wonder if a high goal that change the way Japan does business is possible.
  8. 8. Part of Global ● Rakuten will conduct all board meeting in English. ● All internal documents will be written in English. ● Rakuten focus more energy on English. - Other companies are not comfortable.
  9. 9. Summary ● Rakuten's goal is to become the No.1 Internet service company in the world. ● Rakuten will be to become not Japanese company but “World company”.
  10. 10. References ● http://en.wikipedia.org/wiki/Rakuten ● http://www.asahi.com/english/TKY201007010404.html ● http://www.japantoday. com/category/kuchikomi/view/rakutens-decision-on- english-not-welcomed-by-everyone

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