2. Contents
Importance English
Why Rakuten think English is important?
Too risky
Rakuten global expansion(1)
Rakuten global expansion(2)
International Strategy(1)
International Strategy(2)
Reference
3. Importance English
Rakuten think it is importance become to be able to
speak English.Rakuten begin to make official
language into English.Rakuten announce cut
employee who learn English within 2 years.
4. Why Rakuten think English is
important?
Rakuten group has 6,000 employees globally, of
whom about 400 are non-Japanese.The firm doesn't
keep track of how many non-Japanese it has in
Japan, while the 16 board members at its
headquarters in Tokyo are all Japanese.Japanese
companies looking to expand their overseas sales
don't deny the merit of having employees proficient in
English, but none has gone as far as to require their
Japanese employees to speak English to other
Japanese employees.
5. Too risky
Rakuten's employee said we don't need so far so
good.
Mikitani insists English is a must for all the
employees, saying in a recent magazine interview,
"English is like 'soroban' (abacus, meaning math) in
'yomi kaki soroban' (reading, writing and arithmetic).
Employees who can't speak English are out of the
question."
6. Rakuten global expansion(1)
Rakuten's president Mikitani said that it was left that
optimism was Japanese firm, and it became a
worldwide enterprise.
Rakuten started the overseas deployment of EC
business.
Rakuten has already advanced to six countries as
EC major company Buy.com site in the United States
and maximum EC site PriceMinister in France
purchases and putting in the subsidiary, etc.
7. Rakuten global expansion(2)
The company promotes the switching to English of
an in-house official language as the first step for the
success in the overseas deployment. The switching
to English of the company data is gradually
promoted besides asakai is made English the
gathering of the board meeting, the management
council, and all employees and doing every week
"Meeting in the morning" ．The company plans to make
all in-house communications English by 2012.
8. International Strategy(1)
Mikitani said it is not integrate the business models
by the stance of optimism when advancing to
different regions of the world but to share the
platform.Rakuten is an adoption schedule of 68
foreigners who hit about 20 percent of the whole in a
domestic new graduate employment in fiscal year
2011.
9. International Strategy(2)
Mikitani said that it will be thought that the
development section partially moves the
headquarters function of optimism to foreign
countries besides personnel exchanges to pass on
knowhow to an overseas family enterprise can be
able to be done smoothly as the brand marketing
section installs it in New York in India.
He said that Rakuten end Japanese firm and became
a worldwide enterprise.
