Ele ex09 2

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Ele ex09 2

  1. 1. How Rakuten is planning to runtheir entire bussiness in English?s1190124 Mitsunari Ishii
  2. 2. Contents● What is Rakuten?● Berif History of Rakuten● English in Rakuten● Why is English so important?● Businesses in foreign countries● Conclusion● References
  3. 3. What is Rakuten?Rakuten is one of the most largest e-commerce company inJapan.They expands their company to many bussinesses● E-Commerce Market Place● Credit and Payments● Potral and Media● Travel
  4. 4. History● February 7, 1997:Founded● December 7, 2000: M&A with Infoseek● June 30, 2010: Decided to change theirlanguage to English● July, 2012: Completed changing theirlanguage to Engulish
  5. 5. English in Rakuten● In 2010, Rakuten decided to change theirofficial language in workspace to English.● By the end of 2012, they are going tochange their language to English entirely.● Hiroshi Mikitani, the CEO of Rakuten,desires his company to become a worldcompany rather than a japanese company.
  6. 6. ● Their policy is people who can not speakEnglish on some level in 2 years after theyentered Rakuten, will be fired.● Even cafeteria menus are written in English.● Employees must take 600-750 TOEIC score.
  7. 7. Why English so Important?● Rakuten has 6000 employees but 400 arefrom foreign countries.● In their policy, they would like to expand theiroversea sales, but Japanese people oftencan not speak English. This is strongdisadvantage. So they decided theirlanguage in the company entirely.
  8. 8. Businesses in Foreigncountries● Rakuten has taken over many companieseven in foreign countries.○ They are targeting foreign countries rather thanJapan.● There are many world-wide companies inJapan:○ Automobile Makers○ Uniqlo○ Nomura Group● But being different with Rakuten, they do nothave rules of language in companies.
  9. 9. Conclusion● Rakuten is large Japanese e-commercecompany, but they would like to expand theirbusinesses to overseas.● They have strict rules of language in thecompany.○ they must use English in the company.● Their policy is stronger than any otherJapanese world-wide companies.
  10. 10. References● Rakutens all-English edict a bold move, butrisky too○ http://www.japantimes.co.jp/news/2010/07/16/news/rakutens-all-english-edict-a-bold-move-but-risky-too/#.Ub_pdVB_w3E● Rakutens decision on English not welcomedby everyone○ http://www.japantoday.com/category/kuchikomi/view/rakutens-decision-on-english-not-welcomed-by-everyone● Rakuten to make English official language○ http://www.asahi.com/english/TKY201007010404.html

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