1. Introduction about Rakuten● Website: rakuten.co.jp● Founded in February 7,1997● The largest e-commerce site in Japan● Revenue: 4.7billion$ in 2011● Employees: 7119 in 2011
Business and Development● Main Businesses: ○ E-commerce marketplace ○ Credit and Payment ○ Portal and Media ○ Travel, securities, professional sport and Banking● Development: ○ October 2005, bought a 15% stake in Tokyo Broadcasting System ○ In 2010, announced about the intention of making English as its official language ○ In November 2011, purchased the ebook company named Kobo.
2. English as official languagedecision● announced in 2010 and making by mid-2012● an effort to infiltrate the foreign market like American, United Kingdom...● The next step to make Rakuten becoming the worlds largest Internet service company
3.Strategies● All the employees( about 7000 peoples) requires to have English communication ability● The TOEIC score level is set for each the member levels● English has been used is meeting and is encouraged to use in common communication
Current status● The company supports the employees to take English class● Board members meeting and meeting material use English● The workers seem to support this descision
4. Comparing with other company● Rakuten is one of very little number of company in Japan decide to make English as the official language● Recently, Rakuten bought the two large online shopping company in US and FR.● With attempting to extend its market, English is required as the main factor.
5.Conclusion● The decision open a new thinking also method for Japanese company.● Also having the suspension from the observes, at least Rakuten has achieved some results.● It is a good example for the popularity of English today also the importance of it in today business