Reproduction charging models & rights policy for digital images in American art museums

Reproduction charging models & rights policy for digital images in American art museums Mellon Foundation funded studies in Europe and America Simon Tanner Director King’s Digital Consultancy Services Email: simon.tanner@kcl.ac.uk Web: www.kcl.ac.uk/kdcs

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Looking to America ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opinions expressed on pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USA Art Museums: Survey Results 150 1,841,302 $10,439,327 56 Private non-profit 115 981,785 $10,567,039 100 Totals 89 309,500 $17,700,000 10 Private 69 178,000 $7,956,500 34 Public Average Number of Staff Average Attendance Average Operating Budget Number in survey Museum Governance

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Motivations and objectives of services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cinderella services ,[object Object],[object Object],[object Object],[object Object]

Money and management ,[object Object],[object Object],[object Object],[object Object],[object Object]

A way forward and recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Museum priorities: some questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing: a suggested formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case study: Art Institute of Chicago

Survey Results: Digital Activity 2% 97% 76% Totals No Charge! Analogue asset fee Digital asset fee 12% 12% 9% 67% Totals None Mix of both Outsourced Inhouse Digitisation Activity

Service Profiles: payment & delivery ,[object Object],[object Object],[object Object],[object Object],3% Account 36% Invoice 65% Credit card 86% Check or bank transfer 7% 0% Totals Cash E –commerce Payment method

Service Profiles: rights & finding images ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24% Personal research 26% 43% 37% 56% Totals Publications / exhibitions Locate for client Catalogue / library Website

Interview Responses: Museum profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Museum profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Profiling the imaging and rights services ,[object Object],[object Object]

Serving the museum’s mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Primary audience for services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Image creation and volumes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reasons to deny use or not create image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relationship to other museum processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business practices for images and rights ,[object Object]

Volume of sales (annually) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rights and Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Based on 14 responses

How was the price tag reached? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Differential Charging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How was the pricing structure gained? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Revenue assigned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Offsetting and recouping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reasons why – motivations & objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What motivates the pricing structure? (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What motivates the pricing structure? (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Fair use” ,[object Object],[object Object],[object Object],[object Object],[object Object]

3 rd Party Rights ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rights - problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The future? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reproduction charging models & rights policy for digital images in American art museums

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Reproduction charging models & rights policy for digital images in American art museums