Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

When Crowdsourcing was called Telecrofting - origin stories and challenges

2,253 views

Published on

Presentation by Simon Tanner given at: CITIZEN HUMANITIES COMES OF AGE: CROWDSOURCING FOR THE 21ST CENTURY.
9th and 10th September 2015, King's College London

Published in: Education

When Crowdsourcing was called Telecrofting - origin stories and challenges

  1. 1. @SimonTanner When crowdsourcing was called telecrofting: Some origin stories Simon Tanner Digital Humanities, King’s College London Twitter: @SimonTanner 09/09/2015 05:47 ENC Public Talk 19 February 2013 1
  2. 2. Quick Case Study – telecrofting Some fun looking at the origins of the term Some serious points about the challenges to be addressed Overview @SimonTanner
  3. 3. http://simon-tanner.blogspot.co.uk/2012/01/when-crowdsourcing-was-called.html Telecrofting at the Turn of the Century Shetland Isles Museum and Archives http://photos.shetland-museum.org.uk/ @SimonTanner Glass plate collection >80,000 items
  4. 4. Volunteer benefits are high Shetland Isles Museum and Archives http://photos.shetland-museum.org.uk/ @SimonTanner Volunteers trained to very high explicit skill levels Extremely high community engagement Task achieved but its success was defined by the community not just the museum
  5. 5. Project Gutenberg’s Distributed Proofreaders. Founded by Charles Franks in 2000 as an independent site to assist Project Gutenberg. Wikipedia (launched Monday 15 January 2001) may be the greatest ever volunteer project and one that looks very much like crowdsourcing. Don’t forget the debt of inspiration owed to the h2g2 website – a collaborative online encyclopedia project. Started by Douglas Adams in 1999 to construct in its own words, "an unconventional guide to life, the universe, and everything“ and based on his idea dating back to the 1978 radio show and books. Some Origins of a Term @SimonTanner
  6. 6. “Commons-based peer production” - Professor Yochai Benkler Benkler, Y (2002) Coase's Penguin or Linux and The nature of the firm, Yale Law Journal 369 Information is the key object of production “Communication and information exchange across space and time are much cheaper and more efficient than ever before” Thus: very large numbers of people work cooperatively on the Web. Often but not exclusively without direct payment to those contributors. Commons-based peer production is often used interchangeably with social production Some Origins of a Term @SimonTanner 2001
  7. 7. @SimonTanner www.americanscientist.org/issues/pub/clickworkers-on-mars
  8. 8. Crowdsourcing – first use Jeff Howe: “Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers.” “I interpret crowdsourcing to be taking place any time a company makes a choice to employ the crowd to perform labor that could alternatively be performed by an assigned group of employees or contractors... In other words, crowdsourcing need not require an active shift from current employees (or again, contractors) to the crowd; it can start with the crowd.” @SimonTanner
  9. 9. Infinite Monkeys? @SimonTanner
  10. 10. Value Chain = Task / Utility Oriented @SimonTanner Benefits = entertainment, passing the time, low level skills built Task completion & thus crowdsourcing host is key beneficiary Marginal benefits but high volumes reached
  11. 11. Challenge – find your telecrofters If crowdsourcing is so great why are there so few projects? Volunteers have a much higher engagement, develop a much higher skills base and thus see more chance their lives can be changed in beneficial ways Personalise the crowd, reach out to individuals, build genuine relationships and listen The task is not everything – look beyond mere utility @SimonTanner
  12. 12. @SimonTanner When crowdsourcing was called telecrofting: Some origin stories Simon Tanner Digital Humanities, King’s College London Twitter: @SimonTanner 09/09/2015 05:47 ENC Public Talk 19 February 2013 13

×