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Engaging Visitors in Innovative Ways: Process, Data and Participation

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Learn about the Indianapolis Museum of Art visitor-centered approach.

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Engaging Visitors in Innovative Ways: Process, Data and Participation

  1. 1. Engaging Visitors in Innovative Ways: Process, Data and Participation (#PDP) Silvia Filippini-Fantoni @silviaff20 @imamuseum Director of Interpretation, Media, and Evaluation
  2. 2. The Collection
  3. 3. User-centred Approach Visitor-Centered Approach
  4. 4. Process: • New exhibition development process Data: • Research and evaluation Participation: • Participatory in-gallery experiences • Innovative programming Visitor-oriented approach: #PDP
  5. 5. Process: New Exhibition Development Model
  6. 6. • Interdisciplinary core team is created at the start: curator, an interpretation specialist, an evaluator, a designer, and an exhibition manager • Big idea: identification of the main thesis and learning outcomes to inform checklist, layout, interpretive plan, content, title, etc.
  7. 7. Before
  8. 8. After
  9. 9. HIGHER VISITORS’ SATISFACTION BETTER COMMUNICATION OF KEY MESSAGES BETTER INTEGRATION OF INTERPRETIVE TOOLS 40-60% 60% 30-50% 30-50%
  10. 10. Data: Collecting Visitors’ Feedback
  11. 11. Methods
  12. 12. n=576 21% 21% 27% 31% 0% 5% 10% 15% 20% 25% 30% 35% Art Deco Automobiles Duesenbergs Automobile Masterpieces Concept Cars Front-End: Automobile Design
  13. 13. Visitors’ interests: • Artist’s life (30/40) • Inspiration (30/40) • Process/technique (26/40) • Artist’s or other’s explanation about the meaning behind the work (7/40) Formative: Robert Indiana
  14. 14. Design Thinking Workshop
  15. 15. Prototype Testing
  16. 16. Visual Identity Testing Option 1 Option 2 Option 3
  17. 17. Summative: Exhibition Evaluations • Have learning outcomes been met? • Are visitors satisfied with their experience? • How do they engage with the art and interpretive tools? • What problems do visitors encounter? • Who visited the exhibition (demographics & psychographics)?
  18. 18. Participation: In Gallery & Programming
  19. 19. Inspired by Matisse
  20. 20. • 3,922: # of drawings submitted • 30,709: online visits •3% of drawings with comments •1,457 votes: Most popular drawing •Visitors responded to patterns, colors, shape and compositions seen in exhibition Key Results
  21. 21. • 2,655 drawings left behind • 23% of exhibition visitors made a drawing • 77% inspired by the display • 11% inspired by exhibition • 75% of visitors looked at the drawings Draw a Still Life
  22. 22. Create Your Autoportrait
  23. 23. http://www.imamuseum.org/autoportrait
  24. 24. • 3,706: # of autoportraits made • 40% of exhibition visitors created an autoportrait • 51% of exhibition visitors looked at other visitors’ autoportraits •Reinforced the understand that words, numbers, forms, and colors symbolize specific events in Indiana’s life Key Results
  25. 25. Pontillize Yourself
  26. 26. • 71% of exhibition visitors were with other people • 59% of exhibition visitors 45+ used the app • 61% of exhibition visitors used the app • 400+ positive comments “fun”, “engaging”,“easy” Key Results
  27. 27. Scott Stulen @middlewest @imamuseum Curator of Audience Experiences and Performance Innovative Programming
  28. 28. Stuart Hyatt: E is for Equinox
  29. 29. Monster Drawing Rally
  30. 30. B-movie Bingo
  31. 31. • Increasing # of facilitators (who visit to engage in a social experience) •Increased exhibition attendance (44,000 in 2013 vs. 81,000 in 2014) •Increased # of members •Change of perception: visitors have responded positively to the museum willingness to engage people in different ways.
  32. 32. Questions? sfantoni@imamuseum.org @silviaff20

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