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National Corn
1. Presentation for the Kennedy and Coe Leaders’ Summit: Ethanol Development Strategies
Greg Krissek
December 10, 2014
2.
3.
4. Kansas Corn Commission’s Financial Commitment to Ethanol
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Last 6 fiscal years combined > $2.1 million
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Prime the Pump
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American Ethanol
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Ethanol Expansion + Promotion
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Flex Pumps
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Research Projects/Regulatory Support
5. National Corn Growers Association
48 Organizations:
25 Grower-Affiliated State Associations
23 Checkoff Boards
Representing:
300,000+ Checkoff Investors
42,000+ Members Nationwide
Membership record of 42,100 in July 2014
State Organizations and Grower Members
Grower Members
6. Ethanol Development Strategies
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Short Term v. Medium/Long Term
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Industry Producers (w/Corn) – Prime the Pump
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Corn States – Fueling A Better America
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Equipment Manufacturer Dialogue (w/help from …)
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American Ethanol Branding
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Renewable Fuels Standard – Fuels America
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The annual volume obligations (RVO) – 2014 +2015
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Higher Octane Fuels - CAFÉ support to OEM’s
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Tier 3 – E30 Status
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Urban Air and MOVES Model
7. Funding Industry
need for coherent plan with marketing and communication
Autos
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Push for FFV demand
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Publish on MLEB efficiency gains
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2012 FFV peak production
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“INFRASTRUCTURE – INFRASTRUCTURE – INFRASTRUCTURE”
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Dislike E15
Consumer ‘mis-attitudes’
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Ethanol hurts my car
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Ethanol starves people
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Corn and ethanol are subsidized
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ETC……
P2+, FABA (med-long term)
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Requested by corn
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E25 standardization
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Target FFVs
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Align and amplify state work in infrastructure and marketing communication
PtP (short-term)
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E15 as the new E10 (and E85)
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Can’t make margins work for E85
EPA
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RFS?
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RFS not align with CAFE
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F-factor; Tier 3 (no MLEB cert fuel; no R- factor enhancement)
Oil Explorers Oil Refiners Oil Distributors ‘How will they push back?’
Prime the Pump E15 centric
Fueling a Better America
E25-E85 centric
Consumer Demand 7
8. Comparison of PtP and P2+
Prime the Pump
Padd II Plus
Objective
Increase ethanol through -->
E15 (and blender) pumps
1)
E25
2)
Target FFVs with E25-E85 2) Regional/national consistent and targeted marketing campaign and brand
Funders
Ethanol, Corn, TBD
Ethanol, Corn, Ag, TBD
Funding to Date
$20 million +
In progress
Award Criteria
Must be canopy, 5 year commitment, high volumes, street ads, public announcement
Same as PtP plus…..
-increase E25 infrastructure
-increase FFV usage of E85
-marketing campaign to increase consumer demand
9. Ethanol Committee: Motion March 2014
NCGA should pursue participating in the Poet/ADM E15 infrastructure plan. The Committee highly recommends a board seat but not necessarily at the multi-million dollar level. The Committee supports NCGA staff negotiating the details of the board seat. The Committee feels that an additional long-term plan should also be simultaneously pursued. Motion Passed.
July, 2014: Recommendation from the EC
The EC recommends that PtP and P2+ work together if possible and communicate frequently to dovetail efforts for optimum synergy.
Corn Board echoed the same motions from the Ethanol Committee
10. Two-part program (Longer-term plan]
Two-pronged Approach
1). Infrastructure to ensure availability and access
-E25 standardization (prioritized)
-Strategically target E85
2). Marketing communication to drive consumer demand for increased volumes of ethanol
11. State Corn associations infrastructure Examples
State
Number of E85 Stations*
State Specific Activities
Minnesota
>300
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$ Millions invested
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American Lung partnerships
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Yellow hose program
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American Lung
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Grant programs
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Marketing communication programs (fairs, retailers, FFV owners, etc.)
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IL Pilot Program with Gilbarco
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NASCAR
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History of working with RFA, GE, funding Blend Your Own (BYO, RFA/ACE)
Illinois
225
Michigan
197
Iowa
185
Indiana
176
Wisconsin
131
Ohio
113
Missouri
103
*Fuels Institute (2014) E85 A Market Performance Analysis and Forecast
12. Marketing communication plan
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Overview:
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Extensive work done by states in the past (have held 1:1 meetings with MN, IA, WI)
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Goal is to build and coordinate to ALIGN and AMPLIFY
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5-year program
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First-year launch in test markets, tentatively identified (needs to be discussed with IDG):
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Detroit
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Minneapolis
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Dallas (or some other southern city)
13. Current Status
Ethanol Communications Group (ECG)
Work on the day-to-day details of the marketing communication piece. Members include:
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Consulting Agency (Les and Craig)
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IA Corn, Shannon Textor
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WI Corn, Tom Thieding
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NE Corn, Kim Clark
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MN Corn, Mitch Coulter
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NCGA, Mark Lambert, Ken Colombini, Pam Keck
1:1 interviews with 3 states by Les/Craig on best practices
Budget development with 3 pilot sites in progress
Infrastructure Development Group (IDG)
Work on the day-to-day details of the infrastructure piece. Members include:
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Deere, Chuck Studer
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Monsanto, Kevin Coffman
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MO Corn, Bradley Schad
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OH Corn, Tadd Nicholson
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IL Corn, Dave Loos
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NCGA, Pam Keck
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American Lung of UMW, Kelly Marczak
E25: Gilbarco discussions underway; Wayne in progress
FFV targets: Need to determine targeted locations and link with marketing communication plans 13
22. What Uses More Corn?
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USDA estimates 5.3 billion bushels of corn will be used for feed and residual.
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Ethanol production will create the equivalence of 1.1 billion bushels more corn feed, as distillers grains.
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Of 1.6 billion bushels exported, about 1.1 billion bushels (80%) will be used as feed.
Feed total: 7.5 billion bushels
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USDA estimates 5 billion bushels will be used to produce nearly 14 billion gallons of ethanol.
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This process will also produce distillers grains, the equivalence of 1.1 billion bushels of corn for livestock and poultry feed.
Ethanol total: 3.9 billion bushels
Source: USDA, PRX
23. Land Use
Soil Loss
Irrigation
Energy
Climate
Amount of land to produce one bushel of corn
Soil loss per bushel, above a tolerable level
Irrigation water use per bushel
Energy used to produce one bushel
GHG emissions per bushel
30%
67%
53%
43%
36%
Fewer Inputs, Impacts: 1980-2011
Source: Field to Market
