2. Pirus was introduced in U.S.A in the year 2001
It was a small and compact car with total of 114
hp.70 of which was from gas cylinder & 44 from
electric.
It went at 0-60 miles in 14 sec
It provided a mileage of 40 miles per gallon(5 lit)
It was not a desirable SUV for the Americans
&flopped in the market.
3. It was re-launched in 2004
It was big car compared to earlier version
It had countless luxurious features compared
to old
A more powerful engine
And also fuel efficient engine which provide 60
miles per gallon.
5. 1.what micro environmental factors affected
the introduction and re launch of toyota prius?
how well toyota dealt with these factors.
A)customers
The customers were searching for a muscle car
which would provide better fuel efficiency low
cost operating exp.
6. B) competitors
the competitors car was not up to the mark of
expectations
C) public
the public was now more concerned of cars
which were eco-friendly
7. D) advertising/marketing strategy
Toyota effectively advertised its cars and
segmented its market
E) price
Pirus was affordable compared with the cars of
competitors.
8. 2) macro environmental factors
A) demographic
Pirus segmented its market and targeted the
tech savvy Americans who required an
technologically advanced cars which was open
to customization and fuel efficient.
9. B) economic
The fuel prices in u.s were going up and the
U.S market was going through recession where
purchase power of customers was decresing.
C) technological
Modern tech were happening in the auto
sector. Intro. Of G.P.S, video display & most
importantly the engine were now more
advanced
10. D) cultural
American people basically preferred fast &
dominating cars .the earlier ver. Was more
Asian in design & power and it did not work in
the market .then toyota realized and made big
modifications to the new ver.
11. E) political
The govt. of U.S increased the petrol prices and
also in many states spl. Incentives were given
to hybrid cars. because of this reason their was
an increase in demand for efficient hybrid cars.
12. Enlarge the market.
Launch a new product: As more and more
people accepted the new Hybrid
vehicles, Toyota decided to enlarge the
market, from the market of techies and adopters
to a wider market. In order to reach this
purpose, Toyota launched a new Prius. The new
Prius improved styling, performance and gas
efficiency. It is a sleek, Asian-inspired design
including seven colors.
13. Large promotion: To launch the new Pirus, Toyota spent
more than $40 million dollars spread over media in more
consumer-oriented magazines and TV. The promotion is
successful, as Prius sales are up 120 percent and have
reached 28000 units in 2004.
Relatively moderate price: Because of the “environmentally
friendly” aspects of the car, there are government breaks on
the car. The federal government gives a $1500 tax
deduction, and some states allow single-occupant hybrids in
HOV (High Occupancy Vehicle) lanes. Although the federal
deduction will be phased out in the near future, other bills
are pending to extend the tax break based on greater fuel
efficiency and lower emissions from vehicles. So compared
SUV cars there is a relative low cost because of the tax
relief, and the price is moderate
14. Increased production from external
incentives: Because of the rising gasoline
prices, the demand for Priuses increased. Sales
of full-sized SUVs such as the Ford Excursion
and Expedition and the Lincoln Navigator
suffered a sharp drop. The increased demand
can be seem from the long for 6 months or
more waiting lists.
