Don't forget to check out the post for Takeaways Marketing for different generations Are you doing Generation Marketing for your business? We are living in an era where multi-generation people from Baby boomers to Gen alpha are using the products and services in the market. Strategy of targeting the mass audience will not work anymore ✅84% of millennials don't trust traditional advertising Segregate the target audience based on different generations for maximum benefit ⬇️Drop a comment below if you're already doing this for your business?

1. Generations
Marketing
For Different
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2. Are you doing
Generation Marketing
for your business?
01
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3. 02
We are living in a era where
multi-generation people from
Baby boomers to Gen Alpha
are using the products and
services in the market.
thealien.design

4. 03
mass audience will not
work anymore.
Strategy of targeting
Segregate the target
audience based on
different generations
for maximum benefit
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5. 04
Why do it?
Different generation people have different
exposure, cultural impact and have
experienced different environment which play
a major role on their interest to consume the
content.
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6. 05
Millennials are more convinced to buy
when there is a solution oriented content
rather than the advertisements
84% of millennials
don’t trust traditional
advertising.
Source: Hubspot
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7. 06
Impact of generations
in hospitality industry
Gen Alpha (born in or
after 2010) determines
how families spend their
holidays and influence
37 percent of hotel
booking decisions
chosen for family trips.
Example:
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8. 07
Similarly in restaurants,
from weekend dinners
to marriage party,
millennials
Gen Z influences the
most to choose the venue
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9. 08
Takeaway
Instead of running a campaign to mass audience
Do your research and segregate
the audience
Be specific and identify who would
influence the most in decision making
Target and influence that
generation people.
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10. Are you doing
this already?
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ENTSHARE
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Share your
experience below