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Generations
Marketing

For Different

thealien.design
Are you doing

Generation Marketing

for your business?
01
thealien.design
02
We are living in a era where
multi-generation people from
Baby boomers to Gen Alpha
are using the products and
services in the market.
thealien.design
03
mass audience will not
work anymore.
Strategy of targeting

Segregate the target
audience based on
different generations
for maximum benefit
thealien.design
04
Why do it?
Different generation people have different
exposure, cultural impact and have
experienced different environment which play
a major role on their interest to consume the
content.
thealien.design
05
Millennials are more convinced to buy
when there is a solution oriented content
rather than the advertisements
84% of millennials
don’t trust traditional
advertising.
Source: Hubspot
thealien.design
06
Impact of generations

in hospitality industry
Gen Alpha (born in or
after 2010) determines
how families spend their
holidays and influence
37 percent of hotel
booking decisions
chosen for family trips.
Example:
thealien.design
07
Similarly in restaurants,
from weekend dinners
to marriage party,
millennials
Gen Z influences the
most to choose the venue
thealien.design
08
Takeaway
Instead of running a campaign to mass audience
Do your research and segregate
the audience
Be specific and identify who would
influence the most in decision making
Target and influence that
generation people.
thealien.design
Are you doing
this already?
LIKE
COM
M
ENTSHARE
SAVE
Share your
experience below

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Marketing for Different Generations - The Alien

  • 2. Are you doing Generation Marketing for your business? 01 thealien.design
  • 3. 02 We are living in a era where multi-generation people from Baby boomers to Gen Alpha are using the products and services in the market. thealien.design
  • 4. 03 mass audience will not work anymore. Strategy of targeting Segregate the target audience based on different generations for maximum benefit thealien.design
  • 5. 04 Why do it? Different generation people have different exposure, cultural impact and have experienced different environment which play a major role on their interest to consume the content. thealien.design
  • 6. 05 Millennials are more convinced to buy when there is a solution oriented content rather than the advertisements 84% of millennials don’t trust traditional advertising. Source: Hubspot thealien.design
  • 7. 06 Impact of generations in hospitality industry Gen Alpha (born in or after 2010) determines how families spend their holidays and influence 37 percent of hotel booking decisions chosen for family trips. Example: thealien.design
  • 8. 07 Similarly in restaurants, from weekend dinners to marriage party, millennials Gen Z influences the most to choose the venue thealien.design
  • 9. 08 Takeaway Instead of running a campaign to mass audience Do your research and segregate the audience Be specific and identify who would influence the most in decision making Target and influence that generation people. thealien.design
  • 10. Are you doing this already? LIKE COM M ENTSHARE SAVE Share your experience below