Chapter 11
Setting the Price
Pricing Objective: survival, is it valuable, what makes it different, maximum market share, maximum market skimming
Pricing strategy
Determining Demand: est demand curves-surveys, price experiments; price elasticity of demand
Estimating costs
Selecting a price method: perceived value pricing- based on buyer’s image of product; value pricing; EDLP-high/low pricing; going rate pricing
Selecting the final price: impact of other marketing activities; company pricing policies
Marketing channels and value networks- a market channel system
· The particular set of marketing channels a firm employs
· Push vs pull strategy
Marketing communications
The means by which firms attempt to inform, persuade, and remind consumers about the products and brands they sell.
Marketing Communication Mix
Advertising, sales promotion, events and experiences(making customers involved), public relations and publicity (out of the ordinary), online and social media marketing, mobile marketing, personal selling(know how to use each and show)
Developing effective communications
Message strategy-What are going to say? Positioning statement turn it into consumer friendly words
Creative strategy- How are you going to do it? What is it going to look like
Message source- Who is going to do it?
Online marketing
Advantages
· Can offer or send tailored information/messages
· Can trace effects/clicks on page/ad
· Contextual placement
· Can lace advertising based on search engine keywords
Disadvatages
· Consumers can screen out most messages
· Ads can be less effective than they appear(bogus clicks)
· Lost control over online messages via hacking
Communications Options
Web sites (what is the purpose, be detailed, user friendly, physical attractiveness)
Search ads (paid search or pay per click ads, search engine optimization)
Display ads
emal
Find online communities that what to socialize.
Networking events
Word of mouth
Face to face and phone
Online: Viral marketing
Direct marking
Direct mail: choose objectives, target markets and prospects, offer elements, test elements)
Catalog
Telemarketing
Socially Responsible Marketing
Effective internal marketing must be matched by a strong sense of ethics, values and social responsibility
Companies need to understand the social pressures and opportunities facing their companies as they make decisions about investing in social responsibility.
Cause-Rated Marketing
Links the company’s contributions toward a designated cause to customers engaging directly or indirectly in revenue-producing transactions with the company
Is part of corporate societal marketing(CSM)
Brand Strategy: Very good and thorough with rationale.
Target Market: Your target markets are broad. Considerations should be: age, lifestyle values, attitudes, wants and needs, gender, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. More.
When it comes to advertising your business, it's imperative that you know who your "target audience" is, and how to reach them. While it's important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be "direct." Directly reaching those interested in your product or service will ultimately put more money in your pocket. Therefore, before you decide what your message is, and how to deliver it, you need to understand your target audience.
The importance of digital marketing lies in the fact that it is inexpensive and offers a plethora of options to connect with potential customers all around the world. Content marketing, email marketing, and social media marketing all help to raise brand recognition and enlighten clients about your products/services.
During which you will be familiarized with the fundamentals you need to know as a successful electronic marketer prior to starting the execution of electronic advertising campaigns.
Instructor:
Main Topics:
What a digital marketer should know before starting?
What Is Digital Marketing?
What Is Traditional Marketing?
Digital Marketing Vs Traditional Marketing
Markets / Audiences
Audience, Segment & Persona!
Customers Types
Challenges we face with customers
Marketing Funnel
The selling techniques
Leads /Potential Customers
Stages through which customs pass
E-Commerce
User Experience
Information required for the digital marketer
AB Testing
Digital Marketing Channels
Important terms for each digital marketer
Some of the tools which are necessary for digital marketing
Requirements for Tools Integration
Digital Marketing Stages
Digital Marketing Strategy
Digital Marketing Process
Performance Tracking & Analytics
Optimization Process
Optimization Goals
Anas Ali, CDM
Business & Marketing Program Co-founder @ OmniPlan Digital Marketing Manager @ Allympiapass for 6 countries
6 years experience in digital marketing
Co-founder of:
cavvu.com
arabinno.com
life-drop.com
kadohat.com
LinkedIn: https://linkedin.com/in/anasismail/
On a daily basis I hear Marketing buzz words bantered about and it becomes obvious people say them and don’t really even know what they mean. I think people use the sacred marketing words like relevant, equity or insights, because they figure no one will challenge them. Of course, everyone puts “strategic thinker” on their Linked In profile. The problem I see is that a generation of Brand Leaders have not been properly trained and it’s starting to show. For the past 20 years, companies have said “on the job” training is good enough. But now the lack of training is starting to show up. The mis-use of these words can be linked to the lack of understanding of the fundamentals of marketing.
This is just a sum of the knowledge i have learned for a couple of years. i hope you guys all find this useful. Please do give any thoughts, feedback or comments. Thank you.
When it comes to advertising your business, it's imperative that you know who your "target audience" is, and how to reach them. While it's important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be "direct." Directly reaching those interested in your product or service will ultimately put more money in your pocket. Therefore, before you decide what your message is, and how to deliver it, you need to understand your target audience.
The importance of digital marketing lies in the fact that it is inexpensive and offers a plethora of options to connect with potential customers all around the world. Content marketing, email marketing, and social media marketing all help to raise brand recognition and enlighten clients about your products/services.
During which you will be familiarized with the fundamentals you need to know as a successful electronic marketer prior to starting the execution of electronic advertising campaigns.
Instructor:
Main Topics:
What a digital marketer should know before starting?
What Is Digital Marketing?
What Is Traditional Marketing?
Digital Marketing Vs Traditional Marketing
Markets / Audiences
Audience, Segment & Persona!
Customers Types
Challenges we face with customers
Marketing Funnel
The selling techniques
Leads /Potential Customers
Stages through which customs pass
E-Commerce
User Experience
Information required for the digital marketer
AB Testing
Digital Marketing Channels
Important terms for each digital marketer
Some of the tools which are necessary for digital marketing
Requirements for Tools Integration
Digital Marketing Stages
Digital Marketing Strategy
Digital Marketing Process
Performance Tracking & Analytics
Optimization Process
Optimization Goals
Anas Ali, CDM
Business & Marketing Program Co-founder @ OmniPlan Digital Marketing Manager @ Allympiapass for 6 countries
6 years experience in digital marketing
Co-founder of:
cavvu.com
arabinno.com
life-drop.com
kadohat.com
LinkedIn: https://linkedin.com/in/anasismail/
On a daily basis I hear Marketing buzz words bantered about and it becomes obvious people say them and don’t really even know what they mean. I think people use the sacred marketing words like relevant, equity or insights, because they figure no one will challenge them. Of course, everyone puts “strategic thinker” on their Linked In profile. The problem I see is that a generation of Brand Leaders have not been properly trained and it’s starting to show. For the past 20 years, companies have said “on the job” training is good enough. But now the lack of training is starting to show up. The mis-use of these words can be linked to the lack of understanding of the fundamentals of marketing.
This is just a sum of the knowledge i have learned for a couple of years. i hope you guys all find this useful. Please do give any thoughts, feedback or comments. Thank you.
Hi Emmanuel, You earned a grade of F on your assignment (57)..docxpooleavelina
Hi Emmanuel,
You earned a grade of F on your assignment (57%). Assignment One covered an introduction, mission statement, goals, environmental analysis, and SWOT/Needs analysis. After addressing these elements, you should have been ready to move onto the second step of your marketing plan, Assignment Two. Remember, reading and including feedback is crucial in improving. Please review the feedback below. In order to score highly, more effort needs to be put forth. It important you make changes now in order to have everything needed for your final project.
You did not describe feedback received. You did not explain how feedback will be used to improve the marketing plan.
Brand Strategy: You did not provide a brand promise and did not provide all the executional elements that support the brand. These include the brand name – why? What does it mean? Brand logo – what is it, why does it work?;Brand slogan, should be short, emotional, and memorable - "Just Do It" or "A diamond is forever." Brand extension – what is a natural fit to grow your brand and company? All these executional elements need to be designed to support your brand. This was not clearly explained.
Target Market: You did not provide the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. There is no such thing as a target market of everyone and this does not seem clear in your description. See pages 93-104.
Positioning Statement and Perceptual Map: You did not submit or incompletely included a perceptual map that shows your company’s position against its competitors. Who are the competitors? What are their positions? How does that compare to your position? See textbook pages 107-113. You did not share a fully prepared positioning statement that included who you are talking to, who are you better than and why you are better. Be very realistic in this comparison. You can't be the best with the lowest price. Think of three legged stool with Quality, Service, and Price as the legs. If you have the lowest price - your quality and service need to match that; otherwise you have a lopsided stool.
Consumer Behavior: There is little connection between your branding promise, the executional elements of your brand and the first step of need recognition in the consumer buying process. You did not examine relevant consumer behavior of your target market (also, your target markets are too broad. Considerations should be: age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.). You need to explain more about your target market's consumer behavior - lifestyle values, attributes, wants and needs, etc. with the brand name, logo, slogan, brand extension, and positioning statement. Why will your brand promise will resonate with them ...
Learn how to identify and understand your target audience to improve your business's marketing strategies. Our comprehensive guide offers practical tips and techniques for conducting audience analysis, defining your ideal customer persona, and tailoring your messaging and promotions to resonate with your intended audience. Whether you're a new entrepreneur or an established company looking to refine your marketing efforts, our insights can help you connect with the right customers and achieve your business goals.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
This is a 'how to' for creating a basic marketing plan for a library with each step broken down and explained. I found it was easier to explain if we pretended we were a farm and actually wrote a marketing plan from that perspective. I serve the 8 county libraries on the Eastern Shore of Maryland so the resources section will not apply to everyone.
This is a 'how to' for creating a basic marketing plan for a library. I found it easier to step back from your company and write a marketing plan for something totally different just to understand the process, so we pretended to be farmers. I have a few specific clients so the resource section will not apply to everyone.
Marketing in KentuckyMarketing in KentuckyMatthe.docxinfantsuk
Marketing in Kentucky
Marketing in Kentucky
Matthew Lee Cook
American InterContinental University
Abstract
Using the small business I analyzed in Unit 1, Trophy Awards Manufacturing, based out of Highland Heights, Kentucky, we will take a look at three different marketing and promotional approaches to three different target markets. These different target markets will be in the form of teens to early twenties, mid-twenties to forty, and forty and over. Each target market will carry a different significance when it comes to the marketing approaches and each will also call for a much different promotional strategy on the smallest, to the largest, level. All of those similarities and differences are discussed here.
Trophy Awards
Trophy Awards Manufacturing is a medium sized, family owned, business based out of Highland Heights, Kentucky. Their product line ranges from trophies, to awards/recognition pieces, to apparel, to banners and signage…all of which call for very different marketing strategies and pricing. On a daily basis, Trophy Awards deals with different target markets needing different types of items and projects completed, but no project goes undone. This is a one-stop shop for all things recognition.
When it comes to recognition and awards, Trophy Awards must be aware that there are many different demographics that will walk into their shop at any moment. You have young children coming to pick up trophies for their basketball tournaments, middle aged males and females who may be coming in to pick up awards and plaques for their employees at work, and there may be high school parents/boosters that are coming in to pick up spirit wear/team apparel for their children. This is a busy work place that delivers many different products, but within that delivery Trophy Awards must understand that each sale is different, each person is different, and thus each target market is different. The three main target markets that Trophy Awards has to worry about are teens to early twenties, mid-twenties to forty, and forty and over. Each having their own sets of needs and desires, while also having their different ways of communication.
The hardest part for a marketing professional to understand is their target market. Once you have successfully defined your target market, it becomes much easier to delineate how you will promote your products to them. Sourabh Sharma wrote in her May 29th article, Marketing Moves for Age Demographics, “Marketing to different age groups is a consequence of an evolving society, so brands also need to evolve their strategies and demographic breakdowns instead of relying on tired stereotypes…Older consumers tend to be more receptive to messages about preventing negative events, while younger consumers don’t want to be reminded of the negatives they are yet to face.” (Sourabh Sharma and Scott Garrison. 2014) Each market has a different mindset, thus driving your different strategy ...
Startup and social media how to effectively execute your social media marketi...Dr. Deepika Salwankar
Today, we live in the world built around content and chaos. All brands, with any kind of budget want to get their message across to the same consumer through social media. In a world that is fighting for the 8-second attention span of a consumer, it’s easy for a startup to get overwhelmed while figuring out a social media strategy. Creating a brand presence and breaking through the clutter may not be an easy task, but it can get easier if you follow the five key steps.
CompetencyAnalyze how human resource standards and practices.docxbartholomeocoombs
Competency
Analyze how human resource standards and practices within the healthcare field support organizational mission, visions, and values.
Scenario
Wynn Regional Medical Center (WRMC) is the premier hospital in your area. The hospital has been in your city for over 100 years. Over the past decade, the hospital has been losing money for various reasons, though primarily due to uncompensated care. You were recently hired as the Vice President for Human Resources at WRMC, and part of your responsibilities include presenting historical information to participants of the new employee orientation.
Instructions
Create a PowerPoint presentation detailing the changing nature of the healthcare workforce. The presentation should contain speaker notes for each slide or voiceover narration. The presentation should address the following topics and questions:
Historical information on the changing healthcare workforce
How have legislation and policies changed in the past decade?
How have patient demographics changed in the past decade (baby boomers, generation X, millennials, ethnicities)?
How have patient centric approaches changed in the past decade (use of the Internet and social media to gather health information)?
Challenges associated with the changing healthcare workforce
What are some of the challenges associated with the policy and legislative changes?
What are some challenges associated with demographic changes?
What are some of the challenges associated with patients “researching” their own health instead of going to the doctor?
Current state of healthcare
What have been some of the improvements to the healthcare system over the last decade?
Resources
This
link
has information for creating a PowerPoint presentation.
Here is a
link
to information about adding speaker notes.
Here is a
link
to information about creating a voiceover narration using Screencast-O-Matic.
GRADING RUBRICS:
1.Clear and thorough explanation of the history of the changing healthcare workforce. Includes comprehensive descriptions with multiple supporting examples for each of the SUB-BULLET POINTS.
2. Clear and thorough discussion of the challenges associated with the changing healthcare workforce. Includes comprehensive descriptions with multiple supporting examples for each of the SUB-BULLET POINTS.
3. Comprehensive analysis of the current state of healthcare.
Includes a clear and thorough assessment of improvements to the healthcare system over the last decade and supports assertions with multiple supporting examples.
.
CompetencyAnalyze financial statements to assess performance.docxbartholomeocoombs
Competency
Analyze financial statements to assess performance and to ensure organizational improvement and long-term viability
.
Scenario
In an ongoing effort to explore the feasibility of expanding services into rural areas of the state, leadership at Memorial Hospital has determined that conducting a review of its financial condition will be essential to ensuring the organization’s ability to successfully achieve its expansion goals.
Instructions
The CFO has provided you with a copy of the organization’s
financial statements
. This information will be critical in evaluating the organization’s financial capacity to support the proposed expansion of services into the rural areas of the state.
You are asked to review these financial statements (which include the Income Statement, Statement of Cash Flows, and the Balance Sheet) and prepare an executive summary outlining the financial strength of the organization and evidence to support the expansion. Your executive summary should include the following:
An overview of the issue.
A review of critical financial ratios (Liquidity, Solvency, Profitability, and Efficiency) based on financial statements.
Inferences of forecasts, estimates, interpretations, and conclusions based on the key ratios.
Provide a recommendation based on ration analysis.
Resources
This
link
has information for creating an executive summary.
Grading Rubric:
1.
Comprehensive identification of summary of the issue. Includes multiple examples or supporting details.
2. Clear and thorough review of critical financial ratios--Liquidity, Solvency, Profitability, and Efficiency--based on financial statements. Includes multiple examples or supporting details per topic.
3. Clear and thorough inferences of forecasts, estimates, interpretations, and conclusions based on the key ratios. Includes multiple examples or supporting details per topic.
4. Comprehensive recommendation, based on ration analysis. Includes multiple examples or supporting details.
.
More Related Content
Similar to Chapter 11Setting the PricePricing Objective survival, is .docx
Hi Emmanuel, You earned a grade of F on your assignment (57)..docxpooleavelina
Hi Emmanuel,
You earned a grade of F on your assignment (57%). Assignment One covered an introduction, mission statement, goals, environmental analysis, and SWOT/Needs analysis. After addressing these elements, you should have been ready to move onto the second step of your marketing plan, Assignment Two. Remember, reading and including feedback is crucial in improving. Please review the feedback below. In order to score highly, more effort needs to be put forth. It important you make changes now in order to have everything needed for your final project.
You did not describe feedback received. You did not explain how feedback will be used to improve the marketing plan.
Brand Strategy: You did not provide a brand promise and did not provide all the executional elements that support the brand. These include the brand name – why? What does it mean? Brand logo – what is it, why does it work?;Brand slogan, should be short, emotional, and memorable - "Just Do It" or "A diamond is forever." Brand extension – what is a natural fit to grow your brand and company? All these executional elements need to be designed to support your brand. This was not clearly explained.
Target Market: You did not provide the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. There is no such thing as a target market of everyone and this does not seem clear in your description. See pages 93-104.
Positioning Statement and Perceptual Map: You did not submit or incompletely included a perceptual map that shows your company’s position against its competitors. Who are the competitors? What are their positions? How does that compare to your position? See textbook pages 107-113. You did not share a fully prepared positioning statement that included who you are talking to, who are you better than and why you are better. Be very realistic in this comparison. You can't be the best with the lowest price. Think of three legged stool with Quality, Service, and Price as the legs. If you have the lowest price - your quality and service need to match that; otherwise you have a lopsided stool.
Consumer Behavior: There is little connection between your branding promise, the executional elements of your brand and the first step of need recognition in the consumer buying process. You did not examine relevant consumer behavior of your target market (also, your target markets are too broad. Considerations should be: age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.). You need to explain more about your target market's consumer behavior - lifestyle values, attributes, wants and needs, etc. with the brand name, logo, slogan, brand extension, and positioning statement. Why will your brand promise will resonate with them ...
Learn how to identify and understand your target audience to improve your business's marketing strategies. Our comprehensive guide offers practical tips and techniques for conducting audience analysis, defining your ideal customer persona, and tailoring your messaging and promotions to resonate with your intended audience. Whether you're a new entrepreneur or an established company looking to refine your marketing efforts, our insights can help you connect with the right customers and achieve your business goals.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
This is a 'how to' for creating a basic marketing plan for a library with each step broken down and explained. I found it was easier to explain if we pretended we were a farm and actually wrote a marketing plan from that perspective. I serve the 8 county libraries on the Eastern Shore of Maryland so the resources section will not apply to everyone.
This is a 'how to' for creating a basic marketing plan for a library. I found it easier to step back from your company and write a marketing plan for something totally different just to understand the process, so we pretended to be farmers. I have a few specific clients so the resource section will not apply to everyone.
Marketing in KentuckyMarketing in KentuckyMatthe.docxinfantsuk
Marketing in Kentucky
Marketing in Kentucky
Matthew Lee Cook
American InterContinental University
Abstract
Using the small business I analyzed in Unit 1, Trophy Awards Manufacturing, based out of Highland Heights, Kentucky, we will take a look at three different marketing and promotional approaches to three different target markets. These different target markets will be in the form of teens to early twenties, mid-twenties to forty, and forty and over. Each target market will carry a different significance when it comes to the marketing approaches and each will also call for a much different promotional strategy on the smallest, to the largest, level. All of those similarities and differences are discussed here.
Trophy Awards
Trophy Awards Manufacturing is a medium sized, family owned, business based out of Highland Heights, Kentucky. Their product line ranges from trophies, to awards/recognition pieces, to apparel, to banners and signage…all of which call for very different marketing strategies and pricing. On a daily basis, Trophy Awards deals with different target markets needing different types of items and projects completed, but no project goes undone. This is a one-stop shop for all things recognition.
When it comes to recognition and awards, Trophy Awards must be aware that there are many different demographics that will walk into their shop at any moment. You have young children coming to pick up trophies for their basketball tournaments, middle aged males and females who may be coming in to pick up awards and plaques for their employees at work, and there may be high school parents/boosters that are coming in to pick up spirit wear/team apparel for their children. This is a busy work place that delivers many different products, but within that delivery Trophy Awards must understand that each sale is different, each person is different, and thus each target market is different. The three main target markets that Trophy Awards has to worry about are teens to early twenties, mid-twenties to forty, and forty and over. Each having their own sets of needs and desires, while also having their different ways of communication.
The hardest part for a marketing professional to understand is their target market. Once you have successfully defined your target market, it becomes much easier to delineate how you will promote your products to them. Sourabh Sharma wrote in her May 29th article, Marketing Moves for Age Demographics, “Marketing to different age groups is a consequence of an evolving society, so brands also need to evolve their strategies and demographic breakdowns instead of relying on tired stereotypes…Older consumers tend to be more receptive to messages about preventing negative events, while younger consumers don’t want to be reminded of the negatives they are yet to face.” (Sourabh Sharma and Scott Garrison. 2014) Each market has a different mindset, thus driving your different strategy ...
Startup and social media how to effectively execute your social media marketi...Dr. Deepika Salwankar
Today, we live in the world built around content and chaos. All brands, with any kind of budget want to get their message across to the same consumer through social media. In a world that is fighting for the 8-second attention span of a consumer, it’s easy for a startup to get overwhelmed while figuring out a social media strategy. Creating a brand presence and breaking through the clutter may not be an easy task, but it can get easier if you follow the five key steps.
CompetencyAnalyze how human resource standards and practices.docxbartholomeocoombs
Competency
Analyze how human resource standards and practices within the healthcare field support organizational mission, visions, and values.
Scenario
Wynn Regional Medical Center (WRMC) is the premier hospital in your area. The hospital has been in your city for over 100 years. Over the past decade, the hospital has been losing money for various reasons, though primarily due to uncompensated care. You were recently hired as the Vice President for Human Resources at WRMC, and part of your responsibilities include presenting historical information to participants of the new employee orientation.
Instructions
Create a PowerPoint presentation detailing the changing nature of the healthcare workforce. The presentation should contain speaker notes for each slide or voiceover narration. The presentation should address the following topics and questions:
Historical information on the changing healthcare workforce
How have legislation and policies changed in the past decade?
How have patient demographics changed in the past decade (baby boomers, generation X, millennials, ethnicities)?
How have patient centric approaches changed in the past decade (use of the Internet and social media to gather health information)?
Challenges associated with the changing healthcare workforce
What are some of the challenges associated with the policy and legislative changes?
What are some challenges associated with demographic changes?
What are some of the challenges associated with patients “researching” their own health instead of going to the doctor?
Current state of healthcare
What have been some of the improvements to the healthcare system over the last decade?
Resources
This
link
has information for creating a PowerPoint presentation.
Here is a
link
to information about adding speaker notes.
Here is a
link
to information about creating a voiceover narration using Screencast-O-Matic.
GRADING RUBRICS:
1.Clear and thorough explanation of the history of the changing healthcare workforce. Includes comprehensive descriptions with multiple supporting examples for each of the SUB-BULLET POINTS.
2. Clear and thorough discussion of the challenges associated with the changing healthcare workforce. Includes comprehensive descriptions with multiple supporting examples for each of the SUB-BULLET POINTS.
3. Comprehensive analysis of the current state of healthcare.
Includes a clear and thorough assessment of improvements to the healthcare system over the last decade and supports assertions with multiple supporting examples.
.
CompetencyAnalyze financial statements to assess performance.docxbartholomeocoombs
Competency
Analyze financial statements to assess performance and to ensure organizational improvement and long-term viability
.
Scenario
In an ongoing effort to explore the feasibility of expanding services into rural areas of the state, leadership at Memorial Hospital has determined that conducting a review of its financial condition will be essential to ensuring the organization’s ability to successfully achieve its expansion goals.
Instructions
The CFO has provided you with a copy of the organization’s
financial statements
. This information will be critical in evaluating the organization’s financial capacity to support the proposed expansion of services into the rural areas of the state.
You are asked to review these financial statements (which include the Income Statement, Statement of Cash Flows, and the Balance Sheet) and prepare an executive summary outlining the financial strength of the organization and evidence to support the expansion. Your executive summary should include the following:
An overview of the issue.
A review of critical financial ratios (Liquidity, Solvency, Profitability, and Efficiency) based on financial statements.
Inferences of forecasts, estimates, interpretations, and conclusions based on the key ratios.
Provide a recommendation based on ration analysis.
Resources
This
link
has information for creating an executive summary.
Grading Rubric:
1.
Comprehensive identification of summary of the issue. Includes multiple examples or supporting details.
2. Clear and thorough review of critical financial ratios--Liquidity, Solvency, Profitability, and Efficiency--based on financial statements. Includes multiple examples or supporting details per topic.
3. Clear and thorough inferences of forecasts, estimates, interpretations, and conclusions based on the key ratios. Includes multiple examples or supporting details per topic.
4. Comprehensive recommendation, based on ration analysis. Includes multiple examples or supporting details.
.
CompetencyAnalyze ethical and legal dilemmas that healthcare.docxbartholomeocoombs
Competency
Analyze ethical and legal dilemmas that healthcare workers may encounter in the medical field.
Instructions
You have recently been promoted to Health Services Manager at Three Mountains Regional Hospital, a small hospital located in a mid-size city in the Midwest. Three Mountains is a general medical and surgical facility with 400 beds. Last year there were approximately 62,000 emergency visits and 15,000 admissions. More than 6,000 outpatient and 10,000 inpatient surgeries were performed.
An important aspect of the provider/patient relationship pertains to open communication and trust. Patients want to know that their doctors and the support staff associated with their care understand their wishes and will abide by them. Ideally, these conversations happen well before an emergency or procedure takes place; however, often times this information is missing from a patient's file. As part of Three Mountains' initiative to build trust with their patients, an increased emphasis has been placed on obtaining living wills from the patient as part of the intake process to ensure that the healthcare team has written directives of the patient's wishes in case of incapacitation. You will be creating a living will for a patient and provide educational information as to why the patient should fill it out during the admission process before a procedure.
Introduction:
Explain the definition of a living will and its key components. This section will provide an educational overview of the document for the patient.
Living Will Template:
Create a living will that can serve as a template to the patients. This should cover the basic treatment issues such as resuscitation, feeding tubes, ventilation, organ and tissue donations, etc. Provide instructions in the template that can be easily altered, depending on each patient's wishes.
Summary:
In this section, you will discuss the importance of this document and encourage patients to complete it. Address how this document ensures that a patient's wishes are known and followed by the healthcare team.
NOTE
- APA formatting and proper grammar, punctuation, and form required. APA help is available
here.
.
CompetencyAnalyze ethical and legal dilemmas that healthcare wor.docxbartholomeocoombs
Competency
Analyze ethical and legal dilemmas that healthcare workers may encounter in the medical field.
Instructions
You have recently been promoted to Health Services Manager at Three Mountains Regional Hospital, a small hospital located in a mid-size city in the Midwest. Three Mountains is a general medical and surgical facility with 400 beds. Last year there were approximately 62,000 emergency visits and 15,000 admissions. More than 6,000 outpatient and 10,000 inpatient surgeries were performed.
An important aspect of the provider/patient relationship pertains to open communication and trust. Patients want to know that their doctors and the support staff associated with their care understand their wishes and will abide by them. Ideally, these conversations happen well before an emergency or procedure takes place; however, often times this information is missing from a patient's file. As part of Three Mountains' initiative to build trust with their patients, an increased emphasis has been placed on obtaining living wills from the patient as part of the intake process to ensure that the healthcare team has written directives of the patient's wishes in case of incapacitation. You will be creating a living will for a patient and provide educational information as to why the patient should fill it out during the admission process before a procedure.
Introduction:
Explain the definition of a living will and its key components. This section will provide an educational overview of the document for the patient.
Living Will Template:
Create a living will that can serve as a template to the patients. This should cover the basic treatment issues such as resuscitation, feeding tubes, ventilation, organ and tissue donations, etc. Provide instructions in the template that can be easily altered, depending on each patient's wishes.
Summary:
In this section, you will discuss the importance of this document and encourage patients to complete it. Address how this document ensures that a patient's wishes are known and followed by the healthcare team.
NOTE
- APA formatting and proper grammar, punctuation, and form required.
.
CompetencyAnalyze collaboration tools to support organizatio.docxbartholomeocoombs
Competency
Analyze collaboration tools to support organizational goals.
Scenario
You are a new manager at Elliot Building Supplies International who has seen huge success in managing your global team remotely. This success has been shown in the team outcomes/production and employee satisfaction and engagement. Senior leadership has taken notice of your success and has asked you to create a presentation to share with your peers, who also manage remotely, that explains the best collaboration tools for remote teams. Also, you will explain the best way to manage effectively and create a motivating and satisfying work environment that supports collaboration.
Instructions
You will need to include the following in your PowerPoint presentation.
Presentation welcome/introduction slide.
Collaboration tools that you have used to be successful.
This should include at least 4 different types of tools.
Each type should be explained in detail, along with the benefits it provides.
Critical skills to successfully manage remote employees.
Closing slide to share final thoughts and ideas.
.
Competency Checklist and Professional Development Resources .docxbartholomeocoombs
Competency Checklist and Professional Development Resources
An important and yet often overlooked function of leadership in an early childhood program is the ability to positively influence the people in the program. For this group assignment, consider the characteristics of a leader who can support and lead teachers in reflective teaching. This type of self-reflection is the first step to understanding how a supervisor supports teachers to accomplish their goals through mentoring. For this assignment, your group will need to address the following two components:
Part 1
: Consider the following question as your group completes the competency checklist below: What might be evidence that a teacher leader possesses the competence to also be a mentor? You are encouraged to evenly divide the competencies among your group, so that each member contributes to providing brief examples of interactions while highlighting the characteristic(s) that demonstrates each competency. While this portion can be completed independently, you should then collaborate to ensure that each group member provides feedback before submitting the full collaborative document.
Competency Checklist
Competency
Describe an example of a teacher-leader with children (when acting as a teacher)
Describe an example of a teacher-leader with adults (when acting as a supervisor)
Listens well, does not interrupt, and respects the pace of the other person
Is able to wait for others to discover solutions, form own ideas, and reflect
Asks questions that encourage details
Is aware of and comfortable with his or her feelings and the emotions of others
Is responsive to others
Guides, nurtures, supports, and empathizes
Integrates emotion and intellect
Fosters reflection or wondering by others
Is aware of how others’ reactions affect a process of dialogue and reflection, including sensitivity to bias and cultural context
Is willing to have consistent and predictable meeting times and places
Is flexible and available
Is able to form trusting relationships
Part 2:
Professional Development Resources Document
–Early childhood programs have numerous curriculum options which may contribute to a need to support teachers and staff in a curriculum context they are not familiar with. Therefore, as we prepare to support protégés, we can refer to the National Association of the Education of Young Children core standards for professional development, to promote the use of best practices. These six core standards, briefly describe what early childhood professionals should know and be able to do. After reading each of the
NAEYC Standards for Early Childhood Professional Preparation Programs (Links to an external site.)
, focus on the first four standards:
STANDARD 1.
PROMOTING CHILD DEVELOPMENT AND LEARNING
STANDARD 2.
BUILDING FAMILY AND COMMUNITY RELATIONSHIPS
STANDARD 3.
OBSERVING, DOCUMENTING, AND ASSESSING TO SUPPORT YOUNG CHILDREN AND FAMILIES
STANDARD 4.
US.
Competency 6 Enagage with Communities and Organizations (3 hrs) (1 .docxbartholomeocoombs
Competency 6: Enagage with Communities and Organizations (3 hrs) (1 to 2 Pages)
Behavior: use empathy, reflection, and interpersonal skills to effectively engage diverse clients and constituencies.
For this assignment, you are to explore how your community is addressing the needs of its citizens during the CoVID 19 situation. Explore how you can consult and connect with community leaders and organizations to be a part of solutions in your community. Provide a detailed account of your exploration of community needs, as well as how you participated at the community level to address the needs of your community.
.
Competency 2 Examine the organizational behavior within busines.docxbartholomeocoombs
Competency 2: Examine the organizational behavior within business systems
Provide the name of the corporation you will be using as the basis for this project.
Provide the organization’s purpose or mission statement.
Describe the organization's industry.
Provide the name and position of the person interviewed during this portion of the assignment (indicate as much pertinent information (e.g., length of service with company, previous roles in the company, educational background, etc.).
Provide the list of interview questions you asked the manager/executive.
Indicate which two - three of the following concepts from this competency that you intend to evaluate the organization/team on and describe the company’s/team’s current situation with each topic you’ve selected:
Motivational theories
Psychological contract
Job design
Use of evaluation, feedback and rewards
Misbehavior
Individual or organizational stress
Provide citations in APA format for any references
.
CompetenciesEvaluate the challenges and benefits of employ.docxbartholomeocoombs
Competencies
Evaluate the challenges and benefits of employing a diverse workforce.
Design a plan for conducting business and managing employees in a global society.
Critique the actions of organizations as they integrate diverse perspectives into their cultures.
Evaluate the role of identity, diverse segments, and cultural backgrounds within organizations.
Attribute different cultural perspectives to current social-cultural dimensions.
Analyze the importance of managing a diverse workforce.
Scenario Information
Your company has been nominated for a national diversity award associated with your efforts and dedication to diversity initiatives in the workplace and their impact on the organization and community. You have been asked to summarize your efforts for the year in a slide presentation for the diversity committee who selects the winner. Be sure to include details of the changes you made in your organization and the impact the changes made.
Instructions
As part of your nomination, you have been asked to create a slide presentation including a voice recording for your entry (Voice Recording not needed). Remember your audience when giving your presentation and include the following slides:
Title slide
Highlighting the importance of workplace diversity
Discussing the points that were included in your diversity plan
Describing how culture and inclusion impact your organization
Providing examples of how diverse workgroups work together in the workplace
Gives examples of strategies used to incorporate Hofstede's cultural dimensions in a global workforce
Provides best practices for managers associated with managing a diverse, global workforce
Conclusion slide that includes a summary of why you should win this award
Any additional, relevant information
References
.
CompetenciesDescribe the supply chain management principle.docxbartholomeocoombs
Competencies
Describe the supply chain management principles through the flow of information, materials, services, and resources.
Analyze the external and internal drivers that influence supply chain principles.
Evaluate supply chain management operational best practices.
Compare the nature of logistics operations and services in both international and domestic contexts.
Apply strategic supply chain management to logistics systems.
Analyze different software systems and technology strategies used in supply chain management.
Scenario
You have just been promoted to Senior Analyst at Mitchell Consulting, a firm that specializes in providing managerial expertise in supply chain management. After completing many assignments under the supervision of a Senior Analyst, your role now allows you to make selections for clients. You are assigned a new client, Scent
Solution
s. Your new manager, Partner Ronda Anderson, has directed you to work on this case and provide analysis and options to resolve the problems directly to the client.
Scent
.
CompetenciesABCDF1.1 Create oral, written, or visual .docxbartholomeocoombs
Competencies
A
B
C
D
F
1.1: Create oral, written, or visual communications appropriate to the audience, purpose, and context.
4 points
Key Criteria: Tailors communication to purpose, context, and target audience. Clearly articulates the thesis and purpose, and supports the thesis and purpose with authentic and appropriate evidence. Provides smooth transitions and leaves no awkward gaps from point to point. Shows coherent progress from the introduction to the conclusion with no unnecessary sections.
3 points
Key Criteria: Tailors communication to purpose, context, and target audience. Articulates the thesis and purpose, and supports the thesis and purpose with authentic and appropriate evidence. Generally provides smooth transitions and leaves few awkward gaps from point to point. Shows identifiable progress from the introduction to the conclusion with no unnecessary sections.
2 points
Key Criteria: Considers the purpose, context, and target audience. Articulates the thesis and purpose, and shows some evidence supporting both. Some transitions are not smooth, and there are occasional gaps or awkward connections from point to point. There is a sense of progress from the introduction through the conclusion, but the organization may not be completely clear.
1 point
Key Criteria: Does not tailor communication well in terms of purpose, context, and target audience. Provides a weak thesis, unclear purpose, and little or no evidence to support points. Transitions may be rough or nonexistent, and there are significant gaps or connections between points that leave sections incomprehensible. Progress from the introduction through the conclusion is difficult to decipher, and there may be some material that is unrelated to thesis and purpose.
0 points
Key Criteria: Does not tailor communication in terms of purpose, context, and target audience. Lacks a good thesis and has little or no evidence to support a thesis. Transitions are rough or nonexistent, and there are few discernable connections from point to point. There is no identifiable progress from the introduction through the conclusion, and/or there is substantial material that is unrelated to thesis and purpose.
1.2: Communicate using appropriate writing conventions, including spelling, grammar, mechanics, word choice, and format.
4 points
Uses a format that is highly appropriate to the writing task and carefully tailors the style and tone to the specific audience. Aligns both the writing style and grammar usage to standards appropriate to the task.
3 points
Uses a format that is appropriate to the writing task and tailors the style and tone to the specific audience. Aligns both the writing style and grammar usage to standards appropriate to the task.
2 points
Generally has a clear purpose, but there may be a gap between the format used and the writing task. Fails to fully align the style and tone to the audience, or fails to fully define the audience for the writing task. Has some style or grammar.
COMPETENCIES734.3.4 Healthcare Utilization and Finance.docxbartholomeocoombs
COMPETENCIES
734.3.4
:
Healthcare Utilization and Finance
The graduate analyzes financial implications related to healthcare delivery, reimbursement, access, and national initiatives.
INTRODUCTION
It is essential that nurses understand the issues related to healthcare financing, including local, state, and national healthcare policies and initiatives that affect healthcare delivery. As a patient advocate, the professional nurse is in a position to work with patients and families to access available resources to meet their healthcare needs.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
A. Compare the U.S. healthcare system with the healthcare system of Great Britain, Japan, Germany, or Switzerland, by doing the following:
1. Identify
one
country from the following list whose healthcare system you will compare to the U.S. healthcare system: Great Britain, Japan, Germany, or Switzerland.
2. Compare access between the
two
healthcare systems for children, people who are unemployed, and people who are retired.
a. Discuss coverage for medications in the two healthcare systems.
b. Determine the requirements to get a referral to see a specialist in the two healthcare systems.
c. Discuss coverage for preexisting conditions in the two healthcare systems.
3. Explain
two
financial implications for patients with regard to the healthcare delivery differences between the two countries (i.e.; how are the patients financially impacted).
B. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
C. Demonstrate professional communication in the content and presentation of your submission.
File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! - _ . * ' ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z
RUBRIC
A1:COUNTRY TO COMPARE
NOT EVIDENT
A country for comparison is not identified.
APPROACHING COMPETENCE
The identified country for comparison is not from the given list.
COMPETENT
The identified country for comparison is from the given list.
A2:ACCESS
NOT EVIDENT
A comparison of healthcare system access is not provided.
APPROACHING COMPETENCE
The comparison does not acc.
Competencies and KnowledgeWhat competencies were you able to dev.docxbartholomeocoombs
Competencies and Knowledge
What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the assignments (Units 1–4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management
.
Competencies and KnowledgeThis assignment has 2 parts.docxbartholomeocoombs
Competencies and Knowledge
This assignment has 2 parts:
What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath assignments (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?
Discuss the similarities and differences between shareholder wealth maximization and stakeholder wealth maximization.
.
Competencies and KnowledgeThis assignment has 2 partsWhat.docxbartholomeocoombs
Competencies and Knowledge
This assignment has 2 parts:
What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath assignments (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?
Discuss the similarities and differences between shareholder wealth maximization and stakeholder wealth maximization.
.
Competences, Learning Theories and MOOCsRecent Developments.docxbartholomeocoombs
Competences, Learning Theories and MOOCs:
Recent Developments in Lifelong Learning
Karl Steffens
Introduction
We think of our societies as ‘knowledge societies’ in which lifelong learning is
becoming increasingly important. Lifelong learning refers to the idea that people
not only learn in schools and universities, but also in non-formal and informal
ways during their lifespan.The concepts of lifelong learning and lifelong education
began to enter the discourse on educational policies in the late 1960s (Tuijnman
& Boström, 2002). However, these are related, but distinct concepts. As Lee (2014,
p. 472) notes ‘the terminological change (from lifelong education, continuing
education and adult education, to lifelong learning) reflects a conceptual departure
from the idea of organised educational provision to that of a more individualised
pursuit of learning’.
One of the first important documents on lifelong learning was the report of the
International Commission on the Development of Education to UNESCO in
1972, titled ‘Learning to be. The world of education today and tomorrow’. In his
introductory letter to the Director-General of UNESCO, the chairman of the
Commission, Edgar Faure, stated that the work of the Commission was based on
four assumptions (see Elfert pp. and Carneiro pp. in this issue). The first was
related to the idea that there was an international community which was united by
common aspirations and the second was the belief in democracy and in education
as its keystones. The third was ‘that the aim of development is the complete
fulfilment of man, in all the richness of his personality, the complexity of his forms
of expression and his various commitments — as individual, member of a family
and of a community, citizen and producer, inventor of techniques and creative
dreamer’. The last assumption was that ‘only an over-all, lifelong education can
produce the kind of complete man, the need for whom is increasing with the
continually more stringent constraints tearing the individual asunder’ (Faure,
1972, p. vi).
Following the Faure Report, the UNESCO Institute for Education, which
was founded in Germany in 1951, started to focus on lifelong learning and
subsequently became the UNESCO Institute for Lifelong Learning (UIL, http://
uil.unesco.org/home/). It was under its leadership that a formal model of lifelong
education was developed and published in the book ‘Towards a System of Life-
long Education’ (Cropley, 1980). The concept of lifelong learning also became
manifest in the ‘Education for All’ (EFA) agenda that was launched at the World
Conference on Education for All which took place in Jomtien (Thailand) in
1990 (Inter-Agency Commission, 1990). Ten years later, at the World Education
Forum in Dakar (Senegal) in 2000, the Dakar Framework for Action was
designed ‘to enable all individuals to realize their right to learn and to fulfil their
responsibility to contribute to the development of their society’ (UNESCO,
2000, p..
Compensation & Benefits Class 700 words with referencesA stra.docxbartholomeocoombs
Compensation & Benefits Class 700 words with references
A strategic purpose for a well-blended compensation program, one that includes various types of direct compensation, is gaining employee commitment and productivity. One of the most effective tactics for this strategy is designing a process for linking individual achievement to organizational goals.
Prepare a report to senior leaders addressing the following:
·
Explain the concept of tying performance to organizational goals.
·
Describe the different types of individual and group-level performance measurements.
·
What are the advantages and disadvantages of individual versus group-level performance recognition?
·
Discuss the options an organization has to link individual or group monetary rewards to organizational success.
·
Develop recommendations for how to implement, monitor, and evaluate such a program.
.
Compensation, Benefits, Reward & Recognition Plan for V..docxbartholomeocoombs
Compensation, Benefits, Reward & Recognition Plan for V.P. Operations
Learning Team B
HRM 595
December 19, 2017
Rosalie M. Lopez
Running head: COMPENSATION, BENEFITS, REWARD & RECOGNITION PLAN
1
COMPENSATION, BENEFITS, REWARD & RECOGNITION PLAN
2
Compensation, Benefits, Reward & Recognition Plan for V.P. Operations
Introduction
Base Salary Range
For the position of VP of Operations, the National Average Salary is $122,624. In San Francisco, the average is higher and placed at $155,946. This amount is 16% higher than the National Average (Payscale, 2016). The reason for this increase is because of experience and geography. These are the two prime factors that impact the pay scale. Another major factor is the employer. Most employers base their decision to hire an individual on the experience they bring with them. Of course, with more experience, higher pay is required. With our company cutting cost a less experienced individual would be the best fit for the position.
Standard Employee Benefit
In many cases, your employee benefits could be the turning point for a prospective employee. This benefit is a vital portion of any employee packet. These valuable benefits are used as a blanket of security in the case of any sickness, injury, unemployment, old age, or death (Gomez-Mejia, Balkin & Cardy, 2015, p. 362). There is a significant difference between incentives and benefits: benefits are financial and nonfinancial compensations that are indirect to the employee. To have a competitive strategy Blossoms Up! must align their profits with the compensation package that has been already put in place. This action will help provide flexibility to the amount and the benefits available (Gomez-Mejia et al., 2015).
There are also some benefits that most companies are legally obligated to provide. Three benefits are required regardless of the number of employees that the company has. These interests involve social security, workers compensation, and unemployment insurance (Gomez-Mejia et al., 2015). Other laws must be adhered to when dealing with a certain number of individuals. When a company has 50 or more employee they must have the Family and Medical Leave Act in place and since its induction in 2015 the Affordable Care Act for Health Insurance for companies with 20 or more employees. For the health insurance to be considered standard medical, vision and dental plans must be made available to the business. These programs that must be regarded as being under the Health Maintenance Organization (HMO) or a Preferred Provider Organization (PPO) (Gomez-Mejia et al., 2015).
There are some voluntary benefits that we can include. We are already looking into adding a pension package using the Defined Contribution Plan as well as the 401(K) plan (Gomez-Mejia et al., 2015). Life insurance is another excellent benefit that could be added to the package as well as short-term and long-term disability insurance. Adding Vacation and PTO, and Holiday pay is .
Compete the following tablesTheoryKey figuresKey concepts o.docxbartholomeocoombs
Compete the following tables:
Theory
Key figures
Key concepts of personality formation
Explanation of the disordered personality
Scientific credibility
Comprehensiveness
Applicability
Attachment
Complete the following...200-300 words..
Is Freud's theory a viable theory for this century?
Provide reasons for
your
view.
.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Chapter 11Setting the PricePricing Objective survival, is .docx
1. Chapter 11
Setting the Price
Pricing Objective: survival, is it valuable, what makes it
different, maximum market share, maximum market skimming
Pricing strategy
Determining Demand: est demand curves-surveys, price
experiments; price elasticity of demand
Estimating costs
Selecting a price method: perceived value pricing- based
on buyer’s image of product; value pricing; EDLP-high/low
pricing; going rate pricing
Selecting the final price: impact of other marketing
activities; company pricing policies
Marketing channels and value networks- a market channel
system
· The particular set of marketing channels a firm employs
· Push vs pull strategy
Marketing communications
The means by which firms attempt to inform, persuade,
and remind consumers about the products and brands they sell.
Marketing Communication Mix
Advertising, sales promotion, events and
experiences(making customers involved), public relations and
publicity (out of the ordinary), online and social media
marketing, mobile marketing, personal selling(know how to use
each and show)
Developing effective communications
Message strategy-What are going to say? Positioning statement
turn it into consumer friendly words
Creative strategy- How are you going to do it? What is it going
2. to look like
Message source- Who is going to do it?
Online marketing
Advantages
· Can offer or send tailored information/messages
· Can trace effects/clicks on page/ad
· Contextual placement
· Can lace advertising based on search engine keywords
Disadvatages
· Consumers can screen out most messages
· Ads can be less effective than they appear(bogus clicks)
· Lost control over online messages via hacking
Communications Options
Web sites (what is the purpose, be detailed, user friendly,
physical attractiveness)
Search ads (paid search or pay per click ads, search engine
optimization)
Display ads
emal
Find online communities that what to socialize.
Networking events
Word of mouth
Face to face and phone
Online: Viral marketing
Direct marking
Direct mail: choose objectives, target markets and
prospects, offer elements, test elements)
Catalog
Telemarketing
Socially Responsible Marketing
Effective internal marketing must be matched by a strong
3. sense of ethics, values and social responsibility
Companies need to understand the social pressures and
opportunities facing their companies as they make decisions
about investing in social responsibility.
Cause-Rated Marketing
Links the company’s contributions toward a designated
cause to customers engaging directly or indirectly in revenue-
producing transactions with the company
Is part of corporate societal marketing(CSM)
Brand Strategy: Very good and thorough with rationale.
Target Market: Your target markets are broad. Considerations
should be: age, lifestyle values, attitudes, wants and needs,
gender, number of kids, education income, stage in the
household lifecycle, geographic location (urban vs. rural, etc.),
or risk orientation, etc. More thorough rationale for your targets
along a good section for scholarly references to substantiate
your position. See pages 93-104.
Positioning Statement and Perceptual Map: The perceptual map
clearly shows where you fall within the competition. Your
positioning statement is relevant.
Consumer Behavior: You need to explain more about your
target market's consumer behavior - lifestyle values, attributes,
wants and needs, etc. with the brand name, logo, slogan, brand
extension, and positioning statement. Why your brand's USP
will resonate with them. This section is a good section to use
scholarly resources to validate your target market’s consumer
behavior.
References and Citations: Your paper does not meet the
required number of references; some or all references poor
quality choices. Use at least three (3) academic resources as
quantitative marketing research to determine the feasibility of
4. your product / service. In order to receive most points, you must
submit four or more. These resources should be industry
specific and relate to your chosen product / service. Note:
Newspapers, magazines, and other Websites do not qualify as
academic resources and although you should reference if you
use, they do not count towards your minimum. Quality
references are peer-reviewed, scholarly journal published in the
last 5 years. A good way to incorporate is by using Journal of
Marketing for your theories and consumer behavior
observations. Listing your references without applying them in
your text (citations) is not acceptable. Every statement you
make that you got from somewhere needs to be paraphrased (not
copied and pasted) and cited along with reference provided in
reference section. Every sentence (its not sufficient to use at
end of paragraph or once in the paper). Click here for more info
on references and citations formatting.
Mechanics: Please pay more attention to the APA formatting
requirements for the paper and references,
Running head: MARKETING PLAN FOR SUITE LOUNGE
1
MARKETING PLAN FOR SUITE LOUNGE
6
Marketing Plan: Suite Lounge
Name
School
5. Suite Lounge has been evaluated as not having a target market
or our target market is very board. Given the current stat of
the economy, having a well-defined target market is more
important than ever (Porta, ). From the recent feedback Suit
Lounge will focus on age and stage in the household. People
that populate the area of Sugar Land are from the ages of 18 to
64 which is 65% of the population. Alcohol will be served the
establishment will only allow people 21 years old and up inside,
so this is the perfect age demographic to target. Suite Lounge
is in the hospitality and entertainment field which will require
people to make a certain amount of money that can be used to
spend on food, drinks and entertainment. Personal belongings
often hold emotional attachment for people. In the Sugar Land
area the median household income is $108,994 during 2013-
2017 and per capita income in the past 12 month is $51,204 and
only 6% are living in poverty. This master planned community
has achieved its sustainable, strong local economy through a
strategically focused and aggressive economic development
program creating new wealth and jobs( Census). The people are
employed and living above poverty which is another
demographic that we need to target to stay in business.
Knowing the stage of the household lifecycle in the area is also
a good target because this analyzes a person’s family size along
with age and professional status. The young and single
demographic is mostly interested in into spending. They spend
on things that they need and a lot on their wants like shopping,
fashionable clothing and entertainment and they fit perfectly
6. into our target market. Couples that are newly married with no
children are in a better financial shape and are looking to keep
their potentially growing family financially safe (King, 2019).
They will be more frugal with their funds but with their proper
budgeting I’m sure they will visit Suite Lounge occasionally.
Families in the full nest classification 1 are those who have
several young children living at home which might make it
financially difficult for the parents to get away for some Adult
time. But on the other hand Suite Lounge will be a good fit for
them as well for their “date night” because we are located
within the Sugar Land area. Classification 2 for full nest are
those people whose children are a little older, but they have
more control over finances and they may be able to get out to
enjoy some adult entertainment on a regular basis. Full nest
classification 3 are those that have older children that may be
living with them but have jobs or are in college. These people
have more leisure time but still may have to help support the
young adult children. Lastly are the empty nester who do not
have any children in the home and are finically stable and are
able to spend on entertainment as much as they want and Suite
Lounge will target the group as well.
Our target market are those people that want to stay locally,
have a great meal and drinks without being overpriced, socialize
and enjoy listening to some music all while being our VIP.
There aren’t many places in the Sugar Land area that offer what
Suite Lounge offers. We feel that our large red clef note is very
eye catching and memorable that symbolized that music will be
played. The oval shape represents community, friendship, love,
relationships, unity, perfection and attention (Sukhraj, 2017).
These are the emotions and feelings that we want our customers
to have after visiting us.
A brand name cannot stand alone as compressed communication
to speak for the brand. The brand slogan have a key role in
communicating the essence of a brand (Hemani, 2012). We
want people to “Unwind with Us” by leaving the children at
home and allowing themselves to focus on unwinding with the
7. atmosphere that Suite Lounge will create without being
overpriced. We are telling our customers that they are entering
a stress-free atmosphere and though our outstanding customer
service Suite Lounge will give them the VIP treatment each
time. Unwind with Us is the center piece of our company’s
identity. Developing an effective slogan helps businesses cut
through the chatter and get consumer attention quickly (Hamlin,
2019).
Pricing
Suite Lounge will be new to the area so we will use the market
penetration pricing strategy. This will allow Suite Lounge to
set attract new customers based on the low price and discourage
our competition. Penetration pricing is most appropriate when
demand for a new product is expected to be high and the
product can be easily copied by many competitors. Setting the
price low initially discourages completion from entering the
market. It is also an appropriate strategy to use when you
intend to become the market standard, marginalizing the
completion (Watkins, 2019). Our service will be unmatched
and everyone will want to take advantage of it. There will be
no cover charge to enter and we will reduce pricing on our menu
for the small plated items as well as most of the selections of
wines and spirts.
In order to making our prices look very attractive we will
get p
Suite Lounge wants to grab the customer’s attention with the
low price but when they come in give them the WOW factor
with our suburb customer service that will leave them wanting
more. Joern Meissner states, “A penetration strategy is the
price war, this strategy goes for the deepest price cuts drives at
every moment to have your price be the lowest in the market.”
People will and can switch their loyalty from one company to
another if they are enticed with lower prices. This strategy
works best during a product’s growth phase (Griffin, 2019).
There may be an initial loss of income but this will increase in
8. the awareness of Suite Lounge and help make us standout and in
time increase our profits. Our customer service will be what
keeps people coming back.
Integrated Marketing Communications Plan
We want to communicate to the people in the area
between the ages of 21 to 65 and we will use a marketing
communication mix to reach out to our target audience.
Advertising
Public Relations, Promotions and Selling Plan
Online and Direct Marketing Plan
.
References
Porta, M. (2019). How to Define Your Target Market.
Retrieved https://www.inc.com/guides/2010/06/defining-your-
target-market.html U.S. Census
Census Reporter (2019). Sugar Land, TX. Retrieved
https://censusreporter.org/profiles/16000US4870808-sugar-
land-tx/
City of Sugar Land (2019). Economic Development. Retrieved
http://www.sugarlandecodev.com/Quality-of-Life.aspx
King, T. (2019). The Stages of Family Life Cycle Marketing.
Retrieved https://smallbusiness.chron.com/stages-family-life-
cycle-marketing-61214.html
Pondent, C. (2017). The Stages of Family Life Cycle Marketing.
Retrieved https://bizfluent.com/info-8485784-stages-family-
life-cycle-marketing.html
Sukhrai, R (2017). The Psychological Meaning of Shapes in
Logo Design. Retrieved
https://www.impactbnd.com/blog/psychological-meaning-of-
shapes-in-logos
Hemani, K.(2012) Impact of Slogans and Branding. Retrieved
https://www.socialmediatoday.com/content/impact-slogans-
branding
Watkins, D. (2019). What Is Market Penetration Pricing?
Retrieved from https://smallbusiness.chron.com/market-
9. penetration-pricing-20346.html
Griffin, D. (2019) Penetration Pricing Strategy. Retrieved
https://smallbusiness.chron.com/penetration-pricing-strategy-
2723.html
nstructions
Create the third part of your marketing plan:
1. Describe or list the feedback you received on Part B of Your
Marketing Plan. Explain how you will use the feedback to
improve your plan.
2. Develop the company’s pricing and distribution strategy.
3. Develop the integrated marketing communications plan most
relevant for your product / service and audience. Develop your
message strategy. Develop your media strategy.
4. Develop your public relations, sales promotion, and personal
selling plan most relevant for your product / service and
audience.
5. Develop your online and direct marketing plan most relevant
for your product / service and audience.
6. Develop your social responsibility/cause related marketing
plan most relevant for your product / service and audience.
7. Use at least three academic resources that address
sustainability and monitoring of effective marketing plans and
determine the applicability for your hypothetical company.
These resources should be industry specific and relate to your
chosen product / service.
Note: Wikipedia and other websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
10. · Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
2. Evaluate marketing strategies used to create/communicate
customer value.
d. Analyze integrated marketing communications and its
relationship to advertising strategy.
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and
strategy.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for new products or services.
e. Develop pricing strategies and distribution channels for
products or services.
f. Develop a fully integrated marketing communications plan
for products or services.
Points: 280
Assignment 3: Part C: Your Marketing Plan
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Describe or list the feedback you received on Part B of your
marketing plan. Explain how you will use the feedback to
improve your plan.
11. Weight: 10%
Does not describe feedback received.
The student does not explain how feedback will be used to
improve the marketing plan.
Satisfactorily describes or lists feedback received.
The student partially explains how feedback will be used to
improve the marketing plan.
Adequately describes or lists feedback received.
The student sufficiently explains how feedback will be used to
improve the marketing plan.
Accurately describes or lists feedback received.
The student fully explains how feedback will be used to
improve the marketing plan.
2. Develop the company’s pricing and distribution strategy.
Weight: 10%
Did not submit or incompletely developed the company’s
pricing and distribution strategy.
Partially developed the company’s pricing and distribution
strategy.
Satisfactorily developed the company’s pricing and distribution
strategy.
Thoroughly developed the company’s pricing and distribution
strategy.
3. Develop the integrated marketing communications plan most
relevant for your product / service and audience. Develop your
message strategy. Develop your media strategy.
Weight: 20%
Did not submit or incompletely developed the integrated
marketing communications plan most relevant for the product /
service and audience. Did not submit a message or media
strategy.
Partially developed the integrated marketing communications
plan most relevant for the product / service and audience.
Partially submitted a message and media strategy.
Satisfactorily developed the integrated marketing
communications plan most relevant for the product / service and
12. audience. Satisfactorily submitted a message and media
strategy.
Thoroughly developed the integrated marketing communications
plan most relevant for the product / service and audience.
Thoroughly submitted a message and media strategy.
4. Develop your public relations, sales promotion, and personal
selling plan most relevant for your product / service and
audience.
Weight: 20%
Did not submit or incompletely suggested the public relations,
sales promotions, and personal selling plan most relevant for
your product / service and audience.
Partially suggested the public relations, sales promotions, and
personal selling plan most relevant for your product / service
and audience.
Satisfactorily suggested the public relations, sales promotions,
and personal selling plan most relevant for your product /
service and audience.
Thoroughly suggested the public relations, sales promotions,
and personal selling plan most relevant for your product /
service and audience.
5. Develop your online and direct marketing plan most relevant
for your product / service and audience.
Weight: 10%
Did not submit or incompletely suggested the online and direct
marketing plan most relevant for your product / service and
audience.
Partially suggested the online and direct marketing plan most
relevant for your product / service and audience.
Satisfactorily suggested the online and direct marketing plan
most relevant for your product / service and audience.
Thoroughly suggested the online and direct marketing plan most
relevant for your product / service and audience.
6. Develop your social responsibility / cause related marketing
plan most relevant for your product / service and audience.
Weight: 10%
13. Did not submit or incompletely suggested the social
responsibility / cause related marketing plan most relevant for
your product / service and audience.
Partially suggested the social responsibility / cause related
marketing plan most relevant for your product / service and
audience.
Satisfactorily suggested the social responsibility / cause related
marketing most relevant for your product / service and
audience.
Thoroughly suggested the social responsibility / cause related
marketing plan most relevant for your product / service and
audience.
7. Citations and References / Information Literacy / Integration
of Sources
Weight: 10%
Lack of in-text citations and/ or lack of reference section.
Serious errors in the integration of sources, such as intentional
or accidental plagiarism.
In-text citations and references are provided, but they are only
partially formatted correctly in APA style. Does not meet the
required number of references; some or all references poor-
quality choices. Sources are partially integrated using effective
techniques of quoting, paraphrasing, and summarizing.
Most in-text citations and references are provided, and they are
generally formatted correctly in APA style. Meets number of
required references; all references high-quality choices. Sources
are mostly integrated using effective techniques of quoting,
paraphrasing, and summarizing.
In-text citations and references are error free and consistently
formatted correctly in APA style. Exceeds number of required
references; all references high-quality choices. Sources are
consistently integrated using effective techniques of quoting,
paraphrasing, and summarizing.
8. Clarity, Writing Mechanics, Grammar, and Formatting
14. Weight: 10%
Information is confusing to the reader and fails to include
reasons and evidence that logically support ideas. Serious and
persistent errors in grammar, spelling, punctuation, or
formatting.
Information is partially clear with minimal reasons and
evidence that logically support ideas. Partially free of errors in
grammar, spelling, punctuation, or formatting.
Information is mostly clear and generally supported with
reasons and evidence that logically support ideas. Mostly free
of errors in grammar, spelling, punctuation, or formatting.
Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically support ideas.
Error-free or almost error-free grammar, spelling, punctuation,
or formatting.
