The document summarizes and analyzes several K-pop music videos, noting how they use props, CGI, and cinematography to tell stories and convey emotions. It highlights specific scenes and shots from videos like GOT7's "Just Right" that use props and green screens to make backgrounds seem real. It also discusses BTS's "I Need U" and how the video portrays different stages of depression through the shots of band members. Overall, the document examines the visual elements and techniques used in K-pop music videos to effectively communicate themes and messages.

1. MUSIC AND ME
BY MARCUS

2. JUST RIGHT – GOT7
This Video released in July 12 2015. The producer of the song was J.Y Park and the directors was Naive Creative Production
who have also made all of GOT7 and Sunmi videos as well as Hush and Only You for Miss A and EXID's Ah Yeah. The young
girl, most likely playing the role of an everyday teenager, is found in the first scene, crying as she uses some kind of machine
to fix her appearance. She looks like a typical nerd who is like the loser. Then suddenly, the group appear to help her and tell
he she is “Just Right”. In the first picture you can see the green screen and editing work they have done also in the music
video they group are telling the girl that she is fine the way she is another one is were they are dancing on her desk and
again the use of props and green screen makes the background look real (1-2) , The next one again is them using their CGI
and props to make the scene actually seem real with the bowl , the milk and the cereal and seem like they are little and it’s
real (3) , This is at the beginning of the video were the girl is crying and upset because she has spots/freckles and so she is
trying to get rid of them (4) , For this one this is just for showing props and how they make the scene real with the fan and
the car (5) ,
Lyrics from the song:
Mirror, mirror, please tell her
Scale, you too tell her
You don’t need to change a thing, you’re just pretty
You look perfect just the way you are
Just need to be happy, without a worry
Don’t try to look for what isn’t good enough
Turn your attention from the mirror to my eyes
Get off the scale and onto my back
No matter how hard I try to find
And look at you again and again
That unpretty spot you keep talking about
I can’t see it at all
In The song they use props like their own m&ms
but with the m replaced with the first letter of the
groups members name (6) . They also use a lot of
green screen in the music video and CGI. Also
when the Green screen in happening the items in
the back are also props made for the music video.
The lyrics are also pretty simple to understand. Its
just the group singing to the girl to tell her she is
“Just right”
https://www.youtube.com/wat
ch?v=vrdk3IGcau8
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3. PARTY- GIRLS GENERATION
This Video released July 7 2015. The director of the music Video was Hong Won-KI he and videographer Kim Jun-Hong founded
Zanybros in 2002 and has evolved to be one of the most influential music video companies in Korean Pop (Kpop). The company
has help make over 50+ music video in Kpop A reviewer from The Malay Mail Characterized the song as upbeat Bubble-gum
Pop with a theme similar to that of "California Gurls" and Kesha’s 2010 song Tik Tok.
The first picture is just the use of animation in the music video (1), The next one is them showing the group on the bench dancing
while singing to show that it isn't green screened or CGI but that it’s a real beach (2) , This next one is just them using a drone to
get an Arial shot of the group sitting by the pool to show how amazing the place looks (3) ,these next two are just me showing
how they use this toy plane over the map and then use editing to make it seem like that plane came to life and how its suppose
to be the toy plane (4) , For this picture all I wanted to talk about is how they use this shot to show how they are having fun and
how they are having their own party and to also attract the male graze by showing their bodies (5) , This last picture is just me
wanting to show how they natural lighting for the shot and to make the shot realistic (6) .
Lyrics from the song:
Hey girls
Do you know what time it is?
It must be party time
Here we go
It's summer in here, turn the radio on
My favourite song is playing
Hey turn it up
This hot rhythm, drive where it takes you
Into the dazzling summer oh oh
https://www.youtube.co
m/watch?v=HQzu7NYlZ
NQ
Lyrics from the song:
We can't stop stop stop
It's Party time here
Keep it going, party time
It's a party
We gonna rock rock rock
Make it electric
Tonight
P A R T Y P A R T Y
Lemon soju, tequila for me, mojito for you
Let's go to Jeju, California, Rome
Let's go to a white pearly beach with great waves
Lyrically, "Party" is about a girls'
night out with friends and
makes mention of drinks such
as lemon soju , tequila and
mojito
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4. I NEED YOU - BTS
https://www.y
outube.com/w
atch?v=NMdT
d9e-LEI
The Video was released on April 29th 2015 however the was an uncut version released one the 10th may 2015 and the producer of the
song/video was Pdogg. This is the first album where all of the members participated in either the production, composition, or lyric-writing
of the songs. Despite the album's name expressing "the most beautiful moment in life," the band also wanted to express the anxieties and
insecurities youth may face and also This whole video focuses on each of the BTS members at their worst, as they struggle with pain,
depression, and anger. While they may be fine when with their friends, each of the members are completely miserable and vulnerable
when alone. The picture are meant to show the emotions that the song is trying to get across and the hidden messages the song is trying
to tell (1-2) , this next one is to show friendship and also the way it is shown in the video is like the cheesy thing to do with friends in
movies where is has them walking together forward and sitting next to each other as well as the shots of them doing an up tilt and a
move back (4-5) , the last pictures are good because again its an Arial shot in to the guy walking next to the road then cutting to the next
guy doing the same however to show he is angry they get him to hit a can left on the side (5-6)
Lyrics from the song:
Fall Fall Fall, scattering apart
Fall Fall Fall, falling
Because of you, I’m becoming ruined
I wanna stop, I don’t want you anymore
I can’t do it, this sucks
Please don’t give me any excuses
You can’t do this to me
All of the things you said are like a mask
It hides the truth and rips me apart
It pierces me, I’m going crazy, I hate this
Take it all away, I hate you
Symbolically, the MV shows different stages of
depression that some people suffer in their lives. That
is pretty much clearly implied in the whole MV. It’s
horrible, but it’s the truth. That being clearly
portrayed,
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5. LUV- APINK
https://www.youtube.co
m/watch?v=8dVjSvLzD1
I
The video was released November 23rd 2014. The song producer for the music video was Shinsadong Tiger. In the music video you can
see that it uses mostly props with very little CGI and maybe no green screen work and the props mostly include leafs , a car , camera ,
trees, lamp post and etc. In the song there is also a moment where they mention about turning back time and so instead of using a
clock they use their hands as clocks to turn back time which I found really cool and interesting because it’s a creative way of doing
things . The video focuses on the girls appearing sad as they reminisce about their past loves. The flashbacks definitely makes it more
interesting than a video simply showing the members sitting and looking sad. The picture in the top right is to show the special effects
that the music video does because it doesn’t really do that much special effects however it does do transitions and makes it intertwine
(1) , The next ones are to show the emotions of the group in the video which is sad because they are talking about their past love (2-3)
,For this is I wanted to show the props they use with the trees , lamps , leaves , bench's and the car and the gate shots they use
because it makes you feel like they are opening their hearts to you and talking to you as if you were the person that was with them (4-
5) , The last picture I like a lot because in the scene they talk about turning back time “can’t we turn the time back? 1 can’t believe it,
our story that is the past now” and instead of using a clock or carrying on with the song they use their hands to make the clock prop as
if their hands were the clocks themselves and I like that a lot because of how creative it is (6).
Lyrics from the song:
Do you remember, the times we spent together, LOVE (LUV)
are you flattered, what was our everything at that time, LOVE
(LUV)
sometimes I remember that time, LOVE (LUV)
can’t we turn the time back?
I can’t believe it, our story that is the past now
The song sounds very happy and cheerful, and the
video is pink and happy, the lyrics talk about a
past love and the members look sad and
depressed throughout the video
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