6 Trends Changing Donor Relationships
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The document discusses 6 trends that are changing the relationship between donors and fundraisers: 1) Impact - Donors want to know how their donations made a difference. 2) Involvement - Donors trust experiences and recommendations from friends over institutions. 3) Impulse - Donors can give anywhere and anytime through new technologies. 4) Community - Donors are organizing their own causes on social media. 5) Competition - There are over 1.8 million nonprofits vying for donations. 6) Transparency - Donors expect openness about how donations are used. The document provides tips for fundraisers to address these trends in donation appeals and focus on the donor experience.
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6 Trends Changing Donor Relationships
- 1. Katya Andresen 6 Trends Changing the Donor-Fundraiser Relationship Forever
- 4. We gave, yes we did
- 7. Happily ever after… except for the nonprofit
- 8. What did we just learn?
- 11. You are not the target audience!
- 14. Trend 1: Impact Donors want to know where the money went and what difference they made.
- 16. It’s about your impact, not your need Credit: www.forimpact.org
- 17. What for… through the donor’s eyes
- 20. Impact: Scale is paramount
- 21. Source: Communications Network, Slovic
- 23. NO YES
- 24. Trend 2: Involvement People don’t trust institutions. They trust their own experience. They trust their friends.
- 25. We’re not in charge any more.
- 26. Old messengers
- 27. New messengers
- 28. The (more) involved donor
- 30. NO YES people who give often report feelings of euphoria, which psychologists have referred to as the "Helper's High ."
- 31. Trend 3: Impulse Donors can give anywhere. Be where they want to give, when they want to give.
- 32. Many, many ways to give
- 33. The mothership is gone
- 34. The blurring of lines
- 36. Trend 4: Community Donors are starting to self organize. They are socializing. They are starting their own causes.
- 38. Trend 5: Competition There are 1.8 million nonprofits and over 100 more each day. You Are Good at It Important to Audience No One Else Is Doing
- 39. How to win
- 42. Trend 6: Transparency Be open. It’s the only way forward.
- 44. v
- 53. Q&A
Editor's Notes
- We donated a sizeable amount to a local charity lieu of wedding favors. Still haven’t gotten a thank-you note. We did receive a four-page letter about the importance of their work. Too bad I didn’t get any of the credit… (See happy wedding couple attached)
- Half of $5 to Rokia. Half of that went to millions starving in Africa. Third scenario – status NEXT to her. Thought her face next to stats would boost results up to Rokia level. But it did not. More like fact-based results. (see next slide) – dampened warm glow, de-motivated people.