Nonprofit leadership keynote

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My keynote for United Partners for Human Services Annual Conference for Excellence in Nonprofit Management & Leadership

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  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • Nonprofit leadership keynote

    1. Slides at www.fundraising123.org/katya Persuasion during tough times 6 things I wish I’d known 20 years ago @katyaN4G
    2. I. WE’RE IN THE HAPPINESS BUSINESS.
    3. <ul><li>Stress picture </li></ul>
    4. Fear and scarcity <ul><li>Today I shall mostly be in the fetal position Smileham on Flickr, Creative Commons </li></ul>
    5. Photo: Jonas Hansel, Flickr Photo: By Darren Whiteside
    6. We aren’t about a line item, we’re about a life. … . giving affects our brain chemistry. For example, people who give often report feelings of euphoria, which psychologists have referred to as the &quot;Helper's High .&quot;
    7. What we need vs. What we provide <ul><li>Begging </li></ul><ul><li>Money </li></ul><ul><li>Political support </li></ul><ul><li>Volunteers </li></ul><ul><li>Giving </li></ul><ul><li>Impact </li></ul><ul><li>Chance to make a difference </li></ul><ul><li>Happiness </li></ul>
    8. It’s not $5 coffee, it’s a third place. Webgrl, Flickr
    9. So… <ul><li>Focus on the joy you bring your supporters rather than the fear they will not give. </li></ul>
    10. Giving makes people happy. Happy people give more. Which makes them happier. Which makes them give more.
    11. 2. IT’S NOT ABOUT YOU. IT’S ABOUT YOUR AUDIENCE.
    12. The dangers of marketing myopia
    13. How is your audience feeling?
    14. Who Really Keeps America Rolling?
    15. 3. FEELINGS FIRST, FACTS LATER.
    16. Lead with emotion to give facts a chance.
    17. 4. NOTHING BEATS A GOOD STORY ABOUT ONE PERSON.
    18. When it comes to problems, the bigger the numbers, the less people care
    19. Totally, completely irrational
    20.  
    21.  
    22. Photo Credit: YouGetThePicture, Flickr
    23.  
    24. Is this ethical?
    25. 5. MESSENGERS MATTER: PEOPLE LIKE US, AUTHORITIES WE TRUST.
    26. Social proof
    27. Authority
    28. Reducing social distance <ul><li>Relatable people </li></ul><ul><li>No statistics </li></ul><ul><li>Friends to friends </li></ul>
    29. 6. BE GENEROUS WHEN YOU’RE HUNGRY.
    30. You are too important to fail. <ul><li>Happiness </li></ul><ul><li>Abundance </li></ul><ul><li>Stories </li></ul><ul><li>In the mouth of the right people </li></ul>
    31. Questions <ul><li>Katya Andresen </li></ul><ul><li>[email_address] </li></ul><ul><li>Learning Center – www.fundraising123.org </li></ul><ul><li>Free Training – www.nonprofit911.org </li></ul><ul><li>My take – www.nonprofitmarketingblog.com </li></ul><ul><li>Twitter - @katyaN4G </li></ul>

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