3. The first design is going to be my final design, it was originally going to be the poster
of the man holding a sign but then I thought that a leaflet would be more interesting
as it would contain lots of information and be more noteworthy than the poster,
though they do have the same effect and make people feel guilty and want to help.
The first design is better I feel as it’s clearer and you can see everything easily,
whereas the second slide with the poster on isn’t very clear, you also can’t see the
contact information clearly either because of the texture of the background of the
poster and the colour that the font is in, though I needed to keep it blue to fit in with
the logo or black to fit in with the other text, but whichever colour font I chose it still
didn’t seem to work very well against the background, another thing about the
background is with it being quite dark that will also darken peoples moods because
from the off it’s quite sad/raw to look at.
The leaflet which is going to be my final design is quite boring in a way just because of
all the white space, though sometimes this can be good, and I’m hoping that I pulled
off the white space well, I also used minimalistic colours so that the leaflet didn’t look
too busy and overcrowded, the colour of the original SASH logo is green, so I made
sure that I stuck with the colours green as well to try and make it look more
professional. The shapes that you can see in the background of the leaflet also
resemble the logo of SASH, which I think is a nice idea as it will allow people to always
know or get a hint of which company the leaflet is brought to them by.