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PR - digital and online campaign strategies
1.
CONTEMPORARY
AND CRITICAL PUBLIC RELATIONS // DIGITAL & ONLINE ENVIRONMENTS
2.
1. LARGE & UNCONTROLLED
3.
2. OLD MODELS
CHALLENGED
4.
3. STATIC DOESN’T CUT
IT
5.
4. NEW MEDIA NEW
ETHICS ??
6.
5. YOU NEED
A STRATEGY
7.
RECENT PR SOCIAL MEDIA INVOLVEMENT?
8.
A. I SPY
LEVIS CAMPAIGN
9.
B. SHARE A
COKE CAMPAIGN h"p://www.youtube.com/watch?v=2X8Bd3-‐ G6IU
10.
C. TOURISM QUEENSLAND
11.
WHAT DO THEY
SHARE?
12.
13.
D. WITCHERY MAN
CAMPAIGN h"p://www.youtube.com/watch? v=zQybOsM-‐7Qw
14.
15.
IS ANY PUBLICITY GOOD
PUBLICITY?
16.
WHY?
17.
18.
QUESTIONS?
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