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What is Social Media?<br />…and how can I use if effectively in the Golf community?<br />
@sgogolak<br />www.aWiderNet.com<br />
Social Media<br />Social Networking<br />
A Brief Cartoon History of Social Networking1930 - 2011<br />Illustrations by: Adam Long <br />6<br />Commissioned by Peop...
1930<br />http://bit.ly/c4RXFx<br />7<br />
1969<br />8<br />http://bit.ly/gABCg9<br />
9<br />1978<br />http://bit.ly/9fFQ7U<br />
10<br />1989<br />http://bit.ly/R64bH<br />
11<br />1989<br />http://bit.ly/gpm7UE<br />
12<br />2003<br />http://bit.ly/hLM2A8<br />
2004<br />13<br />http://on.fb.me/ehCsoi<br />
14<br />2004<br />http://bit.ly/azisak<br />
15<br />2006<br />http://bit.ly/fARvFo<br />
16<br />2007<br />http://bit.ly/gfD3qX<br />
17<br />2009<br />http://ti.me/L6m6E<br />
2009<br />18<br />http://huff.to/1ECZJ<br />
19<br />2010<br />http://on.fb.me/ccAhHx<br />
Social Media<br />Social Networking<br />
Social Networks are the rails on which<br /> 			the train of Social Media progresses.<br />
So what, exactly is Social Media?<br />
It’s still media, it’s just <br />created and distributed by your Social Network.<br />
But there are so many services!  <br />	    How can I figure out how it all works?<br />
There are common elementsacross most of these   		services that you can count on one hand.<br />
Common Elements Within Social Media<br />Profiles & Pages<br />Connect, Friend & Follow<br />Status Updates & Publishable ...
The Personal Profile<br />
The Company/Organization Profile<br />
Status Updates & Publishing<br />
Backlash to Facebook News Feed<br />Within 24 hours, hundreds of thousands of students nationwide organized themselves to ...
3rd Party Publishing<br />
The Viral Impact<br />
Sharing & Liking<br />
Comments, Discussions & Chats<br />
  But what does it all mean?<br />
How can I apply this to the Golf Community?<br />
Social media can help in a lot of places.  Figuring out how to use it starts with what you want to do.<br />
Possible Strategies<br />Recruit New Members<br />Send Announcements to Members<br />Encourage the Members to Engage Each ...
Some Ideas<br />Staff to Member communication<br />Post official announcements<br />Promote events<br />Photos, photos, ph...
Social Media doesn’t have a perfect formula.  <br />					It is meant to be explored.<br />
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What is Social Media for NE Golf Summit

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I brief overview of social media, its reliance on social networking, a breakdown of common features amongst thousands of services and an introduction to how golf clubs may use social media.

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What is Social Media for NE Golf Summit

  1. 1. What is Social Media?<br />…and how can I use if effectively in the Golf community?<br />
  2. 2. @sgogolak<br />www.aWiderNet.com<br />
  3. 3.
  4. 4.
  5. 5. Social Media<br />Social Networking<br />
  6. 6. A Brief Cartoon History of Social Networking1930 - 2011<br />Illustrations by: Adam Long <br />6<br />Commissioned by PeopleBrowsr in celebration of the Advertising Research Foundation’s 75th anniversary<br />
  7. 7. 1930<br />http://bit.ly/c4RXFx<br />7<br />
  8. 8. 1969<br />8<br />http://bit.ly/gABCg9<br />
  9. 9. 9<br />1978<br />http://bit.ly/9fFQ7U<br />
  10. 10. 10<br />1989<br />http://bit.ly/R64bH<br />
  11. 11. 11<br />1989<br />http://bit.ly/gpm7UE<br />
  12. 12. 12<br />2003<br />http://bit.ly/hLM2A8<br />
  13. 13. 2004<br />13<br />http://on.fb.me/ehCsoi<br />
  14. 14. 14<br />2004<br />http://bit.ly/azisak<br />
  15. 15. 15<br />2006<br />http://bit.ly/fARvFo<br />
  16. 16. 16<br />2007<br />http://bit.ly/gfD3qX<br />
  17. 17. 17<br />2009<br />http://ti.me/L6m6E<br />
  18. 18. 2009<br />18<br />http://huff.to/1ECZJ<br />
  19. 19. 19<br />2010<br />http://on.fb.me/ccAhHx<br />
  20. 20.
  21. 21. Social Media<br />Social Networking<br />
  22. 22.
  23. 23. Social Networks are the rails on which<br /> the train of Social Media progresses.<br />
  24. 24. So what, exactly is Social Media?<br />
  25. 25. It’s still media, it’s just <br />created and distributed by your Social Network.<br />
  26. 26. But there are so many services! <br /> How can I figure out how it all works?<br />
  27. 27. There are common elementsacross most of these services that you can count on one hand.<br />
  28. 28. Common Elements Within Social Media<br />Profiles & Pages<br />Connect, Friend & Follow<br />Status Updates & Publishable Actions<br />Sharing & Liking<br />Comments, Discussions & Chat<br />
  29. 29. The Personal Profile<br />
  30. 30. The Company/Organization Profile<br />
  31. 31.
  32. 32.
  33. 33. Status Updates & Publishing<br />
  34. 34. Backlash to Facebook News Feed<br />Within 24 hours, hundreds of thousands of students nationwide organized themselves to protest the new feature. Ironically, they're using Facebook to do it. - Time Magazine<br />
  35. 35.
  36. 36.
  37. 37. 3rd Party Publishing<br />
  38. 38. The Viral Impact<br />
  39. 39. Sharing & Liking<br />
  40. 40. Comments, Discussions & Chats<br />
  41. 41.
  42. 42. But what does it all mean?<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46. How can I apply this to the Golf Community?<br />
  47. 47. Social media can help in a lot of places. Figuring out how to use it starts with what you want to do.<br />
  48. 48. Possible Strategies<br />Recruit New Members<br />Send Announcements to Members<br />Encourage the Members to Engage Each Other<br />Promote Club Events to Members<br />Solicit Feedback from Members<br />
  49. 49. Some Ideas<br />Staff to Member communication<br />Post official announcements<br />Promote events<br />Photos, photos, photos<br />Video of golf tips from the pro<br />Recruit new members through existing members<br />
  50. 50.
  51. 51.
  52. 52. Social Media doesn’t have a perfect formula. <br /> It is meant to be explored.<br />

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