Case Study – The Demise Of Foreign Competitors In The...

Case Study – the Demise of Foreign Competitors in the...
Background
In the case, background in 1990's China Government open beer market to foreign investor. China is
a huge, future potential market, a lot of foreign brewers enter to the Chinese market and making
multi million dollar investment on production facilities as well as labor market. However a few
years later most of the foreign brewers were still running at loss. On other hands the local brewers
with untrained management, problematic human resource and poor quality product and weak
marketing capabilities was winning in this beer wars. We would use PEST framework to evaluate
the China beer market whether is affricative for foreign investments, what the strength of local
brewers are and why foreign brewers are lost.
Political
In ... Show more content on Helpwriting.net ...
In 2000 China was the 7th leading exporter and 8th largest importer of merchandise trade – exports:
249.2 us billion dollars (3.9% share), imports: 225.1 us billion dollars (3.4% share). For commercial
services China was the 12th largest exporter and the 10th in importer – exports: 29.7 us billion
dollars (2.1% share), imports: 34.8 us billion dollars (2.5% share). 1 The average annual growth in
world beer market was just 2.6% during 1995 – 2000, the Asia Pacific is 7.7.% in same period, but
Europe and North America just 1.2%. In 2000 – 2004 the estimates growth for Asia Pacific is 8.1%,
China was the largest market within Asia Pacific, accounting for two third of consumption. Also
growing per capita GDP in Asia fuelled consumption growth, beer consumption and beer
expenditure in emerging markets were income elastic, whereas the income elasticity of the beer
expenditure in developed counties, with higher GDP as only 0.4, for emerging markets it as 1.35,
indicating that a 1% increase in GDP per capita would lead to 1.35% increase in beer expenditure. In
China future economic conditions appeared rosy. GDP growth was projected to continue at an
average of 8% from 2001 – 2005. Means the projection of beer consumption rate is 10.8% per capita
during same period.
Social and Cultural
China has a favorable demographic profile – the higher population of younger people which
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External Analysis Samuel Adams Essay examples
External Environment Analysis Previously, you read about the industry analysis of the beer, wine
and liquor industry and the five forces that affect a firm's ability to serve consumers and turn a
profit. Next, successful companies must recognize and respond to the major forces affecting our
macro environment, for example; stock market decline, increase in unemployment and global
warming. Companies must now consider several external environmental forces while running their
business, in particular, demographics, economics, social, natural, technological and political.
Demographics
Demographics can consist of population size, density, location, age, sex, race and occupation. In this
analysis, we will focus on examining population ... Show more content on Helpwriting.net ...
The perception seems to be that Americans are being more frugal because of the economy and
saving more as a precaution. Competition has made the price of beer to a consumer rather
negligible; Anheuser–Busch and MillerCoors have the ability to raise the price of beer because of
their large followings. Another factor that could affect the price of beer is global warming, which
you will read about later. Essential to our economy's growth is the growth of small businesses such
as craft breweries. The upcoming national election is approaching and the company Paychex has
identified five important issues facing small businesses today, taxes, regulatory burden, employment
regulations, immigration and retirement security (MarketWatch). Succession is important for small
businesses and breweries as they look to expand or distribute to even more states. The Boston Beer
company has a Brewing the American Dream program that helps provide loans, coaching and
mentoring to small business owners in need of help in sustaining their business.
Sociocultural Environment Our sociocultural environment is the next external environmental force
that looks at trends, values, preferences, behaviors and beliefs. Today consumers have the ability for
mass customization, choosing among a menu of attributes to find the best price, delivery options and
features for a product or service. Specifically for the beer industry, this could be whether to purchase
cans or bottles or a variety

Final Strategic Recommendation
George Simmons
Friday, May 4, 2012
International Studies Program – Barcelona
Professor Fischer
Grupo Damm Final Strategic Recommendation
Introduction and Summary of Recommendation Grupo Damm, one of the largest beer brewers in
Spain, is a strong company in a weak home market. Although many opportunities exist for
expansion, the strongest plan for the company to embark on is an aggressive expansion of its
business in the United States. This project will give Damm access to a large consumer base with
minimal risk due to previous conservative investments in the region.
Situation Analysis Grupo Damm's current situation is the third largest beer company in Spain. It is a
large player in a market dominated by two other beer ... Show more content on Helpwriting.net ...
Basis for Recommendation 1. The Spanish beer market is contracting, and trying to win a larger
piece of a smaller pie will prove very costly (Appendix 2). As the Spanish recession continues,
revenue will decline as less beer is consumed and margins will shrink as consumers buy beer in
supermarkets, significantly constraining Damm's profits (Appendix 3). 2. Damm has already entered
the U.S. market via a 17% acquisition of U.S. Beverage, a specialty distributor that works mainly
with premium imports (Peet). U.S. Beverage has had a successful track record with imports in the
past, and this partnership will allow Grupo Damm to circumvent the process of having to find a
reliable importer and distributor. 3. The U.S. beer market has been growing, and more specifically,
the imported premium beer segment has been growing within the overall market (Appendix 4).
Although other markets have been shown to be growing at a higher rate (Group 6, Slide 5), the U.S.
market is several times larger at over 208 million barrels sold per year (Jones).
Financial Impact of the Recommendation Under a conservative analysis of the project, an expansion
plan in America will have a net present value of over $350 million for Grupo Damm (Appendix 5).
This project requires minimal capital expenditures because U.S. Beverage has already put much of
the groundwork in place. The main expenses Grupo Damm will face under

Bud Light Marketing Analysis
Anheuser–Busch Inc. is a dominating global leader in the beer industry, specifically in the United
States. Its roots can be traced all the way back to 1852 from the Bavarian Brewery in St. Louis MO
when Adolphus Busch traveled from Germany to join his father–in–law. In 1876 Budweiser was
founded and rooted its brand in values, ethics, and quality. These core staples of the company
evolved all the way to 1982 when Bud Light was introduced. Today Bud Light is the best selling
beer in the U.S. and the #1 beer sold by volume in the world. Let's take a look into the marketing
mix that makes this product so successful.
Product. Bud Light was only preceded by Bamblinger and Miller in the "Light" beer segment of the
industry and is brewed at ... Show more content on Helpwriting.net ...
Historically Bud Light prices have increased about half the rate of inflation. With competition
reluctant to pare its prices with Bud Light, this strategy will remain for the foreseeable future.
Bud Light SWOT analysis: Strengths * Bud Light is the best selling beer in the U.S. * 37% market
share * Brand Strength – leading light brand in the US * Pricing Leadership – Continues to set
industry benchmarks for pricing. | Weaknesses * Many consumers consider the taste to "watered
down". * Challenge of expanding internationally due to the stigma of an American beer. |
Opportunities * Possibility of expanding its target focuses to include women. * Continue to retain
brand loyal consumers with "reminder" campaign. | Threats: * Fast growing light beer segment with
new competitors entering the arena. |
As a beer drinker I will not contest the fact that it is almost impossible to differentiate between
unlabeled beer brands. This is where brand image is enormously important. The single most
important factor Bud Light has on their side is the momentum from its brand culture. In a
judgmental society, each person is constantly categorized by their shape, clothes, ethnicity, religion,
salary, and yes even the beer they drink. With this awareness, Bud Light has proven that while they
may offer a distinct and quality beverage it is the marketing strategy employed that delivers

Strengthshts And Weaknesses And Strengths Of Live Oak Brewery
Live Oak Brewery is a craft beer destination where people are invited to come and drink a beer after
a long hard day. They have an overall high rating on the internet and pride themselves in serving
incredible customer service. Furthermore, Live Oak has recently just moved to an incredible
location, with lots of people passing by. Live Oak has a variety of strengths, weaknesses,
opportunities and threats, which may either cause the business to thrive or fail.
Live Oak Brewery has a variety of strengths that aid the company into becoming a successful
brewery. One of the main strengths that help aid Live Oak is simply the city where their brewery is
located. Forbes states that Austin, Texas is the fastest growing city in the nation. Therefore, this
growing city it great for small businesses, such as Live Oak because that means more people are
around their company. This will theoretically increase the number of customers that they have,
which means more profit. Another strength that helps Live Oak is the culture that is associated with
Austin. Austin, Texas likes to be unique in their style and tend to support their local businesses.
Therefore, instead of someone buying a nationwide beer, people in Austin may be more likely to
buy Live Oak because the product is a local beer. Furthermore, the Live Oak Brewery is located
near the Austin–Bergstrom International Airport. Which means many people may have some time to
come and get a beer before they arrive at the airport.
.

Managerial Economics
Case 1 –
1. From a marketing perspective, what has Guinness done to ensure its longevity?
Beer and stout were very popular in Ireland; however, it became an old pattern for youngsters,
slightly over–weighed people and thus not fit for the youths. After looking the demands of youths,
Guinness changed the trend of bottle style and quality, which became very much trendy and used at
local parties and pubs. Guinness has applied product innovations and brand building to ensure its
longevity of product. The canned beer with a perfect head with chilled stout make more delicious for
younger adults. As well as Guinness started promoting the brand excessively through advertising in
cinema halls, sporting and musical events etc.
2. How would ... Show more content on Helpwriting.net ...
4. Is the quick– pour concept a good or bad idea? Why?
Case – 2:
1. Discuss the micro and macro forces that are affecting the music industry.
2. Based on this analysis, what strategic options would you recommend for both music publishers
and music retailers in the current marketing environment?
Discuss the advantages and disadvantages associated with online distribution from a music label's
perspective.
Section B:
1.} From a brand–building perspective, television advertising has two particularly important
strengths. List and briefly explain these strengths.
2.} Prior research has shown that although consumers may have fairly good knowledge of the range
of prices involved, surprisingly few can recall specific prices of products accurately. When
examining products, consumers often employ reference prices. List the possible prices consumers
use as their "reference."
3.} Brands can be differentiated on the basis of many variables; however, four differentiation

strategies are emphasized in the text. List and briefly characterize the three differentiation strategies.
The four differentiation strategies are: 1) Product differentiation–brands can be differentiated on the
basis of a number of different product or service dimensions such as product form, features,
performance, conformance,

Anheuser-Busch External Forces
Demographic forces: This macro–environmental force has many untapped opportunities such as
females and the older generation. Anheuser–Busch has recently tried to tap into these markets
because the opportunities are very great. They have pulled their advertising away from the younger
generation and started to focus more on women and the older generations. They have recently
created margarita lime drinks and other beverages targeted more for the female market.
Economic forces: Many economic forces pose threats to Anheuser–Busch whether its consumer
spending or employment. When the unemployment rate goes up that usually tends to lower beer
sales which hurts the company in a major way. Many consumers do not have the extra many to
spend on beer. Secondly, when consumers have extra money in their pockets they tend to have more
money to spend on objects that enjoy. In this case the beer industry benefits, but if it's the other way
around the company can be hurt. ... Show more content on Helpwriting.net ...
As a company they need to have wheat, barley and corn to create their drinks. As other firms enter
the market, these resources become a little less available. This won't hurt the bigger companies as
much as the craft brewing companies because the bigger companies such as Anheuser–Busch by
their resources in bulk.
Technological forces: The benefits of technology are amazing and can make a company much more
efficient. For a company like Anheuser–Busch, technology can impact so many operations. Many of
the Anheuser–Busch factories are run by technology. The robots assemble the bottling process. The
amount of money the company saves is astronomical compared to what it would be if they had to
hire workers to do this. Technology makes everything much more efficient and quicker than what it
would be if humans were assembling the

Florida Craft Brewery : Swamp Head Brewery
Florida Craft Brewery: Swamp Head Brewery
Established: The doors originally opened in January of 2008. Swamp Head began brewing out of a
rented warehouse space in an industrial park. In February 2015 they opened 'The Wetlands' on seven
acres of property. One of those acres has been set aside as a conservation area that will be left
untouched.
Location: 3650 SW 42nd Ave, Gainesville, FL 32608
Known For: Swamp Head was the first brewery to take up residence in North Central Florida. Since
then they have been joined by the Copp Brewery in Crystal River, Infinite Ale Works in Ocala, and
the First Magnitude Brewing Co. in Gainesville. Swamp Head's Big Nose IPA is their most popular
beer in both the tasting room and through their distribution network. They pride themselves on being
'Inherently Floridian'. Not only do they source as many ingredients locally as possible such as
honey, oranges, blackberries, lemongrass, blueberries, key limes and sweet potatoes, but they also
are highly conservation minded. The spent grains from the brewing process are given to local
farmers to feed livestock. A portion of the sale of the Eternal Blonde Ale goes to The Howard T.
Odum Florida Springs Institute, which helps to protect the natural springs of Florida. Together with
Solar Impact, a solar–energy equipment supplier, Swamp Head sponsors and hosts an annual Tree
Fest. For each beer sold five Longleaf Pine seedlings will be planted by the Alachua County Trust in
the Little Orange Creek

What Is The Subculture Of Craft Beer
In this essay, I shall explore the subculture of Craft Beer Drinkers in Cape Town. I will look at the
subculture's core purpose, what motivates, unifies and drives the members as well as the shared and
distinguishing elements of the subculture's identity. I will explain what brands are identified by the
members as being part of their subculture, where and how they access these brands and how these
brands successfully infiltrated the subculture. Lastly, I will explain which specific brands I believe
could successfully target this group and my reasoning behind it.
What is the subculture's core purpose? What motivates unifies and drives the members?
It's Friday night in the cosmopolitan city of Cape Town and all young, urban professionals are ...
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This speaks to their sense of adventure and they are motivated to drink craft beer because there are
so many varieties and choices. There is gluten free beer, vanilla beer, and low–calorie beer to only
name a few examples.
What are the shared and distinguishing elements of the subculture's identity? (Elements such as
dress code, jargon, rituals, celebrations, practices,

Why The Chinese Market Is Responsible For The Consumption...
Christine Bigham
Bringing Beer to China On the surface, bringing beer to China seems to be undoubtedly a good idea.
The Chinese market is responsible for the consumption of a quarter of the world 's overall beer
volume. Also, a tenth of the revenue from the beer industry can be traced to the Chinese market. The
Chinese beer market is so massive it seems like a sure–fire way to generate an increase revenue for
any beer company. The Chinese market seems so viable that many western brands are looking to
expand into the market possibly as a way to compensate for lagging sales in America as a result of
the increase in American preference for craft beers and local brews. In order to enter this highly
competitive Chinese beer market, western companies should try some various less conventional
tactics to entering the marketplace. As stated in the article the Chinese market is experiencing
stagnant growth in their beer industry. This stagnant phase has been attributed to the Chinese
economic slowdown, population aging, as well as the increased interest of Chinese consumers in
comparable beverages and local brews. In order to address these concerns, western companies
should figure out how to take their brand name, but make a local version of it. Making a premium
local craft beer product line specifically for the Chinese market would tap into the Chinese interests
in craft beers, while also simultaneously tapping into the market of younger consumers that are
pushing the

The Beer Is Not A New Thing
Beer is not a new thing. Alcoholic beverages date as far back as 10,000 B.C.E and Sumerians in
2000 B.C.E. had prepared recipes for eight different beer types, ranging from "strong," "red brown,"
and "good dark" (Mauk, 2013). Breweries have created their own recipes, brewed their own beers–
some with alcohol, some without–and most recently there has been the craft beer explosion. Perhaps
the Sumerian beer could be argued as the first craft beer. Over the past few years, craft beer has been
gaining steady market share from the national and international beer breweries, with a focus on
micro breweries and brew pubs (Murray & O 'Neill, 2012). Separating one beer from the next is the
product itself, and what the product has to offer. ... Show more content on Helpwriting.net ...
The MBR line is destined, specifically, as a shopping product, or a consumer product less frequently
purchased that which is compared on suitability, quality, price and style (Armstrong & Kotler,
2015). The product line 's benefit is that it fills the void for the non–alcoholic drinker looking for a
great, craft beer taste without the unwanted alcohol. With the example of a craft–beer–drinking
woman who becomes pregnant or is now breastfeeding, she will not need to give up drinking good
tasting beer. She will be able to continue enjoying craft beer taste without the worry of alcohol.
However, this product line is not limited to pregnant or breastfeeding women. Others who may
enjoy the MBR line is the elderly and those with liver issues. Generally, MBR is for those who
enjoy taste, not just the buzz of alcohol. MBR will start with six brews, one for each season as well
as two other flavors. Upon success, MBR will look to branch out to include more flavors and tastes.
As a means of separation from other beers, the names of the MBR beers will be reminiscent of song
titles. Descriptions and names of the original six flavors are as follows:
Porterville (Spring): a dark–colored American Porter with tastes of honey and vanilla;
Lager Song (Summer): a light, summertime lager with a clean finish;
Blue Oktoberfest (Fall): a deep, flavorful Oktoberfest brew;
Twist and Stout (Winter): a dark, bitter stout;
IPA

Molson Company Analysis
Molson Coors Brewing Company | Operations Management | | Busi 2002 | Due Date: October 3,
2012 |
|
Table of Contents Introduction 2 Overview of Company 2 Background of Molson Coors Brewing
Company 2 Molson Coors Brewing Company Vision Statement and Values 4 Operational Analysis 4
Quality Management 4 Product Design 5 Location 6 Supply Chain Management 6 SWOT Analysis
7 Strengths 7 Weaknesses 9 Opportunities 9 Threats 10 Porters Five Forces 12 Product Life Cycle
13 Cold Activated Bottles and Cans 13 Widemouth Bottles 14 References 15
Introduction Molson Coors Brewing Company is one of the leading manufacturers in the Brewing
Industry. They have been in business for over 350 years ... Show more content on Helpwriting.net ...
With chemical analysis, they can measure the purity of the water used, starch content of the grain,
hop bitterness, yeast quality, attenuation and many other details. Not only do they monitor the
quality of the beer itself, they examine the packaging, and ensure stock rotation to always have the
freshest quality products available to the consumer.
Under the supervision of the brew masters, highly trained employees conduct and analysis these
tests at the various points of the process. Molson Coors tracks and reports a monthly Quality Index,
which cover 58 metrics, including; brewing, packaging, product compliance, quality assurance, food
safety and flavour quality.
Product Design Molson Coors is all about innovation and making the customer happy. The company
encourages its staff to come up with new ways to make the customer experience more enjoyable,
and comfortable. This could include anything from the beer formula itself to the packaging, ways to
improve the process in which the beer is made to ways to protect the environment. Molson colours
their bottles brown or green to protect the beer from light, this prevents beer from becoming 'light–
struck'.
Molson Coors President and CEO, Peter Swimburn consults with his executive team, of seven other
Presidents and CEO from the other divisions of Molson Coors, on partnerships with other beer
manufacturers. They decide on the terms and conditions on these partnerships. They

Descriptive Essay On A Bathtub
In a nook, hidden away in a spacious house, on the shore of Cape Cod, lies a bathtub. The white
acrylic platform glistens when the sun shines through the lengthy window. During darkness, a
candle can be seen, with the flame standing still, no wind, and no sound. The aroma of Sun and Sand
scented Yankee Candle turns the blue walls of the bathroom into a clear, sky and the tile floors into
warm sand of a tropical island. Beyond this bathroom door lies chaos. As the door creaks open, eight
siblings, loud television shows, and pots and pans tossing, would bombard you. If you are lucky my
black cuddly dog would knock you over. You may believe that a bathtub is just an ordinary
household essential, but take all of your life experiences and dump them here. It is as if it is a shark
cage protecting you from the massive great white shark approaching. In the cage you know you are
safe, you can hear your deepest thoughts, and all is well. Take a deeper look into the bathtub
bubbles– it will become so much more.
I became hooked from the start, my very first bath. I certainly did not remember this occurrence, but
the picture of my bald head with that from the ear to ear smile, sitting in a bubbly sink, proved that it
was love at first sight. Then onto the days where my mother would put my brother and I in the bath
together. Then came four children, then six. Luckily for me, by the time my eighth sibling came
along I was far too old for these family bath sessions. I was granted my own,

Informative Essay On Nitro Coffee
While this strange thing called nitro coffee has reportedly been out in the world since 2012, many
people still haven't heard of it. The founder of Cuvee Coffee in Austin claims to be the first business
to serve nitro coffee in their shops. He also claims to be the first coffeeshop to debut nitro cans.
Even if you've heard of nitro coffee, here are a few things you might not know about this new take
on a classic beverage. If this is your first glimpse into the world of nitro coffee, be ready for your
brain to explode.
It's Nitrogen Infused
This odorless gas is added to kegs along with coffee to produce a foamy beverage that looks like
beer but is actually coffee. It has a smooth taste and has the fizz of beer. The nitrogen impacts the
taste and the texture of the coffee, so it's like a completely new coffee–drinking experience. Nitro
coffee drinkers love that even when ... Show more content on Helpwriting.net ...
Nitro coffee comes in portable cans that are available in many grocery stores. If you desperately
want to try this amazing coffee brew, you can always order it from the manufacturer who claims to
have provided the world with this icey goodness first, which is Cuvee Coffee. There are other
creators out there in the world, though. In fact, read on further to see that some major players have
entered the world of nitro coffee.
Starbucks and Dunkin' Donuts
It wasn't until 2016 that Starbucks started to offer what it called a Nitro Cold Brew around Boston,
New York, San Francisco, and Los Angeles. To compete with its own version, Dunkin' Donuts will
be offering a cold brew they're calling craft coffee much like there are craft beers. If there's anything
that Dunkin' Donuts drinkers love in New England, it's their ice coffees in the summer. With the
nitro coffee, they'll be able to get that cold coffee without all the ice and cream that will dilute the
coffee flavor.
Nitro Growler for

Seward Brewing Company Case Study
Love has four letters, and so does beer.
Have you had a beer at your local brewery? There is a man that spends the better part of his time in
a partial–glass room on 4th Avenue brewing, fermenting and aging 4 to 6 different kinds of beers
while managing this multi–story restaurant. This man's name is Erik Slater, and addition to owning
the place he is the brewer, executive Chef, and marketing manager for the Seward Brewing
Company. His head Chef Shawna McIntyre runs the kitchen while Erik creates local brews from
scratch. One batch of beer takes 14 days to a month from start to finish. The brewing process takes
7–8 hours, and the fermentation period lasts 7 – 14 days. Aging the beer takes another 7 days and by
the end you have hoppy, ... Show more content on Helpwriting.net ...
Yes, after diving head–on into city affairs, and juggling a hot tourist location in high demand Erik
and Hillary are expanding the third floor dining area. With such a beautiful view from the top floor
they decided to transform the upstairs private event space into a specialty burger bar that offers
creative choices like yak, bison, goat burgers, and local craft beers. The menu items will be a group
effort between Erik, head Chef Shawna and the rest of the kitchen staff, and will no doubt be a labor
of love they can all be proud of. As we all know the brewery is a large building, and the basement
runs the length and width of the second floor dining room. With such massive underground space
Erik is drawing up ideas to expand his brewing operation from 4 – 6 beers at a time to 6–8 beers,
and has even entertained the idea of a beer tasting room. At this point he is already having a hard
time keeping up with the demand for his original house–brewed beers, and plans to hire many extra
hands to help with the brewing process if all of his plans come to

Binge Drinking: Good Or Bad?
Beer has been viewed as the devil's brew for a long time by prohibitionists and other conservative
groups. However, beer isn't the culprit; it's certain people that have given it a bad rap. When its used
in controlled, social settings, It is really nothing more than a refreshing treat.
There is a rich history surrounding beer which incidentally has been around nearly as long as history
itself. Prehistoric man is thought to have created beer before learning that grain could be used to
create the dietary staple we call bread. Noah stocked it on his ark and ancient Babylonian clay tables
revealed beer recipes that date as far back as 4300 BC.
Beer has clearly been an important factor in a variety of social gatherings. It has always been a
staple at card games, sporting arenas, and dart matches. Of course, problems might arise when beer
drinkers overindulge, drink privately, or try to drink their troubles away. Of course, binge drinking
of any kind tends ... Show more content on Helpwriting.net ...
When beer is poured into a stein or glass the aromas of the beer are released, allowing the drinker to
enjoy more than just the taste of the beer. Pouring the beer into a glass allow a head to form, another
important element for beer connoisseurs. Just like wine or spirits, specific glasses are used for
different kinds of beer. Many beer brewers make glassware that's intended for use only with their
particular brand of beer.
There are a number of different factors that determine the ideal temperature for beer. Many
experienced beer drinkers believe that the flavor is enhanced when the temperature is warmer and
colder temperatures inhibit the senses of the throat and tongue. Colder temperatures weaken any
subtle nuances and destroy the main flavor. However, people that work and play hard expect their
beer to ice cold. Many Irish beer drinkers will only drink a pint of Irish Guinness at room

Sandwich Blitz Unit 3 Assignment
The original product chosen for this class is the first in a line of craft beers from the Area 41 Pizza
Company. Area 41 Pizza has chosen to start a craft brewery and tap room to build on the success of
their restaurant. The tap room and brewery will be located next to the current Area 41 Pizza
Company restaurant in the Mt. Laurel community. The initial offering from the brewery will be Area
41 Empty Keg Double IPA. Marketing and distributing this product, as well as the follow–on beers
will be critical to the success of the craft beer business for Area 41. In this week's assignment, I will
how I will make, warehouse, and move the product to the next channel. Additionally, I will look at
the channels of distribution structure used to ... Show more content on Helpwriting.net ...
As this brewery will be a start–up brewery, one of the most important aspects of the distribution side
of the business to consider is can the new brewery keep up with demand and still provide the same
consistent product (Craft beer distribution: Study the market, distributors and your own operations,
2013). By using a distributor to market and distribute the new beer line, the distributor assists with
promoting the product to potential points of sale, which would be challenging for a new start–up
brewery with a new product (Craft beer distribution: Study the market, distributors and your own
operations, 2013). These distributors know the territory, know the potential points of sale that would
be interested in the product, and know the market segments that would provide the most potential
sales of he new beer. The distributor also has interest in the new beer line for their own business

Fashion Keg Parties
Physics is used in everyday activities even when the typical college kid is taking a break from class
by attending a bonfire or a house party to blow off steam. Yes, I'm talking about those good ol'
fashion keg parties that everyone seems to believe are the general college night out. You see, physics
is at work from the first beer can opened to the last keg stand before the blackout, but it is also
acting when the keg is tapped.
Kegs come in many shapes and sizes and there are no real measurements as far as weight and
amount of alcohol. That means that the physics of all kegs can be different. From lifting one to
rolling it to having the ability to balance on your arms above it, some kegs are just easier to commit
adolescent indecencies then others. Still all kegs are basically the same in the way of how they
work.
There is one opening on the top of the keg and a hose that runs to the bottom of the keg called the
"spear." There is also a self–closing valve that has enough tension to hold itself against the
unpressured fluid in the barrel of alcohol. This in some cases will have another hose coming off of it
with a spigot or could just have a normal spout from which the contents will run until the pressure is
relieved or the valve is physically closed. When the tap is inserted into the keg and pumped in
pushes air or other gases of your choice into the keg putting the contents under pressure. Depending
on the gas used and the amount of fluid in the keg you may need to drink

Assignment Of Preparing A Strategic Plan Essay
The organization selected for the assignment of preparing a strategic plan to grow the company over
a year period is: The "Veteran Beer Company," Founded in 2012. I was introduced to this company
by one of my former subordinate soldiers who serve with me during Operation Iraqi Freedom. This
soldier left the service about the same time that I retired and he went to work for the Veteran Beer
Company while he was attending college in Illinois. He started promoting their beer on Face Book
and that is how I found out about the Veteran Beer Company. The Veteran Beer Company's website
states that the company "is dedicated to providing lives of quality for military Veterans through the
creation of meaningful post–service careers." The company produces, sells, and delivers craft beers
of superior quality, striving to employ Veterans in every role within the organization. Whenever
possible, we use Veteran–owned small businesses in our supply chain and insist that the entire
supply chain have a Veteran–first hiring policy. Our employees–all Veterans of the US military–
adhere to the highest principles of military service, conducting business with integrity, courage, and
loyalty. Importantly, 10% percent of everything we make goes to charities that support Veterans
causes; the other 90% goes to employ Veterans (Veteran Beer Company, 2016). The company is
small but they plan to employ up to 3500 veterans within five years. Their beer is currently
produced in Minnesota and is

The New Face And The Beer Industry
Are microbreweries the new face to the beer industry? The real question is what is a microbrewery?
Microbreweries are small business that produces a limited amount of specialty beers for local sales.
Microbreweries are popping up all across the country, with new craft beers taking over taps.
Michigan alone has over a hundred different breweries. The economic system is on a rise, because
of the new style of beer coming to supermarkets and party stores. There are also new jobs being
created by the tourism of all the new tap houses opening up. Microbreweries is a new business that
is making changes to alcohol production, it is creating jobs, boosting the economy, and demolishing
the monopolization of the beer industry. There are many ... Show more content on Helpwriting.net ...
There are many different styles that can be created by what ingredients are used, the amount of hops,
and the fermentation rate. Microbrews have become an upgraded business that started a few
centuries ago in Michigan. Beer creation has been around since the early centuries. The first law that
was created about beer was the "Purity Law". It was created in 1516 in Bavaria. "This law states that
beer can only be made with barley, hops, and water. Later the law was revised and introduced wheat
and yeast." (Craft Beer Timeline) Michigan played a major part and started creating brews in 1829.
It was sought out by a French man named Alexis de Tocqueville. The first type of beer brewed in
Michigan was a dark robust ale. But by the 1840s there were German influences that made
Michiganders create German style lagers. "Through the 1840s to the early 1880s the most common
brewery was the mom and pops operations serving just a small clientele'' (200 years). At this time,
the business was only on draft that was usually created by pub owners in the back of the saloons.
Soon after this bottled beer was introduced and larger companies began using multilevel breweries
to handle the demand of the consumers. In the article, 200 Years of Michigan Beer, "Prohibition hit
hard for Michigan. The state started a ban on alcohol sales and consumption three years before the
nationwide ban. Larger companies tuned to different means to keep up the businesses.

The Market For Beer Of The United States
The market for beer in the United States during 2005 was booming; the states were the largest beer–
consuming market globally. This market is predominantly made up of the younger generation, or
those between 21 and 27–years–old. This age is also known as the "first–time drinker demographic".
Among this demographic, the most popular choice for beer are the lighter of beers. Light beer
accounted for 50.4% of beer sales in the US in the year 2005, while in 2001, this percentage was as
low as 29.8%, so it is evident that the newer generation of beer consumers strongly favor light beers.
Chris Prangel, manager of marketing operations for Mountain Man Brewing Company (MMBC), a
family–owned company for which he would become the owner when his ... Show more content on
Helpwriting.net ...
The company, including his father, has reservations in changing what's worked for so long, but the
future of their family business is on the line, and in order to make it out the other side, a change
needs to occur. (Abelli, 2007) The term brand can be defined as a particular product that a company
is known for producing. In contrast, brand equity is a brand's reputation that it earns over time from
its consumers. In terms of Mountain Man Brewing Company, their brand is targeted to supply older,
blue–collar men with a strong, tasty beer. This company has worked this same brand since their
inception, however, as their targeted audience ages, they must figure out how to appeal to a new
demographic of beer consumer. In response to the fact that domestic light beer sales have increased
at an annual rate of 4%, while sales of premium beers have been rapidly declining, Chris Prangel
hopes to introduce Mountain Man Light to appeal to the younger generations. Based on the results
from a focus group, this new product would appeal much more to the early twenties range. This is a
very small age demographic, however this age consumer is typically the highest buyer of light beers,
and they tend to buy more quantity, so this market could be a good thing for MMBC to tap into. In
addition, a light beer would allow MMBC to gain more shares in restaurants and bars– this is a huge
industry for MMBC to be currently missing out on. Despite Chris'

History : The First Brewery
Industry Overview History: The first brewery opened in Manhattan in 1612 but the modern
breweries got their beginnings in the nineteenth century. In 1810, 140 breweries were in operation
and by 1873 there were over 4100 breweries. Before prohibition erased the brewery industry it had
already began to decline due to consolidation and immigration bringing in different thirsts than what
Americans were used to. Beer in America was thought to be a "British Ale" and in the years after
massive immigration the "German lager". The time after the civil war not only introduced different
types of beer, it also increased total beer production which lead to higher per capita consumption.
Prohibition occurred in 1920 which made any drink with more than ... Show more content on
Helpwriting.net ...
6 Public Firms:
Anheuser–Busch
Boston Beer Company
Molson–Coors
Diageo
Brown–Forman
Craft Brew Alliance
Current State:
Beer is the largest alcohol segment nationwide, accounting for roughly 85% of all alcohol volume
sold in the United States and annually generating over $91.6 billion in retail sales. The current state
of the beer industry is that demand has dropped for the overall industry. Craft Beer has all the
momentum and is continuing to take sales from the bigger companies in America. Even though craft
beers are on the rise overall beer sales have been in a decline. This has introduced new methods of
making sales in the bigger companies. Anheuser–Busch and Molson–Coors have created their own
sub companies that imitate microbrew strategies. They advertise great tasting beers that use rich
ingredients. This is creating greater competition among microbrews because hundreds of
microbrews are being created yearly to go along with the ones that the big companies are creating
themselves. The competitive market is making it difficult for microbreweries to ever turn a profit
leading to several companies closing shop every year. The overall amount of craft beer has been
increasing significantly, as shown by the graph below. Major Firms:
Company Symbol Market Cap Most Recent Quarterly Revenue
Anheuser–Busch BUD 182.0 Billion 46.24 Billion
Boston Beer SAM 2.890 Billion 837.24 Million
Molson–Coors TAP 14.25 Billion 4.20 Billion
Diageo DEO 75.25 Billion 16.68

Florida Craft Brewery : Islamorada Beer Company Essay
Florida Craft Brewery: Islamorada Beer Company – North Location
Established: The Fort Pierce location of the Islamorada Beer Company had its grand opening August
19th and 20th, 2016. The original location on the island of Islamorada in the Florida Keys opened in
October 2014.
Location: 3200 St Lucie Blvd, Fort Pierce, FL 34946
Known For: Islamorada Beer Company is known for their easy drinking fun in the sun beers.
Whether it's a day on the water, a day at the beach, or a day doing yard work their beers are designed
for the hot summer days of Florida. The beers at the Islamorada Beer Company are so sessionable
that they attract mainstream beer drinkers into the craft beer fold.
Current Beer Menu: On the day of my visit, Islamorada had six of their own beers on tap and the
guest tap was Guava IPA from Sailfish Brewing Co. In the future, there will be more beer offered on
tap but for now they have only just started brewing on their new system. A lot of what they are
pouring is still coming from the brewery down south, which uses a two–barrel system. The first of
the six beers I tried was Sandbar Sunday, which is an American Wheat built to be your everyday
beer. No frills needed here. Just a refreshing beer for a hot day. Islamorada Ale is a citrus ale that's
crisp and refreshing with citrus from the nose to the finish. No Tan Lines is a mix of both Sandbar
Sunday and Islamorada Ale and not surprisingly they go together well. The Channel Marker IPA is a
session IPA that isn't

Eli Gershkovitch Research Paper
Many people seek to find passion in their life, something they feel gives them drive or purpose.
Many only find one, if any at all. Eli Gershkovitch, however, has found three, all while making a
booming business in the process. Eli Gershkovitch's interests run the gamut from brewing to
aviation to Law and all seem to inextricably intertwine themselves. His interest in craft brewing tied
itself greatly to his legal knowledge, experience and landmarks in life. Following his graduation
from the University of Toronto's law school in 1987 Eli Gershkovitch began a European tour kicked
off a series of events that would bud into a brewing empire.
From the first sip of his first Belgian beer, Gershkovitch became enamored with the idea of "tank to
tap" brew and truly make something fantastic in the process. He immediately applied his legal
knowledge, using both his researching skills that had become indispensable in his studies and his
experience with liquor licenses for clients to kick off his work. Fighting a moratorium on liquor
licenses in Gastown, Vancouver, the eventual success as a result of community dedication and legal
know–how established Steamworks Brew Pub in 1995. ... Show more content on Helpwriting.net ...
Business boomed. The occupancy increased four–fold from 184 seats to 754. He expanded into the
properties adjacent to form the Rogue Kitchen and Wetbar. And as of 2013, a full scale Steamworks
Brewery sells ales, lagers, and beers to clients in Hong Kong, Italy, Germany, Austria, Switzerland,
and the

Mountain Man Brewing Company
Running Head: MOUNTAIN MAN
Mountain Man Brewing Company Case
The purpose of this case study is to explore the implications for expanding the products offered by
Mountain Man Brewing Company (MMBC) from one product, Mountain Man Lager, to adding a
Light version of the beer. This paper will evaluate the following:
1. The positioning statement of MMBC; including what has made MMBC successful and how
MMBC distinguishes itself from competitors. I will argue that quality and authentic West Virginia
family recipe created a brand that differentiates the lager from competitors.
2. How these factors enabled MMBC to create such a strong brand; and why, despite its strong
brand, MMBC was experiencing a decline in 2005. I ... Show more content on Helpwriting.net ...
1–7). These factors along with the fact that they served a large enough market, helped MMBC
compete with major domestic premium brands such as Miller and Budweiser, as well as second–tier
domestic producers when other breweries were going out of business in Virginia (Abelli, 2007, pp.
2–4).
The Decline of Mountain Man Lager
Despite the strong brand and strategic position that MMBC created, the company experienced a
decline in revenue of 2% in 2005 (Abelli, 2007, p. 4). The decline is due to changes in beer drinking
patterns, markets, and demographics in the region as well as the U.S. in general. The change in beer
drinking in 2005 included a decrease in intake of beer in general. This was due to competition from
wine and spirits as well as new national health recommendations to decrease alcohol consumption
for improved health (Abelli, 2007, p. 4). Premium beer consumption was down 4%, but light beer
use was up 4% (Abelli, 2007, p. 10). This movement of consumer purchasing practice, makes
adding a light beer product attractive. Overall beer consumption was down in the U.S., and this
trend was true in MMBC's region as well. See Figure 1. This graph shows beer consumption in West
Virginia, MMBC's home state, Figure 1: Based on data from Abelli, 2007, p. 9. compared to
consumption in the East Central Region. Both follow the same curve as total U.S. consumption.
This curve is similar to maturity stage of the product life cycle curve

Informative Essay About Beer
Every Wednesday at Terrace Club, we take part in wedding of sorts...the marriage of our Tastes of
the World menu and Fine Beer Wednesday. This year, Chef Rick and I have worked hand in hand
with Guillermo Martinez Cabalga '17 and Jack Hollingsworth '17–otherwise known as the Beer
Chairs–to pair the Wednesday dining room menu with its beer counterparts in the tap room. So far,
the marriage seems strong and appears to be in a permanent honeymoon phase.
In the last five years, there's been a paradigm shift: beer has made it onto the menu as more than an
afterthought. Beer, like wine, has a unique ability to complement the flavors of all kinds of foods. As
a result, beer sommeliers have popped up in cities across the country, including Los Angeles,

Redhook Ale Brewery
30 Stephen E. Barndt aul Shipman, Chief Executive Officer of Redhook Ale Brewery, knew that he
needed to reevaluate his strategy and its execution. Redhook's rapid growth had ended shortly after
it invested in a major increase in production capacity. Operating at about 50% of production
capacity, the company suffered a net loss in 1997 that continued into 1998. Redhook brewed only
specialty beer, referred to as craft beer. Craft beer is a more flavorful, fuller bodied premium beer.
follows traditional old world brewing methods. and uses high–quality materials. The company
started as a microbrewery but grew continually and reached national status by the end of 1996.
Shipman, one of Redhook's founders, had guided the company from a small ... Show more content
on Helpwriting.net ...
Shipman started Redhook with a belief that U.S. consumers would respond well to a quality
European–style beer made with the best equipment and using the finest ingredients. The company's
initial brewing operations were carried out in a converted transmission shop in Seattle. The company
did not have a bottling line and all beer that was brewed was packaged in This case was prepared by
Professor Stephen E. Barndt of Pacific Lutheran University. This case was edited for 5MBP 9th
Edition. Copyright C 1998 and 2000 by Stephen E. Barndt. This case was published in the Business
Case [ourn Summer 1998. Vol. 1. No. t. pp. 53–{}9. Reprinted hy permission, 30 SECTION C
INDUSTRY NINE: BEVERAGE/FOOD 5.5 gallon kegs. First year production totaled ,000 barrels
and was sold to local taverns and restaurants for on–premises consumption. Sales and production
grew gradually through the mid 1980s. Redhook sold through its own distribution group and
independent beer distributors. The first major increase in production occurred in 1989 when
Redhook replaced its first brewery with a larger capacity, stateof–the–art brewery located in a
converted electric trolley barn in Seattle. In 1993, the company acquired land east of Seattle in the
town of Woodinville where it constructed a much larger brewery. The Woodinville brewery came on
line in September 1994, with an initial capacity of 60,000

Analysis Of The Movie ' The Beer Wars ' Essay
THE BEER WARS DOCUMENTARY
On April 17th, 2009, the much–awaited documentary, Beer Wars Documentary, was shown in many
cinemas across the United States. It's a documentary that discusses the grassroots efforts of the craft
beer industry having been filmed similar to a Michael Moore style documentary. It is a self–styled
documentary by filmmaker Anat Baron portraying the beer industry in America from the vantage of
small artisanal brewers and specialty beer producers. During the 30 days preceding the release, there
was a flurry of social media activity that created a buzz about the documentary creating its publicity.
In the buzz, the brand promise of Beer Wars Documentary asserted that it would take its viewers
inside the boardrooms and backrooms of America's beer industry
The idea for the movie started in September 2005. The premise of the film is a David vs. Goliath
battle between the small artisan breweries vs. the big guys (aka. Miller, Coors, Anheuser–Busch). It
showed a fascinating progression from the start of the movie to the end. For example, towards the
beginning, there were the BIG 3 (no, not the Boston Celtics big 3) AB, Miller and Coors. During the
time while the movie was made, Miller merged with Coors and AB was bought by the International
beer powerhouse INBEV.
As the film began, we were taken back by the writer and director of the film Arat Baron (who
formerly helped grow the Mike's Lemonade brand). The beginning and end of the film were live
simulcasts and

Porter 's Five Forces Industry Competition
Porter's Five Forces
Industry Competition / Intensity of Rivalry:
As with every industry and business, there is competition. In the case of the craft beer industry, the
competition is medium and growing. From challenging the big macro–breweries, to battling against
new incoming brewery businesses, the craft beer industry is absolutely on the radar for competition.
Macro–breweries are still the largest competitors with craft breweries. The major player in the craft
beer industry, according to IBISWorld, is The Boston Beer Company. It holds a market share in the
overall beer industry of only 2.7%, and a revenue of $885.5 million in 2014. In comparison to the
major players in the overall beer industry, Anheuser–Busch InBev and MillerCoors ... Show more
content on Helpwriting.net ...
If consumers prefer a specific beer and keep asking for it at bars, which only have a specific amount
of taps, will put that beer on more often to suit the increased demand. This makes the beer and the
brewery more popular, all the while intensifying the rivalry for bar space.
Suppliers:
The suppliers for craft beer include the source of the ingredients and the source of the materials used
in production. The craft beer industry relies on responsible, dependable, fresh supplies from
different industries to make production and distribution possible. The suppliers for production
include various industries for the basic ingredients; wheat, barley, soybean, corn, yeast, malt, nuts,
sugar and water. Other suppliers for distribution include the packaging industry, which consists of
aluminum, glass, cardboard, and containers. Smaller companies face a financial barrier here when
attempting to make flavorful beers that require high priced raw materials.
The lofty prices of high quality ingredients often act as a barrier to newcomers seeking to establish a
niche in the market. Lastly, the printing industry also plays a role as a supplier by printing labels.
Due to the uniqueness craft brewing methods, not all batches turn out the same, so the industry may
have to charge higher prices based on the cost of production. Since each craft beer style has a unique
measuring and brewing method, there is a large variety

Explain How Is The Discovery Of Beer Linked To The Growth...
Beverage Prompts
BEER
1. How is the discovery of beer linked to the growth of the first "civilizations"?
The discovery of beer is linked to the growth of the first civilizations because it came into existence
during time when people were switching from nomadic to settled lifestyles, giving them the
opportunity to create civilizations. Beer became the center for everything including religion, and
economics. Beer was associated with the domestication of cereal grains meaning it was associated
with farming, which was a big part of creating a civilization.
2. What does this history of beer in the ancient world tell us about the early civilizations?
The history of beer in the ancient world tells us that beer was the epicenter for almost everything in
early civilizations. It also ... Show more content on Helpwriting.net ...
Why were spirits an important staple in Colonial America?
Rum was much cheaper than brandy and was stronger. It do
I'd not have to be shipped across the Atlantic. It formed the basis for a new industry. Merchants
began buying molasses to make their own.
7. How did rum play a role in the American Revolution?
The molasses was not imported from the British sugar islands but rather the French sugar islands. A
new law was passed called the Molasses Act. The distillers ignored this law entirely.
8. What were the negative effects/uses of spirits? (Use entire chapter to answer this)
Being drunk could have many negative side effects such as aggression, violence, poisoning, doing
without thinking, stress, addiction, finance problems. People would make bad business deals without
even knowing. Alcohol would kill people at times.
COFFEE
1. Who did Europeans get coffee from and how did it spread to Europe?
Coffee originated in the Arab world. Coffee was originally religious and so naturally it made its way
to Mecca. From there, European travelers brought it back to Europe.
2. Why was it so important to Europe's development that many people's beverage of choice switched
from alcohol to

Phantom Ale Research Paper
When considering making your own beer, there are a myriad of online websites to pick up your
supplies. How do you know what your going to need though? You need to really have an
opportunity to smell and experience the smells and taste using your taste and smell, and not just
your eyes. You might have a place like Phantom Ale close by that specializes in supplies for
brewing. Phantom Ale is the best of both worlds, as it doubles as a brewery and brew supply store.
As you shop for your brewing needs, you can satisfy your thirst needs. You will most definitely get
side tracked by all the impressive mead, cider and beer this fine establishment is producing.
Whether its brewers yeast or malted barley of any darkness, and flavor, Phantom has it. The
selection is wide. The supply portion of Phantom takes up the front entry of the brewery, has all the
items you need to get brewing on your own. Phantom is not just bound by the staples of grain and
yeasts, they have equipment too. No need to mill your own grains at home. Phantom has a mill that
you can get your grain milled before you go. Don't leave before you try there incredible selection of
brews though. ... Show more content on Helpwriting.net ...
This was my first taste of mead ever. I have to say that I have been missing out. You have been
missing out if you have never tried it. If you make your way to Phantom Ales you need to try their
wide selection of mead. There other selections are great as well but lets stay focused. If you haven't
had mead its like drinking dessert. My favorite by far was the Cranberry Pomegranate Mead. Now if
you don't like sours or sweet drinking brews, this may not be for you. If you like Framboise, or any
of the sour yeasty wild stuff that is coming out these days, mead is a notch up from

Tuscaloosa Business Environment
In 2009, the "Free the Hops" bill passed in Alabama allowing the sale of beer with an ABV content
higher than 6.0%. A nearly five year process provided Alabama with the opportunity to join 46 other
states in the sale of high–gravity craft beer. In 2012, Tuscaloosa's city council also voted to change
the city's zoning ordinance which allowed for brewpubs and breweries. This series of law changes
provided a culture change and sparked a flourishing craft beer scene in the city of Tuscaloosa. Druid
City Brewing Co., owned by Bo Hicks and Elliot Roberts, became the first official brewery in
November of 2012.
Tuscaloosa is known to locals as "The Druid City" because of the giant water oaks lining the city
streets in its early years, according ... Show more content on Helpwriting.net ...
An extensive search eventually led to a perfect location to call home in the heart of Downtown
Tuscaloosa. After months of hands–on work and renovation they were able to open up the brewery
named after the Black Warrior River which flows through Tuscaloosa County. Throughout the week
Black Warrior has events such as trivia, movie nights, and American Outlaw watch parties. They
have a vast selection of brews which makes it easy for everyone to find something they enjoy! Some
of the local favorites include the Apricot Wheat, Crimson Ale, Broad Street Brown, Lock 17 IPA,
Tashka Double IPA, and Sipsey Strawberry Blonde. No matter what style you prefer, you're sure to
find something you'll fall in love with. Black Warrior Brewing Co. also distributes their Apricot
Wheat and Lock 17 IPA throughout the area. This is the perfect way to take a little taste of
Tuscaloosa with you wherever you go!
The newest brewery to arrive on the scene, Band of Brothers Brewing Co., opened its doors in
September of 2015. Owned by brothers Jeremiah and Jeremey Donald and friend Quintin Brown
this establishment provides a unique, easygoing atmosphere. With plenty of space to utilize, Band of
Brothers frequently hosts live music, movie nights, games and much more! Their stellar selection of
brews includes local favorites such as the Voodoo Mild, Monk on the Radio, and Station One
Saison. Each of these beers provides a flavorful and

Apush Chapter 1 Study Guide Answers
Beer:
As beer started becoming a necessity, it showed the strong need for agriculture in society. People
came together, to make an industry of beer, and creating civilizations.
2. The author uses sources that date back to the Stone Age, to gather his information on the use of
beer. He outlines how society changed from being hunter–gatherers, and relying on the environment
for nutrition, to farmers who were independent of scavenging the environment for nutrition.
3. Beer quickly became an industry, making people come together, and civilize societies where they
can effectively make and sell beer.
Wine:
1. Wine was more of a classy drink, drank by the wealthy in ancient Greece and Rome. Those who
drank wine were commonly wealthier and higher in class than those who ... Show more content on
Helpwriting.net ...
People used wine to show that they are successful and have a higher social status ranking than
others, leaving the ones who weren't wealthy and unsuccessful without wine. This began the first
socially/economically divided empires. It was used in religious ceremonies, and used medicinally to
heal wounds.
Spirits:
Distilled spirits were created by Arab chemists by distilling wine and using the residue as medicine.
2.
3. Slave traders began getting paid in spirits as opposed to money.
Coffee:
Coffee was first created in Yemen. From Yemen, coffee moved into the Arabic culture. Europeans
then smuggled coffee beans into Europe.
Coffee increases awareness, and gives you energy. Also, the production cost of coffee was lower

than the production cost of alcohol.
Coffee production provides financial advantages for the countries who have the largest coffee sales.
Tea:
Tea became a mainstream drink in Asia around 100 BCE. It then became a mainstream drink in
Europe around 1610 CE.
Tea did not find the immediate success that coffee did because it was more expensive than coffee.
Tea didn't find the immediate success that coffee did because it was more expensive than coffee was.
Coca

The Chemical Traces Of A Beer And The Artist Of Its...
Humans have been trying to get a buzz for centuries. Molecular archeologist Patrick McGovern
believes fermentation of yeast was discovered nearly 9,000 years ago after he uncovered chemical
traces of a fermented beverage found seeped into the porous clay of ancient pottery. It is safe to say
that the brewing industry is as old as civilization itself and over time humans have been able to be
creative with the process and produce variations of beer recipes. Drinking a beer can be defined as
an experience involving the presentation of its storage along with the beverage itself. Consumers
can appreciate both the artist of the individualized concoction of the beer and the artist of its
container or vessel. These two components of the ... Show more content on Helpwriting.net ...
The wort is then brought to a boil, only recent in todays world, and hops are introduced where they
can break down and add different flavoring to the beer by releasing oils. The wort cools down and
yeast is then added for fermentation to begin. The yeast breaks down the sugars from the mash and
releases alcohol and carbon dioxide into the mixture. At this point in the brewing process, brewer
can decide to brew an ale or a lager, and choose the correct yeast according to that decision. As the
yeast finishes up its job, it begins to settle at the bottom of the fermentation vessel, leaving the final
beer product (Quinn).
Fig. 1
Since the beginning of fermentation history, potters and brewers have been linked by the beer
market. Beer is a product of water, malt, and yeast and fermentation. Fermentation is fundamental in
brewing because it gives beer its carbonation and alcohol content, so it is no wonder people began
creating vessels, or amphorae, with a functional use suited for this chemical reaction. In Figure 1,
amphorae that are shown generally had a specific shape with a tall narrow body and cylindrical
neck, enabling beer to ferment due to yeast breaking down sugar into alcohol in a cyclical
movement inside (Cartwright, 2013). Both artists felt the impact of globalization in pre–modern
period with two major inventions: the wheel and writing. Writing helped with communication
between far away places and connect people at a faster pace by

Craft Beers Case
Craft beers and gourmet wines are highlight of the crystal city wine shop. With the ever–growing
love and attraction towards Craft beers among the crowd in Northern Virginia, the shop has wide
varieties of selections of craft beers. The store constantly rotates these craft beer to satisfy the needs
of the consumers. They stock their beers three to five days per week to keep up with the inventories.
Looking at their beer options, they are heavily invested in sourcing it locally from the breweries
around Washington DC, Virginia and Maryland (DMV). However, they are not limited to the DMV
areas. They have beer selections from all around U.S. and imported beers. For the imports, they have
selection from England, Belgium, Scotland, Germany, Austria, ... Show more content on
Helpwriting.net ...
No other shop in northern Virginia offers: tap draft beer with option to fill up growler pour. As of
right now, they have three draft taps in the store. They have 32 ounces recyclable growlers. These
taps are most of the time local beers however not limited to. Nevertheless, the store needs a little
push forward and feature this uniqueness to crowd more often. Perhaps they could also increase the
number of taps, which gives buyer more options and reasons to come to the store.
For bottle and can beers, there is no obligation to buy a whole six–pack or four–pack. The store
gives customers the liberty to create their own selection of variety pack or individual can or bottle.
Likewise, they also supply local large formats. These large formats are from 375ml to 3 liters. These
selections are predominately seasonal, collaborations and special release beers from the Districts
Columbia, Virginia and Maryland based breweries.
In regards of wine, the wine selections also have wide variety. They have bottle that range from 10
dollars to over hundred dollars. With wine sales they are also very good at tour guiding the
customers, who are fairly new the wine culture. The owner, Thad, mostly selects the selections that
are in stores. He claims that he has wine from all the popular wineries, which includes local and
imported

How A Kitchen Faucet Is Installed
This How To project shows how a kitchen faucet is installed. This also can be used for replacing a
kitchen faucet. Whenever removing an old faucet remember to shut off the hot and cold water
supply to the faucet. There are usually shut–off valves located right under the sink for the hot and
cold water. If there are no shut off valves then just shut off the water main and open the hot and cold
water to drain the water. Material and Tools: New Kitchen Faucet Small Tube of Silicone Caulking
Basin Wrench Channel Lock Pliers Teflon Tape Step1: Place a bead of silicone caulking around the
base of the faucet. Guide faucet through the sink holes and press firmly to form a seal. Step2: Attach
washers and nuts to the hot and cold tail pieces and tighten with basin wrench. Step3: Wrap 4 turns
of Teflon tape around the threads of the hot and cold tail pieces and then connect the water lines to
the faucet. Use channel lock pliers to tighten nuts. Refer to manufacture 's instructions and use the
necessary hardware that comes with the faucet. Step4: Wrap 4 turns of Teflon tape around the
threads of the hot and cold water valves and then connect the water lines to them. Use channel lock
pliers to tighten nuts. Refer to manufacture 's instructions and use the necessary hardware that
comes with the faucet. If your faucet comes with a spray hose then proceed to the next steps. Step5:
Place a bead of silicone caulking around the spray hose base and then guide

test
Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales.
The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The
marketing group worked for months with a top advertising firm on the campaign. Their effort was
successful in terms of significantly higher demand for Napanee Beer 's keg beer at sports stadiums.
However, the production department had not been notified of the marketing campaign and was not
prepared for the increased demand. The company was forced to buy empty kegs at a premium price.
It also had to brew some of the lower–priced keg beer in vats that would have been used for
higherpriced specialty beer. The result was that Napanee Beer sold ... Show more content on
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As the trainers predicted, the team 's actions would almost always result in unexpected
consequences. Explain how this simulation relates to the open systems perspective of organizational
behaviour. The production simulation teaches teams that organizations are complex systems with
many interdependent parts. As such, complex systems tend to produce unintended consequences
when one part of the system is altered. The lesson here is to recognize the repercussions of
subsystem actions on other parts of the organization.
Difficulty: Easy
McShane – Chapter 001 #145
146.
(p. 6)
WindTunnel Ltd, a manufacturer of commercial vacuum cleaner systems, has heard about new
computer–based technologies that help vacuum cleaner systems to work more efficiently and
provide additional features to users. So far, only one British vacuum cleaner company has
apparently moved to integrate this technology into its products, but more firms will soon follow.
Senior executives at
WindTunnel are also aware of a small engineering firm that has applied similar computer
technology to military suction–like products. No one at WindTunnel has much experience or
knowledge with this computer technology, yet the company needs such expertise quickly. Explain
which knowledge acquisition strategy would best help WindTunnel to gain the necessary intellectual
capital.
Students should begin by defining knowledge acquisition as the

Competitive Market Of Nano Brewery
Competitive Market Although Nano–Brewery should not hold allusions of taking over the macro–
brewer scene anytime soon, they are doing well in comparison to other nano–brewers nationwide.
Currently, Nano–Brewery is services five accounts where they provide beer on tap, which by
industry standards is positive. John Holl, the editor and chief of All about Beer Magazine remarks
about nano–breweries, "heck, if they can get on tap in at least one place in town, that's success." The
reports of not being able to keep up with production is also a positive sign that the beer is being
well–received in the community. Nano–brewery also reports that its highest volume of sales come
from its bottle and growler sales direct from the brewery and this ... Show more content on
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Although craft brewers use a number of unique additives to their batches to get the right flavor, such
as fruits, nuts and honey, the major necessity is hops. Although hops can be sourced globally, the
market demand is steeply rising will inevitably drive up the cost. Larger macro–brewers will have
both the financial leverage and the economies of scale to get the best of what is around, leaving
microbrewers and nano–brewers to source elsewhere. There is also the consideration of price
strategy in the market. Craft beer is known for its higher cost of production and higher purchase
price to consumers, but as the trends in micro– and nano–breweries expands the question remains as
to if they will take on a similar pricing model to that of the macro–brewers in the United States.
Currently, the pricing trends amongst macro–brewers are almost solely based on a single
manufacturer, as noted by Robert Uihlein, Chairman of the Schlitz Brewery, 'a price increase is
needed, but it will take Anheuser–Busch to do it,' (Rojas, p.3). This trend has only slightly
manifested itself on the smaller market and realistically has just adhered to a standard model of
pricing thus far, with little fluctuation based on demand. As an example, there is a number of craft
breweries who have become infamous for releasing their most coveted brews on a limited basis, but
price

The Subculture Of Craft Beer
1. What is the subculture's core purpose? What motivates, unifies and drives the members?
It's Friday night in the cosmopolitan city of Cape Town and all the cool, hip young professionals are
out to celebrate the start of the weekend. After doing a tour of the most popular and crowded bars, I
found that all of these partygoers are drinking the same drink: Craft Beer.
As a student of ethnography I was interested in this social phenomenon of craft beer in Cape Town,
and even more so about this subculture of drinkers that would pay more for a craft beer, then a
standard, regular, cheaper beer.
"Craft beer" in this context refers to beer that has been brewed locally and has not been distributed
by the mass market, for example SAB. After doing ... Show more content on Helpwriting.net ...
Fresh grocery stores such as Food Lovers Market, Woolworths and Spar could partner with Craft
Beer Brands to improve their sales. In America , Lowes Foods, a locally–bent grocery store chain
based in Winston–Salem, North Carolina started selling Craft beer. They installed a "Beer Den,"
where customers can sample beer and then buy a pint to drink while they shop. This was such a
success that they implemented the same strategy in Whole Foods. The in–store taps enable
customers to taste different beers and provide opportunities for customers to meet the brewer; a
strategy I believe will work well in South Africa.
Adventure stores such as Cape Union Mart, Outdoor Warehouse and Due South could also partner
with Craft Beer, buy selling it at their stores. My research showed that this sub culture has a strong
sense of adventure, which makes the partnership with these adventure stores perfect, in my

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