The document discusses motivation theory and the different types of motivation. It explains that motivation can come from internal factors like values, beliefs, interests and fears or external factors. Internally, people are motivated by challenges, curiosity, control, competition, cooperation and recognition. The document provides examples of how challenging Marines, offering cash incentives for competition, and providing letters of recognition can motivate through these internal factors. Externally, motivation involves figuring out employees' individual wants and needs through open communication.