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Assignment 6: 
Conventions Of Film Trailers 
Judy Ibelgauptiene 
Katia Martins 
Courtney Buabeng 
Noor Naoum
‘Warm Bodies’ 
https://www.youtube.com/watch?v=07s-cNFffDM
The locations used within the 
trailer are quite isolated and 
abandoned. 
A long shot is used to establish the 
setting and show the audience there is 
no one around. 
Within the trailer the main character R narrates what 
is going on and his thoughts. This is quite 
conventional in a comedy trailer.
Shallow focus is used to show the abandonment 
of the background but keep focus on the main 
focus of the image which is R. 
Quite often the character is 
framed to the left or right 
of the frame to have some 
focus on the background. 
The plot challenges horror conventions as the main character is 
a zombie and the trailer is about his perspective
R’s character is a leader as the trailer is in his perspective. 
Within this frame he stands out by his clothing as he is 
wearing red and everyone else is wearing dull colours 
such as browns, blacks, greys etc. 
Usually in comedies the 
main character has a 
companion and in ‘Warm 
Bodies’ it’s M/Marcus. 
The costumes of the zombies are all 
dull colours that are dirty. 
Simple costumes are used to show 
they are still human.
The lighting used is usually either 
natural or white dark to make it creepy 
and mysterious. 
Score music used correlates with the mood of the scene. For 
instance when they are being comical the music is light hearted and 
upbeat but when its more horrific the music is tense.
Close ups are used to express 
emotions the characters are feeling. 
Shot reverse shit are commonly 
used in horror films to show the 
audience what the character is 
witnessing. 
Close ups can also be 
used to show gore.
The font and style used is quite playful yet 
serious which is conventional of a horror 
comedy. 
The colour red is commonly used 
to symbolize pain and blood. 
Both horror and comedies regularly use 
text within trailers to help the narrative 
flow.
Jennifer's Body 
• https://www.youtube.com/watch?v=LCSzYioSeT0 
(2009)- 
(horror/comedy)
Audiences main 
concentration is 
on main character. 
Main character is central image and clothing stands 
out between other characters (shows importance).
2 bestfriends stick together through a 
journey. (1 blonde 1 brunette) 
2 girl bestfriends usually 1 
smarter and 1 more popular
A character who has a special gift or power and 
can do things out of the ordinary which not 
many people know about unless when its being 
used in defence or attack. 
Brave character who has 
no fear and usually is the 
evil one that nobody 
suspects due to looking 
innocent.
Isolated location 
Bestfriends argue. victim is usually the weaker 
bestfriend as she either believes too much or 
gives in.
Simple colour palette (black and white) 
Sharp simple font representing subgenre (vampire)
‘Dark Shadows’ – (2012) 
https://www.youtube.com/watch?v=VIeN5Co3HDc
Character Types 
The main protagonist – Often the victim or 
hero of the film. The undergo some sort of 
challenges or obstacles and add the comic 
events to the trailer. 
The antagonist – The person 
who is considered the villain or 
‘evil’ character who is the binary 
opposite of the protagonist 
Prize – Often is a girl or some 
sort of prize if the 
protagonist overcomes their 
challenges. 
Group of protagonists – Cause 
problems for the antagonist and are 
often killed off before the end
Location/Settings 
There isolated/deserted places in this sub-genre 
with ‘dark’ history such as, forests, destroyed cities 
and castles. 
Pathetic fallacy is 
used to bring a 
sense of fear and 
connote a negative 
expectation of the 
rest of the trailer. 
The comical parts of the trailer are mostly 
set outside and in public places such as, 
towns and theme parks etc.
Lighting 
Artificial lighting is used to establish the horror 
genre of ghosts, the afterlife and the supernatural 
world. 
Natural light is used for the humorous 
events in the trailer. 
Low key and available lighting is used to 
create a sense of mystery and an eerie 
atmosphere.
CAM SAMC 
Close –ups and establishing shots 
show the emotions and time 
allocation of the characters. 
POV shots are used to show horrific 
events and the non- diegetic world 
through the main protagonists eyes. 
High angles are usually used to show the 
grandeur of the setting and the mystery. 
Whereas, low angled shots are used to make 
the character seem powerful and undefeatable.

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Assignment 6 conventions of film trailers horror/comedy

  • 1. Assignment 6: Conventions Of Film Trailers Judy Ibelgauptiene Katia Martins Courtney Buabeng Noor Naoum
  • 3. The locations used within the trailer are quite isolated and abandoned. A long shot is used to establish the setting and show the audience there is no one around. Within the trailer the main character R narrates what is going on and his thoughts. This is quite conventional in a comedy trailer.
  • 4. Shallow focus is used to show the abandonment of the background but keep focus on the main focus of the image which is R. Quite often the character is framed to the left or right of the frame to have some focus on the background. The plot challenges horror conventions as the main character is a zombie and the trailer is about his perspective
  • 5. R’s character is a leader as the trailer is in his perspective. Within this frame he stands out by his clothing as he is wearing red and everyone else is wearing dull colours such as browns, blacks, greys etc. Usually in comedies the main character has a companion and in ‘Warm Bodies’ it’s M/Marcus. The costumes of the zombies are all dull colours that are dirty. Simple costumes are used to show they are still human.
  • 6. The lighting used is usually either natural or white dark to make it creepy and mysterious. Score music used correlates with the mood of the scene. For instance when they are being comical the music is light hearted and upbeat but when its more horrific the music is tense.
  • 7. Close ups are used to express emotions the characters are feeling. Shot reverse shit are commonly used in horror films to show the audience what the character is witnessing. Close ups can also be used to show gore.
  • 8. The font and style used is quite playful yet serious which is conventional of a horror comedy. The colour red is commonly used to symbolize pain and blood. Both horror and comedies regularly use text within trailers to help the narrative flow.
  • 9. Jennifer's Body • https://www.youtube.com/watch?v=LCSzYioSeT0 (2009)- (horror/comedy)
  • 10. Audiences main concentration is on main character. Main character is central image and clothing stands out between other characters (shows importance).
  • 11. 2 bestfriends stick together through a journey. (1 blonde 1 brunette) 2 girl bestfriends usually 1 smarter and 1 more popular
  • 12. A character who has a special gift or power and can do things out of the ordinary which not many people know about unless when its being used in defence or attack. Brave character who has no fear and usually is the evil one that nobody suspects due to looking innocent.
  • 13. Isolated location Bestfriends argue. victim is usually the weaker bestfriend as she either believes too much or gives in.
  • 14. Simple colour palette (black and white) Sharp simple font representing subgenre (vampire)
  • 15. ‘Dark Shadows’ – (2012) https://www.youtube.com/watch?v=VIeN5Co3HDc
  • 16. Character Types The main protagonist – Often the victim or hero of the film. The undergo some sort of challenges or obstacles and add the comic events to the trailer. The antagonist – The person who is considered the villain or ‘evil’ character who is the binary opposite of the protagonist Prize – Often is a girl or some sort of prize if the protagonist overcomes their challenges. Group of protagonists – Cause problems for the antagonist and are often killed off before the end
  • 17. Location/Settings There isolated/deserted places in this sub-genre with ‘dark’ history such as, forests, destroyed cities and castles. Pathetic fallacy is used to bring a sense of fear and connote a negative expectation of the rest of the trailer. The comical parts of the trailer are mostly set outside and in public places such as, towns and theme parks etc.
  • 18. Lighting Artificial lighting is used to establish the horror genre of ghosts, the afterlife and the supernatural world. Natural light is used for the humorous events in the trailer. Low key and available lighting is used to create a sense of mystery and an eerie atmosphere.
  • 19. CAM SAMC Close –ups and establishing shots show the emotions and time allocation of the characters. POV shots are used to show horrific events and the non- diegetic world through the main protagonists eyes. High angles are usually used to show the grandeur of the setting and the mystery. Whereas, low angled shots are used to make the character seem powerful and undefeatable.