social media in the parking industry

2. Dude, is he even
qualified to use
that thing?

3. TODAY WE WILL DISCUSS…
Social Media Basics
Social Media Trends
Parking CAN Be Social
Overcoming Social Media Challenges

7. WHAT IS
SOCIAL
MEDIA?
vintage social media

8. A fancy way to
describe the zillions
of conversations
people are having
online 24/7.
vintage social media

12. 60/30/1
0
The Social Media Content Mix
Ratio
Sharing other
peoples
contents and
posts
Sharing content that
you created (blogs,
white papers, case
studies)
Sharing content
with calls to action
CURATE
D
OWNED PROMOTION
AL

13. WHY USE
SOCIAL
MEDIA?

14. EVERYONE USES IT…

18. Buyers, both B2C and B2B, use
social media to help make
purchasing decisions.
Source: Q3 2016 Sprout Social Index

20. EDUCATE
 Answers to frequently asked questions
related to your industry
 Top tips and strategies
 How-to articles
 Trends in your industry
 Information about hours, permits or
emergency situations

21. ENTERTAIN
 Pictures of your office, products
and/or employees to give people a
"behind-the-scenes" look at your
business
 Photos and videos from company
parties or community events you
attend
 Motivational quotes, quotes related to
your industry, and appropriate humor
 Contests or surveys to get your
followers engaged

22. ELEVATE
 Highlight a current sale or
promotion you're running
 Link to one of your
products/services
 Share testimonials of happy
customers
 Announce new offerings, or other
business news

25. 7,452
TWEETS
per second
48,830
FACEBOOK
STATUS
UPDATES
per second
REACHPOCALYPSE

26. How to cut through the
noise?

27. PAID
SOCIAL

28. 1
2
3
4
5

29. INFLUENCER MARKETING

30. INFLUENCE
R
MARKETIN
G
IN THE
PARKING

31. Employee Advocacy

37. Social selling refers to
finding and connecting
with potential prospects
via social media to
increase sales and by
building relationships.

38. Trust me.
You absolutely
MUST buy this
state of the art
computer RIGHT
now!

39. ADVANCING YOUR CAREER
THROUGH PERSONAL

40. PERSONAL
BRANDING
It’s not just for narcissists.
It’s for you too!

41. CREATE YOUR
PERSONA

42. AUTOMATION:
The Key To Having Time For Social
Media

43. TYPES OF SOCIAL
MEDIA AUTOMATION
TOOLS
Content curation
Publishing platforms
Listening tools
Social selling aids
Community engagement
Customer service
Promotional initiatives

45. PAID SOCIAL
Iparq’s paid social
media LinkedIn
campaign.

46. PARKPLUS SYSTEMS
AND INFLUENCER
MARKETING

47. UNIVERSITY
PARKING
SOCIAL
MEDIA USE

48. MUNICPAL
PARKING
SOCIAL
MEDIA USE

53. SOCIAL MEDIA
SKILLS ARE
REQUIRED FOR
MORE AND
MORE JOBS.