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BAYERISCHE MOTOREN WERKE
    AKTIENGESELLSCHAFT
         (BMW AG)



    Karthic Arumugam
HISTORY
• Founded in 1917 by Franz Joseph Popp
• Headquartered in Munich, Germany
• Rapp Motorenwerke aircraft
• Forced to cease aircraft engine production in
  1918 due to treaty of versailles at the end of
  WW1
• Produced motorcycles in 1923
• Started producing automobiles in 1928
BMW DIXI: the first car
EVOLUTION OF THE LOGO
Logo symbolizes spinning propeller
RAPP MOTORENWERKE
FLAG OF BAVARIA
• TIMELINE
• Faced financial difficulties in 1959
• Acquired rights to manufacture Iso Isetta, with
  modified BMW engine
• In 1966, acquired Hans Glas based in
  Dingolfing, Germany
• In 1922, acquired a large stake in California based
  studio DESIGNWORKSUSA.
• Bought the ROVER GROUP
• In June 2012, BMW was listed as the #1 most
  reputable company in the world by Forbes.com
SHAREHOLDERS STRUCTURE
Stefan Quandt : 17.4% ownership
Johanna Quandt : 16.7% ownership
Susanne Klatten : 12.6% ownership
• BMW owns the Mini and Rolls Royce.
• It also owns Husqvarna motorcycles
• It also manufactures bicycles
FORMULA 1

• Driver championship: 1 (1983)
• Constructor championship: 0 (Runner-up
  2002, 2003, 2007)
• Grand Prix wins: 20
• Podium finishes: 76
• Pole positions: 33
• Fastest laps: 33
BMW India
•   Established in 2006 at Chennai
•   Assembly plant for 3 and 5 series
•   Initial investment of more than 1 billion INR
•   BMW is 33rd most trusted brand in India
Always wear the seatbelts and
         drive safe

         THANKYOU
BMW AG
BMW AG
BMW AG
BMW AG

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BMW AG

  • 1. BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT (BMW AG) Karthic Arumugam
  • 2. HISTORY • Founded in 1917 by Franz Joseph Popp • Headquartered in Munich, Germany • Rapp Motorenwerke aircraft • Forced to cease aircraft engine production in 1918 due to treaty of versailles at the end of WW1 • Produced motorcycles in 1923 • Started producing automobiles in 1928
  • 3. BMW DIXI: the first car
  • 8.
  • 9.
  • 10. • TIMELINE • Faced financial difficulties in 1959 • Acquired rights to manufacture Iso Isetta, with modified BMW engine • In 1966, acquired Hans Glas based in Dingolfing, Germany • In 1922, acquired a large stake in California based studio DESIGNWORKSUSA. • Bought the ROVER GROUP • In June 2012, BMW was listed as the #1 most reputable company in the world by Forbes.com
  • 11.
  • 13. Stefan Quandt : 17.4% ownership
  • 14. Johanna Quandt : 16.7% ownership
  • 15. Susanne Klatten : 12.6% ownership
  • 16. • BMW owns the Mini and Rolls Royce. • It also owns Husqvarna motorcycles • It also manufactures bicycles
  • 17. FORMULA 1 • Driver championship: 1 (1983) • Constructor championship: 0 (Runner-up 2002, 2003, 2007) • Grand Prix wins: 20 • Podium finishes: 76 • Pole positions: 33 • Fastest laps: 33
  • 18. BMW India • Established in 2006 at Chennai • Assembly plant for 3 and 5 series • Initial investment of more than 1 billion INR • BMW is 33rd most trusted brand in India
  • 19. Always wear the seatbelts and drive safe THANKYOU