Chrysler analysis

2. HISTORY
Founder: Walter Chrysler
• Acquired Maxwell motor company (1925)
• American automobile manufacturer
• 1928, acquired Fergo & Dodge Brothers
• 1960, Expanded in Europe
• 1987, acquired American motor corporation (Jeep)
• 1998, Merge with German company Daimler-Benz
• 2009, Fiat Chrysler Automobiles(Netherlands-based holding company)

3. LOGOS
Chrysler Division logo
Winged logo
Pentastar
Forward look

4. ENGINEERING INNOVATIONS
• First in safety
• Automatic Transmission
• Powerful HEMI engine
• First in power window, power steering, cruise control
• Uconnect feature
• Best in class

5. CARS

6. FAILURE
• Lack of cultural understanding
• Cerberus private equity firm bought
Daimler Chrysler
• Oil Crisis, Economic shock
• Lack of capabilities in handling alliances

7. CURRENT SENIRIO
• 25 factories still working & 15 closed
• In 2008 chrysler was on 8th position
now its below 10th.
• 19% increase in sales growth in sept.
• CEO of Fiat S.p.A. and Fiat Group Automobiles S.p.A
Chairman and CEO of Chrysler Group LLC