KAREN MCFARLANE A MARKETING ROCK STARFind me @karenmcfarlane.com
Who I Am! Im Karen McFarlane - the Chief Marketing Rock Star for Kaye Media. My goal is to help my fellow marketers achieve ROCK STAR STATUS by aligning their objectives with their executives and sales team while helping to fill critical gaps in their marketing structure.
Why I Rock! Over 15 years of marketing expertise in senior staff positions Strategic thinker who can also roll up her sleeves and get the job done Excellent communicator, writer and evangelist Expert at managing cross-functional teams and growing talent B.S. Communications and M.B.A. Marketing
I’ve Got Skills! Online & Email Marketing (12 years) Partnership Marketing & Integrated Promotions (15 years) Website Management (15 years) Content Creation and Strategy Development (15 years) Demand and Field Marketing (6 years) Product & Client Marketing (10 years) Mobile and Social Media Marketing (2 years) Marketing Education (1 year)
Where I Specialize! Financial and Business Services Software & Technology Real Estate & Education Consumer Services & Entertainment Enterprise, SMBs and Startups B2B & B2C
Just a few stats! Contributed 35% of total revenue in 2010 Increased qualified leads by 40% Achieved top tier rankings and 15% increase in traffic via SEM Increased applications by 50% and product activations by 40% Increased product subscriptions by 25% and affiliate earnings by 20% Grew Twitter following from 0 to 1,000 in 6 months Increase channel revenue by $350K in 2 months
What My Fans Have to Say! Karen is a very intuitive, highly organized, extremely resourceful person. Karen has innovative ideas and is intelligent about marketing She carefully considers the strategic needs of an initiative, and has the ability to manage the tactical execution flawlessly. Anyone can tell you the best practice, however, Karen makes things happen!” She is an outstanding thinker who is an out-of- the-box analyst with a remarkable gift for problem solving. Karen is a partner with expert knowledge, who always delivers to impact the bottom line.