Mandarin Oriental Hotel

Mandarin Oriental Hotel
Mandarin Oriental Hotel, Bangkok
Mandarin Oriental, Bangkok is a five–star hotel in Bangkok owned in part and managed by
Mandarin Oriental Hotel Group. Located on the banks of the Chao Phraya River, the original
structure was the first hotel built in Thailand when it opened as The Oriental in 1879. Today, the
hotel is one of two flagship properties of Mandarin Oriental Hotel Group and is known for service,
which consistently places it among the world's best hotels
Background and History
When Siam opened to foreign trade after the signing of the Bowring Treaty the sailors that manned
the ships which conveyed this trade though Bangkok required accommodation on shore. To meet
this demand, Captain Dyers, an American and his partner J.E. ... Show more content on
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To compete with popular clubs and a new local bar called Chez Eve, Krull established the Bamboo
Bar, which soon became one of the leading bars in Bangkok.
2
In 1958 the ten–storey Garden Wing was built. It featured the city‟s first elevator and was home
to the Le Normandie Restaurant. In 1967, fearful that Thailand would fall to the communists, Krull
sold her share to Italthai which at the time was well on its way to becoming one of the country‟s
most significant mercantile groups eventually totally some 60 companies involved in almost all
aspects of the Thai economy.
Italthai had been founded in the mid–fifties by Giorgio Berlingieri, an Italian born in Genoa and Dr
Chaijudh Karnasuta, a Thai. Berlingieri felt that the Oriental had begun to rest on its laurels and had
dropped behind its competitors. He wanted to develop the Oriental into one of the best hotels in the
world. Too involved with his various businesses to devote time to the project, Berlingieri in
November 1967 appointed 30–year–old Kurt Wachtveitl (1937– ), at that time manager of Nipa
Lodge (a hotel that Italthai owned in Pattaya), as general manager of the Oriental. In 1972 the hotel
acquired an adjacent property upon which it erected the 350–room River Wing.
Mandarin Oriental Hotel Group and Mandarin Oriental, Bangkok The Group began with the
opening of its flagship property, The Mandarin, in Hong Kong in 1963, which soon built up
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Five Competitive Forces
The Five Competitive Forces That Shape Strategy
[Name of Student]
[Name of Affiliate Institution]
Hotel Industry is a very lucrative sector that can generate high amount of revenue if proper
strategies are established. According to Statista (2014), the worldwide hotel industry is estimated to
generate about $550 billion in revenue in the year 2016. In their statistics, the company that is
contributing the largest part of this revenue is the British hotel chain, Intercontinental Hotels Group
which generated about $21.6 billion in 2013 (Statista Corporation, 2014). The Intercontinental
Hotels Group has more than 4,600 hotels worldwide. It is followed closely by other major players
such as Hilton Worldwide (3,992 hotels globally), ... Show more content on Helpwriting.net ...
This will attract all types of suppliers including the labor suppliers. Again, they can use better
technology that can minimize wastages along the supply chain. A sustainable strategy should be to
uphold a stable cost effective labor supply over its probable competitors.
The overall industry structure
The Hotel Industry is characterized by large capital outlays, and elevated proportion of fixed
expenses. The competition mainly entails costs and differentiation of products and services. Income
from any hotel project can be upheld through room sales, food and beverage, exhibitions and
conventions, entertainments, shopping complex, car parking service, and Neon–Signage.
According to Porter, major rivalry arises from growth rate of the industry, number and size of
competitors, product differentiation, capacity augmentation, exit barriers and variety, and switching
costs. However, there is no switching of costs within the hotel industry.
The Hotel Industry in key cities has very high exit barriers. Therefore, there is a substantial diversity
in strategy and endeavors of corporations owning the hotels. For example, an airline can consider
maintaining a hotel to attract and retain the

Intercontinental Hotel Groups ( Ihg ) Is One Of The World...
Intercontinental Hotel Groups (IHG) is one of the world's most popular and leading groups of hotel
and resort chains in the luxury 5–star segment category. Juan Trippe founded it in the year 1946.
Since it's foundation, Intercontinental has become one of the most recognized brands with over 6
years of expertise and it's chains in more than 60 countries around the world. The IHG group has
done responsible business over the years by using the IHG green engage system which is the online
sustainability management system; helps in the consumption of energy, water and reducing waste;
providing advantage to their hotels by using fewer resources. Interpreting the Strength, Weaknesses,
Threats and Opportunities of the company using the SWOT analysis tool will provide an in–depth
knowledge of the company. There are several strengths of the IHG group such as it has a strong
management base resulting in the long–term growth and success of the company. They offer unique
amenities and facilities in their hotels in different regions, which competes them with the other
leading hotels. Intercontinental Hotel Groups (IHG) is also one of the most recognized chain with
their brands include Intercontinental Hotels and Resorts, Crowne Plaza Hotels and Resorts, Hotel
Indigo, Holiday Inn and Holiday Inn Club Vacations, Holiday Inn Express, Holiday Inn Resort, Stay
bridge Suites, Candlewood Suites. This shows that they have a clear brand image. They also target
variety of travellers from various

Case Study: Balancing Strategy And Environmental...
Balancing Strategy and Environmental Sustainability: Kimpton Hotels.
As the new manager, I came to the conclusion that Kimpton Hotels is the growing business. All the
growing businesses can risk taking the decisions at the drop of a hat usually associated with a lower
quality of services. Implementation of change requires vision from the front–line managers and the
inspiration from the staff. Each Kimpton Hotel has a unique culture to support the organic and
sustainable growth.
The purpose of this report is to provide the organized framework to the Earth Care Project phases
2&3 to keep the process on an even keel and to maintain the continuous improvement process
through excellence and the environmental sustainability.
Kimpton Hotels & the ... Show more content on Helpwriting.net ...
The sustainable businesses are the trusted and the transparent business that appeal to the wider
stakeholders and the investors. On the other hand, the environmental sustainability has a correlation
with the esteem of the brand. The talent pool plays the crucial role in the success of the project, and
the company needs the employees with the personal vision in addition to the soft skills. So the
formula of the Earth Care Project can look as follows ('Phase 2' = 'talent pool and coach'+ 'new
sustainable goals'+ 'continuous improvement'). Phase 3: ('Phase 3' = 'CBO, CIO' + 'sustainable
building materials, labor, and appliances '+'brand management'+ 'the investors' website'+
'fundraising') →('preparation to acquisition by the larger chain of

Promotional Analysis Of The Mandarin Oriental Hotel
Mandarin Oriental Hotel was founded in year 1963, in Hong Kong, China by Simon Keswick with a
group of members. The hotel is located beside the Kuala Lumpur landmark building, Petronas Twin
Towers. Mandarin Oriental Hotel is a five– star luxury hotel with elegant environment, spacious
rooms, and variety of leisure facilities. This hotel also has a dining restaurant which offers variety of
dining options.
Restaurant Marini's on 57 was established in year 2012, in Malaysia by Chef Modesto Marini. This
restaurant is located on the 57th floor of Menara 3 Petronas, KL. Marini's on 57 is an Italian
restaurant that have a bar, a lounge and a dining area for their customer to enjoy a different kind of
experience in the restaurant. This restaurant ... Show more content on Helpwriting.net ...
Competitive analysis of chosen restaurant:
Competitor of restaurant Marini's on 57 is Sky Bar, Luna Bar, Troika Sky Dining and Mai Bar.
Promotional analysis of chosen hotel:
Promotions provide by Mandarin Oriental Hotel is Suite Temptations and Luxury Breaks.
Promotional analysis of chosen restaurant:
Promotions provide by restaurant Marini's on 57 is Valentine Promotion, Sunset Hours Promotion
and W Night Promotion.
Mandarin Oriental Hotel is a five–star hotel that worthy of the name. Mandarin Oriental Hotel give
consumer the best services to let consumer feel comfortable in Mandarin Oriental Hotel. Mandarin
Oriental Hotel also emphasize in room and hotel facilities to let consumer treat the facilities in good.
The food and beverage in Mandarin Oriental Hotel prepare high quality and fresh products for
guests to every day.
Restaurant Marini's on 57 is a high–class Italian restaurant that is popular in KL area. It is located on
the 57th floor of Menara 3 Petronas, KL. It was established in June on year 2012. The current owner
of the restaurant is Modesto Marini. The property itself divide into three sections– a bar, a restaurant
and a lounge to provide customer different experience in a period. It also provides a 360° view of
the city for their customer when enjoying their

Analysis Of Accor Hotels : Company Profile
Accor has extensive brand portfolio where 240,000 hoteliers with same shared passion for
welcoming, located in 95 countries, in 4,100 addresses and 570,000 rooms ("Accor Hotels: company
profile", 2016). The luxury brands under Accor Hotels are Raffles, Fairmont, Sofitel, Onefinestay,
Mgallery, Grand Mercure, The Sebel, Pullman, Swissotel, Novotel, Suite Novotel, Mercure, Mama
Shelter, Adagio/ Adagio Access and economy and economy brands are IBIS, IBIS Styles, IBIS
Budget, and Hotel F1("Accor", 2016).
2. Analysing the macro– environment of Accor Hotels
Macro environment comprises external forces that organisation cannot directly control, instead
organisation need to manage their macro environment in a way that benefits them ("The Macro
Environment & Pest Analysis", 2016). The PESTLE analysis is the most widely recognized
approach for considering the external business environment (Gupta, 2013). PESTLE analysis stands
for Political, Economic, Social, and Technological, Legal and environmental analysis and describe a
framework of macro environmental factors utilized as a part of the environmental scanning
component of strategic management. Generally, all the PESTLE factors might not important for all
types of industry its depends up industry nature or size. This PESTLE analysis is based on Accor
Hotels in Australia which is a famous and globally recognise hospitality brand.
I. Economic factors
Economic factors included assessing potential changes to the economy`s inflation

A Brief Note On The Country Of Nepal Essay
Importance of Hospitality tourism in Nepal
Nepal is a land locked country, share boarder with two big countries India at east, west and south
and China at the north. Being in the middle of these countries Nepal is marvellous and beautiful
country. Nepal is rich in natural beauty and the unique geographical position has made Nepal more
attractive and lucrative. Besides being naturally beauty it is also home for different world heritage
monuments. Nepal rank in the bucket list for travellers. Some of the prominent tourist attraction of
Nepal are: a Rafting b Mountaineering c Paragliding d Jungle safari e Rock climbing f Trekking g
Bungee jumping h Hunting i Mountain flight j Mountain biking k Boating l Angling/fishing
Tourism industry has been the major industry of Nepal and a primary ecomony driver. There is
direct and indirect relationship between tourism industry and economy of Nepal. More than 2 mil
people have been employed by Tourism industry. Nepal generates 60% of its revenue from tourism
sector. Tourism industry is a significant source of employment. Also, it encourages foreign investors.
Being country like Nepal where tourism industry dominates large portion of economy it is really
important to develop tourism industry. Being surrounded by big countries, Nepal have huge
opportunities to attract neighbouring tourists and also from around the world.
Importance of Hospitality Tourism in Australia:
Australia is major attraction for international and domestic

TMA2 Peter Turner Smith
Using two of the four forms of control (Knights and Wilmott, 2012) as a framework, use any of the
material in Unit 2 to discuss the benefits and challenges of these methods of management. You
should also explore the implications these managerial issues provoke in relation to your practice as a
manager or as an employee.
In answering this question you are expected to use relevant theories, models and ideas from Unit 2
as well as the stipulated forms of control framework, and pay particular attention to assembling both
a coherent and critical argument.
Carlson Rezidor Hotel Group, like most large organizations, uses all four forms of control identified
by Knights and Willmott (2012); Direct control of behaviour, control through ... Show more content
on Helpwriting.net ...
This, along with the presence of the Carlson Family in the organization, helps to ensure that the
corporate culture stays strong and provides broad direction to the business. The culture also plays an
important in helping the company define itself to its employees.
However, outside of the senior management team an all–encompassing belief in the culture is less
pervasive, and use of the culture as a management tool is less effective. An employee's
understanding of the company culture is impact by the employee's national cultures and the location
of business unit. Outside of the United States, particular in my experience in Asia, when the
company's credo is translated into local languages, like Chinese and Thai, the words often do not
carry the same meaning. Even with transliterate the credo is not easily understood. This was
recognized by Halsall in 2008 who noted that national cultures may share different common values
creating a challenge for standardized management practices. We also seen that whilst many
employees appreciate the credo their motivation is driven by other needs, such as the security that
the wage brings, and the impact that the financial rewards can bring to their families. In these
instances the level of the financial reward far out weights the importance of company culture or
working environment.
At Carlson Rezidor Hotels in Asia Pacific the commercial organization broadly covers

Case Study Of Raadison Blu
RADISSON BLU BAY TEMPLE RESORT
About Radisson
Radisson Hotel is one of the world's leading worldwide hotel brands. It is established in 420
locations in 73 nations. Radisson is growing as one of the world's most alluring, top of the line,
tiered brands. Its energetic, contemporary and captivating hospitality is portrayed by the brand's
unique Yes I Can! Philosophy: an exceptional service ethos conveying a service that translates into
business accomplishment for its owners and establishment partners.
Radisson Blu
Radisson Blu is the brand name given to Radisson resorts outside the United States, incorporating
those in Europe, Africa and Asia. These are entirely operated by Carlson Rezidor Hotel Group which
Carlson is the prominent shareholder. Radisson Blu handles 158 hotels, with 42 projects under
development.
Radisson Blu Mamallapuram
The Radisson ... Show more content on Helpwriting.net ...
A travel of about 20 minutes separates the two resorts.
Dimensions of servicescape
Ambient conditions
1. Lighting
The reception area of both Radisson Blu and Taj is open on the sides instead of being walled, with
enough lighting. Both resorts have gone for yellow lighting.
With one section of the reception area being open, artificial lighting dominates Radisson. Huge
intricately designed chandeliers with yellow lighting are hung in the reception area.
But natural lighting dominates the Taj as nearly three–fourth of the area is open–spaced. The
artificial lights in the reception are simple ceiling–fixed yellow lights.
2. Temperature and air quality
Temperature is quite pleasant and breezy in both the resorts, as they are both located on the sea
shore. Additionally, there are fans in the reception area of both the resorts.
3. Noise & music
There is no music in both the resorts and the reception areas are very quite. The only noise in the
front walkway is that of the sea

The Importance Of The Hospitality Industry
With globalization and increasing interconnectedness between countries, today's organizations
operate in a rapidly changing environment which is fraught with complexity and uncertainty. Factors
such as increasing diversity among culture, people and nations is impacting global organizations.
Hospitality industry is one of the world¹s largest employers and brings people together in a global
community. It is undergoing a significant change with cross–border expansions in high–growth
markets and the threat of digital or tech disruptors. This is redefining the roles, responsibilities and
capabilities of leaders in the industry and has created a demand for professionals with a strategic
mindset, agility, strong leadership skills, and financial sophistication. Moreover, characteristics of
the industry such as dynamic travel trends, labour intensive workforce from different cultures, long
operating hours, intense competition and fast pace of developments requires a leader to have broad
understanding of property–development skills as well as operating skill–sets. Leaders should have a
clear understanding of the company's brands and its strategies as they enter new markets.
The hospitality industry is seeing consolidation, growth of tech start–ups, growing connection
between countries, greater competition, changing guest behaviours, dynamic travel trends and
economic instability. In a bid to understand effective leadership style and qualities that are key to
operating in the current

Benefits Of A Shift From A Service Based Economy
Introduction
There is no doubt that nowadays we can observe a shift from a service–based economy to an
experience–based economy as owners of businesses tend to commoditize services and thereby offer
their customers not a simple service for the money but an unforgettable, special and highly valued
experience. The service–profit chain which links the employees', customers' and owners' satisfaction
stands behind this experience. These days it is believed that customers want to receive an authentic
and remarkable experience for their money, rather than a service which can be offered in every
place, they want to feel unique, that is why there is a growing interest in this topic.
According to B. Joseph Pine II and James H. Gilmore, "an experience occurs when a company
intentionally uses services as the stage and goods as props, to engage individual customers in a way
that creates a memorable event" (Pine II, Gilmore, 1998). Therefore, companies are trying to create
a specific experience which will help them to distinguish themselves from other companies
providing the same service. In order to do that it is very important to understand the links in the
service–profit chain.
In every business and in a hotel industry especially it is crucial for every manager to understand how
to maintain employees' and customers' satisfaction while continuing earning profit for the owner.
First of all, every manager should comprehend the links in the service–profit chain, for example,
customer

Business Management
Hilton Group Presentation
Module: Strategic Management (MGT3170)
Tutor: Stephane Bignoux
Seminar: Thursday, 9am
Group members
Student Number
Syarifah Nadzlira Myra Syed Abdul Rahman
M00470174
Syed Nadim Armani Syed Abdul Rahman
M00470173
Adefolaju Adeosun
M00295266
Suna Balman
M00242429
Company Background
Founded in 1946 by Conrad Hilton and based in McLean, VA

It is a leading global hospitality company
Owns, manages and develops hotels, resorts and timeshare properties, and lodging properties
Acquired by The Blackstone Group on 24th October 2007
It is now the subsidiary of The Blackstone Group, an American private equity firm
Well known for its award–winning ... Show more content on Helpwriting.net ...
This is because these factors are the ones which are more likely to impact Hilton's growth potential.
The factor which has the least impact towards Hilton is threat of new entrants due to its established
brand name
§ Hotel industry has high degree of rivalry due to the large number of competitors using similar
strategies. Hilton has a large number of competitors such as Marriott,
Wyndham Worldwide and Intercontinental
§ Diversification: Hotels increase their diversification to differentiate themselves from other
players. Recently Hilton diversified their operations into a lifestyle brand to attract active travellers
who has high interest in gaining experience while staying healthy and productive (Euromonitor,
2014)
§ Exit barriers: Hotel's assets tend to be very specific to the industry which makes it harder and
costly to divest. Therefore hotel owners sometimes find ways to find effective ways to manage their
assets, such as through franchising and acquisitions. This makes the intensity of rivalry stronger
between competitors
Power of suppliers
§ Technology: Due to the increasing need of a sophisticated technology systems, well known hotel
such as Hilton should be able to provide their guests with the best possible service and equipment
(Marketline, 2011)
§ Staff: As a labor intensive industry, the quality of the

An Analysis Of The Intercontinental Hotel Group (IHG)...
1 Introduction
This study aims to provide the reader with an analysis of the Intercontinental Hotel Group (IHG)
global operations. In order to do so the author will firstly provide industry analysis of the hotel
industry. The industry analysis will include, the identification of, key dynamics of the industry, the
major players , the drivers of change in the industry, the direction the industry is moving in along
with identifying what is required in industry to gain competitive advantage. The author will then
proceed to discuss the chosen organisation, that Intercontinental hotels group. The author will
provide Company Analysis of the business which will consist of a discussion on the Business Model
,the Revenue Model ,the USP, the company's position in the industry and the future strategy of the
company. The author will conclude with a discussion and draw recommendations from findings ...
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The company that is now IHG was founded in 1777 by William Bass who sets up a brewery in
Burton–on–Trent (IHG, 2013).Over the years the company acquired numerous retail, and drinks
companies. In1988 the company bought Holiday Inns International, since then company has
acquired a number of hotels brands. In 2002 the Intercontinental Hotel Group was established when
the company decided to separate hotels and soft drinks businesses (IHG) and their retail business ,
known today as Mitchells & Butlers plc (IHG, 2013). Today the IHG has 4,800 hotels , 710,295
room in over 100 countries across the globe (IHG , 2015). The group has a number of well–known
brands illustrated in Figure 3.1 below, offering a range of products and services from budget 3*
hotels to luxury 5* resort hotels. The group employs 8179 people and recorded revenues of $1,903
million in 2013 (Datamonitor, 2014). The company is listed on both the London and New York
stock

Essay on Holiday Inn Express Strengths and Weaknesses
Internal Analysis
Holiday Inn Express
Strength: SimplySmart Bed and Bath
Justification: Holiday Inn Express is a brand that remains consistent across the board. With their
SimplySmart bedding, exclusively on Holiday Inn Express beds, their guests can expect the same
comfort every time they lay their head down. With four pillows on each bed, ranging in from extra
fluffy to rather firm, guests will surely be pleased. The sheets, that feel much like Egyptian cotton,
are layered with blankets that suit the climate you are in. SimplySmart also takes care of the
bathroom amenities in each room. With curved shower rods, guests have up to 25% more elbow
room for a more comfortable shower experience. Extra large, highly absorbent, 100% cotton ...
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Even though PCR just celebrated their 25th anniversary and Holiday Inn Express hotels have only
been around for the last 17 years, it has benefited their business greatly by being part of such a
successful hotel group with a very beneficial loyalty program.
Strength: Rapidly Growing Brand– Part of the World's Largest Hotel Group
Justification: Holiday Inn Express is opening an average of two hotels a week which ultimately
makes them one of the fastest growing hotel brands in the industry today. In 1991, InterContinental
Hotels Group launched Holiday Inn Express in the United States. In the last seventeen years, 1,671
Express properties have opened in the United States alone, with another 656 in the pipeline. The
first oversees Holiday Inn Express property was launched in Strathclyde, Scotland and the growth
has continued ever since. In Asia Pacific, Europe, Africa, and the Middle East, there are another 211
Express properties with 89 in the pipeline. Where ever the business or leisure traveler wants to go,
there is surely a Holiday Inn Express near by.
Weakness: Limited International WiFi
Justification: Free wireless internet is very common in the United States in limited service hotels. So
common that it is now an amenity that many American travelers expect when they are on a leisure
vacation or traveling for business. Many guests of Holiday Inn Express hotels over seas might be
surprised when WiFi is not

Case Study : Radisson Blu Hotels
Introduction
This report analyzes and evaluates the target markets, guest cycle, the property management system
of the chain of Radisson Blu hotels, as well as describes the environment required at the front desk
area and the staffs interpersonal skills when dealing with new arrivals at a accommodation as well
known and experienced as the Radisson Blu. The information obtained for this report is through
primary research using the organization 's and a key investor in the organization 's website itself as
well as personal experiences with the companies products and services over a certain period of time.
Accommodation and Facilities
Radisson Blu is a chain of hotels owned by Radisson a Minnesota based hospitality company. The
"Blu" chains are run outside of the United States in continents such as Europe, Asia and is managed
and run by the American based organization called the Radisson.
Radisson Blu hotels have made a name for themselves in the hospitality industry as well as the
market by globalizing their business in several continents such as Europe and Asia, having 380
hotels over the world and having plans of several other hotel locations to be opened as mentioned on
their official web page (https://www.radissonblu.com/en/about–blu). Radisson Blu offers it 's
customers luxury and high end services giving it a competitive advantage against it 's competitors,
which often attracts customers that are in the top tier of the income chart such as business officials
and

The SWOT Analysis Of Intercontinental Hotels
The SWOT analysis
Size feature Intercontinental Hotels is in danger. The grater Intercontinental resorts and hotels gets,
the more purse they have to pursue new markets and guard themselves versus competitor,
Intercontinental Hotels has a big impact, so an analyst must lay more weight into it. Own a long–
term positive. Have a long–term positive effect on this structure, which adds to its amount. This
specific factor will drive to a lowering in costs and to rise in revenue for this structure.
Intercontinental Hotels is a difficult qualitative factor to defend, so vie foundation will have an easy
time overcoming it. A powerful brand name is a main strength of Intercontinental, This gives
Intercontinental Hotels the ability to charge higher prices for their products because consumers
venue extra amount in the brand. Having a strong name as intercontinental hotel Makes them not
afraid of their competitors. When given a choice, customers are faithful to Intercontinental resorts
and hotels. In state of targeting all customers, Intercontinental resorts and hotels only needs to target
new customers in demand to cultivate their business, faithful can be known as a customer stick to
approve that your organization's service offer is their ... Show more content on Helpwriting.net ...
A hotel marketing manager ought to retain awareness of your aspects of which affect your hotel
business and also acquire any deeply comprehend with the desires and also behavior of a hotel's
customer. A hotel marketing manager will certainly result in matching promoting along with
promotional activities in order to meet customers requires doing work strongly with some other
hotels personnel to guarantee customers tend to be pleased with this amenity along with his or her
moment generally

Characteristics Of The Organisational Culture
Table of Contents
Introduction:– 3
Organisation Culture:– 4
Characteristics of the organisational culture 4
Do the right thing:– 5
Show we care:– 5
Aim Higher:– 6
Celebrate Difference:– 6
Work better together:– 6
Leadership Styles 8
Strategy for communicating business information 8
Pro active strategies to eliminate barriers of communication 10
Team work 11
Conflict resolution policy 13
References 15
Works Cited 15
Introduction:–
Organisation Culture:–
Fard, Rostamy and Taghiloo (2009) states that organisation culture is assumed worldwide as a
gadget that is utilized by management to frame and deal with the beliefs, prespective and behaviour
of people and taking into account that the organisation can attain to their vision and their mission.
Characteristics of the organisational culture
(Fard et al., 2009)
Room to act naturally:– To verify that every one of us communicate our purpose of making Great
Hotels guests love and are engaged in accomplishing it, we have pledge to our people that we will
make a situation and society where they can give their best and have any kind of effect. We call it
room to act naturally ( InterContinental Hotels Group, 2014).
We might all work for diverse brands, talk distinctive languages and like diverse things, however we

're all passionate about something, whether your passion is karaoke or kayaking, we guarantee to
give you a situation where you can bring the same measure of vitality and

What Are The Strategic Competencies Of The Hospitality...
There are different strategies that must be considered by the organisations operating in hospitality
industry. The contributions made by the firm donate towards the performance and achievement of
the company. The purpose of this paper is to analyse the strategies of the hotel, which serves as the
basis of success. This paper is divided into five different tasks each of which is focusing on various
aspects of the hotels performance. The organisation that is selected in order to answer the tasks is
InterContinental Hotel Group. Different models and strategies are used for analysing external
environment, core capabilities, culture, and strategic choices of the firm.
Task 1: Strategic Trajectories and Competencies of Hotel
InterContinental Hotel Group (IHG) is among the largest hotels of the world and contain large of
number of rooms in comparison to other hotels. IHG has transformed itself from a small hotel to
large one with the help of expanding its operations and functions. It is noticed that the hotel focuses
on the aspect that great hotels gain guests love, which can ... Show more content on Helpwriting.net
...
Moreover, the tax regulations, personnel laws, ecological regulations, and industry–particular
regulation can be changed relying upon the country current economic situation. For example, the
process of elections in different countries plays a basic part in the globalisation of hospitality
market. Eventually, the conceivable changes of regulations and laws can either advantage or
represent a detriment for the tourism organisations that are operating internationally. However,
another political issue is visa limitations for the reason that in UK and the US, the migration has
executed more strict regulations making it harder for outsiders to acquire a traveller visa.
Particularly after the 9/11 terrorist assault, the US has turned out to be more stringent on the
issuance of visas (Levonsky & Conley,

Mandarin Oriental Hyde Park, London
Mandarin Oriental Hyde Park, Knightsbridge, London is well known brand in the hospitality
industry. The hotel is the subsidiary of Mandarin Oriental Hotel Group. Mandarin Oriental Group
purchased Mandarin Oriental Hyde Park, London in 1996 and after a renovation and redesigning of
the restaurants and bars, it is named like that. Mandarin Oriental Hyde Park, London building is
designed in historic Edwardian style.
The hotel includes a Hyde Park that can be viewed from breakfast and dining room. According to
the Queen's restriction Hyde Park is not allowed to advertise in any form. The Queen strictly
ordered to open the park entrance only for Royal or permission should be taken before use. But in
the current time the guests of the hotel ... Show more content on Helpwriting.net ...
2012)
Size
The Mandarin Oriental Hyde Park, London has 173 rooms and 25 suits and half of rooms are
designed in a manner that they overlook Hyde Park. There are three restaurants in the hotel in which
two restaurants are open year round and the Mandarin Bar. Mandarin Oriental Hyde Park provides
other site amenities like spa, fitness centre, and small and large events spaces. The hotel is located in
the close proximity of Royal Albert Hall and Apsley house. Popular interior designer Adam Tihany
designed the interiors of the restaurants and bars. Restaurants serves historic European food which is
reinvented by the chef Michelin and bars contains French bistro and wine bar.
Workforce
Mandarin Oriental Hyde Park approximately has 500 to 530 dedicated employees that are working
on permanent basis and other temporary staff depending on the hotel requirements.
Customers
Mandarin Oriental Hyde Park has all type of customers that includes holiday customers and business
travelers. Mandarin Oriental Hyde Park has great infrastructure includes corporate meeting halls,
conference halls, leisure that why business traveler customers prefers to stay here. For Holiday
travelers they have honeymoon suites, kids' room, etc.
Mission Statement
To completely delight and satisfy our guests. To commit to

VRIN Analysis For Intercontinental Hotel Industry
At last, the ecological element is also important when investigating the business environment and
the CSR has gradually ended up coordinated in numerous associations' business goals. For a hotel
industry to be socially, dependable it must finish numerous approaches, for example, submitting to
the energy consumption laws, lessening carbon footprint, and connecting with the local community.
Then again, the natural disaster has turned out to be incessant. Subsequently, numerous destination
spots are intensely influenced and sustainable tourism must be practiced to save natural resources
(Levonsky & Conley, 2004).
Task 3: Core Capabilities and Culture of Organisation
VRIN Analysis
VRIN analysis is used for analysing the internal capabilities of the hotel. The VRIN analysis for
InterContinental Hotel Groups is as follows:
Valuable
Resources are the main means of bringing value to the firm because and help in gaining competitive
advantage. It is noticed that IHG makes use of resources for increasing the value of their hotel in the
eyes of customers. They focus on making use of similar resources that are used by their competing
firms so that resources can be ... Show more content on Helpwriting.net ...
It is also known as the corporate culture, which they attested epitomised what was required to
succeed in that situation. Moreover, the two key measurements were the level of threat connected
with the organisation's activities, and the speed at which organisations and their workers get
feedback on whether choices or approaches are successful. The term "feedback" utilises by the term
all the more comprehensively to allude to learning of results and they recognise speedy and
moderate feedback. Additionally, by splitting every measurement into high and low they concocted
four "generic" cultures, as appeared in the following

Case Study : Intercontinental Hotels And Resorts
Introduction
InterContinental Hotels and Resorts have over 180 hotels which are located in more than 60
countries in the world. The company operates for over 70 years and it is one of the major luxury
hotel and resort brands.
IHG can offer you different type of hotels such as: iconic historic, hotels in the heart of a city,
paradise luxury or hotels at landmark locations. Throughout the years the hotel chain developed in a
way that can make the ideal brand for your holiday and selective tastes.
https://www.ihg.com/intercontinental/content/gb/en/support/about–intercontinental
History and Growth
InterContinental Hotels Group origins back to 1777, when William Bass established the Bass
Brewery in Burton–upon–Trent.
In 1945 the United ... Show more content on Helpwriting.net ...
(Wikipedia)
Expertise
The company says "Our diverse portfolio of differentiated brands is well known and loved by
millions of consumers around the world. We have the right hotel brand for both our guests and
owners, whatever their needs." In my personal opinion from this statement I can see that for the
company it is important to keep their image at a high standard at all the time, in order to please their
guests. Therefore, they will repeat the business and increase the profits of the company.
Competitors
At the moment InterContinental Hotels Group is the world's larges hotel company by room count
with more than 4,400 properties in more than 100 countries. With its popularity and high standard,
the group has its competitors in the business to concur for top positions. At the moment the main
competitors of InterContinental Hotels are ACCOR, Marriot International and Wyndham Worldwide
Corporation. http://financials.morningstar.com/competitors/industry–peer.action?
t=IHG&region=usa&culture=en–US
Stakeholders "25 years ago, IHG was one of the founding members of the ITP, and throughout this
period, have worked in partnership with our members to drive responsible business within the
tourism industry. Though IHG's leadership, notably in the areas of human rights, water and carbon
management we are driving positive change together, and through their innovations they have

Internship At The Radisson Hotel Astana
From 18 January 2014 until the end of June 2014 I had an internship at the "Radisson Hotel Astana"
which is a chain of the Carson Rezidor Hotel Group. The hotel is situated in the capital of
Kazakhstan– Astana city. My internship took place at the Front Office department as a Guest service
agent at the reception, concierge, guest relations agent and operator in "One Touch Service".
"Radisson Hotel Astana" was opened in 2007 with 181 hotel rooms of 5 types– Standard, Junior,
Business, President and Queen rooms in variation of smoking and non–smoking accommodation
and after a few years in 2012 was built a "Park inn by Radisson"–the chain of "Radisson Blu
Hotels". The Hotel is situated in the cultural center of Astana neat to the river Ishim and many other
sightseeing places and in 15–20 minutes walking to the diplomatic and business region which makes
it unique and comfortable for the guests who came on holiday and for those who have a business
trip. The atmosphere in the Hotel is highly professional, the General Manager of the hotel is an
American person who has a great experience in a hotel industry. The main criteria of hiring is an
experience in hotel or sales, knowledge of foreign languages, where English is compulsory for
everyone and the Front Office department staff must know the basics of German and French as well
as English in order to provide the guest satisfaction. Once a week the assistant of Front Office
manager and the Manager itself are doing training for the personal with the topics of "Standard
operating Procedures", "The basics of Opera PMS","How to take an order via phone", "Grooming
and greetings" and many other useful information for the new staff and also for those who are
working for a long period in order to ... Show more content on Helpwriting.net ...
There is 3 places where the guest can have a meal– "Capri" restaurant with Italian food, lobby bar
and cigar bar and also they can use the room service which is available

Impacts of Tourism Development
Sustainable tourism is an industry that attempts to make a low impact on the environment and local
culture while helping to generate income, employment, and the conservation of local ecosystems. It
is responsible tourism that is both ecologically and culturally sensitive. Meaning, sustainable
tourism activities have minimal impact on the environment and culture of the host community. It
aims to meet the needs of the present tourists and host communities whilst protecting and enhancing
needs in the future. According to the United Nations Environmental Program (UNEP), sustainability
principles refer to the environmental, economic, and socio–cultural aspects of tourism development,
and a suitable balance must be established between these ... Show more content on Helpwriting.net
...
There are also a number of downsides to the area because of economic impacts that the travel and
tourism industry bring that mostly affects the locals of the area. First is the increase in living costs.
As more and more tourists come to the area, tourism related facilities increase the prices of their
goods knowing that most tourists can afford their prices. A good example of this negative impact is
taxi drivers charging tourists more than the usual. Second is leakage. Leakage is defined as the
amount of money for supplies and services paid for outside an area or in simple terms, money that
does not benefit the economy of the area. The economic benefits of the area can be lost if the goods
and services are imported rather than for the local goods and services to be used. Leakage can be
avoided by sourcing local materials, using local products, allowing local people to sell in resorts and
hotels and employing more local people. Third impact is the decline of traditional employment. As
the tourism industry grows there is a bigger demand for people to be employed in it. More and more
people are attracted to this industry for it provides a more attractive option rather than the harder,
lower paid traditional jobs. This then results to the traditional industries suffering for the younger
generation no longer want to learn the skills of the old jobs like weaving and thatchery resulting that

Case Study Of Inter Continental Hotels Group
Introduction Inter Continental Hotels Group was established in 1777, is the world's largest and
network distributed most widely professional hotel management group at present. It has many
international well–known hotel brands and more than 60 years of international hotel management
experience. At the same time Intercontinental Hotel Group is one of the world's largest room
occupation (up to 650000), and its transnational operation range most widely distributed in nearly
100 countries.(Hickey, et al., 2014) This essay is an revenue analytic s and revenue management rvc
by interviewing the CEO of the IHG. The Interview about the Richard Solomon s Here is an
interview about Richard Solomon s who is the Executive of Inter Continental Hotel group. ... Show
more content on Helpwriting.net ...
(Touryalai, 2015)The competitors in the market come from the large and small hotel competition,
including self–supporting hotel; the market in various modes of fragmentation, and about 800
million rooms is the franchise mode to operate, which occupy the 45% of the capacity of the market,
and intercontinental hotels occupy the franchise market share with 3% of the market share of 8%.
Although the proportion of franchise market share in the number of rooms only 45%, but in the past
few years, the average annual growth rate of franchise mode is about 3.8 percent. Its growth rate of
the number of rooms' speed is 2 times. (Fox, 2015)This means a client to begin a preference
gradually franchise the right to operate the business model, that is, brand oriented. Inter Continental
Hotel is undoubtedly one of the biggest beneficiaries in this process. In addition, we can not ignore a
chain effect is in the changing process of the market structure, self–supporting hotel owners
awareness to them in the inferior position in the competition, so they began to give self–supporting
Hotel similar to intercontinental hotel that specializes in providing management services to the
company management, which undoubtedly increases the competitiveness of Inter Continental

Case Study Of Mandarin Oriental Hotel Group
1.1 About Mandarin Oriental
Mandarin Oriental, Singapore is jointly owned by Mandarin Oriental Hotel Group and
Marina Centre Holdings Pte Ltd, and is managed by Mandarin Oriental Hotel Group.
Opened in 1987, Mandarin Oriental Singapore is a luxury hotel located in Marina
Bay, close to Singapore's Central Business District. The hotel offers 12 different
types of rooms and a large inventory of 527 rooms, catering to a wide variety of
guests.
Mandarin Oriental Hotel Group is a global brand, operating or has hotels that are
under development in 24 countries and 43 hotels in Asia, America, Europe, Middle
East and North Africa. Mandarin Oriental Group also has under development or
operates about 15 residences as well. (Mandarin ... Show more content on Helpwriting.net ...
Working together as colleagues
In Mandarin Oriental, the emphasis is on teamwork, whereby the staff shares
responsibility, recognition and accountability. By promoting teamwork, the staff trust
each other and have mutual respect, which overall helps to improve the productivity
at the accommodation.
Promoting a climate of enthusiasm
Mandarin Oriental promotes a motivational, caring and rewarding environment,

committed to the development of their colleagues. With effective training, personal
and career development, as well as promoting initiative and individuality, Mandarin
Oriental strives to improve their staff, both physically and mentally, which helps to
improve their productivity.
Being the best
Striving to be an innovative leader in the industry, Mandarin Oriental aims to
constantly improve their products and services, seeking the best value for the
highest quality products from their suppliers.
Delivering shareholder value
With a commitment to growing the company, Mandarin Oriental is confident that their
success would reap in investments that will rank them amongst the best in the
industry.
Playing by the

Case Study Of Mandarin Oriental Hotel
Mandarin Oriental Hotel was originally founded in Hong Kong Island. It was established under
Mandarin Oriental Hotel Group (MOHG), a management group with luxury hotels and resorts
around the world. The company's mission is 'to delight our guests each and every day'. In 1963, the
company had a grand opening for its first ever hotel in Hong Kong Island called 'The Mandarin'.
When it was first built in Hong Kong, it was known as the tallest building there is in the country.
The company bought a 49% interest in The Oriental, Bangkok in 1974. In the year 1985, the
company merged the two hotels under one name by renaming it 'Mandarin Oriental Hotel Group'.
Having the ambition of expanding the company's name worldwide, Mandarin Oriental Hotel was
built in Singapore in 1987. As years passes, the company grew bigger and bigger. Hotels and resorts
of the company were built all around the world, such as, New York, Boston, London, Munich, Paris,
and many more countries. Even though the company excels around the world, they should never be
complacent. The company should always think of new strategies to keep up with the market trend in
the hotel industry. By producing new ideas to have a better service line, the company can attract
more guests to come to the hotel.
Film Night Administrator
Mandarin Oriental ... Show more content on Helpwriting.net ...
Some companies tend to start off with internal recruitments. Those companies will search for the
best candidates within the company to fit into that particular higher position. However, with that
move, the company will not obtain new talent into the organisation. For some similar new job
designs, it is definitely better to use the internal recruitment system. However, for the new ones that
have never been done before in the company, it's only best if the company use the external sources
of recruitment. It will lead the company to venture into getting new talent and getting new ideas for
the

Holiday Inn
Marketing to
Improve
Competitiveness
Of Holiday Inn
Contents page
3) Introduction
3) How Holiday Inn Became Prominent
4) What Makes Holiday Inn Stand Out 5) Holiday Inn's creative ways on getting their customers 6)
Observing and Measuring the Segment Market 7) Pest Analysis – Political Analysis 8) Economic
Analysis 9) Social Analysis 10) Technological Analysis 11) Conclusion & Recommendations 12)
References
Introduction
This is an analysis report on the hotel industry Holiday Inn. The following topics which will be
discussed in this report will be based on the industries demographics, psychographic, ... Show more
content on Helpwriting.net ...
Holiday Inn has managed to retain these popular customers by giving them something back as a
return, which are the reward schemes, along with cheaper rates and discounts, although reward
schemes is the most popular way as it gives customers the chance to make the most out of their stay.
This is seen as a customer focus which is being used by HI's competitors.
Although their target focus is on business guest, HI are still able to attract other segment markets
with their facilities and products they have. This is based on their concepts which are production,
sales and marketing.
Looking at the production concepts, they have taken into account the segmentation market as a
whole, which has leaded them to keeping costs at a reasonable price just so it's affordable for their
segment market. With the prices being reasonable but not cheap, HI is able to use products which
can offer better quality and performances. This has given the hotel brand the advantage to not be
classified as a low budget hotel such as other high street hotels; Travel Lodge and Premier Inn,
whereas these hotels will not use quality as an essential.
Observing and measuring the segment markets
From looking at the behaviour variables for this hotel industry, in a consumer's aspect, it holds a

concentration on the middle market, although there are different ranges of HI's who tailor to the
segment markets that can afford the price of luxury and high

Market Segmentation Of The Raadison Blue
The Radisson Blue uses a market segmentation process whereby the market is divided into sub–
groups who are offered different hotel services. This helps to personalize services to the customers
that meet their specific needs and wants. These sub–groups are divided on basis of: (a) behavioral
segmentation– which separates customers according to lifestyle preferences and purchasing power.
(b) Demographic segregation which separates customers according to their marital status. (c)
Geographic segmentation which separates customers according to their country of origin. (d)
Physiographic segmentation which separates customers according to the specified customer
attitudes, expectations and activities. However, for the most part, Radisson Hotels are ... Show more
First of all, they are situated in some of the most iconic and breathe buildings that are very much a
tourist destination on their own. The hotels have maintained a reputation of upholding consistent
upscale hospitality experience in every of their hotels worldwide. Every of their customers are
guaranteed 100% satisfaction in the delivery of their unique brand essence, style and services. This
includes individually designed rooms, state–of–the–art meetings and events facilities, first–class
restaurants and bars, as well as excellent fitness and spa facilities. A flagship of the Carlson Group,
the Radisson Blu Hotels capitalize on the company's far reaching global presence, using more than
70 years of the Carlson company experience that have proved the value of strong customer
relationships and strategic discipline in the hospitality business. The Radisson Blu hotels pay great
attention to detail, using stylish individual interiors that invoke an inviting, one of a kind ambience
while offering a holistic hospitality experience. The chain of hotels offers people–centric hospitality
that ensures that each customer receives unforgettably satisfying experience during their

Analysis Of The Mandarin Oriental Hotel
1.Introduction
Mandarin Oriental Hotel Hong Kong is one the hotel in the Mandarin Oriental Hotel Group which
operates some of the most luxurious hotels, resorts and residences located in primary destinations
and around the world. Seeking opportunities to develop the hotel globally, this firm has a total of 29
hotels in operation currently, representing 11,000 rooms in 25 countries across four continents.
(Mandarin Oriental, 2016) This firm is renowned for unique design hotel and provides legendary
service and five–star facilities. The firm founded more than 50 years, headquarter in the Hong Kong
where is the first hotel of the hotel group. A firm which frequently receives international recognition
and awards for excellent management and distinguished ... Show more content on Helpwriting.net ...
Especially, MO created a new social platform: Fans of MO, which is allowing loyal fans and regular
visitors to share their favourite MO experience. The platform's post will update continuously and
approved by hotel's staff. Customers sharing their hotel reviews through Tripadvisor which like an
interactive travel forum. Photo, personal experience and different kind of rating are including in the
Tripadvisor reviews. The updated information, photo and video will be post in the Facebook's fans
page which has over one hundred and seventy thousand people liked the page and over 1.3 million
people visited this page. Conservation between the company and customer could be make at these
social media.
2.Literature Review
Many theories have been proposed to discuss Customer relationship management(CRM). The
review will focus three themes which mention repeatedly in the review. These themes are: the
difference between CRM and Social Customer Relationship Management (SCRM), the increasing
importance of social media on CRM and the reason of using social media.
The difference between CRM and

Global Hotels and Motels
INDUSTRY PROFILE Global Hotels & Motels Reference Code: 0199–0520 Publication Date:
October 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY
10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe
119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675
7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box
24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@
datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t:
+61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com Global – Hotels & Motels ©
Datamonitor. This profile is a ... Show more content on Helpwriting.net ...
This profile is a licensed product and is not to be photocopied 0199 – 0520 – 2009 Page 5
MARKET OVERVIEW MARKET OVERVIEW Market definition The hotels & motels industry
value consists of all revenues generated by hotels, motels and other accommodation providers
through the provision of accommodation and foodservice. The value does not include any revenues
generated through other interests, such as casinos, shops and telecommunication services. The
industry is segmented according to the origin of the revenues (domestic consumers, domestic
business and international business & consumers). Any currency conversions included within this
report have been calculated using constant 2009 annual average exchange rates. For the purposes of
this report, the global market consists of North America, South America, Western Europe, Eastern
Europe, and Asia–Pacific. North America consists of Canada, Mexico, and the United States. South
America comprises Argentina, Brazil, Chile, Colombia, and

The 's Of A Large Corporation Such As The Intercontinental...
The Organization's Resources
The interworking's of a large corporation such as the Intercontinental Hotel Group (IHG) requires
careful examination to ensure the company can obtain and sustain success within the industry.
Throughout the internal environment analysis, the report will provide insight one the resources,
capabilities, core competencies, and competitive advantages being deployed by IHG. According to
the 2015 IHG annual report, "IHG brands primarily use a franchise based business model, where the
hotel group manages hotels on behalf of the hotel owners" (InterContinental Hotels Group, 2016,
p.12). In addition, the business strategy allows for an asset light strategy, where IHG can help the
hotel owners generate higher returns on their invested capital.
The ability to provide a system where the owners of the IHG branded hotel can achieve higher
returns on investment enables the investors to have increased confidence providing financing.
However, the strategy benefits IHG by reducing the risk on their side, while also freeing the hotel
group to reinvest their saving into the company. IHG generated 90% of their operating profits from
the asset light strategy, which is great considering the hotel group only has seven owned or leased
hotels in their system (InterContinental Hotels Group, 2016, p.13). While the business strategy
deployed by IHG is a great competitive advantage and resource for the hotel group, they do offer
some great benefits to their

The Parking Lot, Mont And I Got Into His Porsche
In the parking lot, Mont and I got into his Porsche. When he started the engine, Avant 's Read Your
Mind made its way through the speakers. The smooth voice of the singer gave me chills. Then Mont
took my hand and held it gently. As he backed up out of the parking space with one hand on the
steering wheel, I looked in the direction of my car. I wondered if we were going to his house or a
nearby hotel. My question was answered when he pulled onto the interstate and took the next exit
ramp.
The signs for lodging had four hotels listed Staybridge Suites, Holiday Inn, Candlewood Suites, and
Best Western. My heart thumped as the sweet music continued to play. After holding Mont's hand, I
was ready to give it up. I couldn't wait to be alone with ... Show more content on Helpwriting.net ...
After he swiped the card in the door, a green light flashed, and we entered the room. The set up was
usual. A king size bed, television, microwave, mini fridge, small table, vanity area, and full bath. I
started taking off my shoes, and Mont did the same. When I unbuttoned my pants and slid them
down over my hips, he watched me. I gave him a little smile and took off my blouse next. "Come
here," he commanded, as he stood up with a very erect penis. I walked over and embraced him. His
lips tasted like the peppermint drink he drank back at the coffee house.
Then we fell onto the bed and slow grinded on one another until we couldn't take it anymore. As he
fondled my private areas, my thoughts ran wild. My bangles clinked as I reached down and guided
his thick erection into my wetness. Damn, I don't ever remember it feeling this good, I thought to
myself as I wrapped my legs around his lean body. I felt so good; I felt like drooling. I called for
Mont as he slowly savored every plunge into my juicy love box until my cell phone rang.
Mont stopped moving for a moment, and I stopped moaning. "I should get that; it may be you know
who," I said, as I rolled my eyes. "No, I think that you know who can wait," he said, with a serious
face, then he started to grind slowly against me again. Just as I was about to climax the phone went
off again, and I got worried. "Mont, I really need to get that. Something maybe wrong with Tia,"
"Alright," he said as he withdrew

Intercontinental Hotels Group Plc
InterContinental Hotels Group PLC
"We had very ambitious goals for reducing our operational costs. These solutions allowed us to not
only meet our financial goals, but significantly and measurably improve our end–user satisfaction
and service." Eric Hardaway
VP, Applied Technology
Xerox helps slash operational costs and improve end–user satisfaction for a leading global
hospitality group.
There's a new way to look at it.
®
Travel & Leisure
Case StudyClient Profile
(IHG) is the world's most global hotel company and the largest by number of rooms. The Group has
more than 3,500 owned, leased, managed, and franchised hotels and ... Show more content on
Helpwriting.net ...
They helped us discover solutions we may not have seen on our own."
Eric Hardaway
VP, Applied Technology
T H E P O W E R O F X E R O X LEAN SIX SIGMA
Using Lean Six Sigma, Xerox was able to take an "intangible" (like end–user satisfaction) and
correlate it to something "tangible" (like fix time).
The rigorous methodology helped establish the current state, identify root causes for the high costs,
and provided a fact–based business case to justify future investments.
As the project moved through its five phases (Define, Measure, Analyze,
Implement and Control) of Lean Six
Sigma methodology, a rigorous tollgate process after each phase ensured a shared vision,
expectations, and metrics among the customer's IT departments, operations groups, and Xerox.For
information on the solutions and services that Xerox can provide, visit
www.xerox.com/globalservices The Results
The Xerox Global Services team helped streamline IHG's Helpdesk service, significantly reducing
on–site visits and average IT fix times. Plus, with an inclusive upgrade to all their standard operating
systems, IHG now incurs lower costs and has improved end–user satisfaction. These solutions have
created a predictable environment in which IHG

Case Study Of Mandarin Oriental Hotel Industry
For a hotel, to maintain and increase the quota of the sales is the initiate thing to do. Stuart Greif
(2011), vice president and general manager of the global travel and hospitality practice at J.D.
Power and Associates said that "as the industry continues to recover and rates increase, hoteliers
need to get back to the fundamentals and improve the overall guest experience. Charging guests
more and providing less is not a winning combination from a guest satisfaction perspective, much
less a winning business strategy. In short, hoteliers are falling further behind and need to catch up."
The service of the staff maybe the key factor to the hotel success, which is greatly relates to the
customer's happiness (GU Ligang HAN Furong XU Yan–me, 2001). ... Show more content on
Helpwriting.net ...
Mandarin Oriental Hotel Group operates, or has under development, 41 hotels representing over
10,000 rooms in 27 countries, with 18 hotels in Asia, 12 in The Americas and 12 in Europe and
North Africa. Formerly the Mandarin Oriental Macau, this flagship property was purchased by
Stanley Ho who renamed it the Grand Lapa Hotel, Macau. The five–star hotel was operated by the
Mandarin Oriental Hotel Group until January 31, 2014. Mandarin Oriental hotel nearby Macau ferry
terminal of Macau, Macau cultural centre, entertainment and shopping mall, which has very
convenient traffic. The second is the decoration environment of the hotel. To satisfy the guests, the
hotel should create beautiful environment for guests. So the layout of the hotel should be reasonable,
design must have the characteristic and the decoration should be noble and elegance. The decoration
should make the guest just want to enjoy the decoration materials, decorate characteristics and
inherent cultural atmosphere as soon as they step into the hotel, and make they feel like home and
have an feeling of warm and enjoy. The hall of the Mandarin Hotel is very gorgeous; it looks
marvelous, splendid

Organizational Structure Of Intercontinental Hotel
InterContinental Hotel Group is a hotel company with over 350,000 employees working in 100
countries. It has over 5,000 hotels globally. One of IHG's brand is the Holiday Inn, the Holiday Inn's
international headquarters are in Americas, Europe and Australasia. In London, UK, there are 72
hotels with the Holiday Inn or Holiday express brand. The InterContinental Hotel Groups structures
their business into sections depending on what the hotel's aims are. For example, the Holiday Inn
Resort is abroad with outdoor swimming pools, it's a very holiday place when you can spend 1–2
weeks there where the Holiday Inn is a place to stay over for one night or even the weekend. These
two hotels have the same brand but different aims.
This screenshot shows all the different brands that IHG franchise, they are split up in this way to
show that they have different organizational aims.
This screenshot shows how much money each country brought in, Americas brought in the most
money for the IHG. Greater China made the least amount of money.
This screenshot shows the organizational chart of IHG, it shows who's in charge and what ranking
they are.
There are 4 different Holiday Inn's, they include Holiday Inn, Express, Club Vacations and Resort.
Holiday Inn is for a short stay, an events place, a place to eat with leisure facilities for members.
Holiday Inn Express is for an overnight stay when in need, you might need one if you've missed you
flight or you've just came off one and you need a

A Report On The Russian Hospitality Sector
Growth of tourism in Russia has been rapid, fuelled by the nation's rich history and diverse
geography along with a strong economy. Russia has faced a growth in both outbound and inbound
tourism in the last decade.
According to Hilton Worldwide (2012) Russia is an upcoming important market with the maximum
number of potential hotel openings planned than anywhere else in Europe. Accounting the vast hotel
market capacity of the Russian territory and its rapid development of the leisure and business travel
sector, the need to scrutinize its travel and accommodation market trends and to identify changes in
strategic developments of international hotel brands is of immense interest. This essay will analyse
the developments in the Russian hospitality sector, focussing on international hotel chains and
shedding light on the minority stake of local brands.
The hospitality and tourism environment of Russia has seen a considerable change since the 2000's,
with a growing need and to fulfil the void of role of the service sector in the country. Recently, the
interdependent sectors of hospitality, leisure, travel and tourism have been boosted through
government programs and investments including Special Economic Zones (SEZ) in tourism and
recreation (Sheresheva 2012).
Upcoming events such as the FIFA World Cup which is to be held in Russia in 2018 and recent past
events like the UPEC Summit in Vladivostok in 2013, The Winter Olympic Games and Race
Formula–1 in Sochi in 20141 has

Case Study Of IHG
Based from the table, it shows that Intercontinental as the main hotel of IHG company has the
highest revenue and highest average room rate from 2012 to 2013 compare to other brands.
However, Staybridge Suites stays from 2012 to 2013 as the highest occupancy rate with total of
73,9% to 76,3% as mostly they will have long–stay guests.
IHG keeps improving its brands by giving the best experience for the guest and meeting each of
their needs. The Vision of the Intercontinental Hotels Group Company is to become "Great". The
way they can convert themselves one of the world's great companies is by having great brands,
delivered by great people who share great values with great ways of working. The vision is made in
order to achieve love of the ... Show more content on Helpwriting.net ...
Some authors consider it to be a type of interactive simulation that teachers use to involve students
and develop their understanding as in role–play the participants act the role of a character in a
particular situation (Lean, Moizer, Towler, & Abbey, 2006). Also, according to Van Hasselt et al.,
(2005), this learning technique helps develop active–listening skills, social problem–solving skills
and demonstration of emotional empathy. Brummel et al., (2010) states that students appreciate the
role–play practice because it catches their attention as well as motivates them to learn and expand
their knowledge about the situation and how to resolve it in different ways. One of the most popular
approaches to role–plays in the "Role–Switch" model, which consists in learning from the inside out
as the person takes the role of another person in order to understand their thoughts and actions.
Another tactic is called "Almost Real Life" in which a person role–plays an experience as close as
possible to the real situation in order to apply his skills in a pretended safe atmosphere. From
Kettula and Berghäll (2012) point of view, there are two different approaches to role play:
unstructured/ developmental and structured/method–centered. The first approach is used to deal with
justly complex settings and it is related to learning attitudes and motivations while structured/
method– centered focus more in

Food Import Ban And Economic Disabilities Affected...
The size of the hospitality and tourism sector in Russia has grown significantly over the last decade.
The events such as the Winter Olympics and country's first Formula 1 Grand Prix helped Russia to
improve its positions on the world tourism market. Many changes have been made since 2010 in the
enhancement of facilities and services. These changes helped Russia to strengthen the country's
position worldwide.
Hospitality sector in Russia
In 2013 a lot of tourists visited Russia (approximately 28 million people). Saint–Petersburg took 90
percent of them. Unfortunately, in 2014 the amount of tourist decreased approximately 40 percent.
During the economic difficulties the number of operating hotels also significantly ... Show more
The first Taco Bell restaurant is opening in Moscow this autumn. It also should be noted that the
development of the existing and the arrival of new players in the fast food niche are seriously
complicated by the existence of numerous mobile networks such as vagonchikov "Tonar", "crumb–
potatoes", "Steff", "People 's Kitchen" and many others, that combine extremely low prices and not
always indisputable quality. In contrast, hotel business is more valued in Russia than restaurant
sector. Hotel sector is having many difficulties because of low wages. Low quality of service has
had a huge impact on the overall image of the Russian hospitality industry, moreover,current
economic instability. International hotel companies have a huge impact on developing hospitality
industry in Russia. Every year more and more international companies infiltrate to Russia hotel
industry. This is primarily due to the lack of experience of Russian companies in the hospitality
industry. Their infiltration into the Russian market takes place in various ways: the addition of
already built hotels, the absorption of competing hotel chains and the construction of new facilities.
There are many international hotels such as: Hilton International, HYATT Hotels Corporation,
Capella Hotel Group, Domina Hotels, Four Seasons Hotels and Resorts, Marriot

External Factors Of Radisson Royal Hotel
1. AIM of the study: The aim of our report is to critically discuss and analyze the convoluted
external and internal influences affecting the strategic operations of a Radisson Royal Hotel in
Moscow. Firstly, this report will be focused in assessing PEST factors. In the second part we will try
to analyze internal environment of Radisson Royal Hotel and determine competitive advantages of
the hotel. All these mentioned above will be very carefully analyzed in order to help understand and
evaluate our businesses and the environment around us in depth.
2. Objectives:
To identify external forces that have an impact on Radisson Royal Hotel in Moscow;
To determine how external factors influence on Radisson Royal Hotel in Moscow;
To analyse ... Show more content on Helpwriting.net ...
It is good for business travelers but people who planning to stay more days still need to get a visa.
That's why Radison Royal makes visas for their guests in order to attract them.. This service is free
for hotel guests. Guests can simply complete the application and email or fax it with a copy of the
first page of their passports and both sides of their credit card. The hotel will issue documentation
within one business day (Radisson Royal Hotel b, 2013). In this political situation Visa Support
service becomes a strength of the Radison Royal . Also It is one of the most important service that
makes this hotel unique and competitor.
b) Developing areas in Russian tourism industry
Radisson Royal Hotel mainly attracts business and leisure tourists. Unfortunately hotel may lose
some of customers because Russia possesses good conditions for recreational and business tourism
development. For instance 20 new regions such as the Krasnodar Territory, the Nizhny Novgorod
Region, the Novosibirsk Region ets. are developing for business tourism (Strategy Partners Group,
2007). Also Russian government develops such regions as the Stavropol Territory, the Kaliningrad
Region, the Rostov Region for Recreational tourism (Strategy Partners Group, 2007).
c)

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