CRM solutions are used widely across industries including FMCG to track products and orders through the supply chain. FMCG CRM allows companies to manage inventory, streamline sales and distribution processes, provide visibility into distributor profiles and orders, generate reports, and automate marketing activities. Key benefits include automating sales and marketing, managing wholesalers and retailers, tracking daily call reports, and keeping order statuses. Use cases involve creating product catalogs, tracking distributor zones and profiles, accessing information from mobile devices, and using beat plans and GPS tracking for field teams. Kapture CRM provides an integrated platform for managing the dense FMCG distribution system, orders, inventory, payments, and more.

1. Benefits and use-cases of a CRM in the FMCG sector

2. CRM For FMCG Sector
CRM (Customer Relationship Management) solutions are used by companies of all sizes across
multiple industries. It is largely leveraged by customer-facing sectors like FMCG.
What is FMCG CRM?
● It is a tool used to track products and orders over the retail chain through the client
management software.
● We usually denote it as FMCG CRM in the Fast Moving Consumer Goods Sector.

3. Features Of FMCG CRM
❏ Productive Inventory Management
❏ Smoothed out Sales Process
❏ Improved Automation of
Downstream Distribution Process
❏ Key Product Distribution
❏ Better Visibility on Distributor
Profiles
❏ Geographical Zones
❏ Route Map Tracking
❏ Orders & Payments on the Go

4. Features Of FMCG CRM
❏ Precise MIS Reports
for Management
❏ Diminishing
Communication Gaps
across all Levels
❏ Quicker Stock
Replenishment
causing Opportunity
and Revenue Gains
❏ Customer History

5. Benefits Of FMCG CRM
Automates sales and marketing:
❖ It is a single system that automates sales & marketing activities and prompts high
deals and benefit by giving you all you require to sell feasibly.

6. Benefits Of FMCG CRM
Wholesaler and Retail Management:
❖ FMCG CRM causes organizations
to streamline merchant and
retailer information and their
correspondence with sales and
support staff.

7. Benefits Of FMCG CRM
Daily Call Reports:
❖ FMCG CRM helps in keeping track of
performances of agents by making
daily call reports which supervisors
can administer.
❖ Devoted reports incorporates
subtleties of client gatherings, items,
blessings and tests gave, retailer
visits, next development, extra
reports, and so on.

8. Order Status Report

9. Use-cases of FMCG
CRM
Polish your marketing using product
catalog:
● The FMCG CRM is used to create a
detailed multi-level product catalog
with enriched media library, product
descriptions and instructions.

10. Use-cases of FMCG CRM
Keep track of distributor profiles:
● Categorize customers into different
profiles - distributor, retailer, stockist
and so on.
● Add zones to our distributors
/retailers and let your south zone
sales rep manage only the south zone
distributors and retailers for a
smoother distribution management
system.
Market on the go using a Mobile Access:
● Keep your customer directory on
cloud and allow your sales reps to get
an inside view of customer’s location,
pending payments, pending orders
right from their mobile.

11. Use-cases of FMCG
CRM
Make use of Beat Plans & GPS Tracking:
● Create beat plans, assign them to
field teams, oversee real-time
progress, and take live decisions and
much more.

12. This is how seamlessly Kapture’s FMCG CRM works

13. Kapture CRM Software for FMCG
❏ Kapture manages your dense distribution system, orders, inventory and payments all
through one platform.
❏ Avail Kapture's FMCG CRM to administer distribution network, uncover Retail
opportunities & streamline Delivery.
To know more: Get a Free Trial or Book a demo @Kapture FMCG CRM.